business plan

1. Introduction to idea:
We are here by the idea of glow salt. Salt works like a dream beauty of nature + science. In Pakistan
people are mostly belongs from middle and low class. Our primary focus is to target all the markets
whether its elite class, low class or middle class. We want to aware people with the benefits of salt.
Business concept:
In Pakistan people are mostly belongs from middle and low class. Our primary focus is to target
all the markets whether its elite class, low class or middle class. We want to aware people with the
benefits of salt.
Product plan:
For this we have to design our brand name, color, logo and slogan.
Brand name:
Glow Salt
Logo:

2. Slogan:
Salt works like a dream beauty of nature + science.
Color:
 Orange
 Yellow
 Red
Mission statement:
Our mission is to make people aware of the health benefits of salt products and make such products
that amuse the aesthetic sense of our customer.
Vision statement:
To achieve sustainable growth, we have establishes a vision with clear goals. We want to become
superior in providing quality, hygienic and healthy products with well-being of people on this
planet.
Short term objectives:
Make sales and marketing a priority.
Meet our customer’s requirement.
Long term objectives:
Our long term objective is to design salt rooms for dry salt therapy. It’s a toothbrush for lungs and
skin.

3. We want to design sub salt lamps.
We want to become most attractive company.
Core values:
 Deliver result as promise.
 Commit to innovation and quality.
 Be candid and consistent in all activities.
 Educate, empower and enjoy.
Services
 We offer exclusive Salt Therapy solutions
 We are leading industry experts
 We offer innovative and reliable products
 We provide advanced training and education programs
 We care and understand your needs
 We are committed to quality products and services
 We provide unique and dependable turnkey solutions
 We do more than just deliver products and services
THE NEXT GENERATION OF SALT ROOM THERAPY FOR
 BUSINESS AND HOME
 Salt Room & Facility Design
 Heating, Air-Conditioning & Ventilation
Requirements
 Concept Development & Business Planning
 Halogenerator Location Placement
 Location Selection & Assessment
 Space Layout & Preparation

4. Salt Cabin
Salt room design
SWOT ANALYSIS:
Before making the decision, whether to invest in setting up the salt’s products manufacturing
business or not, one should carefully analyze the associated risk factors. A SWOT analysis can help in
analyzing these factors, which can play important role in making the decision.
External factors
Threats:
 Low saving and low holding capacity of General Public as a result of which there is increasing
level of poverty.
 Quality and design of the Salt Lamps and other products need to be considered very closely as the
lifestyle of people is improving.

5.  Trends in lamp design, beauty products and decoration products change quickly.
 Salt has hygroscopic properties, which meansthat it drawswaterfrom the surrounding atmosphere.
Salt Rock Lamps should, therefore, never be placed in a humid room or outdoors. In humid
conditions, the lamp surface may be slightly damp to the touch. Turning on the lamp for a few
hours dries it very quickly.
 China, India, Malaysia, Canada, Australia and other few countries also have the mines of
Himalayan Salts.
Opportunities:
 Increasing preference for the high quality products unique in nature.
 Increasing share of developing countries in Salt products imports of France, Belgium & UK and
other countries of European Union.
 The salt rock crystal is known for its ability to ionize the air thus enhancing the well being and
improving the health of human being.
 The crystal salt is believed to help in the cure of many diseases. Bioenergetics therapists and
homeopaths in Western Europe have recommended crystal salt lamps for long time to support
treatment of allergies, respiratory system and blood system diseases. They are often used in the
treatment of rheumatism.
 Due to its beautiful and rich colors, salt lamps can also be used in color therapy i.e. chromo therapy.
 The soothing light of the lamp helps neurotic person and people suffering from insomnia.
 America, Europe, Middle East and Asia are the potential and rising markets for these products.
Industrial analysis

