The document summarizes the financial report of Warung Ah Beng, a student group charity project. They operated a food stall on campus to raise funds for Kiwanis, an organization helping children with disabilities. The group analyzed their target market of students and staff, competitors, priced and promoted 5 food products. They obtained corporate and personal donations totaling $1,924. Overall, they exceeded their $2,500 fundraising goal, generating $2,502 in net profit to donate. The only issue was initially overpricing coconut juice, which they later corrected.

1. WARUNG
AH BENG
FINANCIAL REPORT
GROUP MEMBERS: JAMES WONG (0317890)
JACK NG (0317980)
ANNA NEO (0318236)
NURIN (0318596)
KNICK (0317749)
WARUNG AH BENG FINANCIAL REPORT 1

2. AUGUST 2014 INTAKE(SEM2)
Table of content
CONTENT PAGE
1. SUMMARY/OBJECTIVE 3
2. TARGET MARKET 4
3. COMPETITION ANALYSIS 5
4. PRODUCTS AND PACKAGING 6-7
5. PRICING 8
6. PROMOTION 9-10
7. SPONSORS 11
8. DISTRIBUTION 12
9. GREEN MEASURES 13
10. HUMAN RESOURCE PLANNING 14
11. EVALUATION RESULTS 15-16
12. APPENDIX 17-20
13. CONCLUSION 21
WARUNG AH BENG FINANCIAL REPORT 2

3. Summary/Objective
The main purpose for this business project is to let us learn about business
management and product marketing in a traditional classroom setting. For
every earning or profit we get will 100% be donated away to charitable
organization.
Kiwanis, which is a globalized organization where people volunteered
dedicated to improve the world one child and one community at a time.
Kiwanis operates in more than 90 countries worldwide through the support of
more than 8000 clubs and 400,000 members. In Malaysia, this organization
serve down-syndrome kids with care by giving them hope.
The reasons why we donate our earnings to Kiwanis is because the kids there
were mostly born handicapped, where they weak in absorbing knowledge like
normal children does. By donating to Kiwanis, they are able to upgrade the
facilities and provide a better service to serve these kids which need extra
attention on them.
We targeted to get RM1, 200 of donations from big companies and corporate
around peninsular Malaysia and we also targeted our sales for RM1, 500, so
that we can get a total amount of RM2, 700 which exceeds our target which is
RM2, 500. The total earnings and profit will be fully donated to Kiwanis.
WARUNG AH BENG FINANCIAL REPORT 3

4. During the charity drive, we get RM1,778for the sales revenue and for the
donations we get around RM1, 200.
TARGET MARKET
Since the location for our business is in Taylor’s Lakeside University, the range
for our customers are classified to two types: One, which is students, where it
holds the majority percentage in our location, another one is lecturers and
staffs in the campus which hold a minority percentage in Taylors. The students
and staffs here are mostly Malaysian and the other small group of students and
staffs are from overseas.
Based on the analysis I made, I observed that mostly of the customers would
like to spend more on foods rather than on goods. The reason the staffs,
students and lecturers passed by Student Life center to commercial block is
because they are hungry. So, that’s the main purpose where they seek for food
more than goods and services.
For the investigation of their spending power, we knew that spending a meal in
the commercial block with drinks can cost up to more than RM15, where for
foods we sell per stall the maximum price will be around RM5 per item which
means that you can buy more than 2 to 3 types of food just by visiting the few
stalls in Student Life Center.
WARUNG AH BENG FINANCIAL REPORT 4

5. Hence, most of the people here are students where they don’t have personal
income to spend on expensive food and beverages. So, mostly of the students
will think about the opportunity cost, where they can choose whether to just
buy one meal from the commercial block or buy a few variety of food from the
stall and have different tastes.
COMPETITION ANALYSIS
The 2 main competitor on field is the stall on the right side (Sue’s Group) and
the other stall on the left side (Yu Jing’s Group).
SUE’S GROUP YU JING’S GROUP
PRODUCTS POPCORN, BROWNIES BROWNIES
SERVICES - PLAYSTATION GAMES
STRENGTH They have nice packaging
for their products and they
display the popcorn
machine as well, which the
color of the machine
attracts customer towards
them. Their Brownies that
taste fantastic which
attract students as well.
They use sound devices like
speakers to attract customers
to approach them. Hence, their
Brownies packaging is also
attractive as well.
WARUNG AH BENG FINANCIAL REPORT 5

