Frooti
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The document discusses the pricing strategy and objectives of Frooti Products. It outlines 6 steps in setting prices: 1) selecting objectives like survival, profit, or market share, 2) determining demand and price sensitivity, 3) estimating costs, 4) analyzing competitors, 5) selecting pricing strategies like markup, value, or competition pricing, and 6) selecting the final price. Frooti aims for maximum market share and sets low prices from Rs. 5-15 targeting kids, teens, and low-income consumers. The company uses promotional pricing like discounts and sponsorships to adapt prices over time.
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Frooti mango drink!
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Concept TVC Ad for Maaza
Birbal helps Akbar catch a thief who stole his golden spoon by having each servant take home a bottle of Maza with a different liquid level and telling the thief's bottle level would rise overnight. The next day all bottles are found empty except the last, which Birbal sees is being drunk from under the table by Akbar himself. Birbal realizes Akbar was the real culprit who stole the spoon just to get more Maza to drink.
Maaza
- Maaza was first launched in India in 1976 and has since expanded globally through various acquisitions and partnerships.
- It is currently owned and distributed by Infra Foodbrands, located in the Netherlands, which exports Maaza to over 33 countries worldwide.
- Infra Foodbrands markets Maaza in 9 flavors across 9 packaging formats to suit different market segments.
AMBASSADOR a perfect case of marketing myopia
Hindustan Motors faced marketing myopia with the Ambassador car due to four key reasons: inability to compete with changing times, reluctance to change, erosion of brand equity, and failure to rationalize pricing. To revitalize sales, Hindustan Motors plans a three phase promotional campaign involving teasers, revealing specifications and upgrades of a new improved model, and putting the car on display for sale. The campaign aims to increase sales by placing the car in customers' minds through commercials appealing to customers' admiration of the car across generations from their grandfather to father, and now making it available for them to own.
Tanishq Brand Management
The document provides information on the jewellery industry and market in India as well as details about Tanishq, a leading jewellery brand. Some key points:
- The Indian jewellery market grew 19% in 2012, led by costume jewellery which rose 25%. The market remains fragmented with local and regional players dominating.
- Tanishq is India's largest and most desirable jewellery brand, starting in 1995 as part of Titan Industries. It introduced professional retailing and has over 100 stores across India.
- Tanishq positions itself as a trusted brand offering purity and a unique shopping experience. It targets upper middle and upper class women across India with a variety of gold
4 P's followed at Big Bazaar
Big Bazaar is a large Indian retail chain launched in 2001 that targets middle and upper middle class customers. It operates over 250 stores across India focused in tier 1 and 2 cities. Big Bazaar aims to provide value to customers through a wide selection of products at low prices using various pricing strategies like promotional pricing, psychological discounting, and bundled deals. It is part of the Future Group and owns other retail brands.
COMPITITIVE ANALYSIS OF FROOTI & IT’S COMPITITORS
This document provides an overview of a minor project report on the competitive analysis of Frooti and its competitors submitted in partial fulfillment of a Bachelor of Business Administration degree. The objectives of the project are to study Frooti's market share, response to new packaging, marketing mix, and consumer tastes and preferences to provide recommendations. The document includes declarations, acknowledgements, tables of contents, and outlines the scope, research methodology, conceptual framework, and bibliography to be included.
Parle product mix
Parle Products began in 1929 in Mumbai, India with 12 workers producing sweets and candies. A decade later, they expanded into biscuit production. Today, Parle has 7 manufacturing plants and 51 contract manufacturing facilities. Their most popular products include Parle-G biscuits, which enjoy a 70% market share in India, as well as sweets, snacks and other biscuits. Parle ensures high quality by exercising strict control over raw materials and manufacturing processes. They distribute products nationwide through a network of over 1,500 wholesalers and 425,000 retail outlets.
Brand ppt
Frooti is a fruit drink brand launched in India in 1985 as the country's first fruit drink in a tetra pack format. In 2000, Frooti changed its positioning to target young adults. It later launched a PET bottled version in 2002 and a cheaper triangular tetra pack in 2004 to expand its rural reach. In 2011, Frooti revamped its positioning to target all kids, youth and adults. It faces competition from brands like Maaza, Tropicana, Real and Safal. Reasons for a sales decrease in 2006 included losing market appeal and increased competition.
compative analisies of SKU of pepsico and coco-cola in patna market
The document provides an introduction and overview of PepsiCo and the beverage industry in India. It discusses that marketing includes all activities like promotion, distribution, and advertising to meet consumer demand. The main objectives of the study are to compare PepsiCo's stock keeping units (SKU) with Coca-Cola and test the effectiveness of PepsiCo's distribution network. Key responsibilities include taking care of assigned accounts and persuading retailers to sell more PepsiCo products. The scope is limited to Patna city and understanding retailer satisfaction with PepsiCo's distribution network. Limitations include retailers reluctance to share information and lack of sufficient research experience.
