This is the deck from a talk we gave on Bringing the Outside In: Collaborating with External Stakeholders to Discover Insights and Build Big Ideas at the 2013 Cincinnati Innovation Summit.
Involving key stakeholders in innovation is a critical, but often overlooked criterion for success. Suppliers, influencers, third party buyers, customer gate keepers and other partners are not only critical to an initiative’s success, but they often have insight that can lead to bigger, better ideas.
This breakout session will share the importance of involving external stakeholders in the process of generating insights that lead to ideas; and in the process of developing, piloting and launching new initiatives. We’ll share 2-3 case studies to inspire participants to build an action plan (template to be provided) to map key stakeholders and specific action steps to involve them in a current or future innovation initiative.
Don’t be Uncle Rico via ProductCamp Cincinnati 2014The Garage Group
Innovators and entrepreneurs need to sell their idea, product or service...we get it. And, the “inspiration” out there is kinda a train wreck.
Successful entrepreneurs and innovators build empathy and learning to help them define, design and position their idea, product or service well.
You can bring learning and selling together with a few smart & scrappy, counter-intuitive practices.
During this talk, we shared a few principles, and a bunch of tips and tools you can use to learn from and sell to prospective customers at the same time. We shared approaches for efficient learning through observation, how to ask the right questions and create the right discussion guide; and a few tricks to get folks to share insights that will ensure your product design and positioning is ripe for your customer.
Quick introduction to the lean startup. Covers the basic ground for customer development, build measure learn loops and the MVP. Contact us for training: franck@tangostart.com
Scaling Authentic Growth - How Product and Marketing Work Together to Drive G...Sean Ellis
All sustainable growth companies have strong organic growth. These slides show you how to optimize organic growth and then add a full company growth testing effort to pour fuel on the fire.
Don’t be Uncle Rico via ProductCamp Cincinnati 2014The Garage Group
Innovators and entrepreneurs need to sell their idea, product or service...we get it. And, the “inspiration” out there is kinda a train wreck.
Successful entrepreneurs and innovators build empathy and learning to help them define, design and position their idea, product or service well.
You can bring learning and selling together with a few smart & scrappy, counter-intuitive practices.
During this talk, we shared a few principles, and a bunch of tips and tools you can use to learn from and sell to prospective customers at the same time. We shared approaches for efficient learning through observation, how to ask the right questions and create the right discussion guide; and a few tricks to get folks to share insights that will ensure your product design and positioning is ripe for your customer.
Quick introduction to the lean startup. Covers the basic ground for customer development, build measure learn loops and the MVP. Contact us for training: franck@tangostart.com
Scaling Authentic Growth - How Product and Marketing Work Together to Drive G...Sean Ellis
All sustainable growth companies have strong organic growth. These slides show you how to optimize organic growth and then add a full company growth testing effort to pour fuel on the fire.
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...Dan Olsen
Best practices in using metrics to optimize your web product. I gave this webinar on Dec 17, 2008, as part of FeaturePlan's series "The Product Management View".
Ken Sandy - Ten tips to lead as a PM through influenceProduct Anonymous
Product managers are under pressure to drive results, but cannot wield direct power or authority to achieve their objectives. If you don't know how to influence people at all levels of the organization, how will you create the best possible product? In this talk, Ken Sandy shares ten techniques from The Influential Product Manager that product managers can immediately apply at each stage of the product life cycle to achieve the best outcome for the customer and their organization.
Continuous Discovery in Product-Led CompaniesGLIDR
Companies like Zoom and Slack have proven that creating product-led organizations can lead to massive growth. How can your teams operationalize a product-led approach? In this webinar for product and engineering teams, GLIDR’s Head of Product, Jonathan Wylie, and Pendo’s Founder & Chief Evangelist, Eric Boduch, will show you how to use continuous discovery to place the product experience at the center of your business and maintain zero distance from your customers. Watch the recording here: https://youtu.be/g81ueXZuX0s
Intro to Lean Startup and Customer Discovery for AgilistsShashi Jain
This is a short presentation I made to the Portland Agile and Scrum group giving a light introduction to Lean Startup, Customer Discovery, and how you use them together to create a product-market fit.
Dan Olsen, The Lean Product Playbook , @danolsen
Room: C260
Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.
