Uses and gratifications
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The uses and gratification theory
The Uses and Gratification Theory proposes that people actively seek out specific media to satisfy certain needs. It focuses on understanding why and how audiences use media rather than how media affects people. The theory suggests people choose media to fulfill needs like information, personal identity, social interaction, and entertainment. It presents an audience-centered perspective on mass communication.
About uses and gratification model
The Uses and Gratification theory states that audiences actively engage with media to fulfill certain needs, rather than media having direct effects on passive audiences. It developed in the 1920s-1990s to understand why people choose different media. The theory proposes that people use media for cognitive needs like learning, affective needs like emotional release, personal needs like identity, and social needs like interaction. It also suggests audiences are active in selecting media that meets these needs. The development of new media like the internet has provided more ways for audiences to find gratification.
Uses and Gratification theory
The Uses and Gratification Theory proposes that people actively seek out media to fulfill certain needs, and over time researchers have identified common reasons or gratifications that influence media selection, such as diversion, social interaction, and learning. The theory developed in three stages from 1944 to the present, with early work identifying gratifications for listening to soap operas and developing a formula for media selection, to later research grouping common uses of media and studying motivations for consuming different types of content.
Uses and gratification theory
Uses and Gratification Theory focuses on why audiences use media rather than how media affects people. It suggests audiences use films for entertainment, social interaction, personal identity, and information. Producers aim to entertain viewers and provide what audiences want to maximize profits. For a film targeting 16-25 year olds, this theory recommends focusing on entertainment and education through relatable characters to engage the social audience.
Uses and gratification
The uses and gratification theory suggests that media users actively select media to fulfill certain needs. There are four basic needs: diversion, personal relationships, personal identity, and surveillance. Diversion fulfills the need to relax and escape daily life. Personal relationships involve using media for companionship and social groups. Personal identity relates to learning about oneself through media portrayals. Surveillance satisfies the need to stay informed about events and celebrities. Magazines like Q can fulfill these needs for teenagers - diversion through celebrity gossip, personal relationships by staying up-to-date with friends, personal identity through featured opportunities, and surveillance of latest celebrity news.
Uses and gratifications theory
The Uses and Gratifications theory views audiences as active in their media consumption choices. It posits that people select media to fulfill certain needs and gratifications. The theory assumes audiences are goal-oriented in their selections and can articulate the reasons behind their choices. It also acknowledges that media compete with other sources for fulfilling needs. Common gratifications sought from media include information, entertainment, social interaction, and escape from problems. The degree to which media gratify the reasons people seek them (gratifications sought vs. gratifications obtained) determines audience satisfaction. Media dependency theory extends this by arguing people rely more on media that fulfill important goals and needs.
Uses and Gratifications Theory
Uses and Gratifications Theory posits that audience members actively seek out media to meet specific needs or gratifications, rather than media having direct influence over people. It focuses on what people do with media rather than what media does to people. The theory suggests people use media to fulfill needs like social interaction, entertainment, education, and identification. Critics argue it does not fully recognize media's unconscious influence over views and that media can manipulate audiences. However, it may be more applicable today as the internet allows more freedom and control over media consumption.
Gratification of new media while marketing a new product
This document summarizes a research paper on the use of social media for marketing new products. It begins with an abstract, introduction, and significance sections outlining the goal of analyzing social media's role in communication, brand awareness, and engaging large audiences. It then discusses how social media allows easy targeting of niche groups and provides statistics on major social media platform users. The methodology section describes the research methods used including interviews of 30 business people. The findings section outlines results showing that social media can increase sales. Finally, the conclusion emphasizes that social media is an important marketing tool for connecting with customers where they engage online.
Recommended
The uses and gratification theory
The Uses and Gratification Theory proposes that people actively seek out specific media to satisfy certain needs. It focuses on understanding why and how audiences use media rather than how media affects people. The theory suggests people choose media to fulfill needs like information, personal identity, social interaction, and entertainment. It presents an audience-centered perspective on mass communication.
About uses and gratification model
The Uses and Gratification theory states that audiences actively engage with media to fulfill certain needs, rather than media having direct effects on passive audiences. It developed in the 1920s-1990s to understand why people choose different media. The theory proposes that people use media for cognitive needs like learning, affective needs like emotional release, personal needs like identity, and social needs like interaction. It also suggests audiences are active in selecting media that meets these needs. The development of new media like the internet has provided more ways for audiences to find gratification.
