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TABLE OF CONTENTS
Table of Contents
1 Introduction……………………………………………………………………….
2 Objective…………………………………………………………………………..
3 What is Rock Salt………………………………………………………………..
4 Our Business Strategy…………………………………………………………
5 Value Chain Analysis…………………………………………………………...
6 Production System……………………………………………………………...
7 Product Design…………………………………………………………………..
8 Forecasting………………………………………………………………………...
9 Location Analysis…………………………………………………………………
10 Quality Control…………………………………………………………………...

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OUR COMPANY
Himalayan Rocks Pakistan is the directmanufacturer,where we have the mostpassionate craftsmen producing state
of the art crafts, we specialize in our area of work that is Himalayan Health Rock saltLamps.
Health the main concern at Himalayan Rocks Pakistan,from a familydedicated of providing health from the pasttwo
generations.We continue to strive for everyone’s betterment.
THE OBJECTIVE
We specialize in all sorts of Himalayan Rock Salt Lamps.We believe is satisfying our customers,We offer our
customer products thatthey require, for that we ask you to tell us any lamp you wantand we shall make it for you.
WHAT IS ROCK SALT
Rock saltis largelymade up of Sodium Chloride (NaCl).The term 'rock salt'is commonlyused to refer to the mineral
'Halite'. It can have impurities ofGypsum (CaSO4) and Sylvite (KCl) and these impurities affectthe colour of this
mineral.
WHAT IS ROCK SALT LAMP
Non-illuminated crystals (saltatambienttemperature) produce Negative Ionizing effect, however the Salt Crystal
Lamps which are illuminated from inside with a lamp warm SaltCrystal) produces and emits a higher number of
Negative Ions and delivers a more efficientIonizing Effect. The Salt Crystal Lamps are a beautiful,less costly,
maintenance free,natural alternative of Mother Nature to improve air quality. With time, the Salt Crystal Lamps will
not reduce in size, colour or shape,and will not lose weight,or their ionizing effect!
Beside air ionization and negative ions production,saltlamps illuminated bya lightbulb, also produce a beautiful
artistic atmosphere pleasantto the eyes, mind and soul.Natural glow of differentcolours and shades from orange to
pink. This lightcolour glow and ionized,clean, fresh air create a special atmosphere ofcalming meditative balance,
tranquility, peace and well-being for humans.
A saltlamp is a lamp carved from a larger saltcrystal, often colored,with an incandescentbulb or a candle inside.
The lamps give an attractive glow and are suitable for use as nightlights or for ambient mood lighting.Mined in
Europe and Asia, saltcrystals emit a softglowing lightand are hand-carved.
Himalayan Rock Salt is a unique gift of nature, Salt lamps are unique with their properties and looks.
Salt Lamps:-
1. Improves the indoor air quality by ejecting Negative Ions.Enhances Immune system
2. Increases Work Productivity
3. Reduces susceptibilityto cold and flu
4. Terminates pollution in any closed area
5. Reduces severityof Asthma attack, Fatigue,Insomnia

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6. Depression,Headache and stress
All the differentshapes that are made atHimalayan Rocks Pakistan are made with highestqualityof the SALT. Salt
Lamps are in manydifferent sizes and weights. Himalayan Rocks Pakistan claims to have the LargestRange ofSalt
lamps in this industry.
WHY CHOOSE ROCK SALT LAMP
Millions and millions ofyears ago, with the formation ofthe magnificentHimalayan Mountains,came the existence of
Himalayan Mineral Salt Crystals.The Himalayas are the world's mosttranquil,serene,peaceful and undeveloped
region;therefore the saltcrystals mined from the foothills ofthe Himalayas are still pure and untouched by pollution.
Tremendous pressure and heatrefines the structure of the saltcrystals and make them translucent.In comparison
with European saltlamps,which are dull and opaque.When mining the saltat the Himalayas,use ofdynamites is
strictly prohibited to preserve the structure of the crystals. Mining by hand is a painstaking and expensive process.
We at GAMMA Salt Cristals:emphasize on the process ofpicking the saltcrystals from which the lamps will be
made,to insure thatonly the bestcrystals will be used to produce the world's bestSaltCrystal Lamps.
One of the reasons thatwe are the top producers in the country is that we do not compromise in selecting ou r
craftsmen,who are the bestin their fields.We 100% againstchild labor and never hire any under-age employees to
cut corners.Our employees are paid the bestsalaries and health benefits are offered to all.
BUSINESS STRATEGY
STRENGTHS,WEAKNESSES,THREATS & OPPORTUNITIES
This strategic plan addresses the following key strengths, weaknesses, threats and
opportunities for Himalayan Rocks Pakistan:
Strengths: Weaknesses:
 R and D almostcomplete
 Basis for strong managementteam
 Key first major customer acquired
 Initial product can evolve into range of
offerings
 Located near a major centre of excellence
 Very focused management/staff
 Overdependenton borrowings - Insufficient
cash resources
 Board of Directors is too narrow
 Lack of awareness amongstprospective
customers
 Need to relocate to larger premises
 Absence of strong sales/marketing expertise

