The group organized a charity drive event to raise money for a Buddhist organization helping flood victims. They sold foods like vegetarian nasi lemak, fried rice, fried noodles, and herbal eggs. Though they did not meet their fundraising target, they still raised RM1675 to donate. In evaluating their results, the group realized they ordered too much food and set prices too high. They would change their product selection and pricing if doing the event again.

1. 1
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL BUILD ENVIRONMENT
INTRODUCTION TO BUSINESS [BUS30104]
GROUP MEMBERS:
HWANG WEI LI (0319756)
CHEE WEI SHAN (0319572)
LEE KAI YUNG (0318314)
CHAN JIA XIN (0319565)
Final Assignment: Charity Drive Event
Lecturer: Chang Jau Ho
Submission Date: 12pm, Friday, 30th January 2015

2. 2
Table of Content
No. Title Page
1 Executive Summary 3
2 Objectives 4
3 Target Market 5
4 Competition Analysis 6
5 Product and Packaging 7
6 Pricing 8
7 Promotion 9
8 Sponsors 10
9 Distribution 11
10 Green Measures 12
11 Human Resource Planning 13 – 14
12 Evaluation of Results 15 – 16
13 Appendices 17 - 19

3. 3
Executive Summary
This is the report that record everything that happened in our charity drive week and
the summary of what we have learnt during that period of time. In this report, we will be
talking about the objective of our charity drive, which is to earn money and donate it to a
charity organization. The organization we choose are a Chinese Buddhist organization which
currently helping the flood victims in Kuala Krai, Kelantan. Unfortunately we didn’t reach
our target sales amount but we still manage to get at least half of the amount.
We are targeting students and teacher around the campus because we are selling
foods. We also have very strong competitors because there are few group also selling food.
For the product and the packaging, we use a very eco-friendly way to do it and our packaging
are all recyclable. The pricing of our products is fair and affordable for everyone especially
student. To promote our charity drive, we use several way to do that, through Facebook,
poster and face-to-face conversation to engage with customer. Also we having a very tough
time finding our sponsor and we get rejected many times, but still manage to find a
sponsorship who willing to sponsor products for us to run the charity drive.
We distribute the task to very members of our group so that we can get things done
easily and in an efficient way. At the end of the charity drive, we end up earning a total of
RM2025.00, after cutting off our expenses, we still manage to get RM1675.00 and donate it
to the charity organization. To be said that this is not an easy task to do but we surpass our
limit and get this done although the result is not ideal. Along the approach to the target, we do
have good and bad times when running our business and it was fulfilling seeing them
through.
YouTube link: http://youtu.be/fxuL1V1AErQ

4. 4
Objectives
We had chosen Fo Guang Shan Malaysia as the charity organization that we will donate the
money to. The reason we will donate the money to them is because they are recently helping
the flood victims of Kuala Krai, Kelantan and also we hope that we can help those persons in
needs in the name of a loyal Buddhist. Water drop Teahouse Sdn.Bhd, the business who
sponsored the food is actually an F&B business under the name of Fo Guang Shan Malaysia.
So, when we said that we will donate the money to Fo Guang Shan Malaysia, they agreed
sincerely that they will sponsored us the food for the event, which are the fried rice, fried rice
noodles and Nasi Lemak.
During the event, we targeted RM1000 from the donation and RM1000 from the sales of
selling fried rice, fried rice noodles, Nasi Lemak and herbal eggs from the charity drive event.

5. 5
Target Market
Before we started to plan the whole event and things to be sold, we need to know who are
the customers, their needs and wants and other related information about the customers.
Target Aspects Requirement from customers
1. Who are your customers? - Main customers: students & office
staffs of Taylors University
Lakeside Campus
- Students from Inti College Subang
Jaya, Sunway University & Taylors
College Subang Jaya.
2. Background of customers? - Multiracial customers since we are
selling vegetarian food.
- Vegetarian-based customers
- Customers who emphasize healthy
living.
3. Customer’s wants and needs - Preferring handy and convenient
packaging where they can eat at
anywhere they preferred.
- Cheap food price with standard
portion.
- Healthy and minimal greasy food.
- A healthy tea time snack.
4. Customer’s spending power Since our main customers are mostly
students, their budget on spending the food
would be as low as possible.

