This document discusses the importance of considering audience when writing academic papers. It emphasizes that writers should understand who their audience is, what they already know about the topic, and what they need to know to understand the paper. The document provides questions for writers to ask themselves about their audience to help tailor the paper appropriately. It also stresses the importance of tone, organization, and using a "known-new contract" to ensure the audience can easily follow the line of reasoning. Overall, the key message is that understanding the audience is vital for effective academic writing.