I had the task of creating not just a restaurant, but an experience. I choose to create a rustic American restaurant located on the coastline of one of the Lake Superior - red, white, and blue color scheme, of course.

1. THE
YETI
AESHM 342
Restaurant Experience Project
The following is a walkthrough of a restaurant
experience justifying the design with learned
concepts & terminology from course lectures &
readings by
Tyler Scott

2. THEME
+ Rustic true-American
+ Hearty portions of American cuisine
+ Log cabin style
+ Coastline/woodsy location
+ Telic atmosphere
+ Large windows for vista
+ Two open fireplaces for warmth & light
+ Outdoor feel & smell

3. ENHANCED CUSTOMER EXPERIENCE
ENTERTAINMENT
+ Similar to movie
+ Captivating roaring
fire
+ Source of active
light to enjoy
EDUCATION
+ Back of menu
+ Short detailed
founding story

4. ENHANCED CUSTOMER
EXPERIENCE
ESCAPIST
+ Dartboards located
in the bar area
+ Popular activity
ESTHETIC
+ View of the lake
through large
windows

5. TARGET MARKET
+ In twenties
+ Married
+ Caucasian
+ Male/Female
+ Graduated college
+ Household income $75,000+
+ Working for established company

6. DESIGN
+ Telic experience
+ Low soft music
+ Roaring & crackling of fire
+ All-American theme with red, white, & blue colors
INTERIOR

7. DESIGN
+ Rectangles sharp angles
(man over nature
+ Red, white, & blue doors
+ Flooring, fireplace, &
table tops of dark stone
+ Trim, railings, floor, &
columns of unfinished
wood
ARCHITECTUAL ELEMENTS

8. DESIGN
+ Picnic style tables
+ Table tops of dark stone like floor
+ Chairs of unfinished wood
+ Seats picnic style with wool cushions for comfort
FURNATURE

9. DESIGN
+ Actually wooden barn door shutters
+ Painted red, white & blue
+ 6 total windows in the dining area
+ Symmetrical color pattern
WINDOW COVERINGS

10. DESIGN
+ Anthony Burrill’s wall art
+ Positive messages
+ “North & South” in respective directions
ACCESSORIES

11. DESIGN
+ Warm ambient lighting from rafters
+ Cooler accent lighting on wall art
+ Very warm accent lighting with table lanterns
+ Natural light from two fireplaces & windows
LIGHTING

12. DESIGN
+ Simple & utilitarian
silverware
+ Trendy mason jar
glasses
+ Seamless & Steadfast
Enamel Steel Plates
+ Match color scheme
& hardiness of meal
+ Striped & starred
cloth napkins
TABLEWARE

13. DESIGN
+ Sturdy structure
+ Large rectangular wood supports
+ Cast iron fixtures
+ Double door at the entrance
+ Small scale to create cozy cabin feel
+ Smooth finish & natural wood color
IN & OUTSIDE ARCHITECTURE

14. DESIGN
+ Dapple natural grass to
enhance surrounding
forest
+ Flat land in immediate
vicinity for universal
preference
+ Informal landscape for
natural feel
+ Lake Superior acts as a
water feature
+ Dirt path from parking lot
to double door entrance
LANDSCAPE ARCHITECTURE

15. DESIGN
+ Printed on recycled paper material
+ Uses Haymaker typeface
MENU

16. DESIGN
Appetizers & Sides
+ Classic Cob Salad
+ Baked Corn Bread
+ Mashed Potatoes
+ 6 Spicy Buffalo Wings
+ Cup of Bacon & Nothing More
+ Cup of Fresh Potato Salad
+ Cup of Red Chili
+ Cup of Rich Mac & Cheese
Entrées
+ Biscuits ‘n’ Gravy
+ Bacon, Eggs, & Toast
+ Chicken Fried Steak
+ T-Bone Steak
+ Beef Burger on a Sesame
Bun
+ Half Pound of Turkey &
Gravy
+ Baked Chicken Pot Pie
+ Fresh Caught Salmon
+ Moist Meat Loaf
+ Classic BBQ Ribs
+ Pork Post Roast
FOOD

17. DESIGN
Deserts
+ Key Lime Pie
+ Apple Pie
+ Blueberry Cobbler
+ Chocolate Chip
Cookie
+ Banana Split
+ Root Beer Float
+ Smores by the Fire
Drinks
+ Water
+ Coffee/Tea/Cocoa
+ Coke Products
+ Beer on Tap
+ Manhattan
+ Mint Julep
+ Chicago Cocktail
FOOD

18. DESIGN
+ Comfortable dress
+ Encourage customer
relaxation
+ Long sleeve button up
+ Plaid or solid red,
white, &/or blue color
+ Khaki pants
+ Hats/bandanas
allowed
UNIFORM

