A business plan outlines an entrepreneur's overall business concept and provides a roadmap for starting or growing a business. It explains the business, objectives, marketing strategy, management team, and financial projections. Key elements include an executive summary, company profile, descriptions of the business and marketing plan, management profiles, risk assessment, implementation timeline, and financial forecasts. The business plan helps attract investors, understand operational details, identify gaps, and guide strategic decision making. It forces entrepreneurs to systematically think through their ideas and establish a structured approach.

1. Business PlanWriting
Prepared by Segun Banjo

2. What is a Business Plan?
A business plan is simply your ideas on paper. A business plan is the A-Z
of your business in writing. A business plan is also the road map that
provides directions and guide you in your business establishment and
process. More so, a business plan can predict the future and help you
safeguard your business.
A business plan explains your overall entrepreneurial concept in detail.
It describes the business setting, the stated objectives and the ways
and means to be applied. It serves as an aid when acquiring capital from
private investors and venture capitalists

3. Why do you need a Business Plan?
• It helps you to understand the nitty gritty of your business,
ways to be relevant and stay ahead of your competitors
• To attract investors, financiers and raise capital for your
business
• To serve as a working document for startups and existing
businesses
• Business plan forces you to think systematically through
your business idea, will disclose gaps in knowledge,
demands decisions and thus fosters a structured and
focused approach

4. ELEMENTS OF BUSINESS PLAN
• Executive Summary
• Company’s Profile
• Business Descriptions
• Marketing Plan
• Management Profile
• Business Model Canvas (BMC)
• Risk & Mitigation
• ImplementationWork plan
• Business Financials
• Conclusion

5. ELEMENTS OF BUSINESS PLAN
Executive Summary
This is the most important part of the business plan, it is a high level
summary of the business plan in one page although it could be more
than a page
It contains your business description, company's profile, marketing,
management team, financial analysis and conclusion

6. ELEMENTS OF BUSINESS PLAN
Company’s Description
A company description is a professional introduction and aims to
inform people about your products, services, and current status
Vision
Mission
CoreValues
Business Objectives

7. ELEMENTS OF BUSINESS PLAN
Business Description
A business description gives a snapshot of the business you plan to run
or are already running
The three BIG Questions
1.What is your business?
2.Who are your customers?
3. How to you intent to sell to your customers?

8. ELEMENTS OF BUSINESS PLAN
Marketing Plan
A marketing plan is an operational document that outlines an
advertising strategy that an organization will implement to generate
leads and reach its target market

9. ELEMENTS OF BUSINESS PLAN
Management Profile
This is the list or brief description of your management team and their
roles and responsibility. For example: M.D, Admin and many others

10. ORGANOGRAM
ProjectTeam Roles and Responsibilities
[Full Name]
Project Manager
[Full Name]
Member Role
[Full Name]
Member Role
[Full Name]
Member Role
[Full Name]
Member Role
[Full Name]
Administrative
Assistant

11. ELEMENTS OF BUSINESS PLAN
Business Model Canvas (BMC)
Business Model Canvas is a strategic management and lean startup
template for developing new or documenting existing business
models
• Key Partners
• Value Proposition
• Customer Segment
• Distribution Channel
• Revenue Streams
• Cost Segment
• Key Resources
• KeyActivities
• Customer Relationship

12. ELEMENTS OF BUSINESS PLAN
ImplementationWork plan
An implementation plan breaks each strategy into identifiable steps,
assigns each step to one or more people and suggests when each step
will be completed
ACTIVITIES KEY
RESPONSIBLE
START DATE END DATE COMMENTS AMOUNT

13. ELEMENTS OF BUSINESS PLAN
Business Financials
Financial analysis refers to an assessment of the viability, stability, and
profitability of a business, sub-business or project

14. ELEMENTS OF BUSINESS PLAN
Conclusion
Give your conclusion and state clearly what the write out is about. Give
inference why the business will succeed

15. CONTACT DETAILS
NAME: Segun Banjo
PHONE: +234 806 093 8754
EMAIL: banjosegun@gmail.com
INSTAGRAM: @smbnigeriablog
TWITTER: @smbnigeria
FACEBOOK: smbnigeria
WEBSITE: www.smbnigeria.com.ng