To increase the website conversion rates a marketer would require a robust, simple, & scalable platform. Here, Sitecore is an excellent web content management tool and also a dynamic marketing tool for marketers.
https://www.raybiztech.com/blog/sitecore/improving-website-conversion-rate-through-sitecore
Most effective strategy for E-commerce !Rakesh Kumar
Since provenance, Sanbrains has evolved in delivering the services from the small start-ups to the huge corporates which are helpful for organizations in their evolution.
Sanbrains provides an outright quick fix to the organizations in all primary issues in terms of Improvement in the ROI, Digital marketing, Web development E-commerce, ERP, Android, ios Apps.
User Retention Stack On Steroids: A Handy Guide On Delivering Incomparable Us...WebEngage
Looking for ways to retain your users?
Here's a quick and concise teardown of what user retention looks like and what are the things you must look at in order to move the needle through user engagement and retention.
If you find this presentation helpful and would like to talk to us, you can get in touch with us here: https://webengage.com/register-for-demo/?utm_source=slideshare
17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site...WebEngage
Online conversion funnel optimization has mostly been limited to use of emails and analytics tools. This document highlights the use of on-site overlays (as modal windows, or nudges or pop-ups etc) in some very interesting ways to plug the leak in your funnel by pro-active and personalized messaging.
In the world of CRO, there's always a room to do more. And, at WebEngage, we are committed to provide you more ways to do so.
Let's convert! More ...
WebEngage demo at Unpluggd (Nov, 2011)Avlesh Singh
WebEngage was amongst the 10 startups selected by PluggdIn to demo their product at the startup event Unpluggd. The event was held on 19th Nov, 2011 at Pune. This is the presentation we used for our demo.
To add some context, WebEngage is a feedback cum targeted short survey solution for websites. More about the product here - http://webengage.com
Most effective strategy for E-commerce !Rakesh Kumar
Since provenance, Sanbrains has evolved in delivering the services from the small start-ups to the huge corporates which are helpful for organizations in their evolution.
Sanbrains provides an outright quick fix to the organizations in all primary issues in terms of Improvement in the ROI, Digital marketing, Web development E-commerce, ERP, Android, ios Apps.
User Retention Stack On Steroids: A Handy Guide On Delivering Incomparable Us...WebEngage
Looking for ways to retain your users?
Here's a quick and concise teardown of what user retention looks like and what are the things you must look at in order to move the needle through user engagement and retention.
If you find this presentation helpful and would like to talk to us, you can get in touch with us here: https://webengage.com/register-for-demo/?utm_source=slideshare
17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site...WebEngage
Online conversion funnel optimization has mostly been limited to use of emails and analytics tools. This document highlights the use of on-site overlays (as modal windows, or nudges or pop-ups etc) in some very interesting ways to plug the leak in your funnel by pro-active and personalized messaging.
In the world of CRO, there's always a room to do more. And, at WebEngage, we are committed to provide you more ways to do so.
Let's convert! More ...
WebEngage demo at Unpluggd (Nov, 2011)Avlesh Singh
WebEngage was amongst the 10 startups selected by PluggdIn to demo their product at the startup event Unpluggd. The event was held on 19th Nov, 2011 at Pune. This is the presentation we used for our demo.
To add some context, WebEngage is a feedback cum targeted short survey solution for websites. More about the product here - http://webengage.com
These slides were presented during the SEMrush webinar "Discover SEMrush: My Reports". You can view the recording here: https://www.semrush.com/webinars/discover-semrush-my-reports/.
Predictive content analytics takes the guesswork out of content marketing.breakoutrevenue
Predictive content analytics for marketing improves the ROI of your content marketing investments by advising you in real-time which topics are attracting and engaging your ideal buyers. These powerful tools provide topic level analysis on what content your buyer has consumed and what they are likely to consume; what will engage them during their journey to becoming a customer.
This session will teach you about the evolution of predictive analytics and how predictive content analytics can be leveraged to solve three major challenges for content marketers: content strategy and topic selection, personalized lead nurturing and sales alignment.
One touch marketing is dead. See multi-touch buyer journeys in action and discover how attribution impacts metrics and business outcomes. In this session, you will learn best practices on configuring buyer journey, determine how to gain insights from journeys, and learn how to assess performance of buyer journey.
