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Flavour Salt - Business Plan

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This is a Marketing cum Business Plan on Flavored Salt

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Flavour Salt - Business Plan

  1. 1. LOGOSEAGULL INDIATASTE FOR LIFE - FLAVOURED SALTBUSINESS PLANBY :SARABJEET SINGH DUAMBA (Marketing)Sarabjeetsinghdua10@gmail.com
  2. 2. ContentsExecutive SummaryIndustry AnalysisObjectives and GoalsSWOT and Issue AnalysisMarketing Strategy and Budget
  3. 3. Executive SummaryIntroduction of companyName : SEAGULL INDIA Pvt LtdProduct : Flavoured Salts
  4. 4.  Welcome to the world of SEAGULL INDIA Pvt Ltd, leading saltmanufacturer from India. Our raw sea salt and other types of saltsare highly demanded in the industry. Our salts are known for theirsuperb quality, taste level and their freshness. We are one of theforemost Iodized Refined Salt manufacturers and Raw Saltexporters from India. We have own R&D set up to enhance the quality and productivitylevel from Germany SEAGULL INDIA Pvt Ltd is heading in futurewith an aim to give in clients with total satisfaction. Our salts have been paradigm of freshness and relishing tastes.Also, we have been reckoned for punctuality and delivering any bulkorder at the time. Last but not the least; SEAGULL INDIA Pvt Ltdoffers best salts at the most reasonable rates.Executive Summary
  5. 5. Vision, Mission and GoalTOSEEK CUSTOMER DELIGHTTO BE THE CAUSE OF FLAVOUR INEVERY HOMESERVING SOCIETY THROUGHSCIENCE..WHO, WHATANDWHEREVisionMissionGoal
  6. 6. INDUSTRIAL ANALYSISMarketProductCompetitionWhere we stand, who are thebuyers.Flavoured SaltsWho else is there for the sameproduct.MarketCompetition ProductSALT MARKET
  7. 7. PORTER’S 5 - FORCES
  8. 8. PORTER’S 5 FORCESNew EntrySupplierCompetitionSubstitutesCustomers BargainingNo new seen in near futureNormal behaviour for newProduct.TATA SALT - FLAVORITZOnly Single SubstitutesLess bargaining power asLess competition FLAVOUR SALT MARKET POTER’SFORCES
  9. 9. GEOGRAPHIC AREAWHOLESELLERS and RETAILERSREGIONAL LOCALSuppliers BuyersTARKETING NICHE MARKETGeographic Area. SEA LYING AREAS WHERESODA IS EASILY AVAILABLE.
  10. 10. MARKETING STRATEGYTARGETAUDIENCETO CREATE A BRAND EQUITY FOR SEAGULL INDIAPRODUCTPROMOTIONCONSUMERDELIGHT“OBJECTIVE OF MARKETING”[MARKETING MOTTO]
  11. 11. MARKETING STRATEGY-Based on Demographic, Geographic.-Based on life style, taste and prefferences.-Rural, Semi Urban and Urban markets.-Quick cooking and ongoing fast generation.-Any one who wants to have fun with cooking.-For those who cant change their taste.SegmentationTargetingPositioning
  12. 12. MARKETING MIXPRODUCT PLACEPROMOTION PRICE- Print Media-Television-Hoarding Boards-Campaigning-Radio-Online- LEMON SALT-HERB SALT-ONION SALT-GARLIC SALT-PEPRONI SALT- HI-END AREAS-RURAL REGIONS-COASTAL REGIONS-METRO CITIES- 40 Rs per 60 Grms-2 Rs for 2grms-699 Rs for 1 KgSEAGULLSALTS
  13. 13. SWOT ANALYSIS•Early Boomer•Niche market totarget.•Low cost Operations.•High Profit.•R& D of company•Less ManagerialExperience.•No Brand equity.•Less entrance inmarket.•Large domesticmarket•Increase in incomelevelsS OW•Competition withdevelopedcompanies.•Based on taste andpreferences.T
  14. 14. BUDGET2. R and D – 5 CRS1. ESTABLISHMENT – 15 CRSBUDGETS2012 2013 2014 20153050701203. Promotion – 5 CRS4. Others – 5 CRS
  15. 15. LOGOSEAGULL INDIA Pvt LtdTASTE FOR LIFE.

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