SlideShare a Scribd company logo
1
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL BUILD ENVIRONMENT
INTRODUCTION TO BUSINESS [BUS30104]
GROUP MEMBERS:
HWANG WEI LI (0319756)
CHEE WEI SHAN (0319572)
LEE KAI YUNG (0318314)
CHAN JIA XIN (0319565)
Final Assignment: Charity Drive Event
Lecturer: Chang Jau Ho
Submission Date: 12pm, Friday, 30th January 2015
2
Table of Content
No. Title Page
1 Executive Summary 3
2 Objectives 4
3 Target Market 5
4 Competition Analysis 6
5 Product and Packaging 7
6 Pricing 8
7 Promotion 9
8 Sponsors 10
9 Distribution 11
10 Green Measures 12
11 Human Resource Planning 13 – 14
12 Evaluation of Results 15 – 16
13 Appendices 17 - 19
3
Executive Summary
This is the report that record everything that happened in our charity drive week and
the summary of what we have learnt during that period of time. In this report, we will be
talking about the objective of our charity drive, which is to earn money and donate it to a
charity organization. The organization we choose are a Chinese Buddhist organization which
currently helping the flood victims in Kuala Krai, Kelantan. Unfortunately we didn’t reach
our target sales amount but we still manage to get at least half of the amount.
We are targeting students and teacher around the campus because we are selling
foods. We also have very strong competitors because there are few group also selling food.
For the product and the packaging, we use a very eco-friendly way to do it and our packaging
are all recyclable. The pricing of our products is fair and affordable for everyone especially
student. To promote our charity drive, we use several way to do that, through Facebook,
poster and face-to-face conversation to engage with customer. Also we having a very tough
time finding our sponsor and we get rejected many times, but still manage to find a
sponsorship who willing to sponsor products for us to run the charity drive.
We distribute the task to very members of our group so that we can get things done
easily and in an efficient way. At the end of the charity drive, we end up earning a total of
RM2025.00, after cutting off our expenses, we still manage to get RM1675.00 and donate it
to the charity organization. To be said that this is not an easy task to do but we surpass our
limit and get this done although the result is not ideal. Along the approach to the target, we do
have good and bad times when running our business and it was fulfilling seeing them
through.
YouTube link: http://youtu.be/fxuL1V1AErQ
4
Objectives
We had chosen Fo Guang Shan Malaysia as the charity organization that we will donate the
money to. The reason we will donate the money to them is because they are recently helping
the flood victims of Kuala Krai, Kelantan and also we hope that we can help those persons in
needs in the name of a loyal Buddhist. Water drop Teahouse Sdn.Bhd, the business who
sponsored the food is actually an F&B business under the name of Fo Guang Shan Malaysia.
So, when we said that we will donate the money to Fo Guang Shan Malaysia, they agreed
sincerely that they will sponsored us the food for the event, which are the fried rice, fried rice
noodles and Nasi Lemak.
During the event, we targeted RM1000 from the donation and RM1000 from the sales of
selling fried rice, fried rice noodles, Nasi Lemak and herbal eggs from the charity drive event.
5
Target Market
Before we started to plan the whole event and things to be sold, we need to know who are
the customers, their needs and wants and other related information about the customers.
Target Aspects Requirement from customers
1. Who are your customers? - Main customers: students & office
staffs of Taylors University
Lakeside Campus
- Students from Inti College Subang
Jaya, Sunway University & Taylors
College Subang Jaya.
2. Background of customers? - Multiracial customers since we are
selling vegetarian food.
- Vegetarian-based customers
- Customers who emphasize healthy
living.
3. Customer’s wants and needs - Preferring handy and convenient
packaging where they can eat at
anywhere they preferred.
- Cheap food price with standard
portion.
- Healthy and minimal greasy food.
- A healthy tea time snack.
4. Customer’s spending power Since our main customers are mostly
students, their budget on spending the food
would be as low as possible.
6
Competition Analysis
There were lots of group of competitors during the Charity Drive Event, however the two
main competitors which was Marayo, Jia Min's group and EAT & GO which was Carlson's
group.
Competitors (Group
Named)
(Marayo) Jia Min’s
group
(EAT & GO) Carlson'
group
What are they selling? Food and beverage such as
fruit cups, grill chicken,
lemonade and bruschetta.
Food only such as curry puff
and Domino's Pizza.
What are their strengths? The bruschetta looked good
and attractively presented
with variety flavours and
toppings.
The famous brand, Domino's
Pizza. They reheated the
food, ensuring the customer
had a hot and crunchy pizza.
What are their
vulnerabilities?
It wasn’t fresh as the fruit
was cut into pieces because
some of the fruits turned
yellowing half an hour later.
- It wasn’t so fresh if
customer were to
keep the pizza for
dinner.
- Pizza is expensive
than noodle and rice.
Pricing of their product Fruit cups: RM5
Grilled chicken: RM5
Lemonade: RM3
Bruschetta: RM3 each, RM8
a set
Curry puff: 2 for Rm4
Domino's Pizza: RM10
personal pizza
Why would/do their
customers buy from them?
- Unique food and
beverage especially
the bruschetta.
- Size is small and
perfect for tea time.
- Famous brand
Domino's Pizza.
- Easy, fast and
convenient.
- Can be eat anytime
due to longer storage
time.
7
Products and Packaging
A) Products
B) Packaging
YouTube link: http://youtu.be/vmjahu1GZu8
Products Description Features and Benefits
Main Products:
Vegetarian Nasi Lemak
Vegetarian Nasi lemak served
with vegetarian curry mutton,
peanuts, crispy crackers, sambal
& vegetable.
The rice was cooked using
Pandan leaf instead of
coconut milk which is
healthier and low
cholesterol.
Fried Rice Vegetable fried rice with French
beans, carrot dices, peas & corn
dices.
Contains carbohydrate that
provides energy.
Fried Rice Noodle Fried rice noodle with
vegetables.
Less in saturated fat and
seasoning as it used soy
sauce and salt only.
Snacks:
Herbal Egg
- Herbal eggs which were
cracked for soup to seep
through.
- Cooked in concentrated
traditional Chinese herbs
and tea soup.
At RM2 per egg, herbal
eggs are a cheap and healthy
alternative choice of snack.
High in protein and Vitamin
B but low in saturated fat.
Product Packaging
Vegetarian Nasi
Lemak
The Nasi Lemak was packed in the transparent lunch box.
Herbal Eggs The herbal egg was put in a small transparent plastic bag.
Fried Rice & Fried
Rice Noodles
Packed in transparent lunch box
8
Pricing
Products Cost Price(RM) Selling Price(RM)
Fried Rice Noodles 2 5
Fried Rice 2 5
Nasi Lemak 3 6
Herbal Egg(1 unit) 0.60 2
Herbal Egg(3 unit) 1.80 5
The herbal eggs are homemade herbal eggs so the price will be higher and normally the
price of Nasi Lemak is around RM 1.50 to RM2.50. But we are selling RM 6 because it is a
healthy Nasi Lemak which uses pandan leaf instead of coconut milk and also comes with
vegetarian curry mutton.
When we were facing difficulty to sell them, we will lower the quantity to be ordered for the
next day and also lowered the price. If we were selling them faster than anticipated, we would
make some offer such as 3 herbal eggs for RM5 and not RM6, or buying 1 Nasi Lemak with 1
herbal egg will be RM7.
9
Promotion
To promote our product, we had come out with a marketing message, which is “Help
the flood victims of Kuala Krai”. We choose this message is because the charity organization
is currently helping the victims of the flood in many ways, by providing food, daily supplies,
