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Social Media And Networking Governance
The document discusses social media and networking governance. It notes that blocking social media is not an option and that organizations need good policies or guidelines. It also states that mistakes will inevitably happen on social media. The document provides an overview of major social media platforms and notes that social media users span all ages. Guidelines are recommended to integrate social media with other applications and platforms and to establish clear engagement rules. The document suggests monitoring social media and having disciplinary policies. It provides tips for both professional and personal social media use.
Social Media And Networking Governance
- 1. Social Media andNetworking Governance Who is hanging out your dirty laundry? Vanguard Leadership March,2010 (c)
- 2. “You will onlyremember 3 things” Philip Crosby 1. Blocking Social Media is NOT an option 2. A good policy or guidelines are a MUST 3. Stupid MISTAKES will always happen Vanguard Leadership March,2010 (c)
- 3. What is socialmedia? Vanguard Leadership March,2010 (c)
- 4. Overview of playersin the social media/networking market More and detailed information available upon request Vanguard Leadership March,2010 (c)
- 5. Social Media andNetworking is of all ages! Vanguard Leadership March,2010 (c)
- 6. Social media isbig More and detailed information and statistics available upon request Vanguard Leadership March,2010 (c)
- 7. More and detailedinformation available upon request Vanguard Leadership March,2010 (c)
- 8. DĂ©ja-Vu Vanguard Leadership March,2010 (c)
- 9. Scared? • Productivity loss • Reputation damage • Loss of control over brand and image • Afraid to make mistakes • Security risk • Cost – no money • Fear of unknown - Ignorance • Lack of experience and expertise • Lack of leadership • No resources to contribute • Terrified of feedback and truth • Unwilling to be transparent • Uninformed - Confused • Not used in B2B environment • Customers do not use it (?) • Information overload • Does not fit into company structure • Traditional media more important • No results or ROI • No monitoring ROI tools Vanguard Leadership March,2010 (c)
- 10. Embrace! • Hereto stay – not going away! • Growing continuously • Can not be blocked • Innovation and idea incubation • Client interaction • Social networking – a must! • Real customer interaction happens • Data Mining • Community Building • Trend detection • Reputation monitoring • Other departments might have needs: • HR for recruiting • Marketing for research • R&D for research • PR to track brand and trends • Finance for company tracking Vanguard Leadership March,2010 (c)
- 11. Why we needsome guidelines? Integration with applications (Outlook, etc.) Uncontrolable platforms (GSM, Home work) Clear rules of understanding and engagement Vanguard Leadership March,2010 (c)
- 12. Effectiveness of apolicy Vanguard Leadership March,2010 (c)
- 13. Social Networking Governance Policy or Guidelines? • Areas to be covered • Monitoring • Who is involved? • Hardware & software • Code of conduct considerations • Identity • Disciplinary actions • Information protection • Etc. • Etc. More and detailed information available upon request
- 14. Process • Awareness creation • Inventorize • Create policy • Delivery and implementation of policy • Optional: Training Vanguard Leadership March,2010 (c)
- 15. Social Media Tips Do Don’t • Be polite • Share secrets • Be courteous • Curse • Be helpful • Bad mouth • Be conversational • Complain about company or product • Be intelligent • Act stupic • Be non-confrontationable • Defame • Be transparent • Forget day job Vanguard Leadership March,2010 (c)
- 16. Conclusions - Business • Take advantage of Social Networking to expand your business • Have a social networking strategy and policy • Monitor and act quickly Vanguard Leadership March,2010 (c)
- 17. Conclusions – Personaltips Watch out sharing... • Personal Conversations • Social Plans • Linking Sites • Company information • Photos of your kids • Address and phone number • Personal finance information • Passwords • Password hints • Anything you do not want to share Vanguard Leadership March,2010 (c)
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- 19. Want to knowmore? Contact me Mic Adam – Vanguard Leadership at info@vanguard-leadership.be Phone: +32 478 50 41 35 What can I deliver to you? • More detailed information on above topics • Social Networking Inventory Service • Social Networking Policy Creation • Social Networking Awareness Building • Social Networking Training and Education Vanguard Leadership March,2010 (c)