How E-Commerce Companies Can Use Marketing Automation To Improve Customer Ret...WebEngage
The eCommerce marketing world is heading towards creating engaging and personalized communication for their customers. The marketing industry expert, Shane Barker, sees marketing automation as a primary way to do so. He emphasizes on:
1. Customer Segmentation
2. Site Personalisation
3. Customer Satisfaction
4. Social Media & Chatbots
5. Customer Feedback
6. Influencer Marketing
Want to know more about these 6 best practices of eCommerce marketing automation? Read the detailed blog: https://webengage.com/blog/ecommerce-marketing-automation-to-improve-customer-retention/
Using Google Analytics for Business Growth - Webinar ReapDigital
Learn how to go beyond the default setup of Google Analytics and adopt a holistic approach to Google Analytics by measuring your business KPI’s, online and offline customer journey and, using analytics to discover actionable insights.
Les web analitycs présentés par Unica lors de la première WAW en France en mai 2008.
http://www.referencement-blog.net/le-premier-webanalitycs-wednesday-en-france-waw-pour-les-intimes-217
Presented by Donna Arriaga, Director of Nonprofit Digital Strategy at PM Digital
Focus area: Personalization
Level: Intermediate to Advanced
If you're like us, personalization may be a topic you keep hearing about but isn't a core component of your digital marketing toolbox. For Donna Arriaga, hyper-personalization is one of her main tools - and in this session, you'll learn how to (among many other things):
leverage CRM and marketing automation to serve up targeted CTAs in email and on websites
drive post-conversion engagement via personalized thank you page/autoresponder content
trigger relevant workflows/drip campaigns based on page visits and lifecycle stage
When: WED, FEB 24 AT 6:00 PM
Event: MnSearch and MWMC Present: A Search Marketing Workshop
Artificial Intelligence- Carving the next Era of MarketingKashif Khurshid
What is Artificial Intelligence (AI)
Forrester Survey on AI
Types of Intelligence
Stages of Intelligence
Role of AI in Marketing
Roadmap of going from data to AI
AI Use Cases
Concerns with AI
Career Paths & Preparation
E-Commerce Personalization Strategies to Grow Your Business. Personalization rises as the key since it breaks the virtual boundary between your online business store or application and the clients.
Getting Actionable Insights with Google Analytics - Webinar ReapDigital
Learn how Customizing google analytics setup to meet your business needs can help you optimize marketing campaigns, get insights to improve user experience, understand the customer journey and to get actionable business insights.
Take a closer look at real life examples of business that has won their domain with analytics insights.
Learn how to effectively utilize all of Sitecore CMS features and build a fully integrated Sitecore platform. As a certified Sitecore partner, Ameex offers end-to-end Sitecore development solutions and services and help you achieve bottom-line results. Contact our Sitecore experts for a free consultation
By following the comprehensive guide outlined above, you’ll be well-equipped to embark on your ecommerce app development journey with confidence and steer your business towards sustainable growth and success in the dynamic landscape of online retail. Start building your ecommerce app today and unlock the endless possibilities of digital commerce in the modern age.
Visit us: https://xoniertechnologies.com/
Grow Your Amazon Ebay Sales get eCommerce Business Solution Ali Afaq
• DIGITIXER Is an awesome hosted e-commerce services providing company that is empowering Manufactures/Retailers large and small with their easy-use, easy-to-manage, customizable online store and secure checkout. DIGITIXER manage your products; manage your inventory, track sales and more.
When it comes to ecommerce app development , choosing the right platform and technology stack is paramount. Consider factors such as performance, scalability, development cost, and time-to-market before deciding whether to build a native, hybrid, or web-based app.
Visit us: https://xoniertechnologies.com/
In today's digital age, having an online presence is crucial for businesses of all sizes. BigCommerce, a popular e-commerce platform, provides a robust framework for creating and managing online stores. However, to succeed in the competitive e-commerce landscape, it's essential to optimize your BigCommerce website if you want to boost performance, user experience, and search engine visibility.
Visit now to know more - https://websitespeedy.com/bigcommerce-speed-optimization.php
These slides were presented during the SEMrush webinar "Discover SEMrush: My Reports". You can view the recording here: https://www.semrush.com/webinars/discover-semrush-my-reports/.
Predictive content analytics takes the guesswork out of content marketing.breakoutrevenue
Predictive content analytics for marketing improves the ROI of your content marketing investments by advising you in real-time which topics are attracting and engaging your ideal buyers. These powerful tools provide topic level analysis on what content your buyer has consumed and what they are likely to consume; what will engage them during their journey to becoming a customer.