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 Well-rounded and managed business  Overdependence on few key staff
 Emerging new technologies maymove market
in new directions
Threats: Opportunities:
 Major player may enter targeted market
segment
 New technology may make products
obsolescent
 Economic slowdown could reduce demand
 Market may become price sensitive
 Market segment's growth could attractmajor
competition
 Market segmentis poised for rapid growth
 Export markets offer great potential
 Distribution channels seeking new products
 Scope to diversify into related market
segments
VISION
Himalayan Rocks Pakistan will be operating from a 2 kanal Town. It will have annualized
sales of 1.5 Million and be profitable. It will employ 100 people mainly engaged in R and D,
marketing, support and admin. HRP will offer Five to Six core products and provide added-
value services to a large customer base throughout the main market segments and in 8
countries overseas. HRP offerings will be technically advanced and offer many clear-cut
advantages and improvements. HRP will continue to expand through organic growth and
acquisitions in related technology/market segments.
MISSIONSTATEMENT
Himalayan Rocks Pakistan designs,develops and markets advanced systems for specialistdata capture and product
processing management.These product systems work with specialist supplied bymajor integrators.They are in
touch to small,medium and large-sized companies within the saltindustries for a range of specialistproducts.Sales
are made directlyand through major distributors in the home marketand overseas.
CORPORATE VALUES
The corporate values governing Himalayan Rocks Pakistan development will include the
following:
 HRP operates in accordance with the highest standards in all relationships with
customers, suppliers, environment and the community.

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 HRP fosters a climate which encourages innovation and diligence amongst staff and
rewards accordingly.
BUSINESS OBJECTIVES
Longer term business objectives of HRP Inc are summarized as:
 To expand the business aggressively and offer above-average returns to
shareholders.
 To become the leading, innovative systems company within the salt market
segments.
KEY STRATEGIES
The following critical strategies will be pursued by Himalayan Rocks Pakistan:
1. Accelerate product launches by strengthening R and D team
2. Extend links with key salt development centres
3. Raise additional venture capital
4. Expand senior management team in sales/marketing
5. Recruit non-executive directors
6. Strengthen human resources function and introduce share options for staff
7. Appoint advisers for related product and finance.
8. Seek new market segments for products
The following important strategies will also be followed:
1. Locate new premises
2. Commission assessments of key markets
3. Start participating in trade shows and missions
4. Develop overseas market entry plans
5. Pursue strategic alliances with complementary players
6. Strengthen web presence and promote
7. Seek new market segments for products
MAJOR GOALS
The following key targets will be achieved by HRP over the next 3-4 years:
 Achieve sales of 1.5 million to 2 million
 Report annualized profits of 150 million in 2020
 Secure 60% of the salt market segment by 2020
 Become largest supplier of salt product in 15 countries within 5 years
 Employ 100 people including 40% technically qualified
 Have sales offices or agents in key markets before 2019

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VALUE CHAIN ANALYSIS
Value Chain Analysis describes the activities that take place in a business and relates them
to an analysis of the competitive strength of the business.
PRIMARY ACTIVITIES
Primary Activity Description
Inboundlogistics Raw form of rock salt stones come from the khewra mines through
transport and move it to the godown then it moves to the operations
department to transform them into desired output.
Operations The manufacture of rock salt and services - the way in which raw form
of salt will be converted into salt lamp, candle holders and other
products through our machinery and skilled workers.
Outbound
logistics
After the completion of rock salt stones into finished products and after
packaging and communication it will be delivered to the desired buyers.
INBOUND
LOGISTICS
OPERATIONS
OUTBOUND
LOGISTICS
SERVICESMARKETING
& SALES

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SUPPORT ACTIVITIES
Secondary Activity Description
Procurement Hiring the competent staff for a business for sourcing and negotiating
with suppliers.
Human Resource
Management
Recruiting, developing, motivating and rewarding the workforce of a
business
Technology Increasing sales of rock salt products with managing information
Marketing and
sales
It is an information activity we inform and market our products through
media, websites and advertising informing buyers and consumers about
our products and services (benefits, use, price etc.)
Service All those activities associated with maintaining rock salt products
performance after the product has been sold (e.g protect it from water
and maintain the humidity level.
PROCUREMENT
HRM
TECHNOLOGY
DEVELOPMENT
INFRASTRUCTU
RE