shelter and also man power.
The main tools we used to promote our products is through Hand-produce poster,
Facebook and face-to-face conversation. We choose this few method to promote is because
we can have our stall and product details on the poster, example the product name and prices.
Besides, Facebook is a very popular social networking sites, that why we decided to use it to
promote our products. Face-to-face conversation is the best way to catch customer attention
by giving details to customer in an easy and direct way and we also be able to pursuit the
customer to buy our products.
Poster of our stall Hand drawn poster with product
name and prices
Our Facebook Page
YouTube link: http://youtu.be/Jr7HGCZuM0g
10
Sponsors
Other than selling the food to help achieve the target profit, which is RM2500, we also
found some sponsorship to either sponsor our products sold or for financial aspects.
Sponsors’ Name
Sponsors’ Aspect
Water drop Teahouse Sdn. Bhd Madam Amy Leow
1. Who have you
approached for
sponsorship?
Water drop Teahouse Sdn. Bhd
(A food and beverages (F&B)
business)
Madam Amy Leow
(individual)
2. Why we target them? - Group leader is a member
of Buddhist Club who
helped out at the booth
during the Lakeside
Bazaar, 4 November 2014.
- The booth were selling
vegetarian Nasi Lemak &
vegetarian Hotdog
- These food were
sponsored by the Water
drop Teahouse Sdn. Bhd.
- Hwang Wei Li’s aunty.
- A housewife who always
cooked vegetarian food
for events.
- A loyal Buddhists who
willing to sponsor after
knowing the profit
earned will donate to Fo
Guang Shan Malaysia.
3. What form and how
much they sponsored?
40 packs fried rice noodles, 40
packs fried rice, 90 packs
vegetarian Nasi Lemak.
160 herbal eggs
4. How did we approach
them?
- Called the person via
telephone call and told
them what was happening.
- Went to Persatuan
Meditasi Fo Guang Shan
Selangor, Ss3, Taman
Universiti for further
discussion after they
agreed to meet us.
- Agreed to sponsor us and
came up with a written
proposal.
- Called the person via
telephone call and told
them what was
happening
- Asked whether she can
sponsor us or not.
- Group leader met with
her for further discussion
- Agreed to sponsor us the
herbal eggs.
11
Distributions
Products’ Aspects Nasi Lemak, Fried Rice
Noodles and Fried Rice
Herbal Egg
Method to get the product - We got all the food from Water
drop Teahouse located in ss3,
Taman University.
- Distance from campus to there
is around 10 minutes and every
day at 11a.m, one of the group
member will drove to there and
take the food.
Our group leader will go
to Mdm. Amy’s house to
take the herbal eggs early
in the morning and sold it
before the Nasi Lemak is
available.
sales location Only available in Taylor's University - Taylor's University
- Taylor's College
- INTI International
College Subang
Jaya
- Sunway University
How quickly can you deliver
the products
These food are not available for
delivery.
This delivery service is
only available to our
friends. The area is within
the USJ, Subang Jaya and
the delivery hour is less
than 30 minutes.
How many customers can you
reach effectively
Around 20 per day from Monday to
Wednesday. Thursday and Friday are
not available due to lesser customer.
It is around 30 per day.
Can your customers order your
products online? Via phone?
Not available for delivery. Customer can order
through phone call and
WhatsApp.
How much donation do we
get per day
The donation we get from:
 Taylor's University
 Taylor's College
 INTI International College Subang Jaya
 Sunway University
It is around RM25 per day.
12
Green Measures
Our product are mainly food, vegetarian food, the food in a very environmental
friendly way. Eco-friendly way to cook is not only benefit to the environment, but also to
human body, the food we use was all organic vegetable, it can keep chemical out of body as
well as the air, soil and rivers. Besides the way we package our products also in an eco-
friendly way. For the rice and noodle, we use disposable plastic food container instead of
Styrofoam box, this is because plastic box can be recycle or reuse but Styrofoam box can’t do
so and it take a long time to decompose and also will release poison gas. As for the herbal
egg, we use plastic bag to pack and distribute it to customer.
The way we distribute our products mostly is done by foot throughout the campus, so
the carbon footprint is low. The product waste like I said just now, both of it can be recycle
and for the disposable plastic food container can be reuse. The way we reduce our
consumption of electricity is we use warmer to keep our product insulation pot which does
not require any electricity. When running the event, we use recycle paper to note down our
sales, as for the poster that contain the products’ name and price, we reuse and reuse for the
whole week of charity drive so that we can save paper.
13
Human ResourcePlanning
Since this is a group assignment, we need to organize our job title and job role equally so that
we can coordinate to work effectively as a team and manage to come out with a better
solution by discussing with each other when we face problem.
The Functional Structure
Job Title Job Scope
1.Project Manager - Discuss type of food to be sell for
the event with members.
- Finalise and ensure all the work are
prepared for the event: poster,
Facebook page, amount of food to
sell daily, sponsorship letter
- Lead and supervise the whole team
during the event.
2. Secretary - Record all the information discussed
during the meeting & inform project
manager the final sponsors.
- Prepare sponsorship letter and
checked by project manager.
- Collect all analysed work from
marketing and accounting
department.
Project Leader
Hwang Wei Li
Secretary
Lee Kai Yung
Accounting Department
Chan Jia Xin
Marketing Department
Chee Wei Shan
14
3. Accounting Department - Record amount of daily sales and
donation and prepare a Profit &
Loss Statement.
- Inform the total amount to Project
Manager.
- Record and collect all the receipt of
the expenses.
4.Marketing Department - Collect the customers’ wants and
needs before setting price
- In-charge of promotion
15
Evaluation of Results
During the charity drive, what we did right was by deducting the quantity of nasi lemak
when we realized that we could not finish selling it before it got smelly in the first day. And
for the nasi lemak that we did not managed to sell out, we gave it to the workers in Taylor’s
University Lakeside Campus.
And what we did wrong were we ordered too many food and wasted for the first day
because they gone smelly due to not many people buying it, and we also set the cost too high
for nasi lemak, some of the customer were shocked when they heard the price RM6 for a
pack of nasi lemak.
If we can repeat the event one more time, we would change to other type of food to sell
and not selling heavy food, because normally customer will just buy a snack and not fried
rice or nasi lemak. And the only snack we sold was herbal eggs.
Reflection Video
YouTube link: http://youtu.be/SPmsBncF2VM
16
Profit & Loss Report
Income Statement of Charity Drive Event
Revenue
Sales $775
Less: Cost of Goods Sold $0
Gross Profit $775
Add: Other Revenues
(Donation) $1,250
Adjusted Gross Profit $2,025
Less: Operating Expenses
Expenses A $250
Expenses B $100
Total Operating Expenses $350
Net Profit $1,675
Fried Mee Fried Rice Nasi Lemak Herbal Egg (1 for $2) Herbal Egg (3 for $5)
S. Price $5.00 $5.00 $6.00 $2.00 $5.00
Units 16 15 42 104 32
Rev $80.00 $75.00 $252.00 $208.00 $160.00
Fried Mee Fried Rice Nasi Lemak Herbal Egg (1 for $2) Herbal Egg (3 for $5)
C. Price $0.00 $0.00 $0.00 $0.00 $0.00
Units 16 15 42 104 32
Rev $0.00 $0.00 $0.00 $0.00 $0.00
17
Appendix
Cheque for sponsor
Receipt of typhoid injection
Proposalof our charity drive
18
Shopsorship letter
19