This session will teach you about the evolution of predictive analytics and how predictive content analytics can be leveraged to solve three major challenges for content marketers: content strategy and topic selection, personalized lead nurturing and sales alignment.
One touch marketing is dead. See multi-touch buyer journeys in action and discover how attribution impacts metrics and business outcomes. In this session, you will learn best practices on configuring buyer journey, determine how to gain insights from journeys, and learn how to assess performance of buyer journey.
How E-Commerce Companies Can Use Marketing Automation To Improve Customer Ret...WebEngage
The eCommerce marketing world is heading towards creating engaging and personalized communication for their customers. The marketing industry expert, Shane Barker, sees marketing automation as a primary way to do so. He emphasizes on:
1. Customer Segmentation
2. Site Personalisation
3. Customer Satisfaction
4. Social Media & Chatbots
5. Customer Feedback
6. Influencer Marketing
Want to know more about these 6 best practices of eCommerce marketing automation? Read the detailed blog: https://webengage.com/blog/ecommerce-marketing-automation-to-improve-customer-retention/
Using Google Analytics for Business Growth - Webinar ReapDigital
Learn how to go beyond the default setup of Google Analytics and adopt a holistic approach to Google Analytics by measuring your business KPI’s, online and offline customer journey and, using analytics to discover actionable insights.
Les web analitycs présentés par Unica lors de la première WAW en France en mai 2008.
http://www.referencement-blog.net/le-premier-webanalitycs-wednesday-en-france-waw-pour-les-intimes-217
Presented by Donna Arriaga, Director of Nonprofit Digital Strategy at PM Digital
Focus area: Personalization
Level: Intermediate to Advanced
If you're like us, personalization may be a topic you keep hearing about but isn't a core component of your digital marketing toolbox. For Donna Arriaga, hyper-personalization is one of her main tools - and in this session, you'll learn how to (among many other things):
leverage CRM and marketing automation to serve up targeted CTAs in email and on websites
drive post-conversion engagement via personalized thank you page/autoresponder content
trigger relevant workflows/drip campaigns based on page visits and lifecycle stage
When: WED, FEB 24 AT 6:00 PM
Event: MnSearch and MWMC Present: A Search Marketing Workshop
Artificial Intelligence- Carving the next Era of MarketingKashif Khurshid
What is Artificial Intelligence (AI)
Forrester Survey on AI
Types of Intelligence
Stages of Intelligence
Role of AI in Marketing
Roadmap of going from data to AI
AI Use Cases
Concerns with AI
Career Paths & Preparation
E-Commerce Personalization Strategies to Grow Your Business. Personalization rises as the key since it breaks the virtual boundary between your online business store or application and the clients.
Getting Actionable Insights with Google Analytics - Webinar ReapDigital
Learn how Customizing google analytics setup to meet your business needs can help you optimize marketing campaigns, get insights to improve user experience, understand the customer journey and to get actionable business insights.
Take a closer look at real life examples of business that has won their domain with analytics insights.
Learn how to effectively utilize all of Sitecore CMS features and build a fully integrated Sitecore platform. As a certified Sitecore partner, Ameex offers end-to-end Sitecore development solutions and services and help you achieve bottom-line results. Contact our Sitecore experts for a free consultation
By following the comprehensive guide outlined above, you’ll be well-equipped to embark on your ecommerce app development journey with confidence and steer your business towards sustainable growth and success in the dynamic landscape of online retail. Start building your ecommerce app today and unlock the endless possibilities of digital commerce in the modern age.
Visit us: https://xoniertechnologies.com/
Grow Your Amazon Ebay Sales get eCommerce Business Solution Ali Afaq
• DIGITIXER Is an awesome hosted e-commerce services providing company that is empowering Manufactures/Retailers large and small with their easy-use, easy-to-manage, customizable online store and secure checkout. DIGITIXER manage your products; manage your inventory, track sales and more.
When it comes to ecommerce app development , choosing the right platform and technology stack is paramount. Consider factors such as performance, scalability, development cost, and time-to-market before deciding whether to build a native, hybrid, or web-based app.
Visit us: https://xoniertechnologies.com/
In today's digital age, having an online presence is crucial for businesses of all sizes. BigCommerce, a popular e-commerce platform, provides a robust framework for creating and managing online stores. However, to succeed in the competitive e-commerce landscape, it's essential to optimize your BigCommerce website if you want to boost performance, user experience, and search engine visibility.