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Development processing and the development and protection of "knowledge" in a
business
Infrastructure Our infrastructure is very strong we have the support systems and well
managed staff of finance, planning, quality control and general senior
management.
PRODUCTION SYSTEM
INPUTS TO THE TRANSFORMATIONPROCESS
In order to make our products and deliver services, we needs resources – i.e. inputs. And which are the
“factors of production”, and the way of describing resources such as:
Labour – The time and effort of or skilled labours involved in the business to make the production better
and in time.
Land – We have owned our personal land of 2 kanals for the production and others required sources for
the production process.

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Capital – We purchased machinery, computers, transport which are used during production. Or capital
can also include finance – the investment that is required in order for the business activities to take place.
High quality people are employed We have employed the high skilled employees staff to make the
marketing and sales better and to achieving the goals of the company.
Capital investment is focused on efficiency and quality – We are using modern machinery and IT
systems for the right kind can have a significant effect in the business activities to make the performance
better.
TRANSFORMATIONPROCESS
Transforming process or manufacturing process is depends on skills of workers. Firstly, all the
raw material or input collected which is required after that, it is send to different worker and
workers processed on them.
In our transforming process required rock salt to be cut into required sizes and design as per the
requirement of latest design then the required shape, size etc. are added to semi finish.
PRODUCT DESIGN
The designing of our product can be made through machines and we have the shapers wo make
the shapes of lamps and candle holders which will make good view for the customers and it will
help us to make our product better and better.
PROCESS PLANING
 The process of out product meets all design requirements of quality, function and
reliability requirements of quality, function and reliability
 Our Daily production requirement met Daily
 Full capacity of the machine and its tooling utilized
 We have no Idle operator and idle machine time that to be reduced to minimum
 The process of salt transformation provide the maximum utilization of the minimum
amount of material
 Our process is flexible enough to accommodate reasonable changes in design

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OUTPUT
PRODUCT
After the production and transformation of inputs we the the end result of uor outputs in the form
of salt lamps, candle holders and other desired products and then after packaging the products ll
be ready to deliver for our customers.
SERVICES
We provide the services of our products for our clients such as
 Product placement
 Product maintenance
 Product information
PRODUCT DESIGN
Product design is the process of creating a new product to be sold by a business to its
customers. A very broad concept, it is essentially the efficient and effective generation and
development of ideas through a process that leads to new products.

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FORECASTING
There are six basic steps in the forecasting process:
1. Determine the purpose of the forecast. This step will provide an indication of
the level of detail required in the forecast, the amount of resources (personnel,
computer time, dollars) that can be justified, and the level of accuracy
necessary.
2. Establish a time horizon. The forecast must indicate a time interval, keeping in
mind that accuracy decreases as the time horizon increases.
3. Obtain, clean, and analyze appropriate material. Obtaining the material can
involve significant effort. Once obtained, the material may need to be “cleaned”
to get rid of outliers.
4. Select a forecasting technique.
5. Make the forecast.
6. Monitor the forecast. A forecast has to be monitored to determine whether it is
performing in a satisfactory manner. If it is not, re-examine the method,
assumptions, validity of data, and so on; modify as needed; and prepare a
revised forecast.

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LOCATION ANALYSIS
Location analysis helps us to increase relation with our clients and reduced the way of our
desired located destinations we have the right location of our production
Value of Location Analysis
A location analysis offers the following value, as part of your overall property strategy:
 Rationalize Location Decisions - it can quantify times, costs, and impacted areas
associated with property-related location decisions.
 Address Consolidation Desire - it can answer questions such as "Do we have the right
number of sites?" and "If not which ones have least impact if closed?"
 Address “Response Time” Concerns - you can better understand if areas are currently
over-served or under-served, how travel time will be impacted by proposed changes, and
which relocations (if any) are required to meet your goals.
 Support Re-engineering or Standardization Efforts - it can identify type and volume of
work supported from each location to help you decide which prototype applies to each.
The most common location analysis is about the degree of consolidation. But there are a
spectrum of issues and business objectives with geographic impact. So there is no single location
analysis technique for all cases. A location analysis can be strategic or tactical; it can be simple
or sophisticated. The type of analysis depends upon the business objectives for plan. The detail
of the analysis depends upon the potential value to the business.

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QUALITY CONTROL
There are three main points during the production process
when inspection is performed:
1 When raw materials are received prior to entering
production
2 Whilst products are going through the production process
3 When products are finished - inspection or testing takes
place before products are despatched to customers