More Related Content

What's hot

Business Charity Drive Event Report
Business Charity Drive Event ReportBusiness Charity Drive Event Report
Business Charity Drive Event Report
Ryan Kerry Jy
 
Charity report
Charity reportCharity report
Charity report
Cindy Lim
 
Intro to Business Final Project Report
Intro to Business Final Project ReportIntro to Business Final Project Report
Intro to Business Final Project Report
Natalie Yunxian
 
Business charity drive report
Business charity drive reportBusiness charity drive report
Business charity drive report
Kenneth Tan
 
BUSINESS CHARITY DRIVE Final report
BUSINESS CHARITY DRIVE Final reportBUSINESS CHARITY DRIVE Final report
BUSINESS CHARITY DRIVE Final report
Shiko Foo
 
Business report complete
Business report completeBusiness report complete
Business report complete
SolomonTangerine
 
Business report complete
Business report completeBusiness report complete
Business report complete
ChelleChelleeeee
 
Business full report
Business full reportBusiness full report
Business full report
Jinfeng45
 

What's hot (8)

Business Charity Drive Event Report
Business Charity Drive Event ReportBusiness Charity Drive Event Report
Business Charity Drive Event Report
 
Charity report
Charity reportCharity report
Charity report
 
Intro to Business Final Project Report
Intro to Business Final Project ReportIntro to Business Final Project Report
Intro to Business Final Project Report
 
Business charity drive report
Business charity drive reportBusiness charity drive report
Business charity drive report
 
BUSINESS CHARITY DRIVE Final report
BUSINESS CHARITY DRIVE Final reportBUSINESS CHARITY DRIVE Final report
BUSINESS CHARITY DRIVE Final report
 
Business report complete
Business report completeBusiness report complete
Business report complete
 
Business report complete
Business report completeBusiness report complete
Business report complete
 
Business full report
Business full reportBusiness full report
Business full report
 

Viewers also liked

Rwjf Af Mwp2 0923011
Rwjf Af Mwp2 0923011Rwjf Af Mwp2 0923011
Rwjf Af Mwp2 0923011
Michael Painter
 
Cossette: Grow-Op Competition 2012 - Cadbury Mini Eggs
Cossette: Grow-Op Competition 2012 - Cadbury Mini EggsCossette: Grow-Op Competition 2012 - Cadbury Mini Eggs
Cossette: Grow-Op Competition 2012 - Cadbury Mini Eggs
CHRISTINE MA
 
13705050959304 new product idea report (egg powder) (1)
13705050959304 new product idea report (egg powder) (1)13705050959304 new product idea report (egg powder) (1)
13705050959304 new product idea report (egg powder) (1)
Shawn Ratul
 
Morrisons: Analysis of Pre-Seen Case Study
Morrisons: Analysis of Pre-Seen Case StudyMorrisons: Analysis of Pre-Seen Case Study
Morrisons: Analysis of Pre-Seen Case Study
mattbentley34
 
Project report on poultry farm layer
Project report on poultry farm layerProject report on poultry farm layer
Project report on poultry farm layer
SUDARSHAN KUMAR PATEL
 
LM Cookery G9
LM Cookery G9LM Cookery G9
LM Cookery G9
Cha Caunan
 

Viewers also liked (7)

Rwjf Af Mwp2 0923011
Rwjf Af Mwp2 0923011Rwjf Af Mwp2 0923011
Rwjf Af Mwp2 0923011
 
Cossette: Grow-Op Competition 2012 - Cadbury Mini Eggs
Cossette: Grow-Op Competition 2012 - Cadbury Mini EggsCossette: Grow-Op Competition 2012 - Cadbury Mini Eggs
Cossette: Grow-Op Competition 2012 - Cadbury Mini Eggs
 
13705050959304 new product idea report (egg powder) (1)
13705050959304 new product idea report (egg powder) (1)13705050959304 new product idea report (egg powder) (1)
13705050959304 new product idea report (egg powder) (1)
 
Morrisons: Analysis of Pre-Seen Case Study
Morrisons: Analysis of Pre-Seen Case StudyMorrisons: Analysis of Pre-Seen Case Study
Morrisons: Analysis of Pre-Seen Case Study
 
Radiant
RadiantRadiant
Radiant
 
Project report on poultry farm layer
Project report on poultry farm layerProject report on poultry farm layer
Project report on poultry farm layer
 
LM Cookery G9
LM Cookery G9LM Cookery G9
LM Cookery G9
 

Similar to Final busreport

business report
business reportbusiness report
business report
Wooley Shirley
 
Business Project 2 Report
Business Project 2 ReportBusiness Project 2 Report
Business Project 2 Report
Bolin Loong
 
Business report
Business reportBusiness report
Business report
jlwc
 
Business Report
Business ReportBusiness Report
Business Report
dtan97
 
FNBE 0315: Intro to Business - Charity Drive Week
FNBE 0315: Intro to Business - Charity Drive Week FNBE 0315: Intro to Business - Charity Drive Week
FNBE 0315: Intro to Business - Charity Drive Week
haeykceb
 
Business charity drive report final
Business charity drive report finalBusiness charity drive report final
Business charity drive report final
liszee
 
Business charity drive report final version
Business charity drive report final versionBusiness charity drive report final version
Business charity drive report final version
Sheng Zhe
 
Businesscharitydrivereportfinal
BusinesscharitydrivereportfinalBusinesscharitydrivereportfinal
Businesscharitydrivereportfinal
Dana Kan
 
Charity finalised report
Charity finalised reportCharity finalised report
Charity finalised report
Leon Lim
 
business final project
business final projectbusiness final project
business final project
Puisan Lim
 
Executive summary
Executive summaryExecutive summary
Executive summary
Puisan Lim
 
Business legit report
Business legit reportBusiness legit report
Business legit report
Pui Chun Shian
 
Businessfinalreport
BusinessfinalreportBusinessfinalreport
Businessfinalreport
Bryan Teh Qing Da Da
 
Business chairty-event-report-maniyo-150201113222-conversion-gate02
Business chairty-event-report-maniyo-150201113222-conversion-gate02Business chairty-event-report-maniyo-150201113222-conversion-gate02
Business chairty-event-report-maniyo-150201113222-conversion-gate02
mrstore01
 
