This document outlines a marketing strategy for a small business development project in Nice, France. It discusses conducting market research to identify activities to offer tourists and students. It then covers establishing a legal entity, financing, initial investments, human resources, and developing a marketing strategy. This includes defining the target market, identifying competitors, outlining core competencies, and describing how to promote and sell various activities.
The Belgian-Italian Chamber of Commerce - Matteo Lazzarini, Camera di commerc...Veneto Lavoro
FITT! final conference, 16th March Bruxelles
Workshop 1: VET providers and companies working together for the quality of apprenticeship in Europe - which are the drivers of cooperation for a quality apprenticeship?
Report of the Puravera´s attendance to the Lisbon International Tourism Fair 2011 – BTL, from the 23 to the 27 of February 2011.
This report will identify the actions and targets for the development and promotion of tourism in the region of La Vera. Initially identifies the importance of this international trade fair thanks to the vicinity of the Portuguese market with Extremadura, remember that Spain is still the main destination of Portuguese tourists. Puravera has attended several conferences and has held several meetings with tour operators looking for new destinations and responsible approach to adventure travel.
This was a presentation made for Canonical for their Executive Conference & Networking Event that was held in Paris, France this past November. This presentation gives three different venue options for the event.
The Belgian-Italian Chamber of Commerce - Matteo Lazzarini, Camera di commerc...Veneto Lavoro
FITT! final conference, 16th March Bruxelles
Workshop 1: VET providers and companies working together for the quality of apprenticeship in Europe - which are the drivers of cooperation for a quality apprenticeship?
Report of the Puravera´s attendance to the Lisbon International Tourism Fair 2011 – BTL, from the 23 to the 27 of February 2011.
This report will identify the actions and targets for the development and promotion of tourism in the region of La Vera. Initially identifies the importance of this international trade fair thanks to the vicinity of the Portuguese market with Extremadura, remember that Spain is still the main destination of Portuguese tourists. Puravera has attended several conferences and has held several meetings with tour operators looking for new destinations and responsible approach to adventure travel.
This was a presentation made for Canonical for their Executive Conference & Networking Event that was held in Paris, France this past November. This presentation gives three different venue options for the event.
Accessiblity at Flanders Field - “The Great War Centenary - accessible to e...Scott Rains
For four years Flanders will be in the international
spotlight for the commemoration of ‘The Great War
Centenary”. We expect tens of thousands of foreign
visitors of all ages, some of whom will have some form
of accessibility requirement. To this end, Visit Flanders
has initiated the “The Great War Centenary - accessible
to everyone” project. The project strives for integral
accesibility of the activities commemorating WW I for
the broadest possible public.
CAMINO DE SANTIAGO A LA CARTE BY ULTREYA TOURSNellie Meunier
Have a unique vision for your Camino? Let us know all about it and we will build the tour of your dreams. Might it be taking the route less traveled - maybe the Le Puy Route in France or the English Way from Northern Galicia - switching one of tours from Premium to Albergue, transforming your Camino into a Guided Tour of a region or adding beach, golf, wine-tasting days to your itinerary. Let your imagination run wild and let us take care of the organization.
Introduction of MICE Segment of Bombino TravelsBombino Travels
Bombino Travels MICE Segment Offer Hotels, Holiday packages, Industrial Visit, Business Visa worldwide and Confernce Hall arrangement only for corporate. Bombino Travels as travels agent Specialize in Hotels Booking, Holiday Packages and Air Ticket at reasonable price.Just give us a call!
"El eco-label austríaco para el turismo: Una oportunidad para la calidad de producto sostenible."
Presentación de Mrs. Regina Preslmair, Responsable de Eco-Label en Austria, Ministerio de Agricultura, Bosques, medio ambiente y gestión del agua de Austria. en el 7.º Congreso Internacional de Turismo Rural de Navarra
Established in 1998 with the objective to promote the unique cultural and historical heritage of Europe, the Historic Hotels of Europe organization is a gold standard prestigious network of over 400 unique hotels with outstanding accommodation to experience hospitality in its purest tradition.