6. 6
Competition Analysis
There were lots of group of competitors during the Charity Drive Event, however the two
main competitors which was Marayo, Jia Min's group and EAT & GO which was Carlson's
group.
Competitors (Group
Named)
(Marayo) Jia Min’s
group
(EAT & GO) Carlson'
group
What are they selling? Food and beverage such as
fruit cups, grill chicken,
lemonade and bruschetta.
Food only such as curry puff
and Domino's Pizza.
What are their strengths? The bruschetta looked good
and attractively presented
with variety flavours and
toppings.
The famous brand, Domino's
Pizza. They reheated the
food, ensuring the customer
had a hot and crunchy pizza.
What are their
vulnerabilities?
It wasn’t fresh as the fruit
was cut into pieces because
some of the fruits turned
yellowing half an hour later.
- It wasn’t so fresh if
customer were to
keep the pizza for
dinner.
- Pizza is expensive
than noodle and rice.
Pricing of their product Fruit cups: RM5
Grilled chicken: RM5
Lemonade: RM3
Bruschetta: RM3 each, RM8
a set
Curry puff: 2 for Rm4
Domino's Pizza: RM10
personal pizza
Why would/do their
customers buy from them?
- Unique food and
beverage especially
the bruschetta.
- Size is small and
perfect for tea time.
- Famous brand
Domino's Pizza.
- Easy, fast and
convenient.
- Can be eat anytime
due to longer storage
time.

7. 7
Products and Packaging
A) Products
B) Packaging
YouTube link: http://youtu.be/vmjahu1GZu8
Products Description Features and Benefits
Main Products:
Vegetarian Nasi Lemak
Vegetarian Nasi lemak served
with vegetarian curry mutton,
peanuts, crispy crackers, sambal
& vegetable.
The rice was cooked using
Pandan leaf instead of
coconut milk which is
healthier and low
cholesterol.
Fried Rice Vegetable fried rice with French
beans, carrot dices, peas & corn
dices.
Contains carbohydrate that
provides energy.
Fried Rice Noodle Fried rice noodle with
vegetables.
Less in saturated fat and
seasoning as it used soy
sauce and salt only.
Snacks:
Herbal Egg
- Herbal eggs which were
cracked for soup to seep
through.
- Cooked in concentrated
traditional Chinese herbs
and tea soup.
At RM2 per egg, herbal
eggs are a cheap and healthy
alternative choice of snack.
High in protein and Vitamin
B but low in saturated fat.
Product Packaging
Vegetarian Nasi
Lemak
The Nasi Lemak was packed in the transparent lunch box.
Herbal Eggs The herbal egg was put in a small transparent plastic bag.
Fried Rice & Fried
Rice Noodles
Packed in transparent lunch box

8. 8
Pricing
Products Cost Price(RM) Selling Price(RM)
Fried Rice Noodles 2 5
Fried Rice 2 5
Nasi Lemak 3 6
Herbal Egg(1 unit) 0.60 2
Herbal Egg(3 unit) 1.80 5
The herbal eggs are homemade herbal eggs so the price will be higher and normally the
price of Nasi Lemak is around RM 1.50 to RM2.50. But we are selling RM 6 because it is a
healthy Nasi Lemak which uses pandan leaf instead of coconut milk and also comes with
vegetarian curry mutton.
When we were facing difficulty to sell them, we will lower the quantity to be ordered for the
next day and also lowered the price. If we were selling them faster than anticipated, we would
make some offer such as 3 herbal eggs for RM5 and not RM6, or buying 1 Nasi Lemak with 1
herbal egg will be RM7.