Uses and Gratification theory
The Uses and Gratification Theory proposes that people actively seek out media to fulfill certain needs, and over time researchers have identified common reasons or gratifications that influence media selection, such as diversion, social interaction, and learning. The theory developed in three stages from 1944 to the present, with early work identifying gratifications for listening to soap operas and developing a formula for media selection, to later research grouping common uses of media and studying motivations for consuming different types of content.
Uses and gratification theory
Uses and Gratification Theory focuses on why audiences use media rather than how media affects people. It suggests audiences use films for entertainment, social interaction, personal identity, and information. Producers aim to entertain viewers and provide what audiences want to maximize profits. For a film targeting 16-25 year olds, this theory recommends focusing on entertainment and education through relatable characters to engage the social audience.
Uses and gratification
The uses and gratification theory suggests that media users actively select media to fulfill certain needs. There are four basic needs: diversion, personal relationships, personal identity, and surveillance. Diversion fulfills the need to relax and escape daily life. Personal relationships involve using media for companionship and social groups. Personal identity relates to learning about oneself through media portrayals. Surveillance satisfies the need to stay informed about events and celebrities. Magazines like Q can fulfill these needs for teenagers - diversion through celebrity gossip, personal relationships by staying up-to-date with friends, personal identity through featured opportunities, and surveillance of latest celebrity news.
Uses and gratifications theory
The Uses and Gratifications theory views audiences as active in their media consumption choices. It posits that people select media to fulfill certain needs and gratifications. The theory assumes audiences are goal-oriented in their selections and can articulate the reasons behind their choices. It also acknowledges that media compete with other sources for fulfilling needs. Common gratifications sought from media include information, entertainment, social interaction, and escape from problems. The degree to which media gratify the reasons people seek them (gratifications sought vs. gratifications obtained) determines audience satisfaction. Media dependency theory extends this by arguing people rely more on media that fulfill important goals and needs.
Uses and Gratifications Theory
Uses and Gratifications Theory posits that audience members actively seek out media to meet specific needs or gratifications, rather than media having direct influence over people. It focuses on what people do with media rather than what media does to people. The theory suggests people use media to fulfill needs like social interaction, entertainment, education, and identification. Critics argue it does not fully recognize media's unconscious influence over views and that media can manipulate audiences. However, it may be more applicable today as the internet allows more freedom and control over media consumption.
Gratification of new media while marketing a new product
This document summarizes a research paper on the use of social media for marketing new products. It begins with an abstract, introduction, and significance sections outlining the goal of analyzing social media's role in communication, brand awareness, and engaging large audiences. It then discusses how social media allows easy targeting of niche groups and provides statistics on major social media platform users. The methodology section describes the research methods used including interviews of 30 business people. The findings section outlines results showing that social media can increase sales. Finally, the conclusion emphasizes that social media is an important marketing tool for connecting with customers where they engage online.
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Centuria is a bespoke medical center that provides artisanal and holistic healthcare services. It is organized into several "phalanxes" or clusters of specialized medical practices such as oncology, pediatrics, orthopedics, and cardiology. Centuria aims to treat the whole person through medical care, wellness services, and healing spaces for restoration. It operates according to a manifesto of providing skilled, gentle, and compassionate care to empower patients and help them overcome health struggles.
The uses and gratification theory
The uses and gratification theory was developed in 1974 by Blumler and Katz. It focuses on why people choose to use media rather than how media affects people. The theory proposes that individuals use media for information, personal identity, social interaction, and entertainment. As new media forms emerged, the reasons for using media have expanded beyond these core purposes.
Uses and gratification theory
The Uses and Gratifications Theory focuses on what audiences gain from media rather than how media affects them. It suggests that audiences are active in choosing media to fulfill needs like information, entertainment, social interaction, or escape. The theory proposes that people use different media sources to meet cognitive, affective, personal, social, and tension release needs. Modern applications continue to demonstrate how new media technologies allow audiences to gratify these various needs.