6. VULERABILITIES The two groups mainly focus is on sweet tooth, but they
didn’t find out that, the weather in Campus is very hot and
humid where the foods they sell will lead them to thirst, and
they didn’t have any products that can solve the thirst of the
customer.
PRODUCTS AND PACKAGING
Product 1: Fruits
Description: A mixture of Mango, Guava,
Cucumber and Sengkuang to rejuvenate the
droughty throat with splendid fruit juice.
Package: They are packed in a cup with
wrappers on the top to prevent dust from going
in and to keep the freshness of the fruits, we
prepared an ice box for it. Or in other choice, you can add in Kuah and it turns
toRojak.
WARUNG AH BENG FINANCIAL REPORT 6

7. Product 2: Roti Jala with Curry
Description: Roti Jala is made of Flour
and Egg and with the featuring of hot
chicken curry makes it even delicious.
However, you can also eat it with
Durian, but we only prepared chicken
curry.
Package: The curry is separated from
the Roti Jala, so that the freshness of
the Roti Jala can last longer.
Product 3: Coconut Juice.
WARUNG AH BENG FINANCIAL REPORT 7

8. Description: Fresh Coconut Juice. You can either choose it in a cup, without
PER UNIT COST PRICE
(WITHOUT INCLUDING
PACKAGING)
PER UNIT SELLING PRICE
flesh or with flesh, or you can even eat and drink it in the coconut shell . Where
there is plenty of coconut to serve you with.
Packaging: The coconut juice will be poured into a cup with our stall logo, if you
order with shell, we will wrap it and place it in a plastic bag to prevent the juice
from leaking out. After you finish drinking it, you can starts to hunt for flesh as
well.
Well, if you look carefully in each food package we prepared, our stall Logo is
stick on each cup and container, so that it will give an impression to the
customer to remember our stall name and how it looks like. Well that may be
our attraction towards the customer, and the outcome is once proved that
regular customer came back every day to purchase our food because our logo
creates a local food feeling for them.
PRICING
WARUNG AH BENG FINANCIAL REPORT 8

9. COCONUT JUICE RM2 RM4
COCONUT JUICE
WITH SHELL
RM2 RM6
ROJAK RM2 RM4
FRUITS RM2 RM3
ROTI JALA RM1 RM5
The table above is the original selling price for the first day, since the price we
used is for market testing. There is some changes in the following days. Like for
the coconut juice in the first day had the worst sales, so we decide to reduce
the price of coconut juice from RM4 to RM3. We decide not to change the price
of roti Jala since it had the best feedback then the other food. So the price of
roti Jala remain the same.
After the changes of the price of the fruits, the fruits turned out to sell faster
than the day before.
PROMOTION
WARUNG AH BENG FINANCIAL REPORT 9

10. For the first day, we only prepared a poster that is placed on the board, where
it doesn’t seemed attractive due to the sunlight at the back that make the
poster hardly seen. Soon, we found out when customers approached, they
keep asking us what food we are selling and what’s the price of the food we
sell. We lacked of a menu, so we immediately went and make one temporarily
menu and for the next day we prepared a permanent menu board.
POSTER OF OUR STALL
FEAUTURING A BATIK
BACKGROUND
(BACK OF THE STALL)
THE MENU AND LOGO
(FRONT OF THE STALL)
WARUNG AH BENG FINANCIAL REPORT 10

11. FRONT VIEW OF OUR STALL
Notes: The poster and logo in front of the stall indicates us out from all the
other existing stalls, where it help the students and staffs to know the exact
location of our stall. Of course, we put the information of the charity
organization where all our earnings will be fully donated to them.
WARUNG AH BENG FINANCIAL REPORT 11

12. SPONSORS
Our targeted sponsors are mostly from big companies and from parents. We
approach as many business corporate as we can to obtain the sponsorship. So,
the main sponsorship that sponsor us is Nam Soon Huat SDN. BHD. and from
Anna and Nurin’s parents as well. We targeted them because they are
someone we know and they also wanted to do some charity as well.
In cash form, Nam Soon Huat SDN.BHD. had sponsored RM200 and from
Anna’s parent we get RM800 and from Nurin’s parents we get another RM200,
so it makes a total of RM1200 donations from sponsorships. As for some of the
foods, James and Nik sponsored as well, like for the coconuts, they sponsored
RM150 each, which is RM300 in total.
Where for Roti Jala, we get sponsorship as well as in cash RM124.
For the Typhoid Vaccine, we also paid for ourselves as a part of sponsorship to
the charity drive. In conclusion, the total sponsorships and donations are
RM1924 in total.
While mostly the sponsorship that we owned are through phone calls and face-to-
face meetings. Of course, when we approach we also brought the
Sponsorship Letter along with us as a proved to them that every money that
they sponsored goes to charity.
WARUNG AH BENG FINANCIAL REPORT 12

