Its survey done by me during college project. With genuine data.

1. YUVA
INTERNSHIP
REPORT
BY: JAVEED. KARABUDDI.

2. INTRODUCTION:-
The Company was incorporated on August 24, 1910 under the name
Imperial Tobacco Company of India Limited. As the Company's ownership
progressively Indianised, the name of the Company was changed to India
Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974.
ITC vision: Sustain ITC's position as one of India's most valuable
corporations through world class performance, creating growing value for
the Indian economy and the Company's stakeholders.
ITC mission: To enhance the wealth generating capability of the enterprise
in a globalising environment, delivering superior and sustainable
stakeholder value.
ITC value: ITC's Core Values are aimed at developing a customer-focused,
high-performance organisation which creates value for all its stakeholders.

3. Now let’s view some of the products:-
1)AASHIRWAD Vermicelli:
A mixture of high quality wheat made to give feel to your taste buds with
its splendid burst of flavors. We bring you both Roasted and non-
Roasted vermicelli. Being non-sticky and non-lumpy, we assure you that
our product will make your day delightful.
Strategy used: People were unaware of this product so, I promoted its
characteristics and health benefits which increases their energy and
acts as a nutritious food all time. I also tried to convenience them for
first purchase and ensured that they’ll return with satisfaction by using
this product.

4. Customer feedback: -
The consumers came back to me and said that, they were happy to use this
product and also stated that this is best suitable for diet plan. As I convinced the
gym trainee near the store to suggest this product as a diet suitable product and
surprisingly, this worked. The store keeper said that the sale of “Vermicelli”
product has been increasing day by day and it is creating a demand in the store.

5. 2) YIPPEE NOODLES :-
ITC entered the instant noodles segment with the launch of Sunfeast
YiPPee! in 2010. The sourcing and blending expertise that has made
Aashirvaad India's No 1 branded Atta has been leveraged to create a
delightful noodle block. The block being round in shape does not need to
be broken while cooking, providing really long & slurpy noodles. A special
scientific process ensures that the noodles does not lump even 30 minutes
after cooking.
Strategy used: This product was already sounding in the store
so what I was supposed to do is to increase it. Then I decided, to
make sure the kids should carry the meals in a traditional Indian
form for their.

6. 3)AASHIRWAD Atta:-
AASHIRVAAD Atta with Multigrain gives you the wholesome
goodness of six different grains – wheat, soya, channa, oat, maize,
and psyllium husk. Starting from Whole wheat Atta, Sugar release
control Atta, Select Atta to sharbati Atta.
Strategy used: This product was already sounding in the store so
what I was supposed to do is to increase it. Then I decided, to
make sure the kids should carry the meals in a traditional Indian
form for their tiffin box. This emotional strategy worked with the
parents mindset and they started to take triple packets than one.

7. Customer feedback: -
The consumers came back to me and said that at initial the kids weren't taking
the tiffin box then after some days passing, kids were attracted to it and not
only they consumed but demanded their mom’s to make it as a evening snack.
This made parents to happily buy the product for the whole family. Infact, they
thanked me for making them to get this idea of filling their kids stomach
nutritiously.

8. Enriched with the goodness of Neem, Nimyle not only leaves the
floor spotless & hygienically clean, but also being an eco-friendly
product, it doesn't leave behind any chlorine, ensuring a safe
environment and eco-system for all.
Strategy used:
Fortunately this product was been used by the store itself. This
made me to show the customers in live how it clears all the dust
and makes the floor clean and shine.
Customer Feedback:
The live promotion made them to inspire to buy this floor cleaner
and also they gave a hint that they were more preferably using
“Lizol” product. And hence got to know the promotion is lacking
for “Nimyle” product.
4) Nimyle Floor Cleaner:-

9. COMPETITORS for ITC:
Source: The Economic Times(13 October, 2022).
COMPETITORS of ITC
products:

10. Strategy:
Promotion for parents, fitness freaks is
mandatory to increase the sales
performance. And live promotion will
make them tempt to buy so we need to
consider it.
Solutions:
• Window addressing of products at the
entrance at the store.
• Gym trainers for promotion
• Discounts for bulk order
• Emotional promotion strategy for
parents to buy.

11. •Design:
•The product design should be placed in the
minds of the customers so using innovative
packing will help to attract the public.
Advertisement:
ITC should promote in such a way that people
should recognize the products through the
advertisement. Study shows that there is a scope
for ITC products promotion in innovative way.
Using instagram reels may help to attract public
as it is trending and easy accessible .

12. View of happy
purchasing:

13. MY LEARNINGS: -
 The ITC internship opportunity have
given a great platform to make me
understand the consumer perception
and buying behaviour.
 Through this I could convert public
into customers and thereby to
consumers.
 Innovative selling and advertising
plays a vital role to stay in the market.
 The convincing part is a greatest
learning for me.
13

14. CONCLUSION:-
The ITC product through the “ Focus mart”
store has given a warm welcome for my
internship study and made me realize my
marketing strengths thereby. And the
quality of the ITC has made my study
qualitative and knowledgeable.

15. THANK YOU.