The document discusses key elements of developing a business strategy, including vision and mission statements, core values, SWOT analysis, and action plans. A vision statement provides stakeholders an understanding of the business's meaning and purpose, while a mission statement declares how the company serves its customers. Core values are the foundational beliefs that guide an organization's behavior. SWOT analysis evaluates an organization's strengths, weaknesses, opportunities, and threats. Finally, action plans outline the tasks needed to accomplish goals.

1. Royale Chic
Indaba 2022
25 June 2022

2. What is a
Strategy
Business strategy is a clear
set of plans, actions and
goals that outlines how a
business will compete in a
particular market, or
markets, with a product or
number of products or
services
https://www.youtube.com/watch?v=bnwvd_TtWmw

3. Elements of a
Strategy
Meaning and Purpose
VISION STATEMENT
How we will do it.
MISSION STATEMENT
Our Behaviour
CORE IS VALUES
Weigh Bridge.
SWOT ANALYSIS
What Next
ACTION PLANS

4. VISION
• What are some examples of vision statements that you
can think of from the top of your head? Look them up
• Why do they not stick to mind?
A vision statement provides a concrete way for
stakeholders, especially employees, to understand the
meaning and purpose of your business.
https://www.youtube.com/watch?v=Kqlx29Kuyig

5. MISSION
A mission statement is defined as an action-based
statement that declares the purpose of an organization
and how they serve their customers. This sometimes
includes a description of the company, what it does, and its
objectives. A mission statement is a short summary of your
company's purpose.
https://www.youtube.com/watch?v=Kqlx29Kuyig

6. Some questions to
answer
What prominent challenges does our company solve? Why are
we in business?
Why did you join Royale Chic?
What do you like most about Royale Chic?
Who are our customers, and what do they value most?
What kind of image do we want to convey to the outside world
as a company?
How do we use our products and services to reach our goals?
What do you think our organization’s purpose is?
What differentiates us from our competitors?
What underlying philosophies and principles shaped your
responses to the previous questions?
.

7. CURRENT
VALUES
Current Values
• Service To Others
• Consistency
• Integrity
• https://www.youtube.com/watch?v=IQuYzXW
XDqI

8. CORE VALUES
Core values are the root beliefs that a person or
organization operates from. They are the principle
perspectives that guide a person or organization’s behavior
with others
https://www.youtube.com/watch?v=IQuYzXWXDqI

9. SWOT
ANALYSIS
SWOT analysis is a technique developed at Stanford in the
1970s, frequently used in strategic planning. SWOT is an
acronym for Strengths, Weaknesses, Opportunities and
Threats and is a structured planning method that evaluates
those four elements of an organization, project or business
venture.
https://www.investopedia.com/terms/s/swot.asp

10. ACTION PLAN
An action plan is an outline or list of all the
tasks that need to be completed to achieve a
goal. Action plans can be used to help you
accomplish large goals or small goals. They can
also be adapted for individual goals or for group
goals.
https://www.investopedia.com/terms/s/swot.asp