Pauline presents her business idea called "Les macarons de Pauline" which involves baking and selling homemade macarons as well as offering macaron-making classes. She plans to operate her business as an individual entrepreneur under France's autoentrepreneur status. Her macarons will be sold locally in Grenoble and surrounding areas through orders placed by phone or online, and she will offer classes to individuals and small groups either in her home kitchen or at other locations. Pauline believes her dual concept focusing on sustainability and the "chef at home" experience, along with targeting both urban and rural consumers, positions the business to capitalize on current consumer trends and will attract investors.

1. Global Entrepreneurshipwith Lukas O. RITZELClass presentation on my business:“Les macarons de Pauline” Pauline VETTIERJanuary 13th, 2010 English Track 2, Group ASchool Year 2009/2010

2. Introduction Jan 13th, 2010 2

3. Project definition Name: “Les macarons de Pauline” Concept: Bakingand selling home-made macarons Teaching macarons-making classes Support: Online boutique, no physical shop Context Inside my business Market it ! Invest ! Jan 13th, 2010 3

4. “Autoentrepreneur” status = Individual entrepreneur Law January 2009 : - Started easily - Minimum risk - Many advantages - Social & fiscal contributions depending on the turnover Context:Entrepreneurship in France Context Inside my business Market it ! Invest ! Jan 13th, 2010 4

5. My business – Part I Context Inside my business Market it ! Invest ! Jan 13th, 2010 5

6. My business – Part I (continued) What? Selling home-made, custom-made Parisian macarons Where? Local business : Grenoble & area How ? Orders: by phone or through web-boutique www.macaronspauline.com Delivery: pick orders up at my place or personally delivered (with fee) How much ? 0.80€ each Goal ? Discovery and gustative pleasure ! Context Inside my business Market it ! Invest ! Jan 13th, 2010 6

7. My business – Part II Context Inside my business Market it ! Invest ! Jan 13th, 2010 7

8. My business – Part II (continued) What? Holding macarons-making classes Who? Individuals or small groups Where? In my well-equipped kitchen At people’s place (in Grenoble and elsewhere). How much ? 20€/hour, cost of ingredients not included Goal ?  Context Inside my business Market it ! Invest ! Jan 13th, 2010 8

9. On-line presence Context Inside my business Market it ! Invest ! Jan 13th, 2010 9

11. Almond flower from fair trade Context Inside my business Market it ! Invest ! Jan 13th, 2010 10

14. Eco-friendly packaging (recycled materials) Macarons & Consumer trendsWhat will make you want to invest ? Context Inside my business Market it ! Invest ! Jan 13th, 2010 12

16. Giving provincials a sense of luxuryMacarons & Consumer trendsWhat will make you want to invest ? Context Inside my business Market it ! « […] those consumers opting to remain in rural areas will be tempted to act (and shop) online like urban consumers, too. » Invest ! Jan 13th, 2010 13

18. In Grenoble & area onlyContext Inside my business Market it ! Invest ! Jan 13th, 2010 14

19. Investment Context Inside my business Market it ! Invest ! Jan 13th, 2010 15

20. Investment Margin: Selling price per unit : 0.80€ Cost per unit: ~ 0.38€ On-line boutique = no monthly rent Limited initial investment = lower risk 2 branches of business = more opportunities Context Profit: + 0.42€ Inside my business Market it ! Invest ! 16 Jan 13th, 2010

21. Thank you for your support ! 17