Business charity-event-report-maniyo
Business charity-event-report-maniyoBusiness charity-event-report-maniyo
Business charity-event-report-maniyo
alan koo
 
Charity drivereport
Charity drivereportCharity drivereport
Charity drivereport
Audreyyyyyy
 
Charity Drive Report
Charity Drive Report Charity Drive Report
Charity Drive Report
cynfang Fong
 
Business final report
Business final reportBusiness final report
Business final report
Sysy Jnthn
 
business final report final.docx
business final report final.docxbusiness final report final.docx
business final report final.docx
gabchin29
 
Business finalcial report
Business finalcial reportBusiness finalcial report
Business finalcial report
marcuschuaa
 

Similar to Final busreport (20)

business report
business reportbusiness report
business report
 
Business Project 2 Report
Business Project 2 ReportBusiness Project 2 Report
Business Project 2 Report
 
Business report
Business reportBusiness report
Business report
 
Business Report
Business ReportBusiness Report
Business Report
 
FNBE 0315: Intro to Business - Charity Drive Week
FNBE 0315: Intro to Business - Charity Drive Week FNBE 0315: Intro to Business - Charity Drive Week
FNBE 0315: Intro to Business - Charity Drive Week
 
Business charity drive report final
Business charity drive report finalBusiness charity drive report final
Business charity drive report final
 
Business charity drive report final version
Business charity drive report final versionBusiness charity drive report final version
Business charity drive report final version
 
Businesscharitydrivereportfinal
BusinesscharitydrivereportfinalBusinesscharitydrivereportfinal
Businesscharitydrivereportfinal
 
Charity finalised report
Charity finalised reportCharity finalised report
Charity finalised report
 
business final project
business final projectbusiness final project
business final project
 
Executive summary
Executive summaryExecutive summary
Executive summary
 
Business legit report
Business legit reportBusiness legit report
Business legit report
 
Businessfinalreport
BusinessfinalreportBusinessfinalreport
Businessfinalreport
 
Business chairty-event-report-maniyo-150201113222-conversion-gate02
Business chairty-event-report-maniyo-150201113222-conversion-gate02Business chairty-event-report-maniyo-150201113222-conversion-gate02
Business chairty-event-report-maniyo-150201113222-conversion-gate02
 
Business charity-event-report-maniyo
Business charity-event-report-maniyoBusiness charity-event-report-maniyo
Business charity-event-report-maniyo
 
Charity drivereport
Charity drivereportCharity drivereport
Charity drivereport
 
Charity Drive Report
Charity Drive Report Charity Drive Report
Charity Drive Report
 
Business final report
Business final reportBusiness final report
Business final report
 
business final report final.docx
business final report final.docxbusiness final report final.docx
business final report final.docx
 
Business finalcial report
Business finalcial reportBusiness finalcial report
Business finalcial report
 

More from Jaclyn Hwang

Taylor's university buddhist club
Taylor's university buddhist clubTaylor's university buddhist club
Taylor's university buddhist club
Jaclyn Hwang
 
Social psychology tutorial exercise
Social psychology tutorial exerciseSocial psychology tutorial exercise
Social psychology tutorial exercise
Jaclyn Hwang
 
SOCIAL PSYCHOLOGY ORAL PRESENTATION DESIGNED SPACE IMAGE
SOCIAL PSYCHOLOGY ORAL PRESENTATION DESIGNED SPACE IMAGESOCIAL PSYCHOLOGY ORAL PRESENTATION DESIGNED SPACE IMAGE
SOCIAL PSYCHOLOGY ORAL PRESENTATION DESIGNED SPACE IMAGE
Jaclyn Hwang
 
SOCIAL PSYCHOLOGY FINAL ASSIGNMENT-GROUP PRESENTATION WRITE UP
SOCIAL PSYCHOLOGY FINAL ASSIGNMENT-GROUP PRESENTATION WRITE UPSOCIAL PSYCHOLOGY FINAL ASSIGNMENT-GROUP PRESENTATION WRITE UP
SOCIAL PSYCHOLOGY FINAL ASSIGNMENT-GROUP PRESENTATION WRITE UP
Jaclyn Hwang
 
SOCIAL PSYCHOLOGY SECOND INDIVIDUAL JOURNAL
SOCIAL PSYCHOLOGY SECOND INDIVIDUAL JOURNALSOCIAL PSYCHOLOGY SECOND INDIVIDUAL JOURNAL
SOCIAL PSYCHOLOGY SECOND INDIVIDUAL JOURNAL
Jaclyn Hwang
 
SOCIAL PSYCHOLOGY FIRST INDIVIDUAL JOURNAL
SOCIAL PSYCHOLOGY FIRST INDIVIDUAL JOURNALSOCIAL PSYCHOLOGY FIRST INDIVIDUAL JOURNAL
SOCIAL PSYCHOLOGY FIRST INDIVIDUAL JOURNAL
Jaclyn Hwang
 
Cash flow statement exercise 2
Cash flow statement exercise 2Cash flow statement exercise 2
Cash flow statement exercise 2
Jaclyn Hwang
 
Trial balance sheet exercise 5
Trial balance sheet exercise 5Trial balance sheet exercise 5
Trial balance sheet exercise 5
Jaclyn Hwang
 
break even analysis
break even analysis break even analysis
break even analysis
Jaclyn Hwang
 
P & l statement
P & l statementP & l statement
P & l statement
Jaclyn Hwang
 
EPC oral presentation part b
EPC oral presentation part bEPC oral presentation part b
EPC oral presentation part b
Jaclyn Hwang
 
Oral presentation part a EPC TULOU
Oral presentation part a EPC TULOUOral presentation part a EPC TULOU
Oral presentation part a EPC TULOU
Jaclyn Hwang
 
Business plan presentation
Business plan presentationBusiness plan presentation
Business plan presentation
Jaclyn Hwang
 
Final assignment principles of economics
Final assignment principles of economicsFinal assignment principles of economics
Final assignment principles of economics
Jaclyn Hwang
 
Basic Accounting Financial analysis report
Basic Accounting Financial analysis reportBasic Accounting Financial analysis report
Basic Accounting Financial analysis report
Jaclyn Hwang
 
English 2 Final report
English 2 Final reportEnglish 2 Final report
English 2 Final report
Jaclyn Hwang
 
english final assignment
english final assignmentenglish final assignment
english final assignment
Jaclyn Hwang
 
Photos of the physical model
Photos of the physical modelPhotos of the physical model
Photos of the physical model
Jaclyn Hwang
 
The presentation board eneb final
The presentation board eneb finalThe presentation board eneb final
The presentation board eneb final
Jaclyn Hwang
 

More from Jaclyn Hwang (20)

Taylor's university buddhist club
Taylor's university buddhist clubTaylor's university buddhist club
Taylor's university buddhist club
 
Social psychology tutorial exercise
Social psychology tutorial exerciseSocial psychology tutorial exercise
Social psychology tutorial exercise
 
SOCIAL PSYCHOLOGY ORAL PRESENTATION DESIGNED SPACE IMAGE
SOCIAL PSYCHOLOGY ORAL PRESENTATION DESIGNED SPACE IMAGESOCIAL PSYCHOLOGY ORAL PRESENTATION DESIGNED SPACE IMAGE
SOCIAL PSYCHOLOGY ORAL PRESENTATION DESIGNED SPACE IMAGE
 
