Great Singapore Sale

•

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ashua12

Travel Business

Agenda
• Background of GSS
• Research Objectives
• Secondary Research
• Research Methodology
• Questionnaire

http://www.greatsingaporesale.com.sg

Background of GSS
• Annual shopping festival (1994)
• Singapore Retailers Association
• Singapore Tourism Board
• Discounts of up to 70%
• May end - July end

http://www.greatsingaporesale.com.sg

Research Objectives
• GSS as a driver for growth of tourism in
Singapore
• Assessment of perceptions and expectations of
first time and repeat customers.

http://www.greatsingaporesale.com.sg

Secondary Research
Tourist Arrivals in Singapore Visitor Arrivals in Singapore - 2009
14000000 Europe
13%
12000000 Oceania
10%
10000000

America
8000000
5%
6000000

4000000
Asia
72%
2000000

0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

http://www.greatsingaporesale.com.sg

Secondary Research
Top Spending Categories of Top markets in tourist spending of
MasterCard Holders in GSS 2010 MasterCard Holders in GSS 2010

14%
United States
Restaurants
18% Malaysia
11%
Jewelry 48% Australia
Others 9% Indonesia
64% Department 10%
Stores Japan
9% Others
9%
8%

http://www.greatsingaporesale.com.sg

Research Methodology
Questionnaire

Data Compilation

Regression
http://www.greatsingaporesale.com.sg

Questionnaire
•Consumer Questionnaire

•Retailer Questionnaire

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Great Singapore Sale

1. The Great Singapore Sale (GSS)

2. Agenda • Background of GSS • Research Objectives • Secondary Research • Research Methodology • Questionnaire http://www.greatsingaporesale.com.sg

3. Background of GSS • Annual shopping festival (1994) • Singapore Retailers Association • Singapore Tourism Board • Discounts of up to 70% • May end - July end http://www.greatsingaporesale.com.sg

4. Research Objectives • GSS as a driver for growth of tourism in Singapore • Assessment of perceptions and expectations of first time and repeat customers. http://www.greatsingaporesale.com.sg

5. Secondary Research Tourist Arrivals in Singapore Visitor Arrivals in Singapore - 2009 14000000 Europe 13% 12000000 Oceania 10% 10000000 America 8000000 5% 6000000 4000000 Asia 72% 2000000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 http://www.greatsingaporesale.com.sg

6. Secondary Research Top Spending Categories of Top markets in tourist spending of MasterCard Holders in GSS 2010 MasterCard Holders in GSS 2010 14% United States Restaurants 18% Malaysia 11% Jewelry 48% Australia Others 9% Indonesia 64% Department 10% Stores Japan 9% Others 9% 8% http://www.greatsingaporesale.com.sg

7. Research Methodology Questionnaire Data Compilation Regression http://www.greatsingaporesale.com.sg

8. Questionnaire •Consumer Questionnaire •Retailer Questionnaire

9. http://www.greatsingaporesale.com.sg

Great Singapore Sale

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