This document provides tips and guidance for developing an effective social media strategy. It emphasizes the importance of clear objectives, defining your niche and audience, assigning responsibility, and developing a content strategy and plan for measurement. Common mistakes include a lack of defined objectives and metrics to measure success. The document outlines 10 key steps to building a strategy including knowing your audience, defining objectives, identifying influencers, and continually measuring results.
The Real World of Public Relations & How You Can Be Successful is all covered in this presentation.
Discover ...
* PR Defined & Why is it important
* What PR is Not
* The Benefits of PR
* How public relations is different from / connected to advertising
* Duties of PR
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the H...Angelique Toschi
This is my presentation for the 2013 SXSW Interactive Panel Picker. This presentation shows an outline of a discussion on best social media practices for the restaurant and hospitality industry and also touches on the challenges of dealing with large brands with multiple locations.
The Real World of Public Relations & How You Can Be Successful is all covered in this presentation.
Discover ...
* PR Defined & Why is it important
* What PR is Not
* The Benefits of PR
* How public relations is different from / connected to advertising
* Duties of PR
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the H...Angelique Toschi
This is my presentation for the 2013 SXSW Interactive Panel Picker. This presentation shows an outline of a discussion on best social media practices for the restaurant and hospitality industry and also touches on the challenges of dealing with large brands with multiple locations.
Smart marketing for successful college organization eventsJoe VanDerBos
An overview of marketing planning and outreach for student organizations. Presented at the Western Michigan University Student Activities and Leadership and Involvement Conference August 21, 2015 in Kalamazoo, Michigan. Joe VanDerBos, Marketing Manager at Sindecuse Health Center, WMU
Building A Successful Following: MarketMeSuite's #BeansBrains PresentationTammy Leigh Kahn
General Assembly partnered with local coffee shops to bring free coffee & education; special classes focused on technology, design, and business.
Tammy Kahn Fennell, CEO @MarketMeSuite gave the a presentation on building a social following that will yield big results for your business.
Lead generation is a necessity when it comes to growing and keeping business. With the emergence of social media, marketers are discovering new ways to grow leads.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with Homes.com® and ForRent.com®, as she uncovers lead generation trends taking place in the social space.
The Power of Your Brand - From Publicity GeniePeter Preston
It's more than just media. PR is messaging, positioning, awards, speaking engagements, social media, endorsements and more.
What is PR? Learn what it is and how you can use it for your business.
How to support innovation in organisations @ Startup SafaryDigital Natives
Leaders and communities are in charge to help people to achieve their highest potential, especially in the industries where intellectual property matters. The main hypothesis of my speech is that the creative potential is deeply correlating with the responsibility, the ownership mindset and the ability to make an impact.
Marketing in 2014: What You Need to KnowDave Rubin
Do you know what a "Connected Consumer is? How about "The Dynamic Customer Journey?" Are you fully aware of what your "Brand Experience" is and How to build COMMUNITY around experience?
Building a successful Marketing Strategy based around these 2014 concepts is highlighted in this presentation created by Dave Rubin (originally for the 2013 Aspen Live Conference).
This presentation aims to help educate and inspire marketers, business executives, and brand ambassadors looking to build "True Fans and Sustainable Communities."
Pulling from such business and marketing luminaries as:
Brian Solis, Anita Elberse, Seth Godin, The Kelley Bros. and Bob Lefsetz, this presentation should be used as a guide for any and all business looking to grow their brands by speaking with and understanding the communities of today - The Communities that can both make and break business, products and brands.
Noble Newman: Marketing Your Small BusinessNoble Newman
Once your business is off the ground, the huge next step is marketing. Noble Newman walks you through some of the important steps in marketing and branding your business.
This presentation was given on October 21, 2008 to a group of cutting-edge non-profit professionals from Tampa Bay museums, attractions, science, arts & cultural organizations.
Smart marketing for successful college organization eventsJoe VanDerBos
An overview of marketing planning and outreach for student organizations. Presented at the Western Michigan University Student Activities and Leadership and Involvement Conference August 21, 2015 in Kalamazoo, Michigan. Joe VanDerBos, Marketing Manager at Sindecuse Health Center, WMU
Building A Successful Following: MarketMeSuite's #BeansBrains PresentationTammy Leigh Kahn
General Assembly partnered with local coffee shops to bring free coffee & education; special classes focused on technology, design, and business.
Tammy Kahn Fennell, CEO @MarketMeSuite gave the a presentation on building a social following that will yield big results for your business.
Lead generation is a necessity when it comes to growing and keeping business. With the emergence of social media, marketers are discovering new ways to grow leads.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with Homes.com® and ForRent.com®, as she uncovers lead generation trends taking place in the social space.
The Power of Your Brand - From Publicity GeniePeter Preston
It's more than just media. PR is messaging, positioning, awards, speaking engagements, social media, endorsements and more.
What is PR? Learn what it is and how you can use it for your business.
How to support innovation in organisations @ Startup SafaryDigital Natives
Leaders and communities are in charge to help people to achieve their highest potential, especially in the industries where intellectual property matters. The main hypothesis of my speech is that the creative potential is deeply correlating with the responsibility, the ownership mindset and the ability to make an impact.
Marketing in 2014: What You Need to KnowDave Rubin
Do you know what a "Connected Consumer is? How about "The Dynamic Customer Journey?" Are you fully aware of what your "Brand Experience" is and How to build COMMUNITY around experience?
Building a successful Marketing Strategy based around these 2014 concepts is highlighted in this presentation created by Dave Rubin (originally for the 2013 Aspen Live Conference).
This presentation aims to help educate and inspire marketers, business executives, and brand ambassadors looking to build "True Fans and Sustainable Communities."