Hackathons are all about fostering innovation and enabling collaboration. The presentation talks about what are the good elements of a successful hackathon and how organizations can leverage hackathons for various purposes
How to Build an Innovation Funnel in Large OrganizationsTal Atzmon
Everybody is talking about innovation, but the truth is that innovation in large organizations doesn’t really work. There are extremely powerful forces who work against innovation.
In this presentation, I will review the challenges of innovation in a large organization. Why is it so hard and what are the shortcuts you should avoid?
I will also present the HP Software Innovation case study - how we built a lean innovation machine.
Strategy is a term that is often bandied about by many without a crystal clear understanding or definition of what it actually means.
Brainmates have unpacked the term to present a simple view of strategy.
Get out of the way! The Product Manager's Identity Crisis | Mitchell GillespieProduct Tank Toronto
PT Toronto #21: Mitchell Gillespie (Director of Product Management at Wave HQ) shares his talk “Get out of the way! The Product Manager's Identity Crisis."
Building a Community of Half a Billion by Aatif Awan, VP Growth, LinkedInTraction Conf
TractionConf.io 2017. Since its 2003 inception, LinkedIn has transformed from a networking hub to a beacon of economic opportunity for more than 500 million global members. Vice President of Growth at LinkedIn, Aatif Awan, will explore vital contributors to its growth at milestones throughout LinkedIn’s history, from product innovations and team structure to international expansion. Sharing key lessons learned through this journey, Awan will discuss LinkedIn’s alignment of growth strategy to company vision rather than metrics, and the impact this approach has had on attracting, retaining and servicing its more than half billion members.
View from the Trenches: What Went Wrong with Our Lean Startup Program?Lean Startup Co.
Ken Durand, Ericsson, @atlideafactory
With all of the success of Lean in the startup community, this should be pretty easy to implement in the Corporate environment, right? After launching with very little to show in the way of success, the team in Ericsson’s Atlanta Idea Factory had to take a step back and evaluate what changes were necessary to implement Enterprise Lean Startup with success. One key principle had to be learned… People are an organization’s greatest asset, AND its greatest barrier to success.
View from the Trenches: Lessons Learned in the Enterprise, Ken Durand, Atlant...Lean Startup Co.
Ken Durand, Head of Innovation at the Atlanta Ideas Factory (Ericsson) talks about hitting the ground running with a Lean Startup program only to find that the results were (shall we say) mediocre. In this honest talk, he’ll discuss what it took to get the necessary (continued) support, why it was imperative for the team to do an honest self-assessment of what was going right, and more importantly, what was going wrong. He’ll lead a participatory discussion with the audience on how to hire and lead for innovation.
The Product Management X-Factor: How to be a Rock Star Product ManagerPaul Young
Product Management is a tough job: we need to be business oriented, tactical, strategic, and technical all at the same time. But some people have cracked the code about how to be more effective product managers than others. What is it about these rock star product managers that separates them from the rest of us?
Over the past 10 years in product management, Paul Young has observed what makes some people successful where others fail, and boiled it down to seven product management "x-factors," that turn good people into great.
Winner of "Best Session" at Rocky Mountain ProductCamp 2010.
NOTE: Because of the limitations of SlideShare, the formatting of this presentation does not match the original. Come to ProductCamp Austin in Jan 2011 to see this presentation live. productcampaustin.org
Lean Product Management: The Art of Known UnknownsNatalie Hollier
(This presentation was given at the Lean Strategy + Design Salon meetup in New York: http://www.meetup.com/LeanStrategyPlusDesign/events/200913392/)
"Innovate or die” is the mantra of successful companies. So how can we build innovation into our product development process? By combining design thinking, lean startup and agile we get a recipe for repeatable innovation: lean UX. Lean UX and lean startup methods are being used today by many startups and innovation labs to take a learning approach to discovering and building the best product for customers.
But what does repeatable innovation look like scaled across an enterprise? This talk will share how to apply lean product practices as a continuous process across multiple products and agile development teams in an organization. With real examples and artifacts you will learn how to manage - and thrive - in uncertainty to create awesome products.
SPLC 2018 Summit: Working Session: Professionalizing the Sustainable Purchasi...SPLCouncil
Slides from Sam Hummel, President & CEO, Sustainable Purchasing Leadership Council, & Monica Da Ponte, Founder, Shift & Build presented at the Sustainable Purchasing Leadership Council's 2018 Summit in Minneapolis, MN.
