Uploaded byMick Yates
Big Data, Big Choices - P&G Alumni Geneva
The document discusses the concept of big data, highlighting its magnitude and significance, with references to statistics showcasing its financial impact. It emphasizes the complexities and potential actions that arise from analyzing vast amounts of unstructured data. Additionally, it mentions the influence of social media and the changing dynamics of online engagement.
More Related Content
Similar to Big Data, Big Choices - P&G Alumni Geneva
Big Data, Big Choices - P&G Alumni Geneva
- 1. big data big choices mickyates www.dunnhumby.com
- 4.
- 5.
- 6.
- 7.
- 8.
- 9.
- 10. 10 “tiny data +unstructured data = big data” =
- 11. 11 • complex: multiplesources • analysable: capture, process, analyse & visualise • useful: create decisive action • pervasive: impacts everyone – changes all “big data”
- 12.
- 13.
- 14. you access you search youchoose you ignore you decide 14 you “pull”
- 15. 15 you own ALLof the data dunnhumby
- 16.
- 17.
- 18. 18 social media has overtakenporn as the #1 web activity!
- 19.
- 20.
- 21.
- 22.
- 23. 23 “Open Graph makesit easier for outside sites to share information with Facebook when visitors want to recommend a page”
- 24.
- 25.