Indomie instant noodles were first launched in Indonesia in 1970. They have since become very popular both domestically and internationally. In Indonesia, the term "Indomie" is commonly used to refer to instant noodles generally. Indomie comes in various flavors and formats. It faces competition from other instant noodle brands like Sarimi, Supermi, and Mie Sedaap in Indonesia. Indomie's target market is all ages except young children. It positions itself as capturing the tastes of various Indonesian regions.

2. Indomie produced by PT.
Indofood CBP Sukses
Makmur Tbk
Was launched into the market from September
9, 1970, and the first time comes with a sense
of Chicken and Shrimp
Indomie also quite
widely marketed in
foreign countries,
among others, the
United States,
Australian, Asian and
African countries as
well as European
countries
In Indonesia, the term "Indomie" is
commonly used as a generic term referring to
the instant noodles
Won many awards
such as Most Valuable
Product, Top Brand
for Kids, Indonesia
Best Brand Award,
The Most Effective
Ad, Indonesia Best
Packaging Award,
Anugerah Asli Produk
Indonesia, The Most
Powerful Distribution
Performance, etc.

3. Marketing Mix

4. Product
Indomie product variation: ranging from fried noodles,
noodle soup, noodles regional (flavored noodles
according to traditional cuisine Indonesian areas),
premium noodles, noodles and jumbo
Price
Indomie per pack can be purchased in addition,
can also be purchased with a 5 pack or package 1
box of 30 or 40 indomie. Indomie prices are also
very cheap and affordable for all people, in
Indonesia, per pack indomie appreciated only
about Rp. 1.200,00

8. Place
Indomie products can be obtained easily, ranging from
shops to large supermarkets. Agent-Indofood Indomie
to cooperate in providing such Gemboel stalls (stalls
that provide rice + dishes and instant noodles / fried
noodles as main menu)
Promotion
Tagline: “Indomie Seleraku “
Advertisement: billboards, TV ads, sponsor of the
event, the manufacture of Shop Sign (Banner Name
Gemboel with Indomie theme)
event:
1. Event makes "jingle noodle" for high school
students, the event titled Indomie Jingle Dare.
2. Event your Indomie Story (Semua orang punya
cerita Indomienya, apa ceritamu?)

9. Rivalry Among
ExistingFirm
Sarimi
Supermi
Mie Sedaap
Selera Pedas

10. Segmenting,
Targeting,
Positioning

11. Geographic
(regions throughout
Indonesia, there is a
high density to low)
Demographics
(gender, religion,
jobs, education,
of race, etc.)
Psychographic
(consumptive
lifestyles,
practical, frugal)
Behavior (high
to low usage rate,
Loyal, until the
intended use)
S E G M E N T I N G
T A R G E T I N G
Indomie has a target
market of products for all
ages except children under
five (full market
coverage)
P O S I T I O N I N G
Positioning indomie is installed in the minds of
consumers that Indomie instant noodle is the
consumer that the Indonesian noodles, the taste
of the Nusantara of the various regions, so in
accordance with the tagline "Indomie Seleraku".

12. Product
Development

13. ProductDevelopment: Indomie Rainbow
The idea is, Indomie initiated with the concept of healthy living.
With identical products Indomie against stereotypes MSG, then we
carry the product Indomie Rainbow, noodles with vegetable flavor
(Fried Noodles Spinach with green noodles, instant fried noodles
carrots with orange, and so on).
With this new product, Indomie is expected to 'wake up' from the
image of the product is not healthy, and working on a bigger market.

14. Marketing
Using the Brand Ambassador is
identical with a healthy image (eg
Nadya Hutagalung or Denny
Santoso)
Providing booth tester in large
supermarkets to supply products to the
sales tester that provides information on
customers in the booth
Conducting health activities such as
Breakfast Healthy With Indomie
(with a mass morning walk)
Promotion through social media and
virtual contests (photo creations with
Indomie, etc)

15. ♥ THANK YOU ♥