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Business model canvas - IDCourserians Meetup
- 1. Business Model Canvas Desman Hidayat May 28th, 2016
- 2. Desman Hidayat, S.Kom, M.M. Entrepreneurship Lecturer IDCourserians’ Co-founder Education & Business Enthusiast
- 4. A Business Model describes the rationale of how an organization creates,delivers, and captures value.
- 5. Customer Segments defines the different groups of people you aim to reach and serve Customer Segments Mass Market Niche Market Segmented
- 6. The Value Proposition (VP) is the reason why customers turn to one company over another. The VP is typically a bundle of benefits that a company offers customers. Value Proposition Quantitative Qualitative Game- Changing
- 7. Channels “How will we communicate with and reach our Customer Segments to deliver the Value Proposition?” Channel Phase Awareness Evaluation Purchase Delivery After Sales
- 8. Customer Relationships “What type of relationship does each Customer Segment expect us to establish and maintain with them?” Customer Relationship Categories Personal Assistance Dedicated Personal Assistance Self-Service Automated Service Communities Co-Creation
- 9. Revenue Streams “If Customer Segments comprise the heart of a business model, then the Revenue Streams are its arteries.” Revenue Streams Transactional Revenues Recurring Revenues
- 10. Key Resources “Every business model requires Key Resources to deliver the Value Proposition to the Customer Segments.” Key Resources Physical Human Intellectual Financial
- 11. Key Activities “Every business model requires a significant number of key activities. These are the most important actions a company can take to create and deliver the Value Proposition to the key Customer Segments while maintaining the desired Customer Relationships needed to generate the Revenue Streams.” Key Activities Categories Operations & Production Marketing & Sales Finance & Administration
- 12. Key Partnerships “Partnerships and strategic alliances are becoming a cornerstone of many business models. These alliances help optimize your business model, reduce risk, or acquire needed knowledge and resources.” Partnership Types Strategic Alliances between non- competitors Coopetition or strategic partnership between competitors Joint Ventures Buyer-Supplier Alliances
- 13. The Cost Structure describes all costs incurred to operate a business model. Cost-Driven Value-Driven Combination
- 14. Example: The Career Readiness Mobile- Learning Program Idea
- 15. THANK YOU Q&A
- 16. References • https://youtu.be/QoAOzMTLP5s • Coursera: Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course) by University System of Georgia • Osterwalder, Alexander et al. 2010. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. JWS. New Jersey. ISBN: 978-0470-87641-1.