Social audit. dr.madhur verma PGIMS ROHTAK
This document provides an overview of social auditing. It discusses the history and evolution of social audits from the 1940s onward. Key points include that social audits aim to involve beneficiaries and stakeholders in planning, monitoring, and evaluating programs and projects. The document outlines the principles, components, methodology, and steps of conducting a social audit to assess the performance and impact of government and development programs from the perspective of citizens and communities.
Audience positioning
Audience theories examine the complex relationship between media producers and audiences. Producers aim to position audiences through encoded messages, but audiences can interpret these messages differently as active or passive receivers. Different factors like demographics, beliefs, and level of engagement influence how audiences decode media texts.
Uses & gratification theory
Uses & Gratification Theory focuses on why people use particular media and what people do with media rather than what media does to people. It argues that people's needs influence how they use and respond to media. The theory was developed in the 1960s as media researchers became interested in what audiences did with media and how individuals actively consumed media to fulfill different needs and reasons. Blumer and Katz expanded on this theory in 1974, identifying specific purposes audiences may have for media use such as diversion, personal relationships, identity, and surveillance.
Stuart Hall - Audience Positioning
Stuart Hall was a cultural theorist who developed a model for how audiences interpret mass media texts. The model suggests there are three ways of reading: the dominant reading where the audience fully accepts the intended message, the negotiated reading where the audience partly accepts it but modifies it based on their own views, and the oppositional reading where the audience rejects the intended message based on how it conflicts with their own social position. Hall was interested in how the media propagates ideologies and frames public debates by positioning audiences, and the concept that texts can have multiple meanings open to different interpretations.
Reception Theory
This document discusses the history and development of reception theory. It covers early uses of reception theory from the 1970s-1990s to analyze media content, the expansion of the theory beyond text to include semiotics and the understanding that environmental context influences reception. More recent developments mentioned include incorporating neuroscience findings and how reception models have been used to understand celebrity reception. The meaning derived from media depends on the relationship between the text and the reader's own background and experiences.
Main Task; Uses and Gratifactions
Blumler and Katz developed uses and gratifications theory, which suggests that media users actively select media to fulfill certain needs. The four main needs are: diversion from everyday life, forming personal relationships, exploring personal identity, and staying informed about their environment. For example, reading Kerrang magazine fulfills the need for diversion by allowing readers to escape daily life and learn about rock stars, fulfills the need for surveillance by giving insights into celebrities' lives, and fulfills the need for personal relationships by keeping readers informed about new bands and releases to discuss with friends.
Uses and gratifications theory
The Uses and Gratifications theory suggests that media users actively select media sources that fulfill their needs, which include diversion from everyday life, forming personal relationships, exploring their identity, and gaining information about their surroundings. Users seek out media to relax and escape, connect with others socially, learn about themselves, and stay informed about events and celebrities. The theory proposes that individuals use specific media to fulfill these four basic needs.
Audience theorists
David Gauntlett is a British sociologist who studies contemporary media audiences and how digital media like YouTube and Twitter enable self-expression and shape identity. He argues that new teaching methods are needed because traditional media studies fail to account for how audiences can now also be producers by creating and sharing content online. Through sites like YouTube, people have more freedom to explore and influence identity beyond traditional gender norms.
Evaluation Question 5
The document summarizes Katz and Bulmer's Uses and Gratification Theory, which explains that media consumers seek to fulfill their needs through media. The theory argues that audiences are not passive, but actively select media to fulfill five needs: entertainment, personal identity, surveillance, diversion, and social interaction. The document then provides examples of how a fictional rap magazine might fulfill these needs for its target 18-24 year old audience through its cover design, interviews, and discussion of artists.
Blumler and katz
The Uses and Gratifications Theory focuses on what audiences do with media rather than what media does to people. It assumes that audiences are active, interpreting media to meet their needs rather than being passive recipients. People use media to fulfill gratifications, and media compete for viewers based on their ability to provide gratification. The theory follows a model where social and psychological factors motivate needs, which lead people to seek out certain media expecting it will fulfill those needs.
Blumler and katz
The document discusses Uses and Gratifications Theory, which focuses on what audiences do with media rather than what media does to people. It posits that audiences are active, interpreting media to meet their needs rather than being passive recipients. People may seek out media to fulfill needs like feeling informed in social situations. Motivations and expectations drive media exposure and ultimately gratification. The theory has been extended by Media Dependency Theory, which argues people rely more on media that meets many needs versus few. Dependency is influenced by available alternatives, with less dependency when more options exist. Uses and Gratifications rejects the hypodermic needle model that people are helpless victims of media's influence.