9. 9
Promotion
To promote our product, we had come out with a marketing message, which is “Help
the flood victims of Kuala Krai”. We choose this message is because the charity organization
is currently helping the victims of the flood in many ways, by providing food, daily supplies,
shelter and also man power.
The main tools we used to promote our products is through Hand-produce poster,
Facebook and face-to-face conversation. We choose this few method to promote is because
we can have our stall and product details on the poster, example the product name and prices.
Besides, Facebook is a very popular social networking sites, that why we decided to use it to
promote our products. Face-to-face conversation is the best way to catch customer attention
by giving details to customer in an easy and direct way and we also be able to pursuit the
customer to buy our products.
Poster of our stall Hand drawn poster with product
name and prices
Our Facebook Page
YouTube link: http://youtu.be/Jr7HGCZuM0g

10. 10
Sponsors
Other than selling the food to help achieve the target profit, which is RM2500, we also
found some sponsorship to either sponsor our products sold or for financial aspects.
Sponsors’ Name
Sponsors’ Aspect
Water drop Teahouse Sdn. Bhd Madam Amy Leow
1. Who have you
approached for
sponsorship?
Water drop Teahouse Sdn. Bhd
(A food and beverages (F&B)
business)
Madam Amy Leow
(individual)
2. Why we target them? - Group leader is a member
of Buddhist Club who
helped out at the booth
during the Lakeside
Bazaar, 4 November 2014.
- The booth were selling
vegetarian Nasi Lemak &
vegetarian Hotdog
- These food were
sponsored by the Water
drop Teahouse Sdn. Bhd.
- Hwang Wei Li’s aunty.
- A housewife who always
cooked vegetarian food
for events.
- A loyal Buddhists who
willing to sponsor after
knowing the profit
earned will donate to Fo
Guang Shan Malaysia.
3. What form and how
much they sponsored?
40 packs fried rice noodles, 40
packs fried rice, 90 packs
vegetarian Nasi Lemak.
160 herbal eggs
4. How did we approach
them?
- Called the person via
telephone call and told
them what was happening.
- Went to Persatuan
Meditasi Fo Guang Shan
Selangor, Ss3, Taman
Universiti for further
discussion after they
agreed to meet us.
- Agreed to sponsor us and
came up with a written
proposal.
- Called the person via
telephone call and told
them what was
happening
- Asked whether she can
sponsor us or not.
- Group leader met with
her for further discussion
- Agreed to sponsor us the
herbal eggs.

11. 11
Distributions
Products’ Aspects Nasi Lemak, Fried Rice
Noodles and Fried Rice
Herbal Egg
Method to get the product - We got all the food from Water
drop Teahouse located in ss3,
Taman University.
- Distance from campus to there
is around 10 minutes and every
day at 11a.m, one of the group
member will drove to there and
take the food.
Our group leader will go
to Mdm. Amy’s house to
take the herbal eggs early
in the morning and sold it
before the Nasi Lemak is
available.
sales location Only available in Taylor's University - Taylor's University
- Taylor's College
- INTI International
College Subang
Jaya
- Sunway University
How quickly can you deliver
the products
These food are not available for
delivery.
This delivery service is
only available to our
friends. The area is within
the USJ, Subang Jaya and
the delivery hour is less
than 30 minutes.
How many customers can you
reach effectively
Around 20 per day from Monday to
Wednesday. Thursday and Friday are
not available due to lesser customer.
It is around 30 per day.
Can your customers order your
products online? Via phone?
Not available for delivery. Customer can order
through phone call and
WhatsApp.
How much donation do we
get per day
The donation we get from:
 Taylor's University
 Taylor's College
 INTI International College Subang Jaya
 Sunway University
It is around RM25 per day.