Introduction of the umbrella theme and the first speakers and partners for the 3rd edition of the ReputationWar International conference which will take place in Paris on January 16th, 2015
We offer school trips, educational tours, visits and programmes to many varied and inspirational destinations around Europe and the world. We create affordable, high quality bespoke tours , supporting learning and personal development.
For more information about these or any other programmes, please contact us to discuss your potential
educatours@a8workandstudy.co.uk
UK Head OfficeTel: +44 (0)844 5555
This was my team's (very enjoyable) masters thesis topic during our MSc Entrepreneurship at Lund University in Sweden. Starting from several concept ideas ranging from wine sealed in a glass, to vacuum sealed individual portion meat multi-packaging to a quit smoking phone app. We landed on this educational wine packaging concept. This was my last agribusiness focussed role before a career change toward the energy sector and renewable energy where I see massive change and opportunity ahead. I led the Speakeasy wine flights project and it took me to London, Burgundy, Dusseldorf and finally a wine importing role in China where, based on some wine education and knowledge I was given the lofty title of Chief Wine Consultant. I liked one Chinese wine import company I met at ProWein in Dusseldorf and shared the idea with them knowing that we could not get IP on the product and that the Chinese don't hesitate when it comes to implementation, and they didnt, by the time I arrived a few months later they were already manufacturing and selling a version of it, which was both a surprise and a pleasure to see. You can see a few amatuer videos of that here;
http://tinyurl.com/Speakeasy-wine-flights-China
In China I learned that a) the Chinese are relentless, b) I cannot drink that much, and c) while the Brits may scorn the mixing of fine wine with soft drink in China to make it more palatable, the Chinese are similarly bewildered by the idea of mixing milk with tea.
Sponsorship presentation Bizcamp Belgium: unconference for entrepreneurs. Up...Leo Exter
A brief history of (almost) five years of Bizcamp Belgium - and a few hints on how you can support this unique event created by entrepreneurs for entrepreneurs.
Accessiblity at Flanders Field - “The Great War Centenary - accessible to e...Scott Rains
For four years Flanders will be in the international
spotlight for the commemoration of ‘The Great War
Centenary”. We expect tens of thousands of foreign
visitors of all ages, some of whom will have some form
of accessibility requirement. To this end, Visit Flanders
has initiated the “The Great War Centenary - accessible
to everyone” project. The project strives for integral
accesibility of the activities commemorating WW I for
the broadest possible public.
CAMINO DE SANTIAGO A LA CARTE BY ULTREYA TOURSNellie Meunier
Have a unique vision for your Camino? Let us know all about it and we will build the tour of your dreams. Might it be taking the route less traveled - maybe the Le Puy Route in France or the English Way from Northern Galicia - switching one of tours from Premium to Albergue, transforming your Camino into a Guided Tour of a region or adding beach, golf, wine-tasting days to your itinerary. Let your imagination run wild and let us take care of the organization.
Introduction of MICE Segment of Bombino TravelsBombino Travels
Bombino Travels MICE Segment Offer Hotels, Holiday packages, Industrial Visit, Business Visa worldwide and Confernce Hall arrangement only for corporate. Bombino Travels as travels agent Specialize in Hotels Booking, Holiday Packages and Air Ticket at reasonable price.Just give us a call!
"El eco-label austríaco para el turismo: Una oportunidad para la calidad de producto sostenible."
Presentación de Mrs. Regina Preslmair, Responsable de Eco-Label en Austria, Ministerio de Agricultura, Bosques, medio ambiente y gestión del agua de Austria. en el 7.º Congreso Internacional de Turismo Rural de Navarra
Established in 1998 with the objective to promote the unique cultural and historical heritage of Europe, the Historic Hotels of Europe organization is a gold standard prestigious network of over 400 unique hotels with outstanding accommodation to experience hospitality in its purest tradition.