New BI and IMC
Evolution of Business Intelligence; New BI verus Old BI; In-Memory Computing;
Presentation delivered to Delhi University Operational Research students
Integrated marketing commuinication plan an IMC plan
An IMC plan presentation for an Egyptian company called Kaha faced a development crisis during the 90's in this presentation providing a new design for the packaging and new target segment among the youth in the Egyptian society and new form of distribution
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The Frooti Life AD Plan critique- Integrated Marketing Communication
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MindShift Metrics: The New Frooti Logo - Rejected!
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compative analisies of SKU of pepsico and coco-cola in patna market
compative analisies of SKU of pepsico and coco-cola in patna market
Integrated marketing commuinication plan an IMC plan
Integrated marketing commuinication plan an IMC plan
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Factors affecting price decisions
1) Internal factors like marketing objectives, costs, and organizational considerations influence pricing decisions. Marketing objectives can include maximizing profits, market share, or market skimming depending on a product's life cycle stage. Costs include fixed, variable, and achieving break-even points. Organizations must decide who sets prices.
2) External factors also affect pricing including market dynamics, competition, and other environmental influences. The nature of demand depends on market structure - whether perfect competition, monopolistic, oligopolistic, or monopoly. Companies must consider competitors' costs, prices, and potential reactions. Other factors are quality relationships, product lines, regulations, and distributor impacts.
3) Pricing decisions balance internal objectives
pricing policy
This document discusses pricing decisions and strategies. It covers understanding price, factors that affect pricing like costs and competition, methods for setting prices, and adapting prices over time and locations. The key steps in setting a price include selecting objectives, determining demand and costs, analyzing competitors, choosing a pricing method, and selecting the final price. Common pricing methods are markup pricing, absorption cost pricing, target-return pricing, and perceived value pricing. Companies also consider geographical pricing, discounts, promotional pricing, and price changes over time in response to costs or competitors.
Pricing.pdf
The document discusses various pricing strategies and considerations for setting prices. It outlines key factors that affect pricing decisions, including costs, competition, consumers, and economic conditions. It then describes different pricing methods such as cost-based pricing, demand-based pricing, competition-based pricing, product line pricing, and promotional pricing strategies. The goal of pricing is to maximize profits while achieving other objectives like sales growth and market share.
Ch14 Developing Pricing Strategies and Programs Zaragoza V54
Consumers use price as an indicator of product quality. There are four key points that influence consumer price perceptions: reference prices, price-quality inferences, price endings, and price cues. Companies set goals for their market positioning, like gaining market share or leadership, and then select prices using methods that consider customer demand. Common pricing strategies include promotional pricing, geographical discounts, and differentiated pricing to increase sales and profits.
pps final slides
The document provides details about the development and marketing of a new mint milk product for the Olpers brand called Moneta. It discusses conducting market research which found high interest in a mint flavored milk drink. Product alternatives like coconut milk and date milk were considered but mint milk was selected. The document outlines the product development process from idea generation to production. It discusses setting a neutral pricing strategy and marketing the new product during its introductory, growth, maturity and decline stages in the market lifecycle. Segmented pricing and discounts are proposed based on purchase quantity.
Price for processed food
This presentation discusses price mix strategies for processed foods. It defines price as the amount customers pay for a product. Price mix refers to all pricing decisions related to a product, including pricing strategy, discounts, credit terms, and payment periods. When setting prices, companies must balance gaining customer acceptance and making a profit. Factors that influence pricing include costs, competitors' prices, demand, and the company's market position. Common pricing strategies discussed are low pricing, competitive pricing, penetration pricing, and differential pricing. Examples are given of companies that use competitive, penetration, and differential pricing strategies.
Price
The document discusses the brand value chain, which is a structured approach to assess sources and outcomes of brand equity and how marketing activities create brand value. It outlines various stages in the chain from marketing program investments to customer mindset to market performance and shareholder value. Diagrams show how different elements like product, communication, trade and employees can impact awareness, associations, attitudes and attachment at the customer mindset stage.
POM Case Studies 2020.pptx
Viru and Janaki conducted a survey to identify demand for ready-made atta. They started 'Srijan Atta Factory' to manufacture high quality atta. To penetrate the market, they kept prices low. They stored wheat at a facility with good logistics to ensure smooth delivery. An online complaint portal was also set up to address consumer grievances. These steps covered key marketing functions like market research, pricing, placement, and customer service.
