Skin & hair products market analysis

1. Skin & Hair products
Market analysis

2. beauty Skin & Hair Care in Egypt

3. What is driving many of the beauty trends in Turkey and
the Middle East is a young, dynamic population. Social
media savvy and open to new ideas, young people in
these countries are becoming more aware of global
brands than they have been in the past. As such, the
internet and social media sites have become important
tools for learning about and purchasing beauty and
personal care products.
In fact, online retailing recorded a 27% CAGR between
2019-2014 in the Middle East and Africa region and a 32%
CAGR in Turkey, as more consumers feel comfortable with
purchasing products online..
DEMAND FOR HALAL-CERTIFIED BEAUTY PRODUCTS ON THE
RISE

4. Top factors impacting world cosmetics
market

5. Skin Care In Egypt

6. Summary
The Skincare market in Egypt will register higher growth in
value terms during 2015-2020. The Body Care category has the
highest volume share while Facial Care is the leading category
in value terms in 2015.
 The Skincare market in Egypt registered a CAGR of 4.9%
22/40 billion LE during 2010-2015.
- Facial Care accounted for 54.8% of the Skincare market in
2015 in Egypt.
Halal cosmetic new trend with expected 14% CAGR till 2019
And represent 11% of total cureent global market world wide.

7. BEAUTY AND PERSONAL CARE GROWTH PROSPECTS –
2014-2019
Source: Euromonitor International

8. Hair Care In Egypt

9. The Middle East and Turkey: a Lucrative Hair Care Market
THE MIDDLE EAST AND TURKEY
US$ 830mn
Largest Smallest
US$ 790mn
US$ 80mn
US$ 650mn
US$ 290mn
US$ 240mn
TURKEY
IRAN
EGYPT
SAUDI
ARABIA
ISRAEL
UAE

10. The Middle East and Turkey: a Lucrative Hair Care Market
THE MIDDLE EAST AND TURKEY
Highest Lowest
+ 29%
+13%
+5%
+12%
+11%
+8%
Hair Care Market Growth in 2013-14
TURKEY
IRAN
EGYPT
SAUDI
ARABIA
ISRAEL
UAE

11. The Middle East and Turkey: a Lucrative Hair Care Market
0
5
10
15
20
25
30
35
40
45
0.00
200.00
400.00
600.00
800.00
1,000.00
1,200.00
Iran Turkey Saudi Arabia Israel UAE Egypt
Growth%
US$million
2014 2019 Forecasted growth Forecasted CAGR
Hair Care Growth 2014-2019

12. Medicated Skin Care in Egypt

13. Medicated Skin Care in Egypt
Sales of dermatologicals in Egypt remained quite low at just
E£43 million in 2016, although the category registered a
healthy current value growth of 10% over the course of the
year. With the unhygienic living conditions which prevail in
Egypt and the heat and the pollution throughout the year,
one might expect that sales of dermatologicals would be
higher in the country. However, Egyptian consumers tend not
to invest in dermatologicals in cream format, believing that
their effects are minimal. Instead, they tend to prefer
systemic dermatological treatments, which they believe
work faster and more efficiently.

14. COMPETITIVE LANDSCAPE
Dermatologicals remains a fragmented category, with
mainly local companies in the leading positions. The outright
leader in the category in 2016 was Medical Union
Pharmaceuticals with 5% of value sales through the Zinc
Olive Cream brand, which is commonly used as a nappy
rash treatment, followed by Mina Pharmaceutical &
Cosmetic Laboratories with the popular brand Fucidine.
Fucidine is used on adults and children to treat every type of
skin rash.
It is widely available in the country and is recommended by
most doctors and pharmacists.

15. Dermatologicals is expected to continue recording positive
value growth over the forecast period, increasing at a CAGR
of 4% to reach E£52 million in 2021. Dermatologicals is
expected to remain a small category as most Egyptians do
not consider these products to be necessities and they
would rather spend their money on other products.

17. Ahmad Ali Kasem