Introduction of the umbrella theme and the first speakers and partners for the 3rd edition of the ReputationWar International conference which will take place in Paris on January 16th, 2015
We offer school trips, educational tours, visits and programmes to many varied and inspirational destinations around Europe and the world. We create affordable, high quality bespoke tours , supporting learning and personal development.
For more information about these or any other programmes, please contact us to discuss your potential
educatours@a8workandstudy.co.uk
UK Head OfficeTel: +44 (0)844 5555
This was my team's (very enjoyable) masters thesis topic during our MSc Entrepreneurship at Lund University in Sweden. Starting from several concept ideas ranging from wine sealed in a glass, to vacuum sealed individual portion meat multi-packaging to a quit smoking phone app. We landed on this educational wine packaging concept. This was my last agribusiness focussed role before a career change toward the energy sector and renewable energy where I see massive change and opportunity ahead. I led the Speakeasy wine flights project and it took me to London, Burgundy, Dusseldorf and finally a wine importing role in China where, based on some wine education and knowledge I was given the lofty title of Chief Wine Consultant. I liked one Chinese wine import company I met at ProWein in Dusseldorf and shared the idea with them knowing that we could not get IP on the product and that the Chinese don't hesitate when it comes to implementation, and they didnt, by the time I arrived a few months later they were already manufacturing and selling a version of it, which was both a surprise and a pleasure to see. You can see a few amatuer videos of that here;
http://tinyurl.com/Speakeasy-wine-flights-China
In China I learned that a) the Chinese are relentless, b) I cannot drink that much, and c) while the Brits may scorn the mixing of fine wine with soft drink in China to make it more palatable, the Chinese are similarly bewildered by the idea of mixing milk with tea.
Sponsorship presentation Bizcamp Belgium: unconference for entrepreneurs. Up...Leo Exter
A brief history of (almost) five years of Bizcamp Belgium - and a few hints on how you can support this unique event created by entrepreneurs for entrepreneurs.
В Стокгольмской школе экономики в Риге сейчас начинается одно из самых престижных бизнес соревнований Европы для учеников 10-12 классов - Junior Peak Time 2013.
Наша страница - https://www.facebook.com/pages/Junior-Peak-Time/135458346497042?fref=ts
Global Innovation Platform - July 2016 presentationMathew Lowry
A short presentation made to a workshop on stimulating urban innovation ecosystems using META's Global Innovation Platform. Check out my LinkedIn blog for a slidecast and accompanying notes.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
3. MISSIONSTATEMENT
MISSION STATEMENT
We are a company that is delivering entertaining and amusing activities
to anyone who is either visiting or living in Nice, France.
We are located in Nice as it is one of the most touristic cities of France,
and France is also one of the most visited places of Europe.
We have noticed that Nice suffers a lack of activities and/or is very
difficult for a tourist to find them; so, we will deliver a bunch of different
kinds of activities and price ranges that will be easily accessed by
visitors.
4. Mission,Vision&Values
•Mission : We are a company that organizes fun activities in Nice, mainly for
tourists and international students. (locals as well).
•Vision: We want to be successful in this local market in order to expand to
more cities around France and all over Europe. In the long term we would like
to make a franchise out of it to expand world wide ,
•Values:
o Price: Low/Medium/High (depending on activity)
o Services: - Giving diverse and entertaining activities
- Providing immaculate customer service
o Design: Our web design must be accessible and minimalistic.
