This white paper discusses marketing ethics in the professional services industry. It covers four main topics: common ethical dilemmas marketers face, such as stretching the truth; the consequences of unethical behavior, such as loss of reputation; ensuring behaviors stay legal and avoid issues like fraud or bribery; and instituting an ethical culture within a firm through codes of conduct. The paper is based on research and interviews with professionals in marketing, law, and architecture/engineering. It concludes that doing ethical business is important to maintain trust with clients and avoid serious legal and reputational risks.
What to-do-if-you-are-a-law-firm-partner-without-businessBCG Attorney Search
Are you stuck at a firm that doesn’t encourage your business development? Are you not gaining the experience you hoped for? Learn what your options are in this article.
Fixing the broken trust brands:possibilities for brandsEmman Udowoima
Guest Speaker's address during 2013 Most Trusted Brand Awards in Nigeria. Guest Speaker was Olu Akanmu. Organizer was brandhealth, a brand research Agency.
Information & Insights For Entrepreneurs and EmployeesBoyarMiller
Starting, growing or selling a business is exhilarating. The city of Houston possesses a powerful support network for business owners, but there is much to consider with any new business or growth strategy.
As entrepreneurs ourselves, BoyarMiller understands the pressures entrepreneurs and executives face, and we are passionate about helping them resolve challenges and pursue new opportunities.
Remodista Interview Series: The Importance of Women Leaders in Retail Commerce Remodista
#1 Interview with Lois Herzeca, Partner at Gibson Dunn: This is an industry whose primary customer base is female. Research has shown that women spend more online than men, make much more than a majority of online purchasing decisions and are powerful drivers of e-commerce. The best lawyers are those that understand the business dynamics shaping the industries in which their clients operate. My experience with the consumer facing side of fashion and retail, combined with my industry knowledge and experience with companies from start-ups to multi-nationals, enhances my ability to effectively represent fashion and retail clients on their business transactions.
Corporate Lawyers today have stepped up to the task of handling the legal matters of various companies. They might be working in-house with the company or a separate law firm which caters to multiple clients and offers end-to-end solutions. In this issue of Insights Success, we are glad to enlist “The 10 Rising Law Firm to Watch In 2019”.
What to-do-if-you-are-a-law-firm-partner-without-businessBCG Attorney Search
Are you stuck at a firm that doesn’t encourage your business development? Are you not gaining the experience you hoped for? Learn what your options are in this article.
Fixing the broken trust brands:possibilities for brandsEmman Udowoima
Guest Speaker's address during 2013 Most Trusted Brand Awards in Nigeria. Guest Speaker was Olu Akanmu. Organizer was brandhealth, a brand research Agency.
Information & Insights For Entrepreneurs and EmployeesBoyarMiller
Starting, growing or selling a business is exhilarating. The city of Houston possesses a powerful support network for business owners, but there is much to consider with any new business or growth strategy.
As entrepreneurs ourselves, BoyarMiller understands the pressures entrepreneurs and executives face, and we are passionate about helping them resolve challenges and pursue new opportunities.
Remodista Interview Series: The Importance of Women Leaders in Retail Commerce Remodista
#1 Interview with Lois Herzeca, Partner at Gibson Dunn: This is an industry whose primary customer base is female. Research has shown that women spend more online than men, make much more than a majority of online purchasing decisions and are powerful drivers of e-commerce. The best lawyers are those that understand the business dynamics shaping the industries in which their clients operate. My experience with the consumer facing side of fashion and retail, combined with my industry knowledge and experience with companies from start-ups to multi-nationals, enhances my ability to effectively represent fashion and retail clients on their business transactions.
Corporate Lawyers today have stepped up to the task of handling the legal matters of various companies. They might be working in-house with the company or a separate law firm which caters to multiple clients and offers end-to-end solutions. In this issue of Insights Success, we are glad to enlist “The 10 Rising Law Firm to Watch In 2019”.
An Insider’s Guide to Acquisitions for the Mid-sized Company - Part 3 of 9Brad D. Cherniak
Part 3 of our series on acquisitions for the mid-sized private technology or tech-enabled service company:
'Finding a partner when the playing field is tilted' - Next to good luck or kismet, process discipline is key to effectively finding your business's soul mate.
. . .
Thinking of making an acquisition as a mid-sized private technology or tech-enabled service company?
- A 9-part series from Sapient Capital Partners.
ROP Maturity is a both a process and a philosophy. In order to achieve higher Return On People, your organization must be willing to fundamentally change the way it measures its workforce and view its people as a financial asset, not a liability. It must thrive on rapid change, and recognize that agility is now a basic survival skill. The Return on People eBook will open your eyes to steps you can begin to take today in order to get there.
An Insider’s Guide to Acquisitions for the Mid-sized Company - Part 3 of 9Brad D. Cherniak
Part 3 of our series on acquisitions for the mid-sized private technology or tech-enabled service company:
'Finding a partner when the playing field is tilted' - Next to good luck or kismet, process discipline is key to effectively finding your business's soul mate.
. . .
Thinking of making an acquisition as a mid-sized private technology or tech-enabled service company?
- A 9-part series from Sapient Capital Partners.
ROP Maturity is a both a process and a philosophy. In order to achieve higher Return On People, your organization must be willing to fundamentally change the way it measures its workforce and view its people as a financial asset, not a liability. It must thrive on rapid change, and recognize that agility is now a basic survival skill. The Return on People eBook will open your eyes to steps you can begin to take today in order to get there.
Vivaldi UK Capabilities | Financial ServicesRichard Rolka
Consumers’ rising expectations, disruptive new entrants and new possibilities with consumer data are only some of the trends currently transforming the financial services industry.
The Importance of Ethics in Business
When business are engaged in multinational activities, a variety of important issues arise that do not have the same easy answers as are offered by doing business in only one area of legal jurisdiction or nation. Because of this dilemma that is increasingly plaguing the large multinational corporations, international business ethics has arisen to help address these sticky subject matters. International business ethics attempts to deal with questions of what to do in situations where ethical morals come into conflict as a result of the differing cultural practices.
Branding, Positioning & Understanding Current Marketing Issues, presented at CSUSB on 11/20/14. Understanding how to build a positioning statement is the most important part of creating your base to your strategic marketing plan. This presentation goes through how RedFusion builds relationship based, executable marketing cycles for small businesses.
The most profitable capital for today’s company is not money…it’s the customer. Gathering information about them has become big business, yet NO ONE has a finite answer to the question “Who is she/he”?