Imad Feneir - pricing strategies
This document discusses pricing strategies and factors that affect pricing decisions. It defines price and explores the importance of pricing objectives. Key factors that influence pricing include costs, competition, customers and economic conditions. The document also analyzes pricing strategies such as competitive pricing, penetration pricing and premium pricing. It provides examples of how Samsung and Apple employ different pricing approaches. Finally, it concludes that selecting pricing objectives and strategies requires consideration of business goals and allowing flexibility to change over time.
Mma6e chapter-14 final
This document provides an overview of pricing strategies and concepts from the textbook "Marketing Management: An Asian Perspective, 6th Edition". It discusses key learning issues around pricing, outlines the chapter contents, and summarizes various pricing strategies and consumer psychology concepts. Specifically, it examines how companies set initial prices, adapt prices over time, determine pricing objectives, estimate demand, and consider factors like competitors' prices, costs, and consumer reference prices.
Amway japan
The document discusses Amway Japan's strategic objectives, options, and recommendations. The objectives are to increase sales. The options are to focus on sponsoring and retention of distributors, and enhancing current distributors. The group recommends focusing on sponsoring and retention, as 70% of sales come from them, and achieving price parity across geography.
Methods to Price your Products Factsheet
This document outlines three common methods for pricing products: cost-based pricing, competition-based pricing, and customer-based pricing. It provides examples and discusses the advantages and disadvantages of each method. Cost-based pricing involves adding a markup percentage to production costs. Competition-based pricing uses competitors' prices as a benchmark. Customer-based pricing sets price according to customers' perceived value of the product through market research. The document recommends blending pricing methods to suit a business's specific needs and products.
entrep Lesson 5.pptx
This document discusses competition and competitive strategy. It defines direct, indirect, and replacement competitors. It also outlines Porter's five forces model of competition, which examines the threat of new entrants, threat of substitutes, bargaining power of buyers and suppliers, and rivalry inside the industry. Environmental scanning and management are introduced as ways to identify trends and influence competitive environments. The document provides examples of how each force impacts competition within an industry.
Procter & gamble marketing strategy
P&G is an American multinational consumer goods corporation founded in 1837 with products available in over 140 countries. It has a long history of acquisitions and joint ventures in India dating back to the 1980s. P&G utilizes various marketing strategies for different products like Vicks, Pantene, and Pampers by analyzing factors such as pricing, promotion, distribution channels, and the competition. It focuses on innovation, understanding consumer needs, and building strong brands to gain competitive advantages over rivals in the consumer goods industry.
Product Life Cycle_bina amit Shukla
Product Life Cycle is the stage wise representation of life of a product in the market. The PLC includes various strategies at each step.
Pricing strategies
This document discusses various pricing strategies that can be used by companies. It covers major strategies such as customer value-based pricing, competition based pricing, and cost-based pricing. It also discusses product mix pricing strategies and price adjustment strategies including discounting, segmented pricing, and geographical pricing. The document provides examples and definitions for each strategy to explain how and when companies can apply different approaches to setting prices.
Developing of New product and Marketing product -Flying pods
A assignment for conceptualising new product to pricing, finding target markets,developing cost sheet, launching in market .
Marketing strategy of Pepsi
PepsiCo targets various consumer segments across geographic regions, demographics, and psychographics in India. It uses a variety of pricing strategies including competitive pricing, geographical pricing differentiation, and promotional pricing. While PepsiCo has expanded its product portfolio beyond beverages to snacks, its beverage business was loss-making until recently due to competitive pricing pressures from Coca-Cola. PepsiCo will need to re-evaluate its pricing objectives to improve margins going forward.
Pricing strategy
This document discusses various pricing strategies and concepts. It begins by defining price and explaining that pricing strategies are designed for brands and commodities. It then provides details on 12 different pricing strategies including market skimming pricing, penetration pricing, competitive pricing, product line pricing, and geographical pricing. The document also covers price adjustment strategies such as discount pricing, segmented pricing, and psychological pricing. It concludes by discussing factors that influence price changes and how companies may respond to competitors' price changes.
Report on launching of new product rough
Junaid Ahmad presents a marketing plan for Bolt Jam Juice, a new energy drink product to be launched in Peshawar, Pakistan. The plan outlines the company's vision, the new factory, product details including flavors and ingredients, target markets of students and workers, and competitors like Shezan and Nestle. The marketing strategy discusses segmentation, the 4Ps of marketing, and establishing distribution and controls to measure performance.
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This document discusses various types of credit card fraud and how to prevent them. It describes how viruses can target point-of-sale systems to steal customer payment card data and how the "Backoff" virus is spreading through Windows networks. It provides tips to help prevent credit/debit card fraud such as only making online transactions on trusted websites and not sharing personal account information. It also outlines new RBI cybersecurity regulations that require additional authentication for credit cards and prevent storing credit card numbers on Indian company websites.