Visit now to know more - https://websitespeedy.com/bigcommerce-speed-optimization.php
Your Roadmap to Successful E-commerce website launch.pdfWebnoxTechnologies
Craft a thriving e-commerce website development store with this comprehensive roadmap. From defining goals to post-launch optimization, learn the steps to drive business success and captivate your audience.
I recently had the pleasure of using "The Click Engine" developed by Jeff Aman, and I must say, it has completely revolutionized my digital marketing strategy. This powerful tool is an absolute game-changer for anyone looking to maximize their online presence and boost conversion rates.
First and foremost, The Click Engine offers an incredibly user-friendly interface. As someone with limited technical expertise, I found it easy to navigate and utilize all its features effectively. The layout is intuitive, and the various functions are well-organized, allowing even beginners to get started quickly.
FunnelCockpit: the latest software for intelligent marketing concepts on the ...radiantaura07
FunnelCockpit is a robust software designed to revolutionize the way businesses approach sales and marketing. At its core, it functions as a comprehensive tool for creating effective sales strategies and implementing intelligent marketing concepts. The software excels in guiding users through the entire customer journey, from lead generation to conversion, offering a suite of features that streamline processes, automate tasks, and provide valuable insights through analytics. With a user-friendly interface, FunnelCockpit empowers businesses to optimize their marketing efforts, enhance customer experiences, and drive tangible results in the competitive digital landscape.
We have differentiated our team in usa new york by being more accessible and transparent. We understand that you desired the most trusted digital marketing partner to promote your business website. That is why we have included web development and digital marketing in our package.
Moreover, our in-depth industry knowledge enables us to provide comprehensive digital services. By understanding the needs of your customers and your company, we offer the best solutions.
Our professionals also try to know about the latest market trends to deliver quality services and 100% customer satisfaction.
Hvantage is fast and flexible so retailers can easily adapt to the changing landscape of consumer expectations and scale when they grow.
3D Cart is the premier platform for over 18 years in eCommerce and $4 billion in online transactions.
Digital marketing agencies play a crucial role in helping businesses establish a strong online presence, drive traffic, and generate leads and conversions. With the ever-increasing importance of digital platforms, businesses need effective strategies to compete in the online marketplace. In this context, partnering with a reliable digital marketing agency can be the key to success.
One such agency is Seller Rocket, a leading digital marketing agency known for its expertise and innovative solutions. Seller Rocket offers a comprehensive range of services designed to help businesses achieve their digital marketing goals.
Search engine optimization (SEO) is a core offering of Seller Rocket. With their in-depth knowledge of search engine algorithms and best practices, they optimize websites to rank higher in search engine results. By targeting relevant keywords, optimizing on-page elements, and building high-quality backlinks, Seller Rocket helps businesses increase their organic visibility and attract more qualified traffic.
Digital marketing agencies play a crucial role in helping businesses establish a strong online presence, drive traffic, and generate leads and conversions. With the ever-increasing importance of digital platforms, businesses need effective strategies to compete in the online marketplace. In this context, partnering with a reliable digital marketing agency can be the key to success.
One such agency is Seller Rocket, a leading digital marketing agency known for its expertise and innovative solutions. Seller Rocket offers a comprehensive range of services designed to help businesses achieve their digital marketing goals.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
The Art of the Pitch: WordPress Relationships and Sales
Improving website conversion rate through sitecore
1. Technology + People + Process
May 29 2018
Improving Website conversion rate through Sitecore
Every enterprise focuses on improving website efficiency in order to boost lead generation and maximize revenue. As consumers, spend more
and more time searching and shopping online it becomes imperative to have a website that is quick and easy to use. When a marketer creates a
landing page for its products, he often expects two things - One to drive maximum traffic. Second, to convert that traffic into loyal revenue
generating customers. The conversion rate is calculated by number of customers visiting your site/ landing page and ultimately completing an
action like buying a product, completing a form, request for a product enquiry, download a brochure or sign up for a newsletter, etc. Hence, to
increase the website conversion rates a marketer would require a robust, simple, and scalable platform that supports digital marketing and is
easy to use.
While making efforts to improving conversion rates of your online site, it is also necessary to understand your customer. As customers do not
move in a single straight line, they move in all directions before making any decision to purchase a product. Thus, understanding customer
journey would help you design a solution that would inturn increase the site conversion rates.