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...Dan Olsen
Best practices in using metrics to optimize your web product. I gave this webinar on Dec 17, 2008, as part of FeaturePlan's series "The Product Management View".
Ken Sandy - Ten tips to lead as a PM through influenceProduct Anonymous
Product managers are under pressure to drive results, but cannot wield direct power or authority to achieve their objectives. If you don't know how to influence people at all levels of the organization, how will you create the best possible product? In this talk, Ken Sandy shares ten techniques from The Influential Product Manager that product managers can immediately apply at each stage of the product life cycle to achieve the best outcome for the customer and their organization.
Continuous Discovery in Product-Led CompaniesGLIDR
Companies like Zoom and Slack have proven that creating product-led organizations can lead to massive growth. How can your teams operationalize a product-led approach? In this webinar for product and engineering teams, GLIDR’s Head of Product, Jonathan Wylie, and Pendo’s Founder & Chief Evangelist, Eric Boduch, will show you how to use continuous discovery to place the product experience at the center of your business and maintain zero distance from your customers. Watch the recording here: https://youtu.be/g81ueXZuX0s
Intro to Lean Startup and Customer Discovery for AgilistsShashi Jain
This is a short presentation I made to the Portland Agile and Scrum group giving a light introduction to Lean Startup, Customer Discovery, and how you use them together to create a product-market fit.
Dan Olsen, The Lean Product Playbook , @danolsen
Room: C260
Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.
Hackathons are all about fostering innovation and enabling collaboration. The presentation talks about what are the good elements of a successful hackathon and how organizations can leverage hackathons for various purposes
How to Build an Innovation Funnel in Large OrganizationsTal Atzmon
Everybody is talking about innovation, but the truth is that innovation in large organizations doesn’t really work. There are extremely powerful forces who work against innovation.
In this presentation, I will review the challenges of innovation in a large organization. Why is it so hard and what are the shortcuts you should avoid?
I will also present the HP Software Innovation case study - how we built a lean innovation machine.
Strategy is a term that is often bandied about by many without a crystal clear understanding or definition of what it actually means.
Brainmates have unpacked the term to present a simple view of strategy.
Get out of the way! The Product Manager's Identity Crisis | Mitchell GillespieProduct Tank Toronto
PT Toronto #21: Mitchell Gillespie (Director of Product Management at Wave HQ) shares his talk “Get out of the way! The Product Manager's Identity Crisis."
Building a Community of Half a Billion by Aatif Awan, VP Growth, LinkedInTraction Conf
TractionConf.io 2017. Since its 2003 inception, LinkedIn has transformed from a networking hub to a beacon of economic opportunity for more than 500 million global members. Vice President of Growth at LinkedIn, Aatif Awan, will explore vital contributors to its growth at milestones throughout LinkedIn’s history, from product innovations and team structure to international expansion. Sharing key lessons learned through this journey, Awan will discuss LinkedIn’s alignment of growth strategy to company vision rather than metrics, and the impact this approach has had on attracting, retaining and servicing its more than half billion members.
View from the Trenches: What Went Wrong with Our Lean Startup Program?Lean Startup Co.
Ken Durand, Ericsson, @atlideafactory
With all of the success of Lean in the startup community, this should be pretty easy to implement in the Corporate environment, right? After launching with very little to show in the way of success, the team in Ericsson’s Atlanta Idea Factory had to take a step back and evaluate what changes were necessary to implement Enterprise Lean Startup with success. One key principle had to be learned… People are an organization’s greatest asset, AND its greatest barrier to success.
View from the Trenches: Lessons Learned in the Enterprise, Ken Durand, Atlant...Lean Startup Co.
Ken Durand, Head of Innovation at the Atlanta Ideas Factory (Ericsson) talks about hitting the ground running with a Lean Startup program only to find that the results were (shall we say) mediocre. In this honest talk, he’ll discuss what it took to get the necessary (continued) support, why it was imperative for the team to do an honest self-assessment of what was going right, and more importantly, what was going wrong. He’ll lead a participatory discussion with the audience on how to hire and lead for innovation.
The Product Management X-Factor: How to be a Rock Star Product ManagerPaul Young
Product Management is a tough job: we need to be business oriented, tactical, strategic, and technical all at the same time. But some people have cracked the code about how to be more effective product managers than others. What is it about these rock star product managers that separates them from the rest of us?