o Ethics: - Trustful
- Punctual
- Amusing
- Enjoyable
6. MARKETRESEARCH
MARKET RESEARCH
Survey in Ipag
Online survey with people
from different countries
Our results brought us our
first activities
Future activities will be
selected by new surveys
7. LEGALENTITY
LEGAL ENTITY
o PUBLIC
o Société par Commendite en Action
o Société Anonyme
o Formation
o Taxation
o Liability
o PRIVATE
o Sociétéen Commandite Simple
o Formation
o Taxation
o Liability
o MIXED
o Société Nes Responsabilité
o Société Par Action Simplifieé
o Formation
o Taxation
o Liability
14. HUMAN RESOURCES
Horizontal
division of tasks
Equality
between the
different parts
Frequent
reports
Total
transparency
of
informations
Each one is in
charge of his
activities
Basic wage: 1.400 euros/month/employee
HUMANRESOURCES
15. MARKETINGSTRATEGY
DEFINE THE MARKET
Nice is:
• Remarcably touristic
• 5th largest city of France
Nice has:
• An Incredible location
• Spectacular weather
• Lack of activities / entertainment
Customer profile:
• International Students
• People on Holidays
• Locals from Nice
16. MARKETINGSTRATEGY
WHAT DRIVES THE PURCHASING PROCESS
o Who buys?
- International students, tourists, locals
o When they buy?
- Prior to arrival
- Directly in Nice
o How they buy?
- Internet , Telephone, In Person
o Where they buy?
- Internet or Office
o Why they buy?
- Lack of speaking local language / communicaton problems
- Ignorance of activities arround Nice
- Locals searching new emotions / Lack of friends with
similar tastes
- Specialized in Spanish, English, Chinese speaking customers
17. MARKETINGSTRATEGY
Culture
• Minimun culture level
• Minimun fitness shape
Social
C. Status
Age
• All ages
Lifestyle
• Active and enthusiastic
• Willing to learn new things
• (We can only influence: motivation, perception, learning,
beliefs and attitudes)
• Medium to high class
• All kind (married, single, couples, families…)
18. MARKETINGSTRATEGY
COMPETITORS
No DIRECT competitors
Posible hazard:
- Our partners
- Night partys organizers
Main Risk: Travel agencies / Easy to copy
RESOURCES AUDIT
• Financial: 10,000€ (2000€ per partner)
• Human: 5 Workers + JV with partners
• Intangible: The know-how and personal experience
(poker. parfum, wine, skate, SUP, surf, snow, longboard)
• Physical:
- 5 Computers & 1 printer
- 2 ipads & 2 smartphones
- 5 longboards, 2 skates, 1 S.U.P, 3 wetsuits
- 2 Snowboards equipments
- Poker table
- Cooking tools
- Parfum & wine utensils
- 7 seat van
19. Strengths
•First Movers
•Covers an actual need
•Young people. Creative, initiative
•We make many activities
•Minimun capital to start
•Strong marketing campaign
•User friendly web design
•Working experience of members
Opportunities
•People search for new activities
•Big touristic market
•Changing promotions of international
students
•First movers
Threats
•New entrants
•Competitors
•New French regulations
Weaknesses
•Lack of experience in Business creation
•Ignorance of french market
•Insufficient capital to face adversities
S W
TO
Internal Analysis
SWOT ANALYSIS
21. MARKETINGSTRATEGY
HOW TO SELL OUR PRODUCT
Strong Internet Positioning
Easy and cheap to positionate
1st page when you type What to do in Nice, Activities in
Nice or Things to do in Nice…
Hire a SEO to maintain positioning and reach more
customers
150 Euros/month
Focusing all kind of customers
Descriptive booklets in Tourism offices
Nice, Menton, Cannes, Monaco, Antibes …
Complete description of our activities
We design them and distribute them
20 cents per flyer
Focusing tourists
22. MARKETINGSTRATEGY
HOW TO SELL OUR PRODUCT
Flyers on touristic locations
• Promenade d’ Anglais
• Airport / Train station
• Conventions in the Acropolis
• International events (Montecarlo Masters, Formula
One, European Poker Tour …)
• 10 Cents per flyer
• Focusing tourists
(*) Distribution by ourselves with striking costumes
• Description of our activities, all kind of publics
• 20 Cents per flyer
• Focusing on tourists
Flyers on hotels and hostels
23. MARKETINGSTRATEGY
