WordPress began as blogging software but expanded to allow more complex websites. It became popular for its user-friendly interface and large number of plugins. WordPress is now also used as a marketing tool because it can track conversion rates. Conversion rates measure how many website visitors take a desired action, like subscribing to a newsletter or making a purchase. Maintaining and improving conversion rates can increase traffic and reduce customer acquisition costs. Strategies like offering discounts and loyalty programs can boost conversion rates and attract more visitors.