Blumler and katz (1974)
The Uses and Gratification Theory proposed by Blumler and Katz suggests that people use various media forms to satisfy four basic needs: 1) the need to escape from everyday life, 2) the need to gather information about people and events, 3) the need to form relationships with like-minded people, and 4) the need to develop a sense of personal identity. Magazines and other media can provide escapism from readers' daily lives by immersing them in celebrity stories. They also supply information about people and events readers are interested in. Forums allow readers to bond with others over shared interests and opinions. Identifying with particular artists or genres helps readers define their personality.
Uses and Gratification
The document discusses the four main needs that audiences seek to fulfill through media consumption: diversion from everyday life through escapism, satisfying needs for companionship and relationships through media, exploring personal identity, and gaining information about surrounding events. Magazines like Q fulfill these needs by providing entertaining celebrity stories and new music for diversion, coverage of celebrity relationships for personal relationships, quizzes and games for personal identity exploration, and information on upcoming concerts and events for surveillance of one's environment.
Theoretical research
The document discusses various media theories that are relevant to magazine production, including auteur theory, genre theory, and audience theories. It examines how these theories can be applied when creating an original magazine. The creator plans to include their own distinctive style through color palette and visual motifs to demonstrate their influence as an auteur. Genre conventions will be followed with some variations to make the magazine unique. Audience theories like uses and gratification will be used to attract readers through diversion, social solidarity, personal identity, and information gathering. Representation of diverse models will also help make the magazine distinctive.
Uses and gratifications theory
The uses and gratifications theory suggests that media users actively select media sources that satisfy specific needs. There are four main needs addressed: diversion, which involves escaping reality through media; personal relationships, which involves using media for companionship and socializing; personal identity, which involves using media to learn about oneself and identify with social groups; and surveillance, which involves using media to learn about events and other people. The document then provides examples of how magazines may satisfy these needs through content on celebrities, gossip, and discussion forums, in order to attract and engage readers.
Uses and gratifications theory 2
Uses and Gratifications Theory posits that audiences are active, choosing media to fulfill needs rather than media passively influencing people. Katz identified four needs media can meet: escape from daily life, surveillance or information gathering, personal relationships, and personal identity. Regarding music media, it can provide escape through artist stories, surveillance of music news, personal relationships via social media discussions, and ways to develop personal identity by relating to genres.
Uses and gratification theory
The uses and gratification theory suggests that consumers actively seek out media to fulfill certain needs. There are four main needs that drive media consumption: diversion or escape from everyday life, personal relationships to feel connected to others, personal identity to learn about oneself, and surveillance or staying informed about events. This document analyzes how a music magazine contents page could fulfill consumers' needs, particularly their need for personal identity, as the magazine presents a youthful and creative voice that readers may relate to.
Uses and gratifications theory
The uses and gratifications theory proposes that people seek out different media to fulfill specific needs. There are four main reasons for using media: social interaction, information, entertainment, and personal identity. Social interaction refers to using media as a way to socialize with others over shared interests. People also use media for information, such as watching the news or keeping up with celebrity gossip. Additionally, media provides entertainment and allows people to relax and unwind through comedy, drama, or other engaging content. Finally, media can help shape personal identity by presenting role models and allowing people to relate to characters' experiences.
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Phalanx SPEC Centuria Plan
Centuria is a bespoke medical center that provides artisanal and holistic healthcare services. It is organized into several "phalanxes" or clusters of specialized medical practices such as oncology, pediatrics, orthopedics, and cardiology. Centuria aims to treat the whole person through medical care, wellness services, and healing spaces for restoration. It operates according to a manifesto of providing skilled, gentle, and compassionate care to empower patients and help them overcome health struggles.
The uses and gratification theory
The uses and gratification theory was developed in 1974 by Blumler and Katz. It focuses on why people choose to use media rather than how media affects people. The theory proposes that individuals use media for information, personal identity, social interaction, and entertainment. As new media forms emerged, the reasons for using media have expanded beyond these core purposes.
