This is a slideshow created by Sangeeta.Karmokar, my lecturer for my Entrepreneurship & Innovation class at AUT.

1. Designing a Business
Model
Master of Creative Technology 2014

2. Business Model
A business model describes the rational of how
an organization creates, delivers and captures
value
A business model is nothing else than a
representation of how an organization makes (or
intends to make) money or add value.

3. Designing a Business
Model
It is a shared language for describing,
visualizing, assessing and changing business
models.

4. Designing a Business
Model
9 Building Blocks

5. Designing a Business
Model

6. Customer Segment
The Customer Segments Building
Block defines the different groups of
people or organizations an
enterprise aims to reach and serve

7. Customer Segment
For whom we are creating value?
Who are our most important customers?

8. Customer Segment
Mass Market
Niche
Segmented Market
Diversified Market

9. Value Propositions
The Value Propositions Building
Block describes the bundle of
products and services that create
value for a specific Customer
Segment

10. Value Propositions
What value do we deliver to the customer?
Which one of our customer’s problems are we
helping to solve?
Which customers needs are we satisfying?

11. Value Propositions
Newness
Performances
Customization
Design
Brand/ Status
Prices
Cost or Risk reduction
Accessibility
Convenience / usability

12. Channels
The Channels Building Block
describes how a company
communicates with and reaches its
Customer Segments to deliver a
Value Proposition

13. Channels
Through which channels do our Customer
Segments want to be reached?
How are we reaching them?
Which one works best? Cost, reach, customers routines

14. Customer Relationship
The Customer Relationships
Building Block describes the types
of relationships a company
establishes with specific Customer
Segments

15. Customer Relationship
What type of relationship does each of our
customer expect us to establish and maintain
with them?
Which one works best? Cost, business resources,

16. Customer Relationship
Personal Assistance
Dedicated Personal assistance
Automated Services
Communities
Co-creation

17. Revenue Streams
The Revenue Streams Building
Block represents the cash a
company generates from each
Customer Segment

18. Revenue Streams
For what value our customers really willing to
pay?
For what they are currently paying, what they
prefer to pay?

19. Revenue Streams
Asset Sale
Usage fee
Subscription fee
Lending/renting/leasing
Licensing
Brokerage fee
Advertising

20. Key Resources
The Key Resources Building Block
describes the most important assets
required to make a business model
work

21. Key Resources
What key resources does our propositions
require?

22. Key Resources
Physical
Financial
Intellectual
Human

23. Key Activities
The Key Activities Building Block
describes the most important things
a company must do to make its
business model work

24. Key Activities
Production
Problem solving
Network

25. Key Partners
The Key Partnerships Building Block
describes the network of suppliers
and partners that make the business
model work

26. Key Partners
What are our key partners?
Who are our key suppliers?
Resources we acquire, activities they perform

27. Cost Structure
The Cost Structure describes all
costs incurred to operate a business
model

28. Cost Structure
Fixed cost
Variable cost
Cost drive
Value drive

29. Epicenter of Business
Model
Resource Driven- Amazon
Offer Drive – Telcos
Customer Driven – Student offer
Finance Driven – Reduce cost or increase
revenue
Multiple Epicenter Driven

30. Most Innovative Business Model

33. AUT Venture Fund
http://www.aut.ac.nz/study-at-aut/study-
areas/business/student-opportunities/get-
involved/aut-venture-fund