Over the past 10 years in product management, Paul Young has observed what makes some people successful where others fail, and boiled it down to seven product management "x-factors," that turn good people into great.
Winner of "Best Session" at Rocky Mountain ProductCamp 2010.
NOTE: Because of the limitations of SlideShare, the formatting of this presentation does not match the original. Come to ProductCamp Austin in Jan 2011 to see this presentation live. productcampaustin.org
Lean Product Management: The Art of Known UnknownsNatalie Hollier
(This presentation was given at the Lean Strategy + Design Salon meetup in New York: http://www.meetup.com/LeanStrategyPlusDesign/events/200913392/)
"Innovate or die” is the mantra of successful companies. So how can we build innovation into our product development process? By combining design thinking, lean startup and agile we get a recipe for repeatable innovation: lean UX. Lean UX and lean startup methods are being used today by many startups and innovation labs to take a learning approach to discovering and building the best product for customers.
But what does repeatable innovation look like scaled across an enterprise? This talk will share how to apply lean product practices as a continuous process across multiple products and agile development teams in an organization. With real examples and artifacts you will learn how to manage - and thrive - in uncertainty to create awesome products.
SPLC 2018 Summit: Working Session: Professionalizing the Sustainable Purchasi...SPLCouncil
Slides from Sam Hummel, President & CEO, Sustainable Purchasing Leadership Council, & Monica Da Ponte, Founder, Shift & Build presented at the Sustainable Purchasing Leadership Council's 2018 Summit in Minneapolis, MN.
Management Consulting - Personal Growth & LeadershipHocein
FREE MANAGEMENT CONSULTING COURSE on www.oeconsulting.be
Operational Excellence Consulting
Tips for starting a business :
1. The “Does it matter?”-Test
Trust your emotions.
Know that a problem can suddenly become an opportunity to start from scratch without a legacy to carry on. A project has to meet specific needs or create something compelling, like a feature that sparks an emotion that you want to see.
2. Make a little, Try a Little and Sell a Little
Avoid getting too much money too soon.
3. Selling Your project & Yourself
4. Community organizing
Identifying the people around you with whom you can create a common, passionate cause
5. Executing your project
Think of execution as a series of rapid prototypes. Great projects get instant feedback and do instant adjustment cycles. The more iterations you can rapidly go through, the faster you can execute your project.
Starting your own business with “Lean start-up” :
Lean startup is a methodology for developing businesses and products, which aims to shorten product development cycles and rapidly discover if a proposed business model is viable, because the primary objective is to have a safe cash flow which then can be invested in risky developments.
Central to the lean startup methodology is the assumption that when startup companies invest their time into iteratively building products or services to meet the needs of early customers, the company can reduce market risks like creating a complete product that doesn’t appeal to the customers or like creating a lot of features that are not used or required by the customers. So the advantage is that there is no need for large amounts of initial project funding and expensive product launches and failures. This is done with two techniques :
A minimum viable product “MVP” (similar to a pilot experiment) is the version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort
A split or A/B test is an experiment in which different versions of a product are offered to customers at the same time. The goal of a split test is to observe differences in behavior between the two groups and to measure the impact of each version on an actionable metric.
Customer feedback during the development of products or services is integral to the lean startup process, and ensures that the company does not invest time designing features or services that consumers do not want. Customer feedback is measured through two processes, using key performance indicators and a continuous deployment process.
Personal leadership - Lean startup, funding, business plan, new jobHocein
FREE MANAGEMENT CONSULTING COURSE on www.oeconsulting.be
Tips for starting a business :
1. The “Does it matter?”-Test
Trust your emotions.
Know that a problem can suddenly become an opportunity to start from scratch without a legacy to carry on. A project has to meet specific needs or create something compelling, like a feature that sparks an emotion that you want to see.
2. Make a little, Try a Little and Sell a Little
Avoid getting too much money too soon.
3. Selling Your project & Yourself
4. Community organizing
Identifying the people around you with whom you can create a common, passionate cause
5. Executing your project
Think of execution as a series of rapid prototypes. Great projects get instant feedback and do instant adjustment cycles. The more iterations you can rapidly go through, the faster you can execute your project.
Starting your own business with “Lean start-up” :
Lean startup is a methodology for developing businesses and products, which aims to shorten product development cycles and rapidly discover if a proposed business model is viable, because the primary objective is to have a safe cash flow which then can be invested in risky developments.
