This white paper discusses developing an effective business strategy. It emphasizes that management must agree on how they will frame the strategy discussion, as different frames can lead to different assumptions. It also stresses the importance of agreeing on the business's "endgame" or long term goals. The paper provides a process for a strategy workshop, including analyzing internal capabilities and external opportunities/threats. It suggests tools for structuring these analyses and prioritizing the key issues identified. The overall goal is for management to answer questions about the business, their goals, why they will succeed, and how they will achieve and manage success.