This document outlines a business plan for a meal delivery service called iRecipe. The plan includes an introduction to the business, market analysis, marketing strategies, management structure, and financial projections. iRecipe will deliver pre-made meals and ingredients to customers in Subang Jaya so they can cook meals at home. The business aims to target time-strapped individuals and families who want home-cooked but don't want to shop or cook. The plan discusses competitors, target customers, pricing, promotional activities, and provides forecasts for sales, expenses, balance sheets and cash flow over the first year.

1. Introduction to Business
Lecturer : Tay Shir Men
PROJECT 1 : BUSINESS PLAN PRESENTATION
Group Members : Joseph Soh
Tang Fu Hong
Tan Jit Kim
Teh Wei Hong
Thomas Ting Shii Kai

2. Home cooked food, without the hassle
We deliver fresh ingredients and exciting recipes to your
doorstep so you can make your own healthy meals at home

3. How It Works?
Watch Me Cut, Watch You Cook Cook!!

4. BUSINESS
BACKGROUND

5. iRecipe
Address : No. 8A, Jalan SS15/4D,
Subang Jaya, Petaling Jaya.
Contract no: 05-80567521
E-mail :i.recipes@gmail.com
Business hour: 9a.m ~ 5p.m

6. ▪ We are specialized in producing secret recipes and are
cook by consumer
▪ One day delivered before wanted date
▪ Organic
▪ Fresh
▪ ONLY in SUBANG JAYA AREA
▪ Pre-Order 3 days before wanted date
Information

7. Location

8. ▪People does not cook well
▪Have no time
▪Doesn't know what to cook
▪Can have fresh meal
▪Eating organic meal
▪Any pax
▪Different cuisine
Reasons for Creating This Business

9. MARKET
ANALYSIS

10. HOW BIG IS THE MARKET ?
95%
5%
iRecipe Other competitors

11. Customers and Their Backgrounds
• The average family income in Subang Jaya range between low to high
income that education level is from minimum high school to
postgraduate.
• All races residents and students from Taylor’s, Sunway and Inti within
Subang Jaya area .
• The population of Subang Jaya is 708,296, we target 35414.8 citizens
of the area.

12. TRAVEL TO THE
MARKETS WEEKLY
TO BUY REQUIRED
INGREDIENTS?

14. COMPETITORS
The business faces competitive competition from our
potential competitors such as fast food chains such as
McDonalds, KFC, Pizza hut and Domino Pizza.

15. Strengths- Able to prepare food in a short interval of time
which will meet the fast pace of modern lifestyle.
Effect- Easy and fast
Weakness- The food they offered does not contain all the
nutrients needed by the human body system
Effect-This is also contributed to a higher obesity rate
among the people.
What are their strengths and
weaknesses?

16. MARKETING
STRATEGIES

17. BENEFIT OF OUR PRODUCT
HEALTHY
ORGANIC INGREDIENTS

19. TARGET FOR
VEGETARIAN
TOO!!

20. WHY? Halal certified products can be advertised as
Halal and can also display the registered trademark
Halal logo on their packaging, hence making the
products readily acceptable by Halal consumers.
HALAL

21. TUTORIAL VIDEO
Posted on YouTube to teach by example and supply the
information on the cooking method

22. PRICING
i) Meals for a day(Single)- RM30 to RM50
ii) Meals for 3 days (Single)- RM80 to RM140
iii) Meals for a day(2PAX)- RM40 to RM70
iv) Meals for 3 days(2PAX)- RM110 to RM200
- Every single package will only have 3 dishes per
meal.
- Every 2 PAX package will have 5 dishes per meal.

23. i) Every first time consumer will be given a code which discounts
RM15.
ii) Apply for a membership from our website will get 10% of discount
on every meal you ordered. (RM50 for membership & it lasts 6
months)
iii) Whenever special occasion comes, we will be giving a promotion
code which can get LUCKYDAYMEALS (free meals of a day) or
discount for about 30%.
iv) A Facebook page will be created in order to advertise our meals and
also to inform the users about our daily meals update & etc.
Advertising and Promotional Activities

24. MANAGEMENT
STRATEGIES

25. WHY? – Easier to get more capital .
Easier to borrow money from bank.
Simple and low cost legal paper work.
Legal Ownership – Partnership

26. CEO
Assistance
Marketing &
Advertising
Sales Accounting
& Finance
Supply
Chain
Human
Resources
• Media &
Billboards
• Clerk
• Receptionist
• Deliverer
• Leafleteer
• Accommodation
• Accountant
• Transporter
• Procurement
Specialist

27. Assurance of Halal by JAKIM
The examination should not create or give rise to any question or
doubt and the examination process has covered all aspects of :
• Preparation
• Slaughtering
• Processing
• Handling
• Storage
• Transportation
• Cleaning
• Disinfection and
• Management Including Intentional Practices.

28. FINANCIAL
PLAN

29. Calculate Business
Set-up Cost
Accounting fees
Registration and licenses
Equipment and fit-out
Initial working capital

30. Accounting Fees
Each person contribute
RM20,000
Total 20,000 x 5 = RM100,000

31. Registration and licenses
Total : RM2,000
Equipment and fit-out
Ingredients : RM500
Cooking Equipments : RM14,000
Containers and Boxes : RM1,000
Vehicles : RM3,000
Total : RM18,500

32. Initial Working Capital
per year
Range of Worker’s Salary : RM10,000
Advertisement : RM500
Utility : RM5,000
Equipment and fit-out : RM18,500
Registration and licenses : RM2,000
Total : RM36,000

33. Forecast of Sales
and Expenses
Sales Revenue to Cost of Goods sold and
fixed costs of doing business

34. Put the pricing
model to the test

35. –Johnny Appleseed
“Type a quote here.”
Forecast to the next twelve months
Total : RM135,000 divided by 5
Each partner gets RM27000

36. –Johnny Appleseed
“Type a quote here.”
Forecast the balance sheet

37. –Johnny Appleseed
“Type a quote here.”
Forecast the cash Flow
RM2,250+
per month
RM2,250+
per month

38. CONCLUSION

39. CONCLUSION
In the early stage, we would probably aim our target of market on the
customers from Subang Jaya. In the future, if our business runs pretty
well, we would enlarge it to the whole MALAYSIA and make it worldwide.
Every branch of us will serve different menu of food which depends on the
culture and tradition of the place.
(target of market)
Hence, more special offers and type of interesting advertisement will be
portrayed via different channels. (iRecipe>competitors)
Not only that, we will increase and make more benefits for iRecipe’s
members in order to attract more customers to apply for our membership
system. (marketing strategy) << etc.
In the future when starting to enlarge our business, at first we might loss
some money but at the end can earn x 3 back.

40. REFERENCES

41. Malaysia: New guidelines on halal certification. (2013, March
24). Retrieved October 29, 2015, from http://halalfocus.net/
malaysia-new-guidelines-on-halal-certification/
Financial plan template. (n.d.). Retrieved October 30, 2015,
from https://www.commbank.com.au/business/can/business-
templates-and-forms/financial-plan-template.html
Financial plan template. (n.d.). Retrieved October 30, 2015,
from https://www.commbank.com.au/business/can/business-
templates-and-forms/financial-plan-template.html
References