• Shocking designs
• We design them and distribute them
• Partnerships with bars (Waynes bar)
• 1,5 Euros per poster
• Focusing International students
Posters on Universities and Pubs
• Community manager in charge of SN
• Keep informed of activities in Nice (Cinema, weather,
theatre, activities…)
• Focusing on locals from Nice
Social Networks
HOW TO SELL OUR PRODUCT
24. SALESSTRATEGY
SALES STRATEGY
LONGBOARDING Diego
o We have the material (8 longboards) & set of cones
o We need 7x protection packs (25€) = - 210 €
Material Renting:
Longboard: 5 €/hour – 25€ day
Protections: 5 € /day
Activities:
Initiation Camp: 8 hours + material = 90€
Tours: 4 hours tour + snack & drink = 30€
Lesson: 10 € / hour / person
25. SALESSTRATEGY
SALES STRATEGY
SOCCER GAMES & LESSONS Thomas
o Soccer field rental = FREE (rent in advance)
o Soccer ball = - 20 € Soccer Team T-shirts = - 50€
o Variable cost = - 1,5 € transport to field / person
Activities:
1h30 match : 10€ (including bottle of water)
Minimun 10 people (5vs5)
Personal coach = 20€ / hour
TENNIS GAMES & LESSONS Matthieu
o Tennis court rental = - 3 € / hour (rent in advance)
o We already have 8 tennis raquets
o Balls: -2,5€ Can (Valid for 30 hours aprox)
Activities:
Individual: 20€ / hour
2 people : 15€ / hour
3 or + : 10€ / hour
26. SALESSTRATEGY
SALES STRATEGY
STAND UP PADDLE SURF Diego
Material Rental cost : SUP + paddle + leash = -7€ / h. or -20€ / day
Wetsuit = - 5€ / day
Activities:
Initiation Camp: 8 hours + material = 90€
Tours: 4 hours tour + snack & drink = 60€
Lesson: 10 € / hour / person
POKER / BLACKJACK Diego
o Costs - Localization : In our poker room (our big house / office0)
- Poker table and decks (already in stock)
Activities:
Initiation : 4 hours + strategy book = 60€
Advanced: 20€ / hour
Tournaments: Depending on suscriptors
27. SALESSTRATEGY
SALES STRATEGY
FRENCH CUISINE - Mehmet & Francis
o Location : In our kitchen (with 4 separated stoves)
o Cost of the stoves : 95€ x 4 stoves = -380€
o Kitchen Utensils : -180 €
What it is?
Price:
Ingredients cost: -8€ / meal
Price: 60€ / person
A maximun of 4 people will learn how to cook a
complete French menu. We will go to the
market to buy fresh ingredients, cook them at
house, eat your own creation and receive a
receipt booklet to make it in your own country.
3 hours of activity. (Lunch or dinner)
28. SALESSTRATEGY
OUTSOURCED ACTIVITIES
Partnership with Nice Diving
www.nicediving.com
Price per person : 75€ / 2 hours – +25€ Commission
Partnership with Airkite - (Cannes)
www.airxkite.com
Price per person :
- 90€ / 2 hours in land
- 390 € / Full initiation course with waterstart – 9 h
- 450€ / Full weekend initiaion – 15 h
Commission: +30% per activity
Partnership with Paintbal06
www.paintball06.fr
Price per person : - 45€ / 4 hours with 750 balls
- Commission: +15€ per people
- We offer a pack with meal for +55€ (-3€ cost)
29. MARKETINGSTRATEGY
OTHER POSIBLE ACTIVITIES
1. Jet skiing
2. Jet motos
3. Sky diving
4. Dance classes
5. Capoeira
6. Sailing
7. Wakeboarding
8. Yoga/Pilates
9. Fitness Training
10. Football trips
11. Para Sailing
12. Climbing
13. Wine degustation
14. Ice skating
15. Laser Gaming
16. Karting
17. Biking / Mountain biking
18. Special tours
19. Night events management
20. Handmade sushi lessons
21. Etc…
30. FUTURE PLANNING
• Open an office
• Have enough equipment to rent our own
• Only hire the instructors
• Reduce outsourcing of the activities
• Get more independance, organize more and more events by
ourselves
• Expansion to other places (cities in France or abroad)
• Franchise
FUTUREPLANNING
31. MARKETINGSTRATEGY
RISKS
- Chance of Failure
- Physical Destruction
- Loss of Income
- Losing Money
- Financial Risk
- Legal Risk
- Staff Risk
- Personal Sacrifice
32. MARKETINGSTRATEGY
MITIGATION
- Assume/Accept: Acknowledge the existence of a particular risk,
and make a deliberate decision to accept it without engaging in
special efforts to control it. Approval of project or program
leaders is required.
