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Capabilities
Deck
01
Twenty22
behance.net/marswalker
Filip Chervenski





Brand & Ads Designer
filipchervenski@gmail.com


To ease the life of the decision-

makers and delight all readers
02
Twenty22
Design
Digital
Strategy
behance.net/marswalker
03

Twenty22
Hey there!


I’m Filip 


It is my philosophy to do what you enjoy in life but to do it
in a way that inspires and uplifts others. 


When it comes to my work I aim to find new and
intereSting ideas and distill them into design that is both
visually pleasing and effective in terms of business.


Hope you enjoy learning more about the way I do things.


Yours, Filip.
behance.net/marswalker
04

Twenty22
Who am I?
Filip
Chervenski





Brand & Ads Designer
Lighthearted Leader

Mindblowingly Creative
Strategic Visionary
Extremely Passionate 05
Twenty22
Areas of Expertise
Business Strategy

Design

Branding

Marketing

Consulting

Systems Building
Tools

Figma & XD

Illustrator & Photoshop

Da Vinci Resolve



Need more info?


filipchervenski@gmail.com


Check out my notable projects at 

www.behance.net/marswalker
behance.net/marswalker
06

Twenty22
So, what do I do?
07
Twenty22
Services & Capabilities

Branding & Design
Brand Development & Design

Logo & Identity Systems

Brand Style Guides

Collateral Materials

Advert Design


Network Capabilities
Website Design & Development

Email Marketing Strategy & Management

Social Media Strategy & Management
Visual Design
Album / Movie Covers

PoSters

Social Media Ads
 & Posts

Pitch Decks

Proposals

Billboards

Brochures

E-mail Design
Strategy
Strategy

Discovery

User Experience

Brand Strategy &
Architecture
I love creating unique, innovative and potent work that
is focused on a business’ goals and their Customers.

I do this across multiple fields in order to help
organizations and individuals achieve their goals.

behance.net/marswalker
08
Twenty22
SERVICES & RATES
Brand Strategy
Logo & Identity Design
Style Guides
Printed Collateral
Album / Movie Covers
Advert Design
Pitch Deck / Keynote Design
$1k - 10k
$2k - 20k
$1k - 5k
$1k - 6k
$2k - 10k
$1k - 10k
$1k - 5k
behance.net/marswalker
behance.net/marswalker
09

Twenty22
Everything that a brand shows or represents is meant to
impact a user. Knowing the user is one of the Most important
things in design, because if there is no user there is no point
in design at all. 


I aim to put the user in the center of what I do, or put into
simpler words - We understand the customer and then design
things that will help the customer understand us.


“A brand is a
person's gut feeling
about a product,
service, or
organization.”
behance.net/marswalker
10

Twenty22
The next important thing about design is that it is an
Investment. Investment in a brand’s expression of self. 


What does that even mean?


It means it cost money so it better make money.


So, I have the following approach:



-Know the brand 

-Know the user 

-Set Goals

-Deliver Exquisitely
Twenty22
THE
PROCESS
Or how does it all work?
Step 1: Preliminary consultation
In this preliminary consultation
we will discuss details about the
project such as scope, budget,
preliminary goals and
preliminary direction.


We will also agree on a fee for
the project.


We will also set a time and
scope for the Strategy session if
it is needed for the project
Step 2: Research
I will go all out to find out
everything I need to know about
your brand and its competitors
and find suitable preliminary
Strategies and graphic
directions that we are going to
discuss during the strategy
session
Step 3: Strategy Session
The Strategy session usually
takes between 2 and 4 hours.
Sometimes be multiple sessions
might be needed to ensure
exquisite results.


We will explore in depth brand
strategy, project goals and set
timelines and procedures for the
project and delivery
Step 4: Creative Direction
After the Strategy session there will
be another meeting regarding
creative direction. 


In which I will present you with a
few different creative paths that we
can take for the project and we will
come to a decision to ensure a
final delivery that is both effective
and visually pleasing.
Step 5: Feedback & Delivery
In this Step we will discuss the
final product, fix any final
problems that might potentially
arise and finish with the delivery
of the project.
11
behance.net/marswalker
12
Twenty22
EXAMPLE BUDGET
Brand Strategy
Logo & Identity Design
Style Guides
Advert Design
Total Investment
$2k
$3k
$1k
$2k
$8k
Budgets usually depend heavily on the
client and the details of the project.


I aim to work only with a few clients per
year so I can Invest the time needed in
each one of them. 


Sometimes If I am really passionate
about a project or I have more free time
than usual I might be willing to find a
financial compromise.

behance.net/marswalker
50% of the fee is due at the Start of
the project
13
Twenty22
TIMELINES
behance.net/marswalker
The usual time frame is between 1 and 6
months depending on the project, complexity
and scope of deliverables. 

Brand Launches & Strategy
Usually the time frames are less then a month
but depend heavily on the project itself.
Collateral & Ad Design
14
Twenty22
EXAMPLE TIMELINE
behance.net/marswalker
May 1 May 15 June 1 June 15 July 1 August 1
July 15

Strategy
Delivery
Creative

direction
Logo & Identity Design
Ad Design
behance.net/marswalker
15
Twenty22
whatsapp/viber - +359 988 94 38 39
email - filipchervenski@gmail.com

upwork - Filip C.


