Summer Training Project

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Summer Training Project

  1. 1. A study on the problems related to acceptability of Tata salt in rural market of Himachal Pradesh Under The Guidance Of : Mrs. Nidhi Verma Faculty , PCTE Presented By: Ludhiana Kapil Singh Pathania
  2. 2. Chemical Industry Chemical industry : Different products from raw materials through Chemical reactions. Chemical Industry contributes in :  Textile Industry  Food manufacturing companies.  Pharmaceutical Industry and Health Care Industry.  Packaging Industry.  The Automobile Industry.
  3. 3. Indian Chemical Industry  Inorganic Chemicals.  Drugs and Pharmaceuticals.  Plastics and Petrochemicals.  Pesticides, Fertilizers and other Agro-Chemical Products.  Specialty and Fine Chemicals like Dyes and Paints.
  4. 4. Projects and Expansions  Developing after the country's independence in 1947.  Growing at the rate of more than 10% annually.  Indian Chemical Industry ranks 12th in the world and accounts for 13% of total exports from India.  Accounting for 2% of global output. Source: Indian Chemical Council
  5. 5. Introduction to Tata Chemicals Limited  Established in 1939 at Mithapur (Gujarat, India).  Businesses- LIFE — living, industrial and farming essentials.  Global reach  Innovation.  Sustainable chemistry:
  6. 6. Vision and Mission Mission Serving society through science Vision  They shall be amongst premier chemical companies.  Leveraging science to deliver new and innovative offerings.  Enhancing value to our customers.  Delivering superior returns to our shareholders.  Leading in corporate sustainability.
  7. 7. The Leadership Team Board of Directors  Chairman Rattan N Tata.  Vice Chairman R Gopalakrishnan.  Managing Director R Mukundan.  Executive Director Kapil Mehan.  Executive Director and CFO P K Ghose.
  8. 8. Products Life Essentials  Cooking Soda: Tata Samunder, Fresh Produce.  Salt: Tata Salt, I-shakti, Tata lite.  Tata Swach.
  9. 9. Industry Essentials  Soda Ash.  Sodium Bicarbonate.  Chemicals: Caustic Soda Chlorine Based Products, Bromine Based Products, Gypsum, Phosphoric and Sulphuric acids.  Sodium Tripolyphosphate.  Cement: Tata Sudh.
  10. 10. Services Services Tata Kissan Sansar Khet Se Call centers
  11. 11. Subsidiaries and Joint Ventures  Brunner Mond.  Magadi Soda.  Khet-Se.  General Chemical Industrial Products (GCIP).  Rallis India.
  12. 12. Manufacturing Plants Mithapur Kenya Haldia UK Babrala
  13. 13. STRENGTHS WEAKNESSES  Monopoly  Financial Problem  Infrastructure OPPORTUNITIES THREATS  Rural Markets  Growing Local Brands SWOT Analysis of Training Unit (Himachal Salt Suppliers)
  14. 14. Ratio 2008-2009 2009-2010 Current Ratio 1.46 1.65 Current Ratio = Currents Assets Current Liabilities
  15. 15. Ratio 2008-2009 2009-2010 Liquid ratio 0.57 0.85 Quick Ratio = (Current Asset – Inventory– prepaid expenses) Current Liabilities
  16. 16. Ratio 2008-2009 2009-2010 Liquid ratio 0.36 0.47 Absolute liquid ratio = (Cash and bank Balances) Current Liabilities
  17. 17. Ratio 2008-2009 2009-2010 Debt-Equity Ratio 0.95 0.68 Debt-Equity Ratio = Debt (Long-Term Loans) Equity (Shareholders Funds)
  18. 18. Ratio (%) 2008-2009 2009-2010 Net Profit Ratio 5.4 8.0 Net Profit Ratio = (Net Profit/ sales) X 100
  19. 19. Objectives  To study the awareness regarding the different attributes related to salt in the rural markets of H.P.  To Study the perception of rural consumers towards Tata Salt.  To study the factors affecting the buying behavior of Salt in the rural markets of H.P.
  20. 20. Research Methodology Research Design  Research design is Descriptive research design. Universe  All the consumers of the salt in the rural markets of India. Population  In this research, the population is all the consumers of salt in the rural areas of Himachal Pradesh.
  21. 21. Sampling unit  The sampling unit consists of every single consumer of the salt in the rural markets of (kangra region) of Himachal Pradesh. Sampling size  The sample size for my research is 100. Sampling techniques  convenience sampling.
  22. 22. Graph 4.1 Iodine is present in the salt (N=100) 0 5 10 15 20 25 30 35 40 45 Yes No Can't say Iodine in present in salt Responses
  23. 23. Table 4.2 Disease is caused by low iodized salt. (N=42) 0 5 10 15 20 25 30 yes no Don't Know Responses Responses
  24. 24. Graph 4.3 Diseases caused by impure and low iodine content salt. (N=26) 0 0.2 0.4 0.6 0.8 1 1.2 Goitre Weakness of bones Low Development of brain and body parts Problems related to pregnancy Diseases cause by low iodized salt Average
  25. 25. Graph 4.4 Different brands of salt present in market (N=100) 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 Tata Salt Shudh Salt PDS salt Taza Salt Open Salt Any other Awareness regarding brands in the market Average
  26. 26. Graph 4.5 Differentiation between Tata Salt and other brands. (N=62) -0.6 -0.4 -0.2 0 0.2 0.4 0.6 0.8 Affordable Price Good Quality Easy Availability Differentiation between Tata salt and other brands Mean
  27. 27. Graph 4.6 Ranking of the preferences given to different attributes while purchasing the salt. (N=100) 0 1 2 3 4 5 6 price quality Availability Shopkeeper's preference Brand Name Ranking of the preferences Rank
  28. 28. Graph 4.7 Purchase behavior regarding a particular brand (N=100) 0 10 20 30 40 50 60 70 80 Switchers Hard core loyal Soft core loyal Purchase behaviors a particular brand responses
  29. 29. Results and Findings  Most of the people in the rural areas are not aware about the iodine as the major constituent of salt.  Among the people who are aware about the iodine, many don’t know about the diseases caused by the low iodine content of salt.  Most of the people in the rural areas consider Tata salt as a costlier product than other brands.  There are people who say that it is not easily available in the market. So there can be problem of distribution channel in the rural areas.
  30. 30.  Many of them can’t differentiate Tata salt from other brands on the quality and purity.  Most of the people buys the salt, as preferred by the shopkeeper or considers price while buying the salt. Very few are there who differentiates the salt on the basis of the level of quality.  Most of the people in the rural areas are switchers and does not stick to a particular brand. Only few hard core loyal are there.
  31. 31. Suggestions  Camps should be organized by the company in the rural areas creating awareness regarding the purity of the salt.  The company should try to organize the street plays creating awareness regarding the diseases caused by the impure or low iodine content salt.  POP (Point of Purchase) should be pasted in the shops of retailers on the regular basis creating awareness about the Tata salt.
  32. 32.  The word of mouth plays an important part in the rural areas, through shopkeeper so the shopkeepers should be made aware about the diseases caused by impure salt.  The distribution channel should be made strong.  The company should make the price of salt more competitive.
  33. 33. Rural Marketing
  34. 34. Thank you

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