SOCIAL PSYCHOLOGY FINAL ASSIGNMENT-GROUP PRESENTATION WRITE UP
SOCIAL PSYCHOLOGY FINAL ASSIGNMENT-GROUP PRESENTATION WRITE UPSOCIAL PSYCHOLOGY FINAL ASSIGNMENT-GROUP PRESENTATION WRITE UP
SOCIAL PSYCHOLOGY FINAL ASSIGNMENT-GROUP PRESENTATION WRITE UP
 
SOCIAL PSYCHOLOGY SECOND INDIVIDUAL JOURNAL
SOCIAL PSYCHOLOGY SECOND INDIVIDUAL JOURNALSOCIAL PSYCHOLOGY SECOND INDIVIDUAL JOURNAL
SOCIAL PSYCHOLOGY SECOND INDIVIDUAL JOURNAL
 
SOCIAL PSYCHOLOGY FIRST INDIVIDUAL JOURNAL
SOCIAL PSYCHOLOGY FIRST INDIVIDUAL JOURNALSOCIAL PSYCHOLOGY FIRST INDIVIDUAL JOURNAL
SOCIAL PSYCHOLOGY FIRST INDIVIDUAL JOURNAL
 
Cash flow statement exercise 2
Cash flow statement exercise 2Cash flow statement exercise 2
Cash flow statement exercise 2
 
Trial balance sheet exercise 5
Trial balance sheet exercise 5Trial balance sheet exercise 5
Trial balance sheet exercise 5
 
break even analysis
break even analysis break even analysis
break even analysis
 
P & l statement
P & l statementP & l statement
P & l statement
 
EPC oral presentation part b
EPC oral presentation part bEPC oral presentation part b
EPC oral presentation part b
 
Oral presentation part a EPC TULOU
Oral presentation part a EPC TULOUOral presentation part a EPC TULOU
Oral presentation part a EPC TULOU
 
Business plan presentation
Business plan presentationBusiness plan presentation
Business plan presentation
 
Final assignment principles of economics
Final assignment principles of economicsFinal assignment principles of economics
Final assignment principles of economics
 
Basic Accounting Financial analysis report
Basic Accounting Financial analysis reportBasic Accounting Financial analysis report
Basic Accounting Financial analysis report
 
English 2 Final report
English 2 Final reportEnglish 2 Final report
English 2 Final report
 
english final assignment
english final assignmentenglish final assignment
english final assignment
 
Photos of the physical model
Photos of the physical modelPhotos of the physical model
Photos of the physical model
 
The presentation board eneb final
The presentation board eneb finalThe presentation board eneb final
The presentation board eneb final
 
X’town report
X’town reportX’town report
X’town report
 

Recently uploaded

Power of Ignored Skills: Change the Way You Think and Decide by Manoj Tripathi
Power of Ignored Skills: Change the Way You Think and Decide by Manoj TripathiPower of Ignored Skills: Change the Way You Think and Decide by Manoj Tripathi
Power of Ignored Skills: Change the Way You Think and Decide by Manoj Tripathi
Pankaj523992
 
How To Create a Transient Model in Odoo 17
How To Create a Transient Model in Odoo 17How To Create a Transient Model in Odoo 17
How To Create a Transient Model in Odoo 17
Celine George
 
New Features in Odoo 17 Sign - Odoo 17 Slides
New Features in Odoo 17 Sign - Odoo 17 SlidesNew Features in Odoo 17 Sign - Odoo 17 Slides
New Features in Odoo 17 Sign - Odoo 17 Slides
Celine George
 
Parent PD Design for Professional Development .docx
Parent PD Design for Professional Development .docxParent PD Design for Professional Development .docx
Parent PD Design for Professional Development .docx
AntonioJarligoCompra
 
Cómo crear video-tutoriales con ScreenPal (2 de julio de 2024)
Cómo crear video-tutoriales con ScreenPal (2 de julio de 2024)Cómo crear video-tutoriales con ScreenPal (2 de julio de 2024)
Cómo crear video-tutoriales con ScreenPal (2 de julio de 2024)
Cátedra Banco Santander
 
ASP.NET Core Interview Questions PDF By ScholarHat.pdf
ASP.NET Core Interview Questions PDF By ScholarHat.pdfASP.NET Core Interview Questions PDF By ScholarHat.pdf
ASP.NET Core Interview Questions PDF By ScholarHat.pdf
Scholarhat
 
modul ajar kelas x bahasa inggris 2024-2025
modul ajar kelas x bahasa inggris 2024-2025modul ajar kelas x bahasa inggris 2024-2025
modul ajar kelas x bahasa inggris 2024-2025
NurFitriah45
 
SD_Integrating 21st Century Skills in Classroom-based Assessment.pptx
SD_Integrating 21st Century Skills in Classroom-based Assessment.pptxSD_Integrating 21st Century Skills in Classroom-based Assessment.pptx
SD_Integrating 21st Century Skills in Classroom-based Assessment.pptx
elwoodprias1
 
How to Create a New Article in Knowledge App in Odoo 17
How to Create a New Article in Knowledge App in Odoo 17How to Create a New Article in Knowledge App in Odoo 17
How to Create a New Article in Knowledge App in Odoo 17
Celine George
 
How to Manage Line Discount in Odoo 17 POS
How to Manage Line Discount in Odoo 17 POSHow to Manage Line Discount in Odoo 17 POS
How to Manage Line Discount in Odoo 17 POS
Celine George
 
C# Interview Questions PDF By ScholarHat.pdf
C# Interview Questions PDF By ScholarHat.pdfC# Interview Questions PDF By ScholarHat.pdf
C# Interview Questions PDF By ScholarHat.pdf
Scholarhat
 
How to Manage Access Rights & User Types in Odoo 17
How to Manage Access Rights & User Types in Odoo 17How to Manage Access Rights & User Types in Odoo 17
How to Manage Access Rights & User Types in Odoo 17
Celine George
 
BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...
BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...
BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...
Nguyen Thanh Tu Collection
 
modul ajar kelas x bahasa inggris 24/254
modul ajar kelas x bahasa inggris 24/254modul ajar kelas x bahasa inggris 24/254
modul ajar kelas x bahasa inggris 24/254
NurFitriah45
 
JavaScript Interview Questions PDF By ScholarHat
JavaScript Interview  Questions PDF By ScholarHatJavaScript Interview  Questions PDF By ScholarHat
JavaScript Interview Questions PDF By ScholarHat
Scholarhat
 
How to Manage Shipping Connectors & Shipping Methods in Odoo 17
How to Manage Shipping Connectors & Shipping Methods in Odoo 17How to Manage Shipping Connectors & Shipping Methods in Odoo 17
How to Manage Shipping Connectors & Shipping Methods in Odoo 17
Celine George
 
Genetics Teaching Plan: Dr.Kshirsagar R.V.
Genetics Teaching Plan: Dr.Kshirsagar R.V.Genetics Teaching Plan: Dr.Kshirsagar R.V.
Genetics Teaching Plan: Dr.Kshirsagar R.V.
DrRavindrakshirsagar1
 
