Rebranding Qwikys
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Qwiky's wants to target the growing on-the-go coffee market in India with a mobile coffee concept. They plan to use customized vans to serve coffee and newspapers to busy commuters at toll plazas, petrol pumps, and airports. The budget includes costs for legal expenses, insurance, vans, marketing, promotions, and advertising to launch the mobile coffee service. Qwiky's will offer regular and flavored coffees from the vans and promote the service on their website and through social media like blogs and Twitter to allow customers to track the vans.
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Rebranding Qwiky's
The document discusses plans to rebrand the QWIKY's coffee shop chain in India through a new "Mobile coffee" concept. Some key points:
1) QWIKY's aims to target the growing "On-The-Go" consumer market in India by launching a fleet of mobile coffee vans that will serve coffee at locations like toll plazas and petrol pumps.
2) The new brand positioning will be as the "#1 On-The-Go coffee provider" catering specifically to busy professionals always on the move.
3) An initial budget of around 15 lakhs rupees is proposed to cover expenses like legal costs, vehicle customization, marketing promotions for the launch.
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1. The document discusses Starbucks' plans to open coffee kiosks in Pune, India as part of a brand ambassador programme. It analyzes the Indian coffee market and competitors like Cafe Coffee Day and Barista.
2. Starbucks' strategy is to target niche upper middle and middle class customers, especially youth, by locating kiosks in prime areas like malls and hotels. Limited promotional pricing for students will help compete with established brands.
3. The Starbucks brand, coupled with quality sourcing and decor replicating its global standards, has potential to gain market share in Pune if it leverages Tata Coffee's legacy and provides consumers an "exotic experience." However, success is not guaranteed
Group 6 serviceindustry_ccd
Café Coffee Day is India's largest coffee chain, operating over 1450 outlets across the country. Founded by V.G. Siddhartha, it sources coffee beans from family-owned plantations covering 10,500 acres in Karnataka. Café Coffee Day aims to bring coffee culture to India and targets youth aged 15-35. It focuses on quality products, comfortable ambience, and friendly service. While facing competition from chains like Barista and Costa Coffee, Café Coffee Day has utilized strategic promotions and locations to establish itself as the dominant player in the Indian coffee market.
Shri krishan b25
1. The document summarizes Starbucks' plans to open coffee kiosks in Pune, India as part of a brand ambassador program. It analyzes the Indian coffee market and competitors like Cafe Coffee Day and Barista.
2. Starbucks' strategy is to target prime locations near malls and hotels in Pune, with a focus on college youth and corporates. Limited promotions and discounts for students will help compete with established brands.
3. By leveraging the global Starbucks brand image and partnering with Tata, Starbucks is well positioned to target Pune's niche upper class segment and youth market. This strategy has promise to challenge competitors in the growing Indian coffee space.
Tata starbucks kioske
The document discusses the coffee kiosk market in India and provides a business overview and strategy recommendations for Starbucks to enter this market. It notes that the coffee kiosk market is prevalent in western countries and growing in India. It segments the market and analyzes competitors like Cafe Coffee Day. The document recommends that Starbucks target daily commuters and captive consumers as key market segments. It emphasizes the need for an effective marketing strategy involving suitable location selection, competitive pricing, quality control, and loyalty programs for Starbucks to succeed in the Indian coffee kiosk market.
wepik-brewing-success-a-business-idea-on-coffee-20240305150514P1th.pptx
This presentation explores opportunities for starting a successful coffee business. It discusses analyzing market trends, crafting a compelling business concept, mastering coffee roasting, building a strong brand, and employing innovative marketing strategies. The presentation emphasizes the importance of quality, sustainability, community engagement, and adapting to industry changes. Overall, it argues that embracing innovation, quality, and customers can help coffee entrepreneurs achieve success.
Cafe coffee Day
Café Coffee Day is the largest coffee chain in India, starting in 1996 in Bangalore. It now has over 900 outlets across India and plans international expansion. While its main competitors are Barista, Café Mocha, and Costa Coffee, it positions itself as affordable and targets youth through its café culture experience. Coffee consumption in India is growing at 5-6% annually, with CCD aiming to expand further in tier 2/3 cities through various promotional activities and loyalty programs to attract its main demographic of students and young professionals.
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