Central to the lean startup methodology is the assumption that when startup companies invest their time into iteratively building products or services to meet the needs of early customers, the company can reduce market risks like creating a complete product that doesn’t appeal to the customers or like creating a lot of features that are not used or required by the customers. So the advantage is that there is no need for large amounts of initial project funding and expensive product launches and failures. This is done with two techniques :
A minimum viable product “MVP” (similar to a pilot experiment) is the version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort
A split or A/B test is an experiment in which different versions of a product are offered to customers at the same time. The goal of a split test is to observe differences in behavior between the two groups and to measure the impact of each version on an actionable metric.
Customer feedback during the development of products or services is integral to the lean startup process, and ensures that the company does not invest time designing features or services that consumers do not want. Customer feedback is measured through two processes, using key performance indicators and a continuous deployment process.
A new way of funding your project is crowdfunding : Collect small amounts at a large public via the internet for your project
What do you want from this session?
- first timers to employee research?
- some involvement – want to move forward?
- experienced: looking for new ideas?
Let’s look at how to jump the pitfalls
And join the stars
FCB Partners Course Preview: Process Owners in ActionFCBPartners
A Three-day Advanced Certification Class on Business Process Management (BPM)
The role of Process Owner is a challenging one, characterized by significant accountability with limited resources and authority. Because process ownership is relatively new to many organizations, people taking on the role have had little guidance, training, or opportunity to learn from peers. The purpose of this course is to illuminate the role, explore the challenges, offer practical approaches, and enable individuals to successfully navigate opportunities, constraints, and conflicting priorities. This is a course for Process Owners, Managers, and Leaders seeking to improve their effectiveness as well as the staff and consultants supporting them.
Define Before Diving: An intro to Product StrategyAnna Youngs
Watch webinar here: https://youtu.be/RbpGjNh9Mj0
Defining your product and what you expect from it can be as important as creating the product itself. It is what allows a company to align their strategic vision with short-term and long-terms results, allowing companies to reach their users and market in a more direct and clear way, instead of producing a product whose strategy is too general and ambiguous.
Lydia and Anna, Product Design Managers at Novoda, gave a talk at Codurance on the essential concepts of product strategy and the steps to a product definition, the key phases and importance of design thinking and the innovation value it adds plus research methods and tools to analyse the obtained information. We also learn about the huge value of clear communication and good practices when working with the rest of the team.
This talk provides an enriching and useful insight for companies and stakeholders looking for a more effective way of making their vision a reality and wanting to know more about the components of a good product strategy.
How to Make a Business Case for #Socialmedia Gain Social Media ROI with Crims...Dr. Natalie Petouhoff
Often times creating a business case for any initiative - whether it is a social media initiative or a traditional business endeavor can be difficult. This slide deck walks you through the steps to make a business case in 4 steps so you can get the funding you need when you present your idea to your senior leadership team.
Forward thinking organizations understand that social business is so much more than a marketing campaign, however many struggle with finding the starting line for ways to bring social business into their organization. This presentation take executives through a structured approach for developing social business initiative from concept to pilot, including ROI measures. Mini-case studies help bring concepts to life.
NextGen Customer Engagement - An Extension from Dave McClure's Pirate Startup...Dalia Asterbadi
NextGen Customer Engagement - An Extension from Dave McClure's Pirate Startup Metrics Presentation
Key note from innovation summit in 2015. Dalia was asked to take on the 2008 presentation and expand based on the work done with realSociable and her career as a technology-driven marketer and engineer. Keeping the pirate theme, the presentation walks through an adaptation to the framework by Dave McClure.
Moving from Collaboration Pilot to Successful ImplementationChristian Buckley
One of the most common SharePoint and Office 365 failures is deploying the platform without a pilot. The collaboration pilot is an essential step for any enterprise deployment – and there are most definitely “best practices” you should consider.
Presentation given by Beezy Chief Evangelist and 6-time Microsoft MVP Christian Buckley walking through a repeatable process for running successful collaboration pilots, from management buy-in through to customer adoption planning.