How to Manage Large Scrollbar in Odoo 17 POS
How to Manage Large Scrollbar in Odoo 17 POSHow to Manage Large Scrollbar in Odoo 17 POS
How to Manage Large Scrollbar in Odoo 17 POS
Celine George
 
View Inheritance in Odoo 17 - Odoo 17 Slides
View Inheritance in Odoo 17 - Odoo 17  SlidesView Inheritance in Odoo 17 - Odoo 17  Slides
View Inheritance in Odoo 17 - Odoo 17 Slides
Celine George
 
"DANH SÁCH THÍ SINH XÉT TUYỂN SỚM ĐỦ ĐIỀU KIỆN TRÚNG TUYỂN ĐẠI HỌC CHÍNH QUY ...
"DANH SÁCH THÍ SINH XÉT TUYỂN SỚM ĐỦ ĐIỀU KIỆN TRÚNG TUYỂN ĐẠI HỌC CHÍNH QUY ..."DANH SÁCH THÍ SINH XÉT TUYỂN SỚM ĐỦ ĐIỀU KIỆN TRÚNG TUYỂN ĐẠI HỌC CHÍNH QUY ...
"DANH SÁCH THÍ SINH XÉT TUYỂN SỚM ĐỦ ĐIỀU KIỆN TRÚNG TUYỂN ĐẠI HỌC CHÍNH QUY ...
thanhluan21
 

Recently uploaded (20)

Power of Ignored Skills: Change the Way You Think and Decide by Manoj Tripathi
Power of Ignored Skills: Change the Way You Think and Decide by Manoj TripathiPower of Ignored Skills: Change the Way You Think and Decide by Manoj Tripathi
Power of Ignored Skills: Change the Way You Think and Decide by Manoj Tripathi
 
How To Create a Transient Model in Odoo 17
How To Create a Transient Model in Odoo 17How To Create a Transient Model in Odoo 17
How To Create a Transient Model in Odoo 17
 
New Features in Odoo 17 Sign - Odoo 17 Slides
New Features in Odoo 17 Sign - Odoo 17 SlidesNew Features in Odoo 17 Sign - Odoo 17 Slides
New Features in Odoo 17 Sign - Odoo 17 Slides
 
Parent PD Design for Professional Development .docx
Parent PD Design for Professional Development .docxParent PD Design for Professional Development .docx
Parent PD Design for Professional Development .docx
 
Cómo crear video-tutoriales con ScreenPal (2 de julio de 2024)
Cómo crear video-tutoriales con ScreenPal (2 de julio de 2024)Cómo crear video-tutoriales con ScreenPal (2 de julio de 2024)
Cómo crear video-tutoriales con ScreenPal (2 de julio de 2024)
 
ASP.NET Core Interview Questions PDF By ScholarHat.pdf
ASP.NET Core Interview Questions PDF By ScholarHat.pdfASP.NET Core Interview Questions PDF By ScholarHat.pdf
ASP.NET Core Interview Questions PDF By ScholarHat.pdf
 
modul ajar kelas x bahasa inggris 2024-2025
modul ajar kelas x bahasa inggris 2024-2025modul ajar kelas x bahasa inggris 2024-2025
modul ajar kelas x bahasa inggris 2024-2025
 
SD_Integrating 21st Century Skills in Classroom-based Assessment.pptx
SD_Integrating 21st Century Skills in Classroom-based Assessment.pptxSD_Integrating 21st Century Skills in Classroom-based Assessment.pptx
SD_Integrating 21st Century Skills in Classroom-based Assessment.pptx
 
How to Create a New Article in Knowledge App in Odoo 17
How to Create a New Article in Knowledge App in Odoo 17How to Create a New Article in Knowledge App in Odoo 17
How to Create a New Article in Knowledge App in Odoo 17
 
How to Manage Line Discount in Odoo 17 POS
How to Manage Line Discount in Odoo 17 POSHow to Manage Line Discount in Odoo 17 POS
How to Manage Line Discount in Odoo 17 POS
 
C# Interview Questions PDF By ScholarHat.pdf
C# Interview Questions PDF By ScholarHat.pdfC# Interview Questions PDF By ScholarHat.pdf
C# Interview Questions PDF By ScholarHat.pdf
 
How to Manage Access Rights & User Types in Odoo 17
How to Manage Access Rights & User Types in Odoo 17How to Manage Access Rights & User Types in Odoo 17
How to Manage Access Rights & User Types in Odoo 17
 
BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...
BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...
BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...
 
modul ajar kelas x bahasa inggris 24/254
modul ajar kelas x bahasa inggris 24/254modul ajar kelas x bahasa inggris 24/254
modul ajar kelas x bahasa inggris 24/254
 
JavaScript Interview Questions PDF By ScholarHat
JavaScript Interview  Questions PDF By ScholarHatJavaScript Interview  Questions PDF By ScholarHat
JavaScript Interview Questions PDF By ScholarHat
 
How to Manage Shipping Connectors & Shipping Methods in Odoo 17
How to Manage Shipping Connectors & Shipping Methods in Odoo 17How to Manage Shipping Connectors & Shipping Methods in Odoo 17
How to Manage Shipping Connectors & Shipping Methods in Odoo 17
 
Genetics Teaching Plan: Dr.Kshirsagar R.V.
Genetics Teaching Plan: Dr.Kshirsagar R.V.Genetics Teaching Plan: Dr.Kshirsagar R.V.
Genetics Teaching Plan: Dr.Kshirsagar R.V.
 
How to Manage Large Scrollbar in Odoo 17 POS
How to Manage Large Scrollbar in Odoo 17 POSHow to Manage Large Scrollbar in Odoo 17 POS
How to Manage Large Scrollbar in Odoo 17 POS
 
View Inheritance in Odoo 17 - Odoo 17 Slides
View Inheritance in Odoo 17 - Odoo 17  SlidesView Inheritance in Odoo 17 - Odoo 17  Slides
View Inheritance in Odoo 17 - Odoo 17 Slides
 
"DANH SÁCH THÍ SINH XÉT TUYỂN SỚM ĐỦ ĐIỀU KIỆN TRÚNG TUYỂN ĐẠI HỌC CHÍNH QUY ...
"DANH SÁCH THÍ SINH XÉT TUYỂN SỚM ĐỦ ĐIỀU KIỆN TRÚNG TUYỂN ĐẠI HỌC CHÍNH QUY ..."DANH SÁCH THÍ SINH XÉT TUYỂN SỚM ĐỦ ĐIỀU KIỆN TRÚNG TUYỂN ĐẠI HỌC CHÍNH QUY ...
"DANH SÁCH THÍ SINH XÉT TUYỂN SỚM ĐỦ ĐIỀU KIỆN TRÚNG TUYỂN ĐẠI HỌC CHÍNH QUY ...
 