6. Market potential
LOCAL & INTERNATIONAL MARKETS:
There are basically 5-6 categories of Himalayan salts products, according to which we
derived the demand of Himalayan salts products and its potential markets.
 Home/Office décor and accessories
Salt lamps, basket lamps, fire bowls, Salt Bricks, tiles and salt ash trays etc. These are
the products that represents the life style of upper and upper middle class of economy in
local as well as in international market. According to the nature of such interior & décor
products, one can outline our product market in the following manners;
1. Local market within the boundaries of Pakistan, demand of such products are in
Karachi, Lahore, Islamabad, Sialkot and other big, rich and industrial/developed
cities where people have the trend and taste of such stylish products and such
businesses can earn handsome monetary return by selling their products.
2. In international market we can earn a lot of foreign exchange through the export of
such products to the developed rich nation’s e.g. Qatar, Luxembourg, UAE,
Norway,
Singapore, Switzerland, USA, Netherlands, Ireland and many other countries have
the rising trends of uses of décor and such accessories.
 Industrial products/salt

7. Industrial salts and herbs and salt pipes etc. Salt is crucial for many industries. Its
compounds make it one of the most important materials in the chemical industry, since
more than 50% of the chemical products depend on it at a stage of their manufacture. It is
also used in the manufacturing of thousands of other commodities including glass, paper,
rubber, and textiles as well as in water softening systems for industry and domestic use.
Furthermore, it is used as a de-icing agent and as most commonly known food ingredient.
Industrial salt is mostly used in the following industries;
a) Pulp and paper industry
b) Textile industry
c) Waste and water treatment plants
d) Petroleum additives and petroleum plants
e) Dyes and intermediates
f) Pharmaceuticals etc.
According to the use of industrial salt, the potential market of this salt is categorized in the
following manners;
1. Local market: In Pakistan, there is huge demand of “industrial salt” in the industrial
sector e.g. in Sindh; Thatta, Nooriabad, dadu, Karachi, Hyderabad etc. has the
industrial plants of oil, water treatments and paper manufacturing. In Punjab;
Lahore, Sialkot, Faisalabad, Shekhopura, Gujranwala etc. are famous for the textile,
Dyes, leather and other famous industries etc. In KPK; Charsadda, Noshera etc. has
the pulp and paper manufacturing plants. Therefore, these are the potential market for
the “industrial salt” in Pakistan.

8. 2. International market: There is a large scope of “Industrial salt” in the
international market; 11
a.India, Bangladesh, Macau, Cambodia, Mauritius, Sri Lanka, Dominican
Republic, Nepal, Tunisia etc. are the world’s largest textile industrial
countries.
b. China, USA, Japan, Germany, Canada, Sweden, Finland, Brazil etc. are the
global manufacturers of paper and pulp products.
c. United States, United Kingdome, Switzerland, France etc. are renowned for
healthcare products.
d. Saudi Arabia, Russia, United States, Iran, China , Canada, Mexico, United
Arab Emirates, Kuwait, Venezuela, Norway, Oman, Egypt, Qatar etc. are the
champions in the field of petrol and petroleum products.
These are the potential markets for products of “Industrial Salt” in textile, pulp and
paper industry, petroleum industry, pharmaceutical field in the whole world.
 Animal related products
Himalayan salt slabs are also used to feed horses and livestock for making their muscles
strong. The salt is used in the areas where the trend of agriculture & livestock, horse and
cattle related the sports and games are in fashion.

9. 1. Local Market: In Pakistan, there is a large market of livestock in Punjab and
Baluchistan province.
2. International Market: Globally, there is a broad market in animal breeding,
livestock (United States, European Union, China, Argentina, Australia, Mexico etc.
13), and animal sports and game (North America, Europe, Belgium, France, Great
Britain, Hungry, Ireland, Poland, Italy, New Zealand, Asian countries etc.)
 Cooking products
Cooking and Table Salt, Edible Salt, Iodized Table Salt, kala namak etc. are the
products used in every corner of the world for cooking purposes. There are no boundaries
for the local and international market as the whole world is the customer of this products.
But, if we specify its export, than some countries which have their own mine resources e.g.
Austria, Bosnia, Bulgaria, Canada, Germany, Italy, Morocco, Poland etc. are not attractive
markets15.
 Medical Field
Aroma therapy lamps, salt inhalers for asthma, Neti pots of Himalayan Salt etc. are
the products which have the direct link with the medical field. Asthma is the 14th most
important disorder in the world in terms of the extent and duration of disability and
averagely 334 million people have asthma in the world. America, Europe and Asia Pacific
etc. are the main region in which drugs manufacturing industry is working very
successfully16. So, these are the potential market to approach.
 Beauty products
Deodorant bars, salt soaps, salt mask and other beauty and body products etc. are
the skin care products made with the Himalayan Salt. Western Europe, Eastern Europe,
Americas, Asia Pacific and Australasia, Middle East and Africa are regions famous for the

