Designing Business Models
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This document discusses business model innovation and design thinking. It introduces the Business Model Canvas, a tool used to systematically describe, challenge, design and invent business models. The canvas breaks down a business model into nine building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. It argues that business leaders need to adopt a design mindset and use tools like the canvas to experiment with new business model ideas through building model prototypes. Successful business models often involve taking risks to experiment rather than trying to prove ideas in advance. The document advocates an ongoing process of research, business model design, and implementing business model prototypes to drive innovation.
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Designing Business Models
- 1. desig ning ss mo del busine red op prepa a worksh er by alex osterwald r and y ves pigneu c. 2010 Sierre De
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- 14. ? what do both examples have in common?
- 15. 1 Product innovation alone was not sufficient They enabled the new product through the business model
- 16. 2 They didnʼt nor could they copy from competitors They invented new business models
- 17. 3 They couldnʼt prove in advance that the models would work They had to take some risk and experiment
- 18. “ The enemy of innovation are two words - prove it - you can not prove ” any new idea Roger Martin, Dean Rotman School
- 19. ? So how does one come up with successful business models?
- 20. 3 Themes business design ongoing models thinking process
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- 27. CUSTOMER SEGMENTS DESCRIBING WHO A COMPANY OFFERS VALUE TO images by JAM
- 28. VALUE PROPOSITIONS DESCRIBING A COMPANY’S OFFER images by JAM
- 29. CHANNELS DESCRIBING HOW A COMPANY REACHES ITS CUSTOMERS images by JAM
- 30. CUSTOMER RELATIONSHIPS DESCRIBING THE RELATIONSHIPS A COMPANY BUILDS images by JAM
- 31. REVENUE STREAMS DESCRIBING HOW A COMPANY MAKES MONEY images by JAM
- 32. KEY RESOURCES DESCRIBING WHAT CAPABILITIES ARE REQUIRED images by JAM
- 33. KEY ACTIVITIES DESCRIBING WHAT ACTIVITIES ARE REQUIRED images by JAM
- 34. KEY PARTNERS THE PARTNERS THAT LEVERAGE THE BUSINESS MODEL images by JAM
- 35. COST STRUCTURE DESCRIBING THE COSTS OF A BUSINESS MODEL images by JAM
- 36. key value customer activities proposition relationships key customer partners segments cost revenue structure key streams resources channels images by JAM
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- 42. “ business people don’t just need to understand designers better; they need to become designers ” Roger Martin, Dean Rotman School
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- 46. analyze from the customer perspective PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
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- 71. THANK YOU! BusinessModelGeneration.com osterwalder@gmail.com yves.pigneur@unil.ch