Google's skybox
Skybox Imaging was founded in 2009 and was acquired by Google for $500 million in 2014. Skybox launched the world's smallest high resolution imaging satellite, which collects daily images and video. Some advantages of Skybox's satellites include providing up to 90 seconds of HD video at 30 frames per second for counting ships and vehicles, aiding disaster relief, and helping Google Maps stay accurate with updated imagery. However, the satellites cannot capture details as small as license plates or faces.
Thums up- consumer behaviour
The document discusses the cognitive components, cultural influences, and target market for the soft drink Thums Up. It analyzes the brand's perceptions, beliefs, social influences, needs and motives that shape attitudes towards the drink. The key aspects that define Thums Up's brand identity are described as iconic, celebratory, brave, and exciting.
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Afforestation and its importance
This document discusses afforestation and its importance. Some key points include:
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- Afforestation provides benefits like proper rain, reduced global warming, preventing soil erosion, and adding beauty to nature.
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Fair & lovely
Fair & Lovely is the largest-selling skin whitening cream worldwide, holding a 50-70% market share in India. It created demand by advertising promises of fair skin comparable to the moon's glow. While temporarily lightening skin, it promotes the problematic idea that lighter skin represents higher status. Though targeting young women, it also reached lower-income groups and children through affordable small packages. Its goal is increasing fairness through products for both women and men.
Child day care services
This document summarizes different types of child care services including child-minders, nannies, day nurseries, maintained nurseries, and independent schools. It provides details about the Peter Pan child care center such as its location, staff, equipment, and symbols. The document also outlines the enrollment program with ages and timings for pre-nursery/playgroup and pre-KG/nursery. It describes the syllabus for play school and nursery programs. Finally, it discusses concepts related to providing child care services such as inseparability, variability, perishability, customer empowerment, and satisfying both employees and customers.
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Main
Apple has grown to become the most valuable brand in the world according to Interbrand's brand valuation rankings. It started in 1976 with the Apple I computer created by Steve Jobs and Steve Wozniak and grew through innovations like the 1984 Macintosh, but struggled in the mid-1990s. After Jobs returned, Apple introduced popular products like the iMac in 1998 and the iPod in 2001 which helped it regain profitability. The iPhone launched in 2007 became a major success, followed by the iPad, App Store, and continued innovations that kept consumers at the center of Apple's focus. This focus on anticipating consumer wants has driven Apple's brand value from $6.6 billion in 2000 to $98 billion in 2013,
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During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
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From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
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#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
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1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
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Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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Frooti
- 2. Frooti Products Rs 47/Rs 27/- Rs 65/- Rs 15/- Rs 12/- Rs 5/-
- 3. Setting price Step 1: Selecting the Pricing Objective Major objectives: • Survival : Company are in trouble with intense competition & changing consumer wants. • Maximum current profit: Parle have tried to set a price that will maximize current profits. i.e. starting from Rs. 5/• Maximum market share : Company want to maximize their market share by rebranding the Frooti in market. • Product-quality leadership: the Frooti brand is a strong brand in the market to maintain that they have to continue with their services.
- 4. Step 2: Determining Demand • Price sensitivity: Parle Agro company came up with tetra packs that start from Rs. 5/- which makes small kids buy that product because it is affordable. Step 3: Estimating Costs • Demand sets a ceiling on the price the company can charge for its product. Step 4: Analysing Competitors’ Costs, Prices, and Offers
- 5. Price: 12/- Price: 15/- Target market: kids, teenagers, youths, adults and also for the low income consumers Target market: teenagers and youth Price: 12/Target market: teens, women and children
- 6. Step 5:Pricing strategies • Mark-up Pricing: e.g. The small Frooti pack selling price is 5/- but the actual manufacturing price is 2.50/• Value pricing: the brand Frooti is there since many years and they have set their target market as low income groups, kids etc. and they are successfully doing their job. • Penetration Pricing: the Parle Agro initially introduced with a low price to increase sales and market share. Now they are keeping on increasing their price. • Competition Pricing: Have set a price in comparison with their competitors. • Product Line Pricing: they have priced their products same products in different millilitres and different prices. • Reference Pricing: the company have set their prices according to the customers buying ability to achieve their marketing goals.
- 7. Step 6: Selecting the Final Price Pricing methods narrow the range from which the company must select its final price.
- 8. Adapting the Price Promotional Pricing: • Loss-leader pricing: supermarkets offer special offers like buy 1 2000ml bottle and get 1 tetra pack 200ml free. • Special customer pricing: Give sponsors for children related events or shows.
- 9. Initiating and Responding to Price Changes Initiating Price Cuts: • Low-quality trap: Consumers assume quality is low the mango juice is thinner compared to before. Responding to Competitors’ Price Changes: • Frooti is trying to rebrand its product by endorsing Shah Rukh khan as their brand ambassador.
- 10. Thank You