A good business model begins with understanding human motivations and ends in profitable revenues. It provides an architecture for products, services, and information flows. The business model of OnlineRedemption.net could describe how it creates value by linking religious organizations, volunteers, and donors through confession data analysis and redemption certifications to efficiently address individuals' spiritual needs and accumulate donations. Sources of revenue may include building a volunteer database and collecting interest from accumulated donations.

1. What is a Good Business Model?
“A good business model begins
with an insight into human motivations
and ends in a rich stream of profits “
By Joan Magretta
* From why business models matter (2002)

2. Concept of business model story

3. Beginning of Bible , Catholic
만일 속죄 금을 부과하면 무릇 그 명령한 것
을 생명의 대가로 낼 것이요
[출애굽기 2장 30절]
교회에서는 "모든 신자는 일년에 적어도 한
번은 고해성사를 받고 영성체 하여야 한다
"(교회법 제989조)는 교회법에 따라 꼭 고
해성사를 받도록 강력하게 권고하고 있다.
[카톨릭 신문]

4. Indulgence ? or Confession?
• 면죄부(indulgence) – 종교적 관점
카톨릭 교회가 신자에게 죄를 사하는 대상
으로 기부를 받고 교황의 이름으로 발행한
증명서
• 보석(release on bail) – 사회적 관점
보증금을 납부하고 도망하거나 기타 일정
한 사유가 있을 때에는 이것을 몰수하는 제
재조건으로 법원이 구속된 피고인을 석방
시키는 제도 (형사소송법 94~ 105조)

5. Online Redemption Dot Net
• 속죄(redemption) – 종교적 관점
어떤 사람이 지은 죄에 대하여 그 대가를 치
르고 속량 받는 일
• 개인회생제도 – 사회적 관점
재정적 어려움으로 인해 파탄에 직면한 개
인 채무자의 채무를 법원이 강제로 재조정
해 파산을 구제하는 제도

6. Scenario of OnlineRedemption.net
Online Redemption . Net
Text 입력
Text 분석
SMS/메일발송 Bad point
변환/축적
Bad Point Show
No
봉사신청 속죄?
Yes
봉사?
기부되었습니다
기부?

7. Similar website 1
(http://MySecret.TV)

8. Similar website 2
(http://absolution-online.com)

9. Similar website 3
(http://ivescrewedup.com)

10. Similar website 4
(http://dailyconfession.com)

11. Similar website 5
(http://www.confession.co.kr)

12. Definition of Business Model
• By Timmers*
• An architecture
- Product, Service, Information Flows
• Description
- Various business actors & their roles
- Potential benefits (for VBA*)
- Sources of Revenues
*VBA is Various Business Actors
*From Business Models For Electronic Markets

13. View of Timmers’s definition.
• An architecture of
Product Service Information Flow
Redemption Certification Redemption Confession Data
Social Service Bad point convert Context Analysis
• Description
Various Business Actor Potential Benefit Source of Revenue
-종교단체와 자원봉사단체 -개인봉사확대 -자원봉사DB확보
-속죄 메일 서비스 -개인기부금조성 -기부금축적이자
-자원봉사 등록 및 연결

14. Timmers’s Classification
* Classification of internet business models

15. Definition of Business Model
• By Amit & Zott
• Business Models as a Unit of Analysis
- Content
- Structure
- Governance of Transactions
• Designed so as to create value
• The exploitation of Business Opportunities
*From Value Creation In E-Business

16. Source of Value Creation
* the four sources of value creation in e-business
that emerged from the data analysis

17. View of Amit & Zott’s Definition
• New links between participants
Novelty • Relies on personal security and
site trust
Valu
Efficiency Lock-in
e
• The speed and facility • Manifested as switching costs
• Approach convenient and easy • Opportunities for Customization
• Cheap interconnectivity of virtual and Personalization
community • their individual needs a variety
Complementarities
• Combination of on-line and
off-line social service transaction
• Alliance capabilities of partners

18. Recently Business Model Definition
• By Ostenwalder, Pigneur, and Tucci
• A business model is a conceptual tool
- That contains a set of elements and their relationships
- Allows expressing the business logic of a specific firm
• It is a description of the value
- A company offers to one or several segments of customers
- of the architecture of the firm
- its network of partners for creating , marketing and delivering
this value and relationship capital
- to generate profitable and sustainable revenue streams
*From Clarifying Business Models : Origins, Present, and Future of the Concept

19. Origins, Present, and Future I
• Nine Business Model Building Blocks
• The components proposed by the different authors

20. Domains Addressed in Business
Models (part 1)
*From Clarifying Business Models : Origins, Present, and Future of the Concept

21. Domains Addressed in Business
Models (part 2)
*From Clarifying Business Models : Origins, Present, and Future of the Concept

22. References
•PAPERS
Thomas W. Malone, Peter Weill, Richard K. Lai, Victoria T. D’Urso ,
George Herman, Thomas G. Apel and Stephanie L. Woerner (2006)
“DO SOME BUSINESS MODELS PERFORM BETTER THAN OTHERS?”
Alexander Osterwalder, Yves Pigneur, Christopher L. Tucci (2005)
“CLARIFYNG BUSINESS MODELS: ORIGINS, PRESENT, AND FUTURE OF THE
CONCEPT”
Joan Magretta (2002) , “WHY BUSINESS MODELS MATTER”
Rapael Amit, Chrstoph Zott (2001), “VALUE CREATION IN E-BUSINESS”
Paul Timmers(1998), “BUSINESS MODELS FOR ELECTRONIC MARKETS”
•WEBSITE
http://MySecret.TV
http://absolution-online.com
http://ivescrewedup.com
http://dailyconfession.com
http://www.confession.co.kr