Sitecore CMS, besides being an excellent web content management tool, is also a dynamic marketing tool that allows marketers to pull out
insights from web traffic and multi-channel customer experiences to further appropriately forecast what information to deliver to customers
next, in real-time. This technological framework collects, analyzes, and manages, customer intelligence from data collected from customer’s
behavior, buying patterns, and purchase decisions from multiple digital platforms. Later, it directly offers valuable analytics and insights that
help marketers in maximizing the results of their marketing campaigns. The automated analysis of high volumes of experience data enables
your website to self-tune itself. Hence, is considered to be the powerful marketing automation tool that helps you to constantly listen to how
potential customers are engaging with your brand, so that you can communicate to them in real-time, based on their specific interests.
The Sitecore Experience platform has a multitude of advanced digital marketing features that enables marketers to create persuasive and highly
personalized digital journeys. This functionality allows you to optimize your conversion rates. We are sharing few powerful features of Sitecore
that would help increase website conversion rates.
Setting up clear, precise Business Goals
Defining business goals are important for your site. Sitecore helps in defining call to actions clearly that help marketers achieve targets. The call
to action feature helps you to create a sales funnel of the potential visitors and thus you can easily measure ROI.
Building Customer personas
Your company won't have one common audience pool; you will have different audience segments for different products. Moreover, for these
different segments of audiences you will have to create customized campaigns that best suit them. Sitecore offers marketers with the facility to
define your organization's multiple audiences by capturing individual customer data that includes interests and behaviors of the customers.
Within Sitecore platform, you can create individual profiles and customer personas you interact with. Thus, in future, you shall have an in-depth
profile of audiences that would cover areas like content consumed; campaigns interacted with and actions completed. The ability to understand
customer interaction will ultimately enhance conversion rate optimization efforts.
Creating Hyper-targeted emails
A marketer can't create a personalized email for every single customer every time as its time consuming and mere an impossible task. Sitecore
2. has a unique marketing automation tool called Engagement Automation that helps the marketer to create hyper-targeted emails according to
the customer interests, content viewed by the customer and lead score. This way you can automate the entire email sending process, you can
send personalized discount or offer emails to individual customers, you can send emails to cart abandonment customers, and you can reach
out to potential customers by releasing campaigns accordingly.
One-on-One Customer interaction
When looking out higher site conversion rates, it is important to understand; are you reaching the right customer and is your customer able to
get what he/she is looking for? Thus, your site must be able to create personalized experiences through one-on-one interactions. Using the
Sitecore Experience Platform, you can easily customize your site for each individual customer. You can segregate the entire customer content
based on location, product interests, device used, call to action, and their prior interactions. Personalization creates more engagement that
inturn increases the conversion rates.
Identifying Customer journey
As described earlier, customers never travels in a straight line to make purchases, they will search multiple times, go forward, backward, return
after weeks to check again and later finally make the purchase. Once you understand the customer journey, you can easily design a campaign
accordingly. Sitecore includes a tool called 'Path Analyser' that helps marketers to identify the customer journeys that show positive or negative
value created by them. Customer may land on your site through various pages or elements, Path Analyser will help you to understand the
combinations of pages that lead to positive action, and which can be further optimized to increase conversion rates.
A consistent cross-channel approach
With the help of Sitecore, a marketer can easily perform cross-channel marketing as it drives higher conversion rates. From the admin
dashboard of a Sitecore website, you can easily publish content in mobile apps, social media, external micro sites, and in email marketing.
Testing
Sitecore consist of a tool, Experience Optimisation that allows a marketer to run A/B tests on multiple versions of a page as well as diverse
elements within a page e.g. testing different ad campaigns. The capability to test variations of pages is necessary to improve conversion rates. If
a marketer can’t test something, then he may never know by how higher the conversion rates are.
About Raybiztech
Raybiztech is a leading global Information Technology (IT) Services and Solutions, a CMMI Level 3, ISO 27001:2013 and ISO 9001:2008 Certified
Company. We are a Member of NASSCOM, HYSEA, NJTC, and AIIA. Raybiztech offers comprehensive end-to-end IT Services for Business
Application Development, Enterprise Solutions, Enterprise Collaboration Services, Testing and Quality Assurance Services, Cloud Computing and
IT Infrastructure Management to organizations in the Banking & Finance, Insurance, Healthcare, Manufacturing, Retail, Media & Entertainment,
Leisure & Travel, Telecom and Energy & Utilities verticals as well as Independent Software Vendors.
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