Business ethics are moral principles that guide how a business operates. They include transparency, fair competition, upholding employee rights, health and safety, corporate citizenship, and avoiding conflicts of interest. Upholding strong business ethics builds trust with stakeholders and protects a company's reputation. The film Guru depicts the business world of India in the 1980s as unethical, where one had to resort to actions like bribery and tax evasion to succeed due to unfair laws and obstacles faced. However, the film also shows that achieving success may require navigating ethical dilemmas, and that the intention should be to operate honestly and accountably.

3. ??
WHAT IS

5. WHAT ARE
??

6. WHAT ARE BUSINESS
ETHICS?
Business ethics are moral principles that
guide the way a business behaves.

8. 
Inclusive business

Accountable business

Transparent Business Standards

Commitment to professed quality and Representation accuracy
Representation accuracy
Timeliness
Evidence
Identity
Disguise
Disparagement
Representation

Fair Competition

Equal opportunities employer

Upholding of employee human rights

Health, safety and environment

COrporate citizenship

Stakeholder representation

Business Association

Conflict of intrest
CODE OF ETHICS

9. DON'T BE EVIL..

11. Infosys TATA
Infosys one of the pioneers in the IT
industry in India.
Infosys's founder and Chairman
Emeritus, N.R. Narayanamurthy, has
always been a great follower and
advocate of ethics in business.
Narayanamurthy, through his simplicity,
approach to business, honesty,
integrity and professional excellence
proved his company most ethical
company in the world.
Tatas under the leadership of Ratan
Tata have grown to be the largest
corporate group operating out of
India with a global presence.
The high valuation of the Tata Group
companies and the willingness of
the financial firms has its roots in
the respectability.
Ratan Tata and Narayana Murthy
have established benchmark for
ethical conduct.

12. L'OREAL STARBUCKS
L’Oréal was recognized internationally by
the Ethisphere Institute for its ethical
business practices, social corporate
responsibility, fight against corruption
and sustainable development.
This is the third time that L’Oréal has been
recognized for promoting the highest
of ethical standards.
A company with strong values is a
company you can trust and trust is the
biggest asset a company can have,"
said Emmanuel Lulin, Group Director
of Ethics at L’Oréal."

In 2009 this company was
recognized as most ethical
company in the world.

It encourages consumers to be
environment concious.

It also offers full health insurance
benefits .

14. McDonald's CoCa Cola
IT is one of the unethical company as
it causes harm to our
1.body i.e.obesity in children.
2.environment i.e. It pollutes our air
And also destroys natural rain
forests.
Coca­Cola is the largest soda
provider in the world and is
unethical as.
1.It destroys our natural
environment during its
production.
2.The product contain high level of
cancer causing .
3.Acc to american marketing
association,this company violate 3
ethical values including
transparency,honesty and
citizenship.

15. Wall MART Philip Morris
Wal­Mart is the first private employer
with 1.2 millions employees around
the world.
Wal­Mart is facing an important amount
of controversy for unethical business
practices include the following:
Gender discrimination,wage and pay
disputes,violate child labour laws etc.
Cigarette manufacturer, Philip Morris is
the 5th most unethical company due
to it's marketing strategies.
In the past the company has targeted
children and exploited their
vulnerability to addictive habits.
The company has also employed
underage girls to handout free
Marlboro cigarettes to children at
clubs and concerts.

17. ROLE OF MOVIES
Movies play a very important role not only by
entertaining us but also by showing the world
around us
Business ethics can be understood in movies by
knowing the real life incidents that took place and
are shown as documentaries or by watching
movies that show the stories of people whose
business ethics caused them success or failure.

18. HOLLYWOOD
MOVIES
ON
BUSINESS
ETHICS

19. INSIDE JOB

20. Systemic corruption of the United States by
the financial services industry and the
consequences
Deregulation of Iceland’s three major banks led to
an economic disaster
Global crisis of 2008 and the subsequent
economic downturn
Forced millions of people out of their jobs and
homes

21. THE SOCIAL NETWORK

22. Highlights the new challenges and opportunities
faced by internet companies.
Intuitive strategic thinking and intense, passionate
focus that is required for successful entrepreneurs.
Laws protect: inventions with patents, creative
works with copyright, and trade names with
trademarks, but none protects business ideas.
Lack of legal representation.

23. WALL STREET

24. Atmosphere of financial competitiveness so
ferocious that ethics become irrelevant
It is believed in this movie that greed of the
American capitalist system drives innovation and
creates wealth

25. PIRATES OF SILICON
VALLEY

26. Fictionalized account of the early professional
lives of Bill Gates and Steve Jobs
Their struggles during college, the humble
beginnings of their companies and the ingenuity
that took them from where they were to where
they are now.