13. DISTRIBUTION
Because of the foods we sold are fruits and coconuts, in a way to keep them
fresh, we had no choice but to wake up in the early morning and prepare
everything before 7a.m. After that, Jack and James will drive to Anna house
and pick up the products and delivered it to the campus (which is the sales
location).
Mostly our food will be well-prepared and packaged, so when the customers
approach, they can get their food straight away. But for the coconut drinks
with shell, we need around 5 minutes time to hack the coconut and beautiful
wrapped up for customers. We minimize the time of hacking coconut to 2
minutes, because we chopped of the husk and the shell of the upper part first,
so when the customer approached, we just hacked one hole on top of the
coconut and it’s well prepared.
Majority of the customers will ignored us if we don’t approach them first. In a
way to gain attention and get a sales or donation done, we approached them
no matter how many people passed by our stalls. We also went everywhere
around campus to sell our products, whenever we saw someone sitting in the
classroom, we will knock the door, and quickly approached them as well.
Some of our customers is our friends, where they give fully support to us by
donating and purchasing our products. The lecturers also give support to us by
purchasing each stall products where we appreciate a lot.
WARUNG AH BENG FINANCIAL REPORT 13

14. GREEN MEASURES
The products we choose can are made in an environmentally-conscious manner,
why? Because the foods we prepared are mainly fruit. The skin that we peeled
of the fruits can be used as a fertilizer for the plants nearby the house area. Of
course we dig the hole and buried in the soil to prevent insects and other
animals to mess up the area.
The coconut shell had been recycle back to the coconut supplier since they are
experts in supplying and skillful in dealing with the coconuts leftover. So, I
think that we made the right choice by returning the coconut shells back to the
owner.
The packaging we used for the fruits are mainly plastic containers, while
plastics containers is absolutely not environmental friendly at all. But we had
no other choice but use plastic container to keep all our foods. We did told
each customers that they should recycle the containers after finish consuming
our food, so I think it will be alright since the campus has recycle bin
everywhere.
Well, for the first time we use a lot of water because we don’t know where to
store the coconut juice, so we wash quite a lot of containers and all aren’t use
in the end. We solve it by using a proper container to store the juice, so the
following day, we are using the same way to store the juice, so that we doesn’t
have to wash a lot.
WARUNG AH BENG FINANCIAL REPORT 14

15. HUMAN RESOURCE PLANNING
ORGANIZATIONAL CHART OF WARUNG AH BENG
JAMES
(LEADER AND
MARKETING)
KNICK
(ACCOUNTANT AND
FINANCIAL)
(IN CHARGE OF
COCONUT RELATED
PRODUCTS)
NURIN
(IN CHARGE OF ROTI JALA
RELATED PRODUCTS)
ANNA
(IN CHARGE OF FRUITS
RELATED PRODUCTS)
JACK
Note: Although the chart above shows each single people have their own
section to in charge with, but still we work together as a team and helps the
other section that needed help as well.
WARUNG AH BENG FINANCIAL REPORT 15

16. EVALUATION RESULTS
Income Statement of Group A Charity Drive Event
Revenue
Sales
$1,778
Less: Cost of Goods Sold
$900
Gross Profit
$878
Add: Other Revenues
$ 1,924
Adjusted Gross Profit
$2,802
Less: Operating Expenses
Expenses A
$300
Total Operating Expenses
$300
Net Profit $2,502
ROTI JALA
COCONUT JUICE
(BEFORE)
COCONUT JUICE
(AFTER) ROJAK FRUITS
COCONUT WITH
SHELL
S. Price $5.00 $4.00 $3.00 $4.00 $3.00 $6.00
Units 120 58 127 67 51 24
Rev $600.00 $232.00 $381.00 $268.00 $153.00 $144.00
WARUNG AH BENG FINANCIAL REPORT 16

