Indigo salt is an organic rock salt that contains up to 50% less sodium concentration while tasting impeccably like the regular table salt, we all eat every day. Indigo salt contains large amounts of potassium and 12 other essential trace minerals. Our products are unrefined, unprocessed, and devoid of micro-plastics found in sea salt. For the past 1.5 years, we have extracted and analysed 100s of rock salt samples from around the globe in order to discover the most suitable natural rock salt for human consumption. Our mission is to provide a salt compound that contains exponentially lower sodium consistency and higher trace mineral counts while preserving the salty taste intact. Yama Salt is the innovator and the only provider of Indigo salt in the world.

2. For the past 1.5 years, we have extracted and analysed
100s of rock salt samples from around the globe in
order to discover the most suitable natural rock salt for
human consumption.
Our mission is to provide a salt compound that
contains exponentially lower sodium consistency and
higher trace mineral counts while preserving the salty
taste intact.
Yama Salt is the innovator and the only provider of
Indigo salt in the world.
Intro

3. Problem
● 99.2% of the world’s population consume twice
as much sodium as they should daily. Link
● Sodium over-consumption is associated with
huge health risks and costs us a fortune. WHO
is forcing new regulations on governments, to
reduce sodium consumption by 30% by 2025.
● The existing salt alternative such as potassium
chloride taste bitter, metallic and are not
organic.

4. Solution
Indigo salt is an organic rock salt that contains up to
50% less sodium concentration while tasting
impeccably like the regular table salt, we all eat
every day.
Indigo salt contains large amounts of potassium and
12 other essential trace minerals.
Our products are unrefined, unprocessed, and devoid
of micro-plastics found in sea salt.

5. ● You can enjoy the same savoury flavour
of your favorite meal while dramatically
reducing your daily sodium intake.
● No refining, processing or additives used.
● 100% organic.
● Amazing sapphire like, Indigo colour
look.
Value proposition

6. Benefits : 13 valuable essential + Golden ratio
● Manganese
● Phosphorus
● Selenium
● Strontium
● Zinc
● Iodine
● Potassium
● Calcium
● Magnesium
● Cobalt
● Chromium
● Copper
● Iron
Our salt comprise (~50% - ~50%) potassium to sodium
ratio, considered to be the as golden ratio for health.

7. Competitive advantage : The secret of great taste despite high potassium
While the industrially manufactured high potassium chloride products, possess a strong bitter/metallic flavor.
The even distribution of potassium and sodium molecules in every grain of indigo salt is the main reason behind
the fantastic flavour at 50% less sodium concentration.
Indigo salt Molecular structure:
Industrial product molecular structure:
NaCl
KCl
NaCl
NaCl NaCl
NaCl NaCl
NaCl
KCl
KCl
KCl
KCl
KCl
NaCl NaCl
NaCl KCl
KCl

8. Competition
Color Flavor Low sodium Unrefined &
Unprocessed
Trace minerals Organic
Yama salt
Himalayan salt
Saltwell (High K salt)
Morton (High K salt)
Ideale (Alternative salt)

9. Market size
$1.1 Billion
Globally is spent for sodium
reduction ingredients in 2021
$100 Million
Annual expenditure
associated with low
sodium salt.
TAM
SOM
SAM
$8 Billion 2021
$13 Billion 2026
Global gourmet salt market Link

10. Shifting attitudes - Strong future market trends
● The gourmet salts are gaining huge popularity
among the consumers, owing to its natural
benefits and along with the experimental and
improvised taste appeal. Link
● Market growth is increasing as the health
sensitive population is increasing. Link
● WHO and government intervention is
facilitating the low-sodium solution growth
rapidly.Link

11. Bamboo Salt: example of rapidly growing gourmet salt
The graph on the right displays the
growth in revenue and future forecast
of Bamboo salt. It could be used as a
proof of concept, since It shares very
similar characteristics with Indigo salt.
How ever, we have 3 clear competitive
advantages to them:
● Much lower production costs.
● Much lower sodium count.
● Indigo salt’s plain flavour makes
Indigo salt a best daily
replacement to regular salt.

12. Segment 1- Mr. & Mrs. Sakura (Low sodium / Healing effect)
They are mainly in their late 60s , Mr. Sakura suffers
from HBP He is strongly advised to reduce sodium
consumption by eating less salt or replacing it with the
alternative low sodium salts that taste bitter and metallic.
Channels:
Doctor endorsement, social media, targeted ads, targeting
senior individuals,
B2B: hospitals, elderly care homes, drug stores,
ecological product stores, alternative medicine,
Cardiovascular doctors, concept stores.

13. Segment 2- Health conscious folk (Low sodium/High potassium)
Health conscious individuals who pay extra for
better health of themselves and their families.
High chances they already use some sort of high
quality salt (Himalayan pink salt) at home.
Channels:
Social media ads, social media contents, influencers,
Product display booth in shops. Gyms
B2B:
Health/Supplement stores, ecological stores,
supermarkets, large chain stores, marketplaces online,
our own online shop, private schools. Professional
athletes through clubs.

14. Segment 3- Fancy/new product lovers (aesthetic / colour / flavour)
Targeting the audience who prefers aesthetics
and flavour mainly. The group prefers to spend
more for exquisite experiences. This group is age
and gender agnostic but higher concentration is
observed in Asian metropolitan area (Tokyo,Seoul,
Shanghai,etc).
B2B:
High-end restaurants (Dealing with Meat), concept
stores,specialty stores, gifting industry, corporate gifting,
gourmet food online shop, healthy food online shop.
Organic food suppliers. Whitelabel solution in
collaboration with other high end brands.

15. Roll out plan short-mid term (Why Japan)
● Japan itself is a big market with great
diversity of taste that allows us to test
our different USPs.
● Globally renowned for production of
unique and high quality brands and
supplements.
● Easier market entry to huge markets
such as China & US market. Both in
terms of logistics and branding

16. International roll out (Regional exclusive partnership)
The plan is to start in one location as a test bed
and immediately thereafter we aim at
establishing local entities as exclusive suppliers
in collaboration with local entrepreneurs and
relevant corporations. With myriads of
complementing USPs, Indigo salt has the
potential to fill in the market gap in a wide
spectrum ranging from Medical/Sport
Supplement to FMCG and functional food based
on the market demand.

17. Traction
● Tested more than 100 different salt samples from around the
globe and establish partnership with mines.
● 5 tones rock salt ores in storage.
● Self funded €150K to date.
● Approved for grants up to €200K from EU Commision.
● Member of 1 accelerator and 1 incubator program in Sweden;
Krinova and Skåne FoodTech Innovation network.
● Prototype tested on large scales, ready for a strong roll out.

18. Incredible sales margin
Retail Price / Kg: $50-$100 Production Cost / Kg: ~$9
Profit Margin: 7x-12x

19. Financial statements (Break Even Point)
Break even point
16th month

20. Budget allocation

21. ROC & ROI
Value of 10% shares will grow to more than $1.5 million
after 5 years.
Make more than $150k quarterly in less than 4 years.

22. Exit Strategy (IPO)
With a 38% annual growth rate, In 10
years from inception we pass the
$100M valuation boundary, having sold
about 2,000 tons of salt the company
has the potential to go IPO.

23. Team & Partners
Poya Jahan
Founder & CEO
Linkedin Profile

24. Contact
www.yamasalt.com
Yama Salt
Natural edu AB
129 E Axel Danielssonsväg
215 74
Malmö, Sweden
Mobile: +46 73 585 98 36
Email : contact@yamasalt.com
上野毛2-11-20
Addeille terrace 305
1580093
世田谷区 東京都
+81 708 343 27 86