Zulfqar Mahmood Shafi is a National Sales Manager based in Karachi, Pakistan with over 25 years of experience in sales and marketing. He holds an MBA in Marketing and has worked in sales leadership roles for several leading Pakistani food and beverage companies. He is currently the National Sales Manager for Globe Cosmetics, managing all sales activities nationwide.

1. ZULFQAR MAHMOOD SHAFI
Current Address:
B-89, Shah Faisal Town
Opp Pakistan Security Press
Jinnah Avenue, Malir Halt
Karachi. Pakistan.
Ph # 0092-313-2714741, 300-2432330
zmshafi71@yahoo.com
Skype ID: zmshafi1971
OBJECTIVE:
Beneficiate & enhance my abilities with superlative & developed way of information …
EDUCATION:
1992-94 M.B.A (MARKETING) BAHAUDDIN ZAKARIYA UNIVERSITY, MULTAN,
PAKISTAN.
CURRENT EMPLOYMENT
(Oct 2011-Continue) National Sales Manager –GLOBE COSMETICS Manufacturer of MOTHER
CARE, ADMIRAL, BRUCHE, VICEROY, SWISS MISS.
Reporting To: Director Sales
Reported By: All Managers in Pakistan
WORKING AREA: Nation Wide
RESPONSIBILITIES:
Plan & Split Monthly / Quarterly Target Zone wise.
Monitor primary & secondary sales.
Manage stock norms & sales forecast.
Monitor growth, monthly & year to date, of each distributor & share analysis. Conduct
monthly meeting with sales team & discuss about progress.
Monitor field staff by visiting market, check availability, visibility, and hygiene in market.
Study field staff reports & monitor productivity, market coverage, RTG, damages.
Plan & execute of trade offers & schemes.
Plan, participate & execute marketing activities as per budget & monitor feed back to the
activity.
Monitor & manage Distribution Net Work.
Implement & manage company policies to the distributor. Ensure the interest of distributor in
work.
Staff performance evaluation after each six months & annual evaluation.
Hire, promote, and transfer of sales team.
Monitor & manage distributor claims till reimbursement.
Handle consumer complaint in market.
Event Management.

2. WORK HISTORY
(Jan 2011-Sept 2011) Operation Manager /MT& Key Accounts Manager -Mehran
Enterprises (Importer & Distributor of Cosmetics for Pakistan)
(July 2007 – Sept 2010) ZONAL SALES MANAGER (SINDH , BALUCHISTAN,
MULTAN REGION), YOUNG’S (PVT) LTD, Manufacturer of Mayonnaise, Spreads &
Honey . A Leading Name in industry.
(Aug 2006-Jun 2007) AREA SALES MANAGER (KARACHI), DALDA FOODS
(PVT) LTD, manufacturer of Dalda / Manpasand, ghee & oil in Pakistan.
(Sept 2000 – Sep 2004) POST MIX MANAGER (ISLAMABAD), HAIDRI
BEVERAGES (PVT) LTD , manufacturer of PEPSI COLA & ITS ALLIED
PRODUCTS .
(Jan 1995 – Sept 2000) AREA / SALES MANAGER (PUNJAB / SINDH), LEGHARI
BEVERAGES (PVT) LTD & CCBPL , manufacturer of COCA COLA & ITS ALLIED
PRODUCTS.
PRACTICAL EXPERIENCE:
I HAVE PRACTICAL EXPERIENCE & KNOW HOW TO:
Plan targets and its break up on months, distribution wise & Sku wise.
Achieve targets.
Give growth in sales by finding new potentials & gaps in market in shape
of coverage, availability, visibility.
Make the markets hygiene.
Inject various TOTs and utilize POS material.
Plan & execute various promotional activities.
Launch new product.
Monitor & manage General Trade & Key Accounts.
Plan & Execute Trade Offers & Schemes in market successfully.
Plan various marketing activities, implement successfully & achieve goals.
Visit market & develop relation in trade.
Conduct market survey at various aspects. Formulate reports & analysis.
Manage & develop distributors Network.
Plan & manage stock norms at distribution.
Place order based on forecasting.
Calculate ROI & improve through best planning.
Plan & Execute Routes (ITINARARY)
Control & minimize the damages.
Plan& execute best ware housing practices at distribution.
Handled all types of claims (distributors or market).
Educate staff (Staff Training)
Prepare Annual Plan.

3. SPECIAL SKILLS
Knowledge of computer (Microsoft word, excel, power point).
Prepared excel based program to monitor achievements, growth and various misc
analysis.
LANGUAGES:
English, Urdu, Saraike, Punjabi, Sindhi, [Pashto, Arabic & French] (Fair)
OTHER QUALIFICATIONS
Certificate of merit in English language course from B.Z.University Multan, Pakistan.
French Language Course L-1, from Alliance Francoise Islamabad, Pakistan.
Various professional & management base training arranged by the
companies during service career.
PERSONAL DATA
My Father’s name is Mr. Hajji Qaiser Mahmood Shafi (Advocate of Supreme Court & Higher courts
of Pakistan), I am married and having two daughters, in the age 39 years, Muslim, Pakistani
national , holding CCNIC # 31301-9209424-5.
REFERENCE:
May furnish upon requirement.