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Communication
Skills
Dr. Robin Yap, LLB, MSc, DM, CTDP
Edward Perry, MBA
Phronetic International, Inc.
phronetic.ca
Let’s Get Started
“People are doing you a favour by
reading what you write. Don’t make
them work too hard”

Robert D. Smith
Agenda
  Rules   for functional writing
   FreeFlow
   Mapping
   You and Your Audience

  Let’s   get busy
   Flyers– Brochures – Newsletters –
    Blogs – Reports – Social Media
  Wrap    Up
Free Flow Writing
Free Flow
 Write  a 2-3 sentence story of an
  activity that you’d share to
  someone you know at work.
 Let’s rewrite
Mind Maps
Group Mind Mapping
 Breakoff into Groups
 Decide on one program
 Create a mind map
K.I.S.S.-Write Simply
 Less,not more
 Short and Sweet
 Focus on
     What you really mean
     The end goal
     Your target audience
     The desired result
Rephrase This Sentence
The last time I watched the
 Toronto Maple Leafs play they
 were brutally defeated in a
 totally lopsided game.
Rephrase This Sentence
Working   at the Welcome Centre is
 truly the best because all of the
 staff there are supportive and
 helpful and understanding.
Table Activity - Rephrase
Itwas not until my client arrived
 that we came to the decision to
 commute across the city and
 speak to the immigration lawyer.
After conducting in-depth
 interviews with a number of
 possible candidates for the position
 of recreationalist, we have
 decided to offer the job to you.
Redundancies

It is absolutely necessary that the
public masses be aware of the
actual facts pertaining to the
issue regarding toxic air pollution.
Know Yourself and Your
Audience
Let’s discuss other delivery
methods
Source Inkdphotos
Rules of the Road
Communication Skills: Business Writing

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Communication Skills: Business Writing

Editor's Notes

  1. Divide into 4-5 groups
  2. Debrief of the Group presentation
  3. This is a review