- Avoid: Adjust program requirements or constraints to eliminate
or reduce the risk. This adjustment could be accommodated by
a change in funding, schedule, or technical requirements.
- Control: Implement actions to minimize the impact or
likelihood of the risk.
- Transfer: Reassign organizational accountability, responsibility,
and authority to another stakeholder willing to accept the risk.
- Watch/Monitor: Monitor the environment for changes that
affect the nature and/or the impact of the risk.
33. MARKETINGSTRATEGY
EXIT STRATEGY
- The Modified Nike Maneuver:
- Pros:
- Who doesn't like seven figures of take-home pay?
- Private jets are fun.
- There's no need to think hard about getting out: Just pull out the
money when you need it.
- Cons:
- The way you pull the money out may have negative tax
implications. For example, a high salary is taxed as ordinary
income, while an acquisition could bring money in the form of
capital gains.
- Without careful long-term planning, you may end up pulling out
money now you'll need later.
34. MARKETINGSTRATEGY
EXIT STRATEGY
- Liquidation:
- Pros:
- It's easy and it's natural. Everything comes to an end.
- There are no negotiations involved.
- There's no worrying about transfer of control.
- Cons:
- At most, you get the market value of your company's assets.
- Things like client lists, your reputation, and your business
relationships may be very valuable, and liquidation just destroys
them without an opportunity to recover their value.
- Other shareholders will not be happy about how much you're
leaving on the table.
35. MARKETINGSTRATEGY
EXIT STRATEGY
- Selling to a Friendly Buyer
- Pros:
- There's less due diligence required because you know them.
- Your buyer will most likely preserve what's important to you about
the business.
- They have more of a commitment to making it work.
- Might be able to keep it in the family.
- Cons:
- You might leave too much money on the table.
- They might be more upset about unpaid taxes.
- Emotions can get way ahead of business needs.
36. MARKETINGSTRATEGY
EXIT STRATEGY
- Acquisition
- Pros:
- They may pay far more than you're worth to anyone else, if you
offer them strategic value.
- You can gain a higher offer if you get more than one bidder trying
to outdo each other.
- Cons:
- Acquisitions are messy and often difficult when cultures and
systems clash in the merged company.
- Acquisitions can come with no complete agreements and other
strings that can make you rich, but make your life unpleasant for a
time.
37. MARKETINGSTRATEGY
EXIT STRATEGY
- IPO
- Pros:
- You’ll, potentially, gain some publicity.
- You’ll make money through your stock.
- Workers might work harder to ensure the stock price doesn’t get hurt.
- Cons:
- Only a very few number of small businesses actually have this option
available to them since there are very few IPOs completed annually in the
United States.
- You need financial and accounting rigor from day one far above what many
entrepreneurs generally put in place.
- Some forms of corporations have to reorganize in order to release an IPO.
- Investment bankers take 6 percent off the top, and the transaction costs on
an IPO can run in the millions.
