A landing page is a standalone webpage designed for a single focused objective like promoting a product or service. There are two main types: click-through pages aim to guide users to another page like a purchase, while lead generation pages capture user data in exchange for an incentive. Effective landing page design positions calls to action prominently, uses directional cues, keeps content succinct, and draws from a company's main website styles and testimonials to convey authenticity.

1. Creative Services
Effective Landing Page Design

2. Landing Page
What it is it and why do you need it?
- A distinct standalone webpage that has been designed for
a single focused objective
- This page should not be linked back to your main website.
- The page should drive the consumer to the product or service you are
trying to promote
- Two types of landing pages
- Click Through
- Lead Generation

3. Landing Page
Click Through
- Goal is to guide your consumer to “click through” to the
desired page.
- This is primarily used for e-commerce platforms
- Provides the user with targeted information about the product
- Increases the likelihood of conversion since they are already “familiar” with
the particular product

4. Landing Page
Lead Generation
- Used to capture potential costumer data.
- Enables you to use that data for future marketing campaigns
- In exchange for the data you will provide the potential costumer with a type of
incentive:
- Webinar Registration
- Ebook
- Free Trial
- Discount Code

5. Landing Page Design
Tips and Tricks
- Position your Call To Action (CTA) above the fold
- Use directional cues to point toward Lead Capture Form
- Be succinct with your content
- Simplify copy using bullet points
- Use consistent styling from main website
- Use real testimonials to convey authenticity

6. Landing Page Design
Layout Example
Source: http://unbounce.com/landing-page-articles/the-
anatomy-of-a-landing-page/

7. Landing Page
Click Through Example

8. Landing Page
Lead Generation Example

9. Landing Page
Lead Generation Example

10. Demo

11. Contact Us
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