business plan

1. Business Planof Gourmet
Mission statement:-
“Our mission is to provide quality products at lowest prices”
Vision:-
“Leader of quality juice providers in the region by offering products enjoyed in every home. This
will be achieved from the dedication of each employee in conjunction with supportive participation from
management atall levels.”
Company Objectives:
Objectives are the guidelines which direct toward the chosen destiny. The objectives of the
Gourmet are marketing objectives which are as under:
1. To build profitable customer relationship by delivering superior value.
2. To provide such products those can increase targeted markets.
3. To become a leader in the bakery and confectionary industry.
4. To provide the quality products to the target market
Organizational Structure of gourmet:

2. Marketing Analysis (S.W.O.T. analysis) of Gourmet:
Strengths:
 Gourmet is one of the strongest brand names in Lahore.
 Strength of Gourmet bakers is a quality product with reasonable price
 They follow their strategies in accordance with customers mind.
 Gourmet is a clear market leader.
 It is easily accessible almost everywhere in the city.
 They are following concentration on customer’s needs and mind along with suitable price.
 Gourmet does not give franchise or partnership to anyone. They are operating all the
branches by themselves.
 There is a one more affirmative from gourmet bakers is its generic color.
 Strong distribution channel
 High market share
 Customer Retention
Weaknesses:
 Gourmet is not focusing properly on promotion tools such as advertisements.
 Proper Parking is not available on each and every branch.
Opportunities:
 Many cities to capture
One of the most important opportunities is that Gourmet can increase their target market by
capturing other cities which consist of the potential customers.
 Brand Worth:
Gourmet is the well recognized brand nation wide which means the worth of the brand is good in
the mind of the customers. Because of the brand worth Gourmet can come up with the different
market of bakery products.
 New market to explore nation wide and internationally:
It is the great opportunity for Gourmet to expand their business and market by exploring the new
markets nation wide and internationally.
 Home Delivery

3.  E-shopping
Threats:
 Change in the consumer preference:
Changing of consumer preferences is a major threat of any organization. As if we talk about
Gourmet sweet now people prefer cakes over sweets which have become a major threat.
 Lack of new technology
 No innovative product.
Competition
Our main competition is Cadbury chocolate with nuts as there is no close competitor of Cadbury
in Pakistan. The new thing in our product Enticing treats is that we are providing variety of nuts
in one chocolate. Our competitive field is consolidated because it is targeting all age groups.
Identifying Possible Competitive Advantage
 Economical price of our product.
 Gourmet position it’s product as offering the best quality and services.
 Strong brand name
Marketing Planning:
Gourmet follows the company strategies which are in line with the company’s goals and
recommendations. It position it self as a leader in bakery products in Lahore. Before making any
plan it considers its impact on its current customers, environment and competitors’ response. It
also considers current threats with in the market like loosing market sale, brand image etc before
making any plans. Gourmet focuses on all the available opportunities in market related to its
business like launch on gourmet cola, milk ice-cream. Once it decides its main objectives and
issues then it steps forwards to the action plan which consists of detailed schedule of the entire
task and their budgets.

4. Marketing implementation:
After having a detailed discussion and planning gourmet comes towards the implementation phase
of their marketing strategies. In implementation the company’s formal organizational structure
plays and important role. Managers not only focus on short term profits but they also consider long
run market building objectives. On the other hand company also considers its culture in
implementing a plan.
Marketing Control:
Gourmet focuses on two types of marketing controls operational and Strategic. In operational
controls it checks that all the operations are in line with the current marketing strategies. Where as
strategic controls focuses on long run and check the long run performance of the company. It also
have an internal audit department which keeps a strict checks not only on its financial performance
but also on its procedures and controls which effect in every day performance.
Financial Strategy:
The financial plan of a business, new or existing, has to prove that the business idea is viable and
that the business will survive on the start-up capital until it makes a profit. It will also explain how
much money is needed to start and operate the business, and in the case of a new business, what
the break-even point will be (the break even point refers to the level of turnover where the gross
profit is equal to the estimated operating costs, thus, the minimum turnover necessary for covering
all costs.)
The first aspect to consider is the establishment costs. Establishment costs are the costs involved
before operations start, and will usually be one-off, for example:
 Registration of the company
 Product testing costs
 Market Research
 Professional services (such as a business plan compilation service).
 Cost of business premises
 Cost of machinery and equipment
 Buying of stock

5. Recommendations:
 Gourmet must use new technology like Information system to centralize its Database as its
service and data requirement will greatly enhance it will need processes like Data ware
housing and data mining.
 It can also improve its security measures by implementing security cameras
 Up to date scanners radio frequency bar code readers (RFID’s) will improve its
departmental services efficiently and effectively.
 Gourmet should also work for enhancing the parking area.
 Gourmet should also do work for innovation in products and for the atmosphere of its
stores.
References:
 www.gourmet.com
 www.google.com
 www.bplan.com