10. manufacturing of skin care and beauty products17, therefore one can explore this side of the
whole market at local and international level.
 Kitchen Accessories
Salt table slabs, salt bowls, salt table wears, pinch pots, aroma diffusers etc. are the
kitchen related products. Such product are in demand all over the world pertaining to the
improving life style trends and changing preferences of people regarding quality life.
Market targeting
The list below refers to what’s needed to evaluate the potential and commercial attractiveness of
each segment.
 Criteria Size: The market must be large enough to justify segmenting. If the market is
small, it may make it smaller.
 Difference: Measurable differences must exist between segments.
 Money: Anticipated profits must exceed the costs of additional marketing plans and other
changes.
 Accessible: Each segment must be accessible to your team and the segment must be able
to receive your marketing messages
 Focus on different benefits: Different segments must need different benefits.
 . Demographics
Breakdown by any combinatibon: age, gender, income, education, ethnicity, marital status,
education, household (or business), size, length of residence, type of residence or
even profession/Occupation.
An example is Firefox who sell 'coolest things', aimed at younger male audience. Though, Moshi
Monsters however is targeted to parents with fun, safe and educational space for younger audience.

11.  2. Psychographics
This refers to 'personality and emotions' based on behaviour, linked to purchase choices, including
attitudes, lifestyle, hobbies, risk aversion, personality and leadership traits. Magazines read and
TV.
An example is Virgin Holidays who segment holidays into 6 groups.
 3. Lifestyle
This refers to Hobbies, recreational pursuits, entertainment, vacations, and other non-work time
pursuits.
Companies such as on and off-line magazine will target those with specific hobbies i.e.
FourFourTwo for football fans.
 4. Belief and Values
Refers to Religious, political, nationalistic and cultural beliefs and values.
The Islamic Bank of Britain offers Sharia compliant banking which meets specific religious
requirements.
 5. Life Stages
Life Stages is the Chronological benchmarking of people’s lives at different stages.
An example is Saga holidays which are only available for people aged 50+. They claim a large
enough segment to focus on this life stage.
 6. Geography
Drill down by Country, region, area, metropolitan or rural location, population density or even
climate.
An example is Neiman Marcus, the upmarket department store chain in the USA now delivers to
the UK.
 7. Behaviour

12. Refers to the nature of the purchase, brand loyalty, usage level, benefits sought, distribution
channels used, reaction to marketing factors.
In a B2B environment, the benefits sought are often about ‘how soon can it be delivered?’ which
includes the ‘last minute’ segment - the planning in advance segment.
An example is Parcelmonkey.co.uk who offer same day, next day and international parcel
deliveries.
 8. Benefit
Benefit is the use and satisfaction gained by the consumer.
Smythson Stationary offer similar products to other stationery companies, but their clients want
the benefit of their signature packaging: tissue-lined Nile Blue boxes and tied with navy ribbon!
Product positioning
Positioning maps are the last element of the STP process. For this to work, you need two variables
to illustrate the market overview.
In the example here, I’ve taken some cars available in the UK. This isn’t a detailed product position
map, more of an illustration. If there were no cars in one segment it could indicate a market
opportunity.
Structural analysis
Organizational structure:

13. Organizational Structure:
Simple Structure
A simple structure is defined as a design with low departmentalization, wide spans of control,
centralized authority, and little formalization.
Functional Structure
A functional structure is defined as a design that groups similar or related occupational specialties
together. It is the functional approach to departmentalization applied to the entire organization.
Matrix Structure
A matrix structure is one that assigns specialists from different functional departments to work on
one or more projects. In an organization there may be different projects going on at once. Each

14. specific project is assigned a project manager and he has the duty of allocating all the resources
needed to accomplish the project.
Team Structure
A team structure is a design in which an organization is made up of teams, and each team works
towards a common goal. Since the organization is made up of groups to perform the functions of
the company, teams must perform well because they are held accountable for their performance.
Marketing strategy
Explaining the company's marketing strategy for salt and its two other core products namely soda
ash and fertilizers, manager revealed that the company's salt business has undergone a complete
revamp of its marketing and distribution structure.
Salt business
Salt is manufactured at the company's integrated Mithapur complex with 3.5 lakh tonnes of
vacuum-evaporated salt coming out each year along with 33,000 tonnes of caustic soda and 180
tonnes of bromine and bromine-based compounds. Every month 28 million 1kg packs of Tata Salt
are produced at Mithapur.
Competitive analysis
Direct competitors:
Kosher salt
Saamia salt
De-icing rocking salt
Indirect competitors:
Direct florescent light company
Pakistan led tube lights

