APURUPA Consumer Products Limited produces a new product called Aparupa baji morich, a spicy fry chili. The company aims to provide quality products to urban consumers across Bangladesh. APURUPA was established in 2015 as part of the APURUPA Group, a leading conglomerate. It manufactures Aparupa baji morich and Friends potato chips using local ingredients like potatoes and chili. The company focuses on quality, technology, and employee development to position itself as a leader in the food industry.