Gianluca Nocent completed a 3-month internship with Co-Ignition and Platform People from June-September 2015. He spent 2 months with Co-Ignition conducting market research, recruitment, and marketing and 1 month with Platform People building an applicant database. Co-Ignition is an online recruitment platform that connects employers and recruiters, while Platform People provides advisory and recruiting services for financial companies. During his internship, Gianluca gained valuable experience in marketing, research, and business while contributing to the growth of both companies.
How to Build a Strong Recruiting Pipeline in 2019Newton Software
Join us in our on-demand webinar with Elicia Hughey, VP of HR at Octave Music Group and the experts from Glassdoor and Newton to learn what it takes to build a strong pipeline by being as strategic as possible at every stage in hiring.
A Path to Predictability at Scale - Sales Workshop for Foundation CapitalJoanne Chen
- how to assess product/market fit using the sales process
- how to design the first sales process and teach someone else to sell your product predictably
- how to move from qualitative sales to data-driven sales
- how to scale a sales org and use data to measure success
- a lot more!
How to Build a Strong Recruiting Pipeline in 2019Newton Software
Join us in our on-demand webinar with Elicia Hughey, VP of HR at Octave Music Group and the experts from Glassdoor and Newton to learn what it takes to build a strong pipeline by being as strategic as possible at every stage in hiring.
A Path to Predictability at Scale - Sales Workshop for Foundation CapitalJoanne Chen
- how to assess product/market fit using the sales process
- how to design the first sales process and teach someone else to sell your product predictably
- how to move from qualitative sales to data-driven sales
- how to scale a sales org and use data to measure success
- a lot more!
Based on the findings of the study, it will be concluded that there is still room for growth in after sales services and customer loyalty management as many marketers and product managers, especially in IT market, have not fully grasped and made use of the whole potential of after-sales service and the strategic importance of the management of customer loyalty for corporate profitability given the inputs of after sales services
Scenario
After 10 years of working in the construction industry, you and 4 of your friends want to start up a construction
or property development company with RM 3 million as capital.
Prepare a report about your construction company or development construction company.
The Garage Group on Bringing the Outside In: Collaborating with External Stak...The Garage Group
This is the deck from a talk we gave on Bringing the Outside In: Collaborating with External Stakeholders to Discover Insights and Build Big Ideas at the 2013 Cincinnati Innovation Summit.
Involving key stakeholders in innovation is a critical, but often overlooked criterion for success. Suppliers, influencers, third party buyers, customer gate keepers and other partners are not only critical to an initiative’s success, but they often have insight that can lead to bigger, better ideas.
This breakout session will share the importance of involving external stakeholders in the process of generating insights that lead to ideas; and in the process of developing, piloting and launching new initiatives. We’ll share 2-3 case studies to inspire participants to build an action plan (template to be provided) to map key stakeholders and specific action steps to involve them in a current or future innovation initiative.
BUSINESS INNOVATION PROJECT - INTERNSHIP CO-IGNITION & PP (Updated)
1. CO-IGNITION AND PLATFORM PEOPLE
JUNE 2015 – SEPTEMBER 2015
GIANLUCA NOCENT
@00382323
BUSINESS
INNOVATION
PROJECT -
INTERNSHIP
2. Location: Rutherford House, Birchwood Park, Warrington
(2 and ½ months internship)
Chadwick House, Birchwood Park, Warrington
(last week internship)
Employees: 12 (3 Co-Ignition, 6 Platform People, 3 both)
Established in: July 2010 – February 2011 (Platform People)
April 2015 (Co-Ignition)
Services: Online recruitment facilitator (Co-Ignition)
Advisory, Financial Business Resourcing (Plat. People)
Location and general information
3. Mission: - Co-Ignition: change the shape of recruitment to better
support companies wanting to employ new staff
- Platform People: offer a very specialist, high standard
consultancy/recruitment service to major
financial services organisations.
Main Activities: - Co-Ignition: Platform development and promotion,
marketing, database creation of employers
and recruiters, market research, meetings
- Platform People: client pipeline creation, CV parsing
industry research, marketing activity, social
network, phone enquiries
Main Activities and Mission
6. Value Proposition
- Preferential online supply channel that joins employers and recruiters to
facilitate resourcing
- Makes the research simpler and broader, based on best rating agencies
able to provide the desirable level of quality
- Anonymity maintained until the company accepts to interact with a
specific recruitment agent
- Traceability and integrity secured during the whole process to avoid any
possible issue.