15. Direct vent home furnace
Pakistan steel mills association
Porter’s five forces model
The five forces are:
 Supplier power. An assessment of how easy it is for suppliers to drive up prices. This is driven
by the:
1. number of suppliers of each essential input;
2. uniqueness of their product or service;
3. relative size and strength of the supplier;
4. cost of switching from one supplier to another.
 Buyer power. An assessment of how easy it is for buyers to drive prices down. This is driven
by the:
1. Number of buyers in the market;
2. importance of each individual buyer to the organization; and
3. cost to the buyer of switching from one supplier to another. If a business has just a few
powerful buyers, they are often able to dictate terms.

16.  Competitive rivalry. The main driver is the number and capability of competitors in the
market. Many competitors, offering undifferentiated products and services, will reduce market
attractiveness.
 Threat of substitution. Where close substitute products exist in a market, it increases the
likelihood of customers switching to alternatives in response to price increases. This reduces
both the power of suppliers and the attractiveness of the market.
 Threat of new entry. Profitable markets attract new entrants, which erodes profitability.
Unless incumbents have strong and durable barriers to entry, for example, patents, economies
of scale, capital requirements or government policies, then profitability will decline to a
competitive rate.
Characteristicsand Elements of a goodidea and their relatedness to this idea
Characteristicsofthe idea:
1. Relative advantage
Relative Advantage is the degree to which an idea or product is perceived as better than the
existing standard. The higher the Relative Advantage, the greater the chance of adoption.
So this idea is raised to a better quality by adding some unique and new qualities to it.
2. Compatibility

17. Compatibility is how easily it may be related to new product its function or what this new work
means. The higher the similarity with existing norms, the better the chances of adoption. So all
these products and idea of ours is totally relatable to existing idea of salt industry.
3. Complexity
It may b hard to conceive but simple to explain. Its easy for beneficiaries to experiment with and
use. Its practicable idea and can easily made understand to others.
4. Trialability
A sampling can be easily tested by using a little product. This is easy to put into pilot test.
5. Observability
Observance of the idea is brought into practical work either it works out or not.
Elements of an idea
1.Financing
Does not require a lot of money avoiding the dependency for financial needs on others. Is not
dependent on the use of low cost labor.
2. Relevance
As we surely sometimes use someone else work but we should be also transparent about its
origin, not claiming it as our own. But ofcourse should improve its standard to betterment.
3. Transferability

18. A good idea must be easily replicated and be easily adapted for use in specific environments. So
this idea is. It is sustainable over time. It can be used internationally and multiculturely.
4. Practicality
It actually provides the customers its practical significant value that they think they must use it.
5. Distribution
It is easily distibuted at low cost. It has a special target costituency that can be clearly identified
and reached.
6. Ownability
How tightly can the idea be linked to your brand and only your brand? The idea behind
ownability is: “only from us . . . only for you.” For instance, you can’t own the idea: “We have
the best people.” Every competitor probably says the same thing. But an idea like, “Our
aerospace company was founded by the first two human beings to land on the moon,” is hard to
copy. Similarly our idea can not be claimed to be best but it must be said unique one from
existing.
7. Breakage
The product is supplied whenever it is in demand. The product should be in excess so there is no
breakage of supply.
8. Recurring revenue
With less investment more revenue is earned as raw material and transportation is of low cost so
this idea is profitable economically.
9. Profitable

19. A profitable idea is one from which maximum gains can be obtained by investing small input.
This idea gains maximum market share and sells maximum products to achieve economies of
scale.
10. Protectable
The idea that is not easily copied by competitors and is copyrighted is considered a good idea.
11. Large potential market
A large potential market is inevitable because multiple people can provide multiple services,
that’s why unorganized markets are more attractive for a business.
12. Adjustable
An idea that is compatible to the existing ideas or products or how easily it can be related to the
existing product.