Final busreport

  • 1. 1 SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN FOUNDATION IN NATURAL BUILD ENVIRONMENT INTRODUCTION TO BUSINESS [BUS30104] GROUP MEMBERS: HWANG WEI LI (0319756) CHEE WEI SHAN (0319572) LEE KAI YUNG (0318314) CHAN JIA XIN (0319565) Final Assignment: Charity Drive Event Lecturer: Chang Jau Ho Submission Date: 12pm, Friday, 30th January 2015
  • 2. 2 Table of Content No. Title Page 1 Executive Summary 3 2 Objectives 4 3 Target Market 5 4 Competition Analysis 6 5 Product and Packaging 7 6 Pricing 8 7 Promotion 9 8 Sponsors 10 9 Distribution 11 10 Green Measures 12 11 Human Resource Planning 13 – 14 12 Evaluation of Results 15 – 16 13 Appendices 17 - 19
  • 3. 3 Executive Summary This is the report that record everything that happened in our charity drive week and the summary of what we have learnt during that period of time. In this report, we will be talking about the objective of our charity drive, which is to earn money and donate it to a charity organization. The organization we choose are a Chinese Buddhist organization which currently helping the flood victims in Kuala Krai, Kelantan. Unfortunately we didn’t reach our target sales amount but we still manage to get at least half of the amount. We are targeting students and teacher around the campus because we are selling foods. We also have very strong competitors because there are few group also selling food. For the product and the packaging, we use a very eco-friendly way to do it and our packaging are all recyclable. The pricing of our products is fair and affordable for everyone especially student. To promote our charity drive, we use several way to do that, through Facebook, poster and face-to-face conversation to engage with customer. Also we having a very tough time finding our sponsor and we get rejected many times, but still manage to find a sponsorship who willing to sponsor products for us to run the charity drive. We distribute the task to very members of our group so that we can get things done easily and in an efficient way. At the end of the charity drive, we end up earning a total of RM2025.00, after cutting off our expenses, we still manage to get RM1675.00 and donate it to the charity organization. To be said that this is not an easy task to do but we surpass our limit and get this done although the result is not ideal. Along the approach to the target, we do have good and bad times when running our business and it was fulfilling seeing them through. YouTube link: http://youtu.be/fxuL1V1AErQ
  • 4. 4 Objectives We had chosen Fo Guang Shan Malaysia as the charity organization that we will donate the money to. The reason we will donate the money to them is because they are recently helping the flood victims of Kuala Krai, Kelantan and also we hope that we can help those persons in needs in the name of a loyal Buddhist. Water drop Teahouse Sdn.Bhd, the business who sponsored the food is actually an F&B business under the name of Fo Guang Shan Malaysia. So, when we said that we will donate the money to Fo Guang Shan Malaysia, they agreed sincerely that they will sponsored us the food for the event, which are the fried rice, fried rice noodles and Nasi Lemak. During the event, we targeted RM1000 from the donation and RM1000 from the sales of selling fried rice, fried rice noodles, Nasi Lemak and herbal eggs from the charity drive event.
  • 5. 5 Target Market Before we started to plan the whole event and things to be sold, we need to know who are the customers, their needs and wants and other related information about the customers. Target Aspects Requirement from customers 1. Who are your customers? - Main customers: students & office staffs of Taylors University Lakeside Campus - Students from Inti College Subang Jaya, Sunway University & Taylors College Subang Jaya. 2. Background of customers? - Multiracial customers since we are selling vegetarian food. - Vegetarian-based customers - Customers who emphasize healthy living. 3. Customer’s wants and needs - Preferring handy and convenient packaging where they can eat at anywhere they preferred. - Cheap food price with standard portion. - Healthy and minimal greasy food. - A healthy tea time snack. 4. Customer’s spending power Since our main customers are mostly students, their budget on spending the food would be as low as possible.
  • 6. 6 Competition Analysis There were lots of group of competitors during the Charity Drive Event, however the two main competitors which was Marayo, Jia Min's group and EAT & GO which was Carlson's group. Competitors (Group Named) (Marayo) Jia Min’s group (EAT & GO) Carlson' group What are they selling? Food and beverage such as fruit cups, grill chicken, lemonade and bruschetta. Food only such as curry puff and Domino's Pizza. What are their strengths? The bruschetta looked good and attractively presented with variety flavours and toppings. The famous brand, Domino's Pizza. They reheated the food, ensuring the customer had a hot and crunchy pizza. What are their vulnerabilities? It wasn’t fresh as the fruit was cut into pieces because some of the fruits turned yellowing half an hour later. - It wasn’t so fresh if customer were to keep the pizza for dinner. - Pizza is expensive than noodle and rice. Pricing of their product Fruit cups: RM5 Grilled chicken: RM5 Lemonade: RM3 Bruschetta: RM3 each, RM8 a set Curry puff: 2 for Rm4 Domino's Pizza: RM10 personal pizza Why would/do their customers buy from them? - Unique food and beverage especially the bruschetta. - Size is small and perfect for tea time. - Famous brand Domino's Pizza. - Easy, fast and convenient. - Can be eat anytime due to longer storage time.
  • 7. 7 Products and Packaging A) Products B) Packaging YouTube link: http://youtu.be/vmjahu1GZu8 Products Description Features and Benefits Main Products: Vegetarian Nasi Lemak Vegetarian Nasi lemak served with vegetarian curry mutton, peanuts, crispy crackers, sambal & vegetable. The rice was cooked using Pandan leaf instead of coconut milk which is healthier and low cholesterol. Fried Rice Vegetable fried rice with French beans, carrot dices, peas & corn dices. Contains carbohydrate that provides energy. Fried Rice Noodle Fried rice noodle with vegetables. Less in saturated fat and seasoning as it used soy sauce and salt only. Snacks: Herbal Egg - Herbal eggs which were cracked for soup to seep through. - Cooked in concentrated traditional Chinese herbs and tea soup. At RM2 per egg, herbal eggs are a cheap and healthy alternative choice of snack. High in protein and Vitamin B but low in saturated fat. Product Packaging Vegetarian Nasi Lemak The Nasi Lemak was packed in the transparent lunch box. Herbal Eggs The herbal egg was put in a small transparent plastic bag. Fried Rice & Fried Rice Noodles Packed in transparent lunch box
  • 8. 8 Pricing Products Cost Price(RM) Selling Price(RM) Fried Rice Noodles 2 5 Fried Rice 2 5 Nasi Lemak 3 6 Herbal Egg(1 unit) 0.60 2 Herbal Egg(3 unit) 1.80 5 The herbal eggs are homemade herbal eggs so the price will be higher and normally the price of Nasi Lemak is around RM 1.50 to RM2.50. But we are selling RM 6 because it is a healthy Nasi Lemak which uses pandan leaf instead of coconut milk and also comes with vegetarian curry mutton. When we were facing difficulty to sell them, we will lower the quantity to be ordered for the next day and also lowered the price. If we were selling them faster than anticipated, we would make some offer such as 3 herbal eggs for RM5 and not RM6, or buying 1 Nasi Lemak with 1 herbal egg will be RM7.