Co-Ignition Overview
WHY
•Recruitment is:
•too expensive
•too long
•wrong
candidates
HOW
•Passive
candidates to
be found
•Talent
•Cultural fit
WHAT
•Global
Crowdsourcing
•Talent platform
•Free, fast and
better quality
7. Benefits - Able to fill permanent, temporary
and contract roles, potentially in
any business sector, background,
country or language
- Save cost: completely free from
registration to publication of
vacancies, pay only when you
hire, refund or free replacement in
case of failure
- Save time: Few minutes to create
a vacancy, 19 days to fill a role on
average
- Quality is ensured: work with the
best agencies, pre-screen the
candidates
10. Features and benefits:
- Provide smart, effective solutions for financial services and
investment platform market
- Advisory: helps improving market ability, reducing rework, accessing
to operational know-how and delivery expertise
- Resourcing: helps to find the right people, by fully understanding the
market and knowing the talented individuals who operate in it
- Due Diligence: helping select the correct platform for your customers,
the correct managerial figures to work with your company and
ensuring Financial Conduct Authority (FCA) compliance
Platform People Overview
11. Working period: 23/6/2015 to 18/9/2015 (3-months internship)
Every week from Tuesday to Thursday, from 9.15 to 17.15
Co-Ignition: Market Researcher (2 months)
Tasks: - online research (employers and recruiters)
- job board applications (Captain Co-Ignition)
- data collection (spreadsheets, marketing campaign)
- telemarketing and email marketing
- marketing meetings (brainstorming, sum up)
Platform People: Candidates Screening (1 month)
Tasks: - online research (candidates)
- intranet database building
- applicants sum up spreadsheet
My position and Tasks
12. Challenges
•First experience in marketing and market research sectors
•Opportunity to utilise my theoretical background and
willingness to test my capabilities in a new environment
Lack of Experience
•Opportunity to work on a project and assist my co-workers in
their job
•Provide support whenever I am needed and for whatever
kind of activity
•Avoid any disruption or hindrance to my colleagues
Be reliable and
trustable
•Afraid that lack of experience may affect my performances
•Do what is required, to accomplish the best outcomes
•Do appropriate research, tailored to the project and utilise
the appropriate tools indicated by my more experienced
colleagues
Achieve relevant
results
13. Generic competences:
- Be professional, creative, formal and simple
- Organise my activities to a high standard
- Set a timeline and daily goals to make my job easier and more
satisfying
- Don’t be afraid of training or missing competences, this is natural at the
beginning
- Learning by doing, as well as by observing
Business/marketing/market research competences:
- Always keep a record of what I have done and achieved
- Learned how important constant brainstorming is (start-up)
- Working environment has a totally different perspective than university,
practical experience in running a business gives individual abilities that
could not be studied
Learning Outcomes
14. Environment:
- Amazing location
- Nice, clean and modern office
- All the necessary instruments are available and fully operational
Colleagues:
- Well-trained and experienced
- Friendly
- Helpful
- Respectful
- Have confidence in my capabilities and assign me increasingly complex tasks
In this context, the work activity can only be performed to the best!
Organisation Evaluation
15. Co-Ignition:
(corporate)
Platform People: - 407 new candidates added to the intranet from
(individual) my research and their CVs parsed
- 90 existing candidates position and CVs
updated on the intranet
Internship Results and Achievements
62 employers
registered
39 recruiters
registered
30 live
vacancies on
the platform
Start
23/6
76 employers
registered
80 recruiters
registered
55 live
vacancies on
the platform
2 successfully
filled positions
End
18/9
16. Make the marketing activity more varied to increase awareness and
interest on the product
Try different kind of approaches to get clients’ attention
Train all staff members on both Co-Ignition and Platform People, so they
can be movable in case of necessity and everybody can learn
transferrable skills
Increase staff numbers by 1 or 2 units to attain more extensive results
and more rapid growth
Call staff meetings more frequently for more face-to-face interaction,
ideas collection/implementation and results summary (especially Co-
Ignition)
Proposals and Recommendations
17. Platform People is a healthy business and Co-Ignition team
has many good ideas for its future development
The results obtained during my internship have been
outstanding and my personal growth has been remarkable
It has been an experience which I would do again
immediately
Conclusion