This document provides an overview of Gourmet Foods & Bakers, a Pakistani food and beverage company. It discusses the company's history, founding in 1987, mission to provide quality affordable food, vision of maintaining prices amid inflation. The company has over 836 stores and produces bakery items, dairy products, beverages and more through 7 production units. It prides itself on maintaining quality and freshness through its supply chain network and cold chain distribution system. The document also outlines Gourmet's product, promotion, competitive and information strategies.

2. Chamky ghar ghar main…!!
Presentation

3. Presented by:
 Asadullah Bajwa 22378
 Usman Chughtai 22211
 Humayun Azizi 22535

5. Introduction
Head Office: kot lakhpat, Lahore
Revenue: Increasing 25% annually
Stores outlets: 836+
Production units: 7
Product category: Bakery, beverages, food, restaurants, catering
services, furniture

6. History
Founder & CEO
• Chaudhary Muhammad
Nawaz Chatha
Started
• 1987 first attempt small
shop
• 1992 second attempt
Annual growth
• 2006-2009
• 35-45% annually
• Growing continuously

7. Mission
In the age of rapidly changing
lifestyles consumers are
driven to change their eating
habits constantly. GOURMET
responds to their desires and
extended its existing product
lines.

8. Vision
Throughout these years was
to provide a quality food in
an affordable prices. That’s
why where ever the market
inflation went, GOURMET
never broke its rules.

9. Business sectors
Gourmet deals in the following:
• Bon vivant
• Bakery
• Mithai
• Toffees and candies
• Pasteurized Milk
• Powder Milk
• Ice cream
• Breads and Jams
• Water and beverages
• Halwas and ketchups

10. Supply chain of Gourmet foods & bakers :
Resources suppliers manufacturer distributors retailers
customers

11. Gourmet Milk
Milk is a complete nutrition
for all ages keeping this
nutrition for 4-5 days
without using any chemical
is a new idea, which
GOURMET has introduced.

12. Primary Activities:
o Inbound Logistics
o Operations
o Outbound Logistics

13. Inbound Logistics:
The receiving and warehousing of raw material and their distribution to manufacture as
they are required.

14. Operations:
The process of transforming inputs into finished products and services.
Gourmet carriers out its operation very carefully in
order to maintain its
• Bacterial content
• Freshness
• Adulteration

15. Supply Chain:

16. Shipping Unit:
o 1 liter ( 1000 ml): 12 packs per carton
o ½ liter (500 ml): 12 packs per shrink-wrapped tray
o ¼ liter (250 ml): 27 packs per shrink-wrapped carton

17. Outbound Logistics
The warehousing and distribution of finished goods.

18. Cold Chain
• A temperature-controlled supply chain.
• Entire network through a cold chain
• Beneficial to suppliers as well as consumers.
• Multi-temperature vehicles
• Core feature of cold chain:
 FROZEN PRODUCTS at -18c to -25c,
 CHILLED PRODUCTS from 1c-4c
 DRY PRODUTCS at ambient temperatures.

20. Product strategy
• Attractive labeling
• Strong brand name
• Variations in packaging
material

21. Promotions

22. Gourmet stop
shop
Gourmet is shining at all
across the
stopovers/stations of Lahore
Metro Bus System. There are
a smart tuck shop at every
stopover of LMBS

23. Competitive strategy
“A strategy which determines that how
an organization will compete in it’s
business units.”

24. Competitive advantage of Gourmet:
• Own Supplier
• It is leading the costs by cut the prices accordance with other industries.
• strong approach to its customers
• Time delivery
• High quality low prices

25. Information strategy:
• Use Excel, SPSS, oracle for research and development
• Maintain inventory through Computers
• Product availability assurance
• Communication gap