Tean Ean Local Products in Penang and Sin Hup Heng in Klang Valley are compared. Tean Ean has been in business since 1995 and sells local Penang specialties like tau sar pneah pastries. It has 20 employees and competes against Ghee Hiang. Sin Hup Heng was founded in 1974 and sells "Biscuit Beh The Sor", employing over 10 people. Both businesses face obstacles entering the market but employ strategies like quality products, promotions and good customer service to compete. Tean Ean is considered more commercially successful with its expansion outside of Penang.