Thank you!
Hey there! 


Thank you for making it to the end. 

Hope you had a good time looking through this deck.


If you want to work together feel free to contact me as
soon as possible on: 






P.S. If you know someone who might need similar services
feel free to share this document with them.

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Chervenski Capability Deck

  • 1. Capabilities Deck 01 Twenty22 behance.net/marswalker Filip Chervenski Brand & Ads Designer filipchervenski@gmail.com To ease the life of the decision- makers and delight all readers
  • 3. behance.net/marswalker 03 Twenty22 Hey there! I’m Filip It is my philosophy to do what you enjoy in life but to do it in a way that inspires and uplifts others. When it comes to my work I aim to find new and intereSting ideas and distill them into design that is both visually pleasing and effective in terms of business. Hope you enjoy learning more about the way I do things. Yours, Filip.
  • 5. Filip Chervenski Brand & Ads Designer Lighthearted Leader Mindblowingly Creative Strategic Visionary Extremely Passionate 05 Twenty22 Areas of Expertise Business Strategy Design Branding Marketing Consulting Systems Building Tools Figma & XD Illustrator & Photoshop Da Vinci Resolve Need more info? filipchervenski@gmail.com Check out my notable projects at www.behance.net/marswalker
  • 7. 07 Twenty22 Services & Capabilities Branding & Design Brand Development & Design Logo & Identity Systems Brand Style Guides Collateral Materials Advert Design Network Capabilities Website Design & Development Email Marketing Strategy & Management Social Media Strategy & Management Visual Design Album / Movie Covers PoSters Social Media Ads & Posts Pitch Decks Proposals Billboards Brochures E-mail Design Strategy Strategy Discovery User Experience
 Brand Strategy & Architecture I love creating unique, innovative and potent work that is focused on a business’ goals and their Customers. I do this across multiple fields in order to help organizations and individuals achieve their goals. behance.net/marswalker
  • 8. 08 Twenty22 SERVICES & RATES Brand Strategy Logo & Identity Design Style Guides Printed Collateral Album / Movie Covers Advert Design Pitch Deck / Keynote Design $1k - 10k $2k - 20k $1k - 5k $1k - 6k $2k - 10k $1k - 10k $1k - 5k behance.net/marswalker
  • 9. behance.net/marswalker 09 Twenty22 Everything that a brand shows or represents is meant to impact a user. Knowing the user is one of the Most important things in design, because if there is no user there is no point in design at all. I aim to put the user in the center of what I do, or put into simpler words - We understand the customer and then design things that will help the customer understand us. “A brand is a person's gut feeling about a product, service, or organization.”
  • 10. behance.net/marswalker 10 Twenty22 The next important thing about design is that it is an Investment. Investment in a brand’s expression of self. What does that even mean? It means it cost money so it better make money. So, I have the following approach: -Know the brand -Know the user -Set Goals -Deliver Exquisitely
  • 11. Twenty22 THE PROCESS Or how does it all work? Step 1: Preliminary consultation In this preliminary consultation we will discuss details about the project such as scope, budget, preliminary goals and preliminary direction. We will also agree on a fee for the project. We will also set a time and scope for the Strategy session if it is needed for the project Step 2: Research I will go all out to find out everything I need to know about your brand and its competitors and find suitable preliminary Strategies and graphic directions that we are going to discuss during the strategy session Step 3: Strategy Session The Strategy session usually takes between 2 and 4 hours. Sometimes be multiple sessions might be needed to ensure exquisite results. We will explore in depth brand strategy, project goals and set timelines and procedures for the project and delivery Step 4: Creative Direction After the Strategy session there will be another meeting regarding creative direction. 
 In which I will present you with a few different creative paths that we can take for the project and we will come to a decision to ensure a final delivery that is both effective and visually pleasing. Step 5: Feedback & Delivery In this Step we will discuss the final product, fix any final problems that might potentially arise and finish with the delivery of the project. 11 behance.net/marswalker
  • 12. 12 Twenty22 EXAMPLE BUDGET Brand Strategy Logo & Identity Design Style Guides Advert Design Total Investment $2k $3k $1k $2k $8k Budgets usually depend heavily on the client and the details of the project. I aim to work only with a few clients per year so I can Invest the time needed in each one of them. Sometimes If I am really passionate about a project or I have more free time than usual I might be willing to find a financial compromise. behance.net/marswalker 50% of the fee is due at the Start of the project
  • 13. 13 Twenty22 TIMELINES behance.net/marswalker The usual time frame is between 1 and 6 months depending on the project, complexity and scope of deliverables. Brand Launches & Strategy Usually the time frames are less then a month but depend heavily on the project itself. Collateral & Ad Design
  • 14. 14 Twenty22 EXAMPLE TIMELINE behance.net/marswalker May 1 May 15 June 1 June 15 July 1 August 1 July 15 Strategy Delivery Creative
 direction Logo & Identity Design Ad Design
  • 15. behance.net/marswalker 15 Twenty22 whatsapp/viber - +359 988 94 38 39 email - filipchervenski@gmail.com upwork - Filip C. Thank you! Hey there! Thank you for making it to the end. Hope you had a good time looking through this deck. If you want to work together feel free to contact me as soon as possible on: P.S. If you know someone who might need similar services feel free to share this document with them.