17. ROTI JALA
COCONUE JUICE
(BEFORE)
COCONUT JUICE
(AFTER) ROJAK FRUITS
COCONUT WITH
SHELL
C. Price $1.60 $2.20 $2.20 $2.10 $2.10 $2.20
Units 120 58 127 67 51 24
Rev $192.00 $127.60 $279.40 $140.70 $107.10 $52.80
Based on the report, our Sales is double the COGS, which means we can cover
up the cost of goods sold and earned half of the profit without subtracting the
expenses. Hence, with the larger amount of gross profit earned, we can pay
some small expenses and still get some profit rather than loss.
Also, sponsorship and donation take a big role as based on the income
statement, half of the net profit is from sponsorships and donation. By having a
large amount of donations and sponsorships, it really help us to reduce stress
so that we can be relieved when the real charity event came because half of
the target is reached.
The only thing we did wrong is the pricing of the coconut juice, because for the
first and second day, especially in the morning, we found out that our coconut
juice seems not flavored by the customers, where we faster reduce the price
from RM4 to RM3, but soon we regret, because the profit per cup of coconut
juice is only RMo.80. Hence we cannot raise the price anymore, since a lot of
customers are already used to the price that we reduce, so to avoid any further
comparison, we decided to maintain the RM3 price for coconut juice.
If we can repeat this business project, what we going to change is the strategy
of our business. We are not going to cut, hack, packaging and move everything
just by ourselves but what we can do is to find those shops that already had all
of the food or products we sold well-package and is always ready to be sell.
Although it will cost for a higher price, but at least we can save up our energy
and focus more on promoting our products.
WARUNG AH BENG FINANCIAL REPORT 17

18. APPPENDIX
1. SPONSORSHIPS LETTER
A.NAM SOON HUAT SDN. BHD.
November 19th, 2014
NG TEIK LENG
NAM SOON HUAT SDN.BHD.
F1-g1, PasarBorong Kuala Lumpur,
Pusat Bandar Utara,
Batu Caves, Selangor, 68100
DearMr.Ng,
Requesting Sponsorship for Charity Drive Event
We, the students from Taylor’s University Lakeside Campus, are currently involved in a
fundraising event as our school project in November 2014.
Our plan is to raise a total of RM2500 via sponsorships and product sales. The fundraising
event will be held for a week from 17th to 21st November under the supervision of our lecturer Mr.
Chang Jau Ho. All profits earned during the event will be donated to the KIWANIS DOWN-SYNDROME
ORGANIZATION, a non-profit organization that provides services which serves
and gives fully help to down-syndrome kids.
We are writing today to ask if you would consider donating RM200 to RM300 to help support our
event. We believe that your generosity would go a long way towards supporting the organization
and their noble cause. If you need more information about our event or have any questions you
may contact me at 0173205509.
Thank you.
Sincerely,
WARUNG AH BENG FINANCIAL REPORT 18

19. NG WAI KHONG
Charity Drive Event Group Leader
2. RECEIPT – cash receipts for products bought.
WARUNG AH BENG FINANCIAL REPORT 19

20. WARUNG AH BENG FINANCIAL REPORT 20

21. 3. DONATION RECEIPT FROM KIWANIS DOWN-SYNDROME
WARUNG AH BENG FINANCIAL REPORT 21

22. VISIT TO KIWANIS
CONCLUSION
To manage a business is not as easy as how it looks like. Those successful
businessman undergo a lot of difficulties before being successful and we can’t
see the pain they overcome until they obtain such huge outcome in their life.
Of course, we learnt two things well doing this charity drive. Firstly, we need to
be optimism when obstacles strikes, we need to rational enough to solve all
the problems we faced with a calm heart. Although sometimes, you will feel
like giving up the whole thing, but we need to have a strong sense of will
power, that you must keep telling yourself to be patient and one day the
success route will be right in front of you.
Secondly, which is luck. We need luck when we start a business, as in a strong
supporter at your back and customers. When you started up a business and a
strong supporter give you a huge amount of modal to manage the company,
everything will be much easier than the other businesses which still struggle in
finding modal for their business. Of course customers are included as well, if
you get to know a bunch loyal customers where they really favorite your
products and continuously purchased from you. Definitely, they will promote
your item to their friends or family.
WARUNG AH BENG FINANCIAL REPORT 22

23. Although majority of the businesses only have the first aspect but not the
second one, but still we need to manage the business in the proper and legal
way.
YOUTUBE LINK:
https://www.youtube.com/watch?v=nfNPHp1EQVw&feature=youtu.be (Product, Packaging and
Promotion)
WARUNG AH BENG FINANCIAL REPORT 23