28. B
A
N
D

29. • The movie talks about passion being more
important than a degree or qualification. Being a
team player, sharing responsibilities, working
together and of course, sharing profits. The movie
talks about showcasing confidence and that you
cannot stat big, instead- there is always a first time
when you start. Ethics are the groundwork of
business, starting small but dreaming big, not
bothering about competition and treat vendors as
partners are a few other important lessons learnt
from the movie
• This movie tells us that when you do the right thing,

30. • Most importantly, Ethics are the foundation of
business. When the young team starts business,
the hero tries to steal power to save money, but
the heroine reminds him that this is not the
foundation they will build their business on. This
spirit continues in the future when they grow big
and leads to further success. When you are small
and starting your business, there will be several
moments when you want/can be unethical like
avoiding taxes, not paying employees etc. but if
you start weak, you become weaker

31. C
O
R

32. • “Corporate" is hard hitting film from Madhur Bhandarkar
that exposes you to the facts and figures that are generated
in typically closed boardrooms of corporate houses and their
nexus with the Government of India. It is about the vicious
circle of ambition in private sector and how human emotions
and life have no significance there.
• The catfights shown in movie really expose the levels to
which these blue collared, so called professionals can stoop
down to under the pretext of business, profits and growth.
Ethics have no value and backstabbing is the rule of the
game, all in the name of business and hunger for position,
status and money.
• At the end it is shown that Nishi's(Bipasha Basu)
conscience is shaken as she sees basic moralities and
ethics abandoned in the race for profits and one-

33. R
O
C
K

34.  It’s about ethics in business. The film sends a strong message that ethical
business is the only kind of business worth doing.
 It serves as a critique that old and corrupt ways of current (Indian) society
can be changed, and everyone will likely be in a better position through
fair competition and an even playing field. Business ethics based on
sound values of customer service, and non-exploitative profits could be
working business models, as opposed to one with deeply seeped
corruption across all levels.
 Harpreet Singh in the movie mainly portrays Customers as the Kings,
keeping yourself informed, a brand depicts a culture and the most
important lesson- Values and ethics being depicted in an organization can
be drivers.
‘Business number nahi, business log hai... sirf log ’
(Business is not numbers, business is people ... only
people) says Harpreet Singh (Ranbir Kapoor), echoing
the oft quoted marketing mantra – ‘Customer is the King’.

35. • It teaches us to serve your customers as per their
need and not as per your convenience. Put your
100% to your business. Always be ready to take
risk and guard your partners. A true leader always
stands by his associates and is not afraid of
failures.
• “Rocket Singh – Salesman of the Year” had a
theme which spoke of ethics in business. If
marketing efforts are directed at deceiving
customers and if either the product or service is
shoddy, the business will go down in the dumps.

37. M
O

38. • The first business ethical problem portrayed concerns the
energy created at Monsters, Inc. Monsters enjoy the
wonderful activities available from the creation of power
just as much as humans . In the monster world, scaring a
child enough to create a scream causes upsetting
emotional effects in the scared children. Are the lasting
effects of scared children worth the power generated?
• This issue was resolved with the discovery that laughter
generates ten times more power than a scream.

39. • At first, Sully is unaware of the power generating
properties of laughter but at the end of the film,
Sully brings the company into a new generation of
“laughter creating employees” rather than “scare
creating employees.” The company’s old motto:
“We scare because we care” is abandoned.
• This film not only helps children overcome fears
such as monsters in the closet by following Boo’s
journey, but also creates interest in the business
environment. Children have no idea of the
concepts and challenges in the business
environment but when presented in films such as

40. G

41. JIST OF THE MOVIE
The Indian movie, GURU, revolves around the story of a
business owner who rises from rags to riches. The main character of the
movie Gurukant Desai builds his business empire by whatever means he
can.
PORTRAYAL OF BUSINESS WORLD
The business world has been portrayed negatively in this movie. The laws
are made in favor of already rich and powerful people. Anybody else who
wants to become wealthy finds his path to be full of obstacles that he has
to pass through. Then the person would resort to different unethical
means like bribery to get things done, mud sliding to get rid of the
competitors, faking transactions to earn trading permits, running more
than allowed production units to maximize profit and tax evasion.

42. ETHICAL ISSUES
FIRST ETHICAL ISSUE:
Guru obtained trading permit by trapping a government
official to issue it to him. He brings truckloads of polyester cloths to his
house so as if it would seem that the official had seized those items from
Guru by unfairly exercising his power. The only way that would solve
the problem would be by issuing Guru a permit and he would take his
items back.
SECOND ETHICAL ISSUE:
Guru took revenge against the existing wealthy person by
defaming him through newspaper articles by bribing its employees and
that was unfair and unethical. But when we look at the situation in
which Guru was he seems very right to have done it as he also each time
had tried to hinder Guru’s progress.