  • 9. 9 Promotion To promote our product, we had come out with a marketing message, which is “Help the flood victims of Kuala Krai”. We choose this message is because the charity organization is currently helping the victims of the flood in many ways, by providing food, daily supplies, shelter and also man power. The main tools we used to promote our products is through Hand-produce poster, Facebook and face-to-face conversation. We choose this few method to promote is because we can have our stall and product details on the poster, example the product name and prices. Besides, Facebook is a very popular social networking sites, that why we decided to use it to promote our products. Face-to-face conversation is the best way to catch customer attention by giving details to customer in an easy and direct way and we also be able to pursuit the customer to buy our products. Poster of our stall Hand drawn poster with product name and prices Our Facebook Page YouTube link: http://youtu.be/Jr7HGCZuM0g
  • 10. 10 Sponsors Other than selling the food to help achieve the target profit, which is RM2500, we also found some sponsorship to either sponsor our products sold or for financial aspects. Sponsors’ Name Sponsors’ Aspect Water drop Teahouse Sdn. Bhd Madam Amy Leow 1. Who have you approached for sponsorship? Water drop Teahouse Sdn. Bhd (A food and beverages (F&B) business) Madam Amy Leow (individual) 2. Why we target them? - Group leader is a member of Buddhist Club who helped out at the booth during the Lakeside Bazaar, 4 November 2014. - The booth were selling vegetarian Nasi Lemak & vegetarian Hotdog - These food were sponsored by the Water drop Teahouse Sdn. Bhd. - Hwang Wei Li’s aunty. - A housewife who always cooked vegetarian food for events. - A loyal Buddhists who willing to sponsor after knowing the profit earned will donate to Fo Guang Shan Malaysia. 3. What form and how much they sponsored? 40 packs fried rice noodles, 40 packs fried rice, 90 packs vegetarian Nasi Lemak. 160 herbal eggs 4. How did we approach them? - Called the person via telephone call and told them what was happening. - Went to Persatuan Meditasi Fo Guang Shan Selangor, Ss3, Taman Universiti for further discussion after they agreed to meet us. - Agreed to sponsor us and came up with a written proposal. - Called the person via telephone call and told them what was happening - Asked whether she can sponsor us or not. - Group leader met with her for further discussion - Agreed to sponsor us the herbal eggs.
  • 11. 11 Distributions Products’ Aspects Nasi Lemak, Fried Rice Noodles and Fried Rice Herbal Egg Method to get the product - We got all the food from Water drop Teahouse located in ss3, Taman University. - Distance from campus to there is around 10 minutes and every day at 11a.m, one of the group member will drove to there and take the food. Our group leader will go to Mdm. Amy’s house to take the herbal eggs early in the morning and sold it before the Nasi Lemak is available. sales location Only available in Taylor's University - Taylor's University - Taylor's College - INTI International College Subang Jaya - Sunway University How quickly can you deliver the products These food are not available for delivery. This delivery service is only available to our friends. The area is within the USJ, Subang Jaya and the delivery hour is less than 30 minutes. How many customers can you reach effectively Around 20 per day from Monday to Wednesday. Thursday and Friday are not available due to lesser customer. It is around 30 per day. Can your customers order your products online? Via phone? Not available for delivery. Customer can order through phone call and WhatsApp. How much donation do we get per day The donation we get from:  Taylor's University  Taylor's College  INTI International College Subang Jaya  Sunway University It is around RM25 per day.
  • 12. 12 Green Measures Our product are mainly food, vegetarian food, the food in a very environmental friendly way. Eco-friendly way to cook is not only benefit to the environment, but also to human body, the food we use was all organic vegetable, it can keep chemical out of body as well as the air, soil and rivers. Besides the way we package our products also in an eco- friendly way. For the rice and noodle, we use disposable plastic food container instead of Styrofoam box, this is because plastic box can be recycle or reuse but Styrofoam box can’t do so and it take a long time to decompose and also will release poison gas. As for the herbal egg, we use plastic bag to pack and distribute it to customer. The way we distribute our products mostly is done by foot throughout the campus, so the carbon footprint is low. The product waste like I said just now, both of it can be recycle and for the disposable plastic food container can be reuse. The way we reduce our consumption of electricity is we use warmer to keep our product insulation pot which does not require any electricity. When running the event, we use recycle paper to note down our sales, as for the poster that contain the products’ name and price, we reuse and reuse for the whole week of charity drive so that we can save paper.
  • 13. 13 Human ResourcePlanning Since this is a group assignment, we need to organize our job title and job role equally so that we can coordinate to work effectively as a team and manage to come out with a better solution by discussing with each other when we face problem. The Functional Structure Job Title Job Scope 1.Project Manager - Discuss type of food to be sell for the event with members. - Finalise and ensure all the work are prepared for the event: poster, Facebook page, amount of food to sell daily, sponsorship letter - Lead and supervise the whole team during the event. 2. Secretary - Record all the information discussed during the meeting & inform project manager the final sponsors. - Prepare sponsorship letter and checked by project manager. - Collect all analysed work from marketing and accounting department. Project Leader Hwang Wei Li Secretary Lee Kai Yung Accounting Department Chan Jia Xin Marketing Department Chee Wei Shan
  • 14. 14 3. Accounting Department - Record amount of daily sales and donation and prepare a Profit & Loss Statement. - Inform the total amount to Project Manager. - Record and collect all the receipt of the expenses. 4.Marketing Department - Collect the customers’ wants and needs before setting price - In-charge of promotion
  • 15. 15 Evaluation of Results During the charity drive, what we did right was by deducting the quantity of nasi lemak when we realized that we could not finish selling it before it got smelly in the first day. And for the nasi lemak that we did not managed to sell out, we gave it to the workers in Taylor’s University Lakeside Campus. And what we did wrong were we ordered too many food and wasted for the first day because they gone smelly due to not many people buying it, and we also set the cost too high for nasi lemak, some of the customer were shocked when they heard the price RM6 for a pack of nasi lemak. If we can repeat the event one more time, we would change to other type of food to sell and not selling heavy food, because normally customer will just buy a snack and not fried rice or nasi lemak. And the only snack we sold was herbal eggs. Reflection Video YouTube link: http://youtu.be/SPmsBncF2VM
  • 16. 16 Profit & Loss Report Income Statement of Charity Drive Event Revenue Sales $775 Less: Cost of Goods Sold $0 Gross Profit $775 Add: Other Revenues (Donation) $1,250 Adjusted Gross Profit $2,025 Less: Operating Expenses Expenses A $250 Expenses B $100 Total Operating Expenses $350 Net Profit $1,675 Fried Mee Fried Rice Nasi Lemak Herbal Egg (1 for $2) Herbal Egg (3 for $5) S. Price $5.00 $5.00 $6.00 $2.00 $5.00 Units 16 15 42 104 32 Rev $80.00 $75.00 $252.00 $208.00 $160.00 Fried Mee Fried Rice Nasi Lemak Herbal Egg (1 for $2) Herbal Egg (3 for $5) C. Price $0.00 $0.00 $0.00 $0.00 $0.00 Units 16 15 42 104 32 Rev $0.00 $0.00 $0.00 $0.00 $0.00
  • 17. 17 Appendix Cheque for sponsor Receipt of typhoid injection Proposalof our charity drive
  • 19. 19