Similar to The Garage Group on Bringing the Outside In: Collaborating with External Stakeholders to Discover Insights and Build Big Ideas (20)
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Company Valuation webinar series - Tuesday, 4 June 2024
The Garage Group on Bringing the Outside In: Collaborating with External Stakeholders to Discover Insights and Build Big Ideas
1. Bringing the Outside In:
Collaborating with External Stakeholders
to Discover Insights and Build Big Ideas
thegaragegroup.com
2. Building Innovative &
Entrepreneurial Organizations
Idea
generation &
development
workshops
thegaragegroup.com
Employeedriven Ideation &
development
Programs
Idea Discovery
& Development
Training
8. Business Challenge:
internal stakeholders
How?
n
p
External Stakeholders
r&D
BUYER
marketing
USER
research
INFLUENCER
human resources
COMPETITOR
management
business partner
other
business partner
other
OTHER
other
p
CUSTOMER
sales
n
VENDOR
finance
How?
OTHER
Collaborative Co-Creation Worksheet
thegaragegroup.com
9. Why is it important
to involve
External Stakeholders?
19. Change your business model
Launch a new product/service
Realize you
want or need to
Enter a new segment
Drive efficiency
Thrive amongst new competition
Adapt with a change in the market
22. 1. Open Innovation
*Open innovation is a paradigm that assumes
that firms can and should use external ideas
as well as internal ideas, and internal and
external paths to market, as the firms look to
advance their technology.
*Definition sourced from Wikipedia.
44. “
How can we add value for our
current members beyond current
membership and fee for service
offerings including significant
cost-reduction opportunities
around Epic/EMR?
”
47. EMR Activity Stream
Technology Activities
Purchase and
Initial Setup
System
Upgrades
System
Maintenance
EMR Activity Stream Roles
Security &
Regulatory
Data
Entry
CIO
CIO
Administrators
Data
Transfer
Reporting
& Analysis
Administrators
Medical
Staff
IT Director
IT Director
IT Director
Purchasing
Technical IT
Staff
Internal
Help Desk
Review
Board?
External
Epic
Consultants
External
Epic
Consultants
External
Epic
Consultants
External
Agency?
Training
Staff
Training
Staff
Epic
Corporate
Usage Activities
Internal
Departments
Analysts
Clerical
Support
Staff
External
Organizations
Medical Staff
54. Primary Research V.
Observation & Secondary Learning
consider:
Risk Level -- higher risk, more need for primary research
Access to Customer -- harder to reach/find, more need for primary
Regional Differences -- more differences, more need for primary
Initiative Life Cycle -- farther down path, more need for primary
Experience -- what’s the “research” experience level of your team?
57. Insights & Implications T
emplate
Key insights gathered
during research
Messaging/ Awareness
Distribution
Pricing
Product Features
Product Benefits
User Experience
Ideal Experience
Insight:
implications:
60. Among Stakeholders
interviews in context
interaction with EPIC/usage
interviews with current team members
GCHC
Observation
Publicly Available
Web Searches
Articles
Blogs
EPIC site
Job Postings for EPIC roles
Trends/Data Reports
Government Info
63. A few
Tips
Use the 60/40 rule
Avoid the “yes or no”
Learning vs. Confirming
“Tell me more...”
“Help me understand...”
Learn, don’t sell
Pay attention to non-verbals
Move from general to specific
67. Business Challenge:
internal stakeholders
How?
n
p
External Stakeholders
r&D
BUYER
marketing
USER
research
INFLUENCER
human resources
COMPETITOR
management
business partner
other
business partner
other
OTHER
other
p
CUSTOMER
sales
n
VENDOR
finance
How?
OTHER
Collaborative Co-Creation Worksheet
thegaragegroup.com
77. conceptual prototype template
Title/headline
Who is the target (primary & secondary)?
2 to 3 sentences to bring the idea to life...
Products/Services leveraged
logic for How idea reaches financial goals
key players (internal)
key players (external)
supply chain implications/ideas
distribution channels
Pricing model
organizational model implications
92. Collaborative Co-creation
Take-aways & next steps depending on where you’re at in the process...
Phase
1. Articulate the challenge
2. Map the stakeholders
3a. Assess Needs via observation &
research
3b. Create & Assess Possibilities via
networking & observing
4a. Connecting to Form Ideas &
Hypotheses
4b. Iteratively Develop with
stakeholders
My Top 3 Take-aways/next Steps
thegaragegroup.com
93. Building Innovative &
Entrepreneurial Organizations
Idea
generation &
development
workshops
thegaragegroup.com
Employeedriven Ideation &
development
Programs
Idea Discovery
& Development
Training