43. THIRD ETHICAL ISSUE:
The third ethical issue is where Guru obtains import permit by faking to be already rich.
He exports empty boxes claiming them to be his products. His motive here was to import
polyester at a much cheaper price generating maximum profit. However
the law at that time was written for the rich. So anyone else could not
thrive in business. From his prospective it seems very ethical that
everyone should have equal opportunity to prosper.
FOURTH ETHICAL ISSUE:
His failing to realize that he could not install twelve spinning
machines instead of six for which he had permit seems to be an illegal act. But when I
watched the movie I felt that in those existing circumstances it would have been impossible
for him to get the permit for twelve machines. After all he had to consider the interest of all
his shareholders by meeting the demand of his products. Also being not so knowledgeable
about tax laws was not completely his fault.

44. LEARNING EXPERIENCE
After watching this movie, I came to realize that to achieve success a
person may have to undergo difficult circumstances and some
situations may carry ethical dilemmas with them. Many times laws
are
written by the powerful. However, it does not mean that you have to
work illegally to achieve success; one should be able to defend true
and honest intentions and be accountable in whatever you do….

47. Many companies tend to market their product on the
basis of ethical policies (like navneet policy to save trees inspite of
being a page producing company and classmate awares towards
endangered species.)
for example,shows and exhibitions are organised and the fund
collected for the ones in need.favourable and beneficial policies
implemented and thus,aspiring employees come to know about
it through social networking sites this helps in lowering costs of
recruitment. also,encourages applicants.

51. S IN ADVERTISING

53. BASIC PRINCIPLES
Honesty

Imitation

Social Responsibilty

Environmental behaviour

Decency

Safety and health

Avoidance of harm

54. G AND SOCIETY
sellers ,they reflect the society.
is reflected in advertising.
amily-oriented. Eg.Savings for
age
ly & others,we indians can postpone our
Eg.Lux,Coke etc.

56. VERTISEMENTS
stimated the substitute or rival's
ng information on the value of the
ormation on the possible reaction
duct.

57. HICAL ADVERTISING
SURROGATE ADVERTISING
Advertisements for products like
cigarettes or alcohol which are injurious
to health are
prohibited by law in several countries
and hence these companies have
to come up with several other products
that might have the same brand name &
indirectly remind people of the cigarettes
& the beer bottles of the same brand.Eg.
Foster and Kingfisher.

58. GERATION
Using false claims in the advertisements about the product.
For eg. Ghari Detergent -”Phele Istemaal kare phir vishvaas kare.”,Tide
Detergent-”White ho to tide ho.”,Vodafone Essar - “Wherever you go our network
follows”.

59. ADVERTISING
otional statements & claims that express
bjective views,such that no reasonable person would take literally.
t believe that polar bears enjoy sipping coca-cola,but we know better.

60. N ADVERTISING
Children are easily persuaded and have a large pull on today's markets, as is known by all
advertisers, even ones who do not intend for their products to be consumed by children.

61. TEREOTYPING
Women are generally associated with household works and is not supposed to be good
decision maker which contributes to women stereotyping.

62. Business ethics in sports sector
The sports sector is a unusual combination of often highly
profitable businesses, celebrity ‘staff’ (the sportsmen and
women) and passionate ‘customers’ (fans and spectators).
The stakes are high, both financially and professionally;
and the pressure to cross ethical lines is also high. The
more commercial sport becomes, the more reliant it
becomes on sponsors and other investors. These
stakeholders are unlikely to want association with
brands, organisations or competitors that display low
ethical standards and therefore pose a reputation risk.
Similarly,the high profile of sports professionals, which
often act as role models to young people creates an
obligation for them to behave responsibly.

64. ND CORRUPTION
1.Sports generally, and gambling associated with it, is a multi-million
pound industry that is particularly susceptible to corruption and organised
crime.
2. There has been a spate of cases of corruption within the sports sector
reported in the media in 2010/11: e.g. members of the Pakistani cricket
team were found guilty of accepting bribes around the bowling of ‘no
balls’; members of the Fédération Internationale De Football Association
(FIFA) executive committee have been accused of ‘selling votes’ for
countries to host the World Cup. Germany’s largest telecoms company is
being investigated for illegally trying to win contracts worth millions of
Euros from Volkswagen by offering to prolong a sponsorship deal with
one of the country’s top football clubs who are owned byVolkswagen.

65. Sponsorship of sporting events and teams can raise ethical
concerns for the sport in question in cases of a corporate
scandal, but also for the sponsoring company if there is a
sports scandal.Lord Coe, chairman of the London 2012
Olympics organising committee, recently had to hip deals with
Tiger Woods in the wake of the news about his personal
problems.
For companies such as McDonalds and Coco Cola, long
running sponsors of the Olympic Games, their link with the
event is the ultimate expression of their corporate spirit and
enables them to connect directly with people of all ages and
cultures.

66. GROUP MEMBERSGROUP MEMBERS

RIA 121

SONIA 134

BHAVYA 157

TANU 183

PRITIKA 209

RIDHI 213