19. DESIGN
+ Two fires create comforting campfire smell
+ Pine branches periodically burned to give off
pine scent
SCENT

20. DESIGN
+ Folk music
+ Express traditions & good feelings
+ Example songs
+ Bring Me Back by Al Stone & The Wanderers
+ Sold by Dan Mangan
+ Sitting On Top Of The World by Doc Watson
+ Hello My Old Heart by The Oh Hello's
+ Part of Me by Nizlopi
MUSIC

21. DESIGN
RETAIL ELEMENT
+ Sew on patch
+ Classic outdoor retail
+ Visually represents color
scheme
+ Visual depiction of
restaurant name
THE
YETI

22. THE YETI
HEADING TO ISLE ROYAL?
STOP BY THE YETI, IN COPPER
HARBOR, MN FOR A TRULY
AMERICAN EATING
EXPERIENCE.
MENUE & COUPONS HERE.
X
POP-UP WEBSITE AD

23. THE YETI
ALL-AMERICAN
RESTAURANT
+HOME
+DIRECTIONS
+COPPER
HARBOR INFO
+THE STORY
MENUE
WEBSITE

24. MLA WORKS CITED
~Alone. Digital image. Facebook. Fotos Para Tus Novelas, 12 Oct. 2011. Web. 10 July 2014.
<https://www.facebook.com/photo.php?fbid=291908577485826&set=a.286137838062900.79
886.239048616105156&type=3&theater>.
The Annin American Flag. Digital image. Best Made Co. N.p., n.d. Web. 10 July 2014.
<http://www.bestmadeco.com/collections/home-goods/products/annin-american-flag>.
Baum, Trevor. HAYMAKER. Digital image. Lost Type. N.p., n.d. Web. 10 July 2014.
<http://www.losttype.com/font/?name=haymaker>.
The Belgin Dart Set. Digital image. Best Made Co. N.p., n.d. Web. 10 July 2014.
<http://www.bestmadeco.com/products/the-belgian-dart-set>.
Burrill, Anthony. Anthony Burrill. Digital image. Anthony Burrill. N.p., n.d. Web. 10 July 2014.
<http://www.anthonyburrill.com/purchase/you-know-more>.
Burrill, Anthony. North. Digital image. Anthony Burrill. N.p., n.d. Web. 10 July 2014.
<http://www.anthonyburrill.com/purchase/n>.
Burrill, Anthony. South. Digital image. Anthony Burrill. N.p., n.d. Web. 10 July 2014.
<http://www.anthonyburrill.com/purchase/s>.
Burrill, Anthony. Work Hard & Be Nice To People. Digital image. Anthony Burrill. N.p., n.d. Web.
10 July 2014. <http://www.anthonyburrill.com/purchase/work-hard>.
Davies, Katie Quinn. A LONG, LAZY WEEKEND IN ORANGE, NSW…. Digital image. N.p., 20 Feb.
2011. Web. 10 July 2014.
Digital image. American Drink. N.p., 1 Mar. 2013. Web. 10 July 2014.
<http://americandrink.net/>.
Digital image. Don't Panic. N.p., 2012. Web. 10 July 2014.
<http://thesentimentalist.tumblr.com/post/17896409829>.
Digital image. Filson. N.p., n.d. Web. <http://www.filson.com/>.
Digital image. Midwest Professional Staffing. N.p., n.d. Web. 10 July 2014.
<http://www.midwestprofessionalstaffing.com/2014/06/june-25th-is-national-catfish-day/>.
Digital image. Of Blue and White. N.p., 29 Nov. 2012. Web. 10 July 2014.
<http://ofblueandwhite.tumblr.com/post/36801200845>.
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Digital image. Pronuclear Democrats. N.p., 21 May 2013. Web. 10 July 2014.
<http://pronucleardemocrats.blogspot.com/2013/05/log-cabin-decorating-ideas.html>.
The Five Pocket Pant. Digital image. Best Made Co. N.p., n.d. Web. 10 July 2014.
<http://www.bestmadeco.com/collections/clothing/products/5-pocket-pant>.
Jardine Bar + Counter Stool. Digital image. West Elm. N.p., n.d. Web. 10 July 2014.
<http://www.westelm.com/products/jardine-bar-counter-stool-
h025/?pkey=e%7Cbar+stools%7C12%7Cbest%7C0%7C1%7C24%7C%7C10&cm_src=Quicklook>
.
"Outdoor Participation Report 2013." Outdoor Foundation (2013): n. pag. Web. 10 July 2014.
<http://www.outdoorfoundation.org/pdf/ResearchParticipation2013.pdf>.
Seamless & Steadfast Enamel Steel Plates (Set of Two & Six). Digital image. Best Made Co. N.p.,
n.d. Web. 10 July 2014. <http://www.bestmadeco.com/collections/home-
goods/products/seamless-steadfast-enamel-steel-plates>.

25. THE
YETI
Tyler Scott

26. I AM TYLER SCOTT
@iamtylerscott
iamtylerscott.com
linkedin.com/in/iamtylerscott