Gourmet, founded by Chaudhary Muhammad Nawaz Chattha in 1987 in Lahore, started as a bakery and has grown into Pakistan's largest food retail chain with over 120 locations and 1,500+ employees. The company's mission is to provide quality products at low prices while focusing on customer needs, and it has shown significant growth, exceeding 25% annually. Its product range includes bakery items, dairy, sweets, and beverages, but faces challenges in marketing and competition within specific product categories.

2. Group Members
• Ali Raza
• Zamurad Abbas Shah
• Usman Yar
• Yaqoob Siddique
• Adnan Wagha
• Waleed Khalid
By: Syed Zamurad Abbas Sherazi
www.facebook.com/sherazisahib9

3. Topic
GOURMETGOURMET

4. Chaudhary Muhammad Nawaz Chattha, the Founder and
Chairman of Gourmet. He started his journey in 1987 with the
unique concept of hygienic and healthy food. He made his
own coat of arm for trademark and that is simply a love for
fine food and He Introduce Gourmet
Gourmet Means :
“A person like having good and
quality food”
Gourmet Means :
“A person like having good and
quality food”
History:
In the area of Ich’chra, Lahore,
GOURMET took start with a small
shop
History:
In the area of Ich’chra, Lahore,
GOURMET took start with a small
shop
Introduction

5. Gourmet is refined uncontrolled love of good
food.
Gourmet was founded in in Lahore and started
its operations as a bakery and confectioner
shop.
It always focuses on customer’s need and
serves them with quality products.
Its shop’s network is
in New York City,
United States.

6. Gourmet Foods Pakistan
 Headquarter : Lahore
 No. Of Locations : 120
 No. Of Employees : 1500+
 Website:
www.gourmetpakistan.com

7. Gourmet Food Pakistan
It is the largest food retail chain of
Pakistan. It is based for its traditional foods
and passion for eating. With our 7 processing
units and 98 sales outlets in Lahore and more
in Faisal Abad we outreach to a huge
population for their food needs. The company
has shown an explosive annual growth of more
than 25 % in its business.

9. .
Mission
The mission of Gourmet is to provideThe mission of Gourmet is to provide
quality products at a low price as we canquality products at a low price as we can
and to be the market leader.and to be the market leader.

10. VISION
We are a company with one goal inWe are a company with one goal in
mind to meet the needs of ourmind to meet the needs of our
customers we focus on our customerscustomers we focus on our customers
as our clientsas our clients

11. PRODUCTS
 Bakery
 Sweets
 Pasteurizes Milk
 Powder Milk
 Ice Cream
 Breads
 Jams
 Candies & Toffees
 Ketchup
 Cold Drinks
 Mineral water

14. Gourmet Cola
Malta…………………..
Lemon Up……………..
Gourmet Cola…………….
Bon Vivant Premium Cola..

15. Chocolate and Pecan Brownies

16. Stack of Mediterranean Vegetable

17. Smoked Salmon Roulade

18. Grilled chicken Waldrof on celery

19. Quail Eggs Florentine

20. Chocolate Duo with Raspberry Coulis

21. Summer Fruit Salad

22. Cream Brullee

23. Lemon Tart

24. Parma ham with baby potatoes and Savoy
cabbage in balsamic dressing topped with
shaved parmesan

25. Salmon Gravalax

27. •Salary Scales
•Wages
•Bonus
•Commission
EMPLOYEE COMPENSATION

28. •Medical Allowance
•Conveyance Allowance
•Discounts card of 15% and 25% their
staff according to the post and hierarchy
of jobs
Employee Benefits

29. LEAVE GIVES BY
GOURMET
•Casual Leaves (10 days
•Sick Leaves (10-30 days)
•Annual Leaves (15 days)

31. BCG Analysis:
Stars:
• (Gourmet Cola) has huge market in Lahore,
Faisalabad and other areas of Pakistan.
• Ice Cream It is another Star product of gourmet
creating high level of competition in market.
Cash Cows:
• Milk is another quality product from Gourmet Sweets
and Bakers creating good competition with other dairy
brands.

32. Cont….
Dogs:
• Gourmet sweets & bakers are struggling in sales of
Juices, because mostly people want to consume
fresh juices.
• Others have practice for consuming brands of Nestle
because of low price and high quality.
Question Mark:
• Gourmet Sweets and Bakers have equal shares in
market in sales of water. They have to do lot of work
on this product to make it more competitive.

34. Strengths
 Research and Development Center
 Well Organized Structure
 Computerized Database System
 Quality Products
 Supplier relationship
 Well understanding of Pakistani market
 Cost Advantages
 Unique Products
 Size Advantages

35. Weaknesses
 Lack of advertisement and publicity
 Far away areas of Pakistan.
like : rural areas
 Lack of financial resources as compare to
competitors
 Online Presence

36. Opportunities
 New Technology
 New Products
 Innovation
 New Markets
 More Improve Advertisement
 International expansion
 Exploring products in Rural areas

37. Threats
 Government Regulations
 Law and order
 Change in Taste
 Political Risk
 Substitute Products

38. www.gourmetpakistan.com
Regards: Zamurad Abbas Sherazi