Pulling from such business and marketing luminaries as:
Brian Solis, Anita Elberse, Seth Godin, The Kelley Bros. and Bob Lefsetz, this presentation should be used as a guide for any and all business looking to grow their brands by speaking with and understanding the communities of today - The Communities that can both make and break business, products and brands.
Noble Newman: Marketing Your Small BusinessNoble Newman
Once your business is off the ground, the huge next step is marketing. Noble Newman walks you through some of the important steps in marketing and branding your business.
This presentation was given on October 21, 2008 to a group of cutting-edge non-profit professionals from Tampa Bay museums, attractions, science, arts & cultural organizations.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Social media strategies explained; listen, talk, support, energize & embrace. A hype free approach to building a company wide social media program.
http://joakimnilsson.com
Social Media for Business - Strategic Tips and ToolsPronghorn PR
Written for the marketing professional, practitioner and business owner who is using social media for business, but is unable to identify if social media is contributing to the bottom line or achieving the objectives set.
Presented during the Cagayan de Oro leg of TechCamp Philippines last March 2018.
This was for youth leaders supporting various organizations and causes.
Social media marketing has matured over the last decade to
become an integral part of the marketing mix for both large
and small businesses. It can have a significant and measurable
impact on your bottom line and – when done well – can be a
powerful marketing tool. Whether you are trying to reach
a local audience or launching a brand nationwide, social
media marketing should be considered as part of your
marketing activity
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
If you're looking for a step by step plan on how to create a social media road map for your business, here's a process to follow.
www.socialforcefive.com.au
Presented before young community leaders during the breakout session of TechCamp Philippines on March 10, 2018 at Xavier University, Cagayan de Oro City.
Driving Discoverability, Engagement, and Revenue in Publishing - Digital Book...Murray Izenwasser
Modern Marketing has changed dramatically - and few industries have been impacted more than the publishing industry. This presentation went through the current landscape and steps necessary to create a modern marketing program that touches the consumers at all touchpoints, and uses the resources (authors, books, platforms) to truly drive Discovery, Engagement, and Sales.
Making social media work for your businessKylie Bartlett
If you'd like to learn how to make social media work for your business, here's 5 step process to follow. You can find out more by visiting http://www.socialforcefive.com.au
How to create a values and vision based communication - social media plan. Presentation at STRONG 2013 - the First Nations Technology Council's Summit of Technology, Resources, Opportunities, Networks and Growth conference.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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5. DEFINE YOUR OBJECTIVE
Without an
objective
social media
will pull you in
many directions
6. CLEAR GOALS & REALISTIC
EXPECTATIONS AVOID
• Wasted time and money
• Embarrassing slip ups
• Missed opportunities
• Buy in from others
7. BEGIN BY ASKING...
A UNIFIED
WHATS YOUR CAN YOU DISTILL PHILOSOPHY THAT
OBJECTIVE?
YOUR SOCIAL MEDIA GIVES YOU DAILY
FOCUS AND IS
REVENUE? LEADS? STRATEGY INTO ONE INLINE WITH YOUR
BRANDING? BUZZ?
SENTENCE? BUSINESS GOALS
9. WHATS YOUR NICHE?
• You gotta have one
• Stay true to it
• Show expertise
• Add value and engage
• Don’t be afraid
10. WHATS YOUR
CURRENT
RELATIONSHIP
WITH YOUR
AUDIENCE?
11. WHAT DOES THE PUBLIC KNOW ABOUT...
You?
Your Brand?
Your Products?
Choose two from the spectrum below
aware/
single repeat
nothing no advocates evangelists
action action
action
13. RESPONSIBILITY
• Marketing? PR? Sales? Customer Service?
• Making a team or an individual responsible ensures this is
“someone’s job” (ie nothing will be achieved if its every-ones job)
• Find the RIGHT person for the job
14. RESPONSIBILITY
• Social Media wont be taken seriously in your business unless
you make it part of someones job description
• Set goals. Ensure they are realistic.
• Prove to the CEO/Boss that this is serious business
15. WHATS IN IT FOR THEM?
WHAT’S
IN IT
FOR YOUR
CUSTOMERS?
16. WHATS IN IT FOR THEM?
• Create value
• Provide insights into your business
• Be human/ Interact/Engage
• Incentives
• Discounts
• Special offers/ Exclusives etc
17. HOW DO I KNOW ITS
WORKING?
• Check your metrics
• Ifyour objective is to increase sales then you need to
consider: traffic/ time on site/ page views/ bounce rate/
repeat visitors/ followers-friends-fans/ social mentions/ share
of voice
• Check in with your objectives regularly
18. COMMON MISTAKES
Hasty decisions and knee jerk reactions
One off approach
Focus on the wrong objectives
Failing to understand fundamentals and technology
Neglected accounts
19. LACK OF DEFINED OBJECTIVES
& MEASUREMENT
• Engagement metrics such as site visits, UV’s, Visit frequency, Posts,
Tweets, RT’s, followers, mentions, content shares and views etc etc
• You know your social media strategy is not working if when
someone asks how it’s going - you can’t tell them!
• If you’re using social media without breaking down the actions
that you use to define “success” then you are doomed for failure.
20. CONTENT
STRATEGY
Build a wall of content
Be relevant and contextual
Create and deliver
Content is required to communicate
21. 10 STEPS TO A SOCIAL MEDIA STRATEGY
know your define your accountable
identify influencers platform
audience objectives staff
content day to day
marketing plan measure listen
strategy running
22. WHERE TO FROM HERE?
WHERE TO FROM HERE?
Next Steps...
Build and maintain momentum (don't waste it)
Use social media success to justify bigger spends,
more campaigns and deeper integration
Expand your social media portfolio