12. 12
Green Measures
Our product are mainly food, vegetarian food, the food in a very environmental
friendly way. Eco-friendly way to cook is not only benefit to the environment, but also to
human body, the food we use was all organic vegetable, it can keep chemical out of body as
well as the air, soil and rivers. Besides the way we package our products also in an eco-
friendly way. For the rice and noodle, we use disposable plastic food container instead of
Styrofoam box, this is because plastic box can be recycle or reuse but Styrofoam box can’t do
so and it take a long time to decompose and also will release poison gas. As for the herbal
egg, we use plastic bag to pack and distribute it to customer.
The way we distribute our products mostly is done by foot throughout the campus, so
the carbon footprint is low. The product waste like I said just now, both of it can be recycle
and for the disposable plastic food container can be reuse. The way we reduce our
consumption of electricity is we use warmer to keep our product insulation pot which does
not require any electricity. When running the event, we use recycle paper to note down our
sales, as for the poster that contain the products’ name and price, we reuse and reuse for the
whole week of charity drive so that we can save paper.

13. 13
Human ResourcePlanning
Since this is a group assignment, we need to organize our job title and job role equally so that
we can coordinate to work effectively as a team and manage to come out with a better
solution by discussing with each other when we face problem.
The Functional Structure
Job Title Job Scope
1.Project Manager - Discuss type of food to be sell for
the event with members.
- Finalise and ensure all the work are
prepared for the event: poster,
Facebook page, amount of food to
sell daily, sponsorship letter
- Lead and supervise the whole team
during the event.
2. Secretary - Record all the information discussed
during the meeting & inform project
manager the final sponsors.
- Prepare sponsorship letter and
checked by project manager.
- Collect all analysed work from
marketing and accounting
department.
Project Leader
Hwang Wei Li
Secretary
Lee Kai Yung
Accounting Department
Chan Jia Xin
Marketing Department
Chee Wei Shan

14. 14
3. Accounting Department - Record amount of daily sales and
donation and prepare a Profit &
Loss Statement.
- Inform the total amount to Project
Manager.
- Record and collect all the receipt of
the expenses.
4.Marketing Department - Collect the customers’ wants and
needs before setting price
- In-charge of promotion

15. 15
Evaluation of Results
During the charity drive, what we did right was by deducting the quantity of nasi lemak
when we realized that we could not finish selling it before it got smelly in the first day. And
for the nasi lemak that we did not managed to sell out, we gave it to the workers in Taylor’s
University Lakeside Campus.
And what we did wrong were we ordered too many food and wasted for the first day
because they gone smelly due to not many people buying it, and we also set the cost too high
for nasi lemak, some of the customer were shocked when they heard the price RM6 for a
pack of nasi lemak.
If we can repeat the event one more time, we would change to other type of food to sell
and not selling heavy food, because normally customer will just buy a snack and not fried
rice or nasi lemak. And the only snack we sold was herbal eggs.
Reflection Video
YouTube link: http://youtu.be/SPmsBncF2VM

16. 16
Profit & Loss Report
Income Statement of Charity Drive Event
Revenue
Sales $775
Less: Cost of Goods Sold $0
Gross Profit $775
Add: Other Revenues
(Donation) $1,250
Adjusted Gross Profit $2,025
Less: Operating Expenses
Expenses A $250
Expenses B $100
Total Operating Expenses $350
Net Profit $1,675
Fried Mee Fried Rice Nasi Lemak Herbal Egg (1 for $2) Herbal Egg (3 for $5)
S. Price $5.00 $5.00 $6.00 $2.00 $5.00
Units 16 15 42 104 32
Rev $80.00 $75.00 $252.00 $208.00 $160.00
Fried Mee Fried Rice Nasi Lemak Herbal Egg (1 for $2) Herbal Egg (3 for $5)
C. Price $0.00 $0.00 $0.00 $0.00 $0.00
Units 16 15 42 104 32
Rev $0.00 $0.00 $0.00 $0.00 $0.00

17. 17
Appendix
Cheque for sponsor
Receipt of typhoid injection
Proposalof our charity drive

18. 18
Shopsorship letter

19. 19