Uses and gratification theory
The Uses and Gratifications Theory focuses on what audiences gain from media rather than how media affects them. It suggests that audiences are active in choosing media to fulfill needs like information, entertainment, social interaction, or escape. The theory proposes that people use different media sources to meet cognitive, affective, personal, social, and tension release needs. Modern applications continue to demonstrate how new media technologies allow audiences to gratify these various needs.
Social audit. dr.madhur verma PGIMS ROHTAK
This document provides an overview of social auditing. It discusses the history and evolution of social audits from the 1940s onward. Key points include that social audits aim to involve beneficiaries and stakeholders in planning, monitoring, and evaluating programs and projects. The document outlines the principles, components, methodology, and steps of conducting a social audit to assess the performance and impact of government and development programs from the perspective of citizens and communities.
Audience positioning
Audience theories examine the complex relationship between media producers and audiences. Producers aim to position audiences through encoded messages, but audiences can interpret these messages differently as active or passive receivers. Different factors like demographics, beliefs, and level of engagement influence how audiences decode media texts.
Uses & gratification theory
Uses & Gratification Theory focuses on why people use particular media and what people do with media rather than what media does to people. It argues that people's needs influence how they use and respond to media. The theory was developed in the 1960s as media researchers became interested in what audiences did with media and how individuals actively consumed media to fulfill different needs and reasons. Blumer and Katz expanded on this theory in 1974, identifying specific purposes audiences may have for media use such as diversion, personal relationships, identity, and surveillance.
Stuart Hall - Audience Positioning
Stuart Hall was a cultural theorist who developed a model for how audiences interpret mass media texts. The model suggests there are three ways of reading: the dominant reading where the audience fully accepts the intended message, the negotiated reading where the audience partly accepts it but modifies it based on their own views, and the oppositional reading where the audience rejects the intended message based on how it conflicts with their own social position. Hall was interested in how the media propagates ideologies and frames public debates by positioning audiences, and the concept that texts can have multiple meanings open to different interpretations.
Reception Theory
This document discusses the history and development of reception theory. It covers early uses of reception theory from the 1970s-1990s to analyze media content, the expansion of the theory beyond text to include semiotics and the understanding that environmental context influences reception. More recent developments mentioned include incorporating neuroscience findings and how reception models have been used to understand celebrity reception. The meaning derived from media depends on the relationship between the text and the reader's own background and experiences.
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Similar to Uses and gratifications
Main Task; Uses and Gratifactions
Blumler and Katz developed uses and gratifications theory, which suggests that media users actively select media to fulfill certain needs. The four main needs are: diversion from everyday life, forming personal relationships, exploring personal identity, and staying informed about their environment. For example, reading Kerrang magazine fulfills the need for diversion by allowing readers to escape daily life and learn about rock stars, fulfills the need for surveillance by giving insights into celebrities' lives, and fulfills the need for personal relationships by keeping readers informed about new bands and releases to discuss with friends.
Uses and gratifications theory
The Uses and Gratifications theory suggests that media users actively select media sources that fulfill their needs, which include diversion from everyday life, forming personal relationships, exploring their identity, and gaining information about their surroundings. Users seek out media to relax and escape, connect with others socially, learn about themselves, and stay informed about events and celebrities. The theory proposes that individuals use specific media to fulfill these four basic needs.
Audience theorists
David Gauntlett is a British sociologist who studies contemporary media audiences and how digital media like YouTube and Twitter enable self-expression and shape identity. He argues that new teaching methods are needed because traditional media studies fail to account for how audiences can now also be producers by creating and sharing content online. Through sites like YouTube, people have more freedom to explore and influence identity beyond traditional gender norms.
Evaluation Question 5
The document summarizes Katz and Bulmer's Uses and Gratification Theory, which explains that media consumers seek to fulfill their needs through media. The theory argues that audiences are not passive, but actively select media to fulfill five needs: entertainment, personal identity, surveillance, diversion, and social interaction. The document then provides examples of how a fictional rap magazine might fulfill these needs for its target 18-24 year old audience through its cover design, interviews, and discussion of artists.
Blumler and katz
The Uses and Gratifications Theory focuses on what audiences do with media rather than what media does to people. It assumes that audiences are active, interpreting media to meet their needs rather than being passive recipients. People use media to fulfill gratifications, and media compete for viewers based on their ability to provide gratification. The theory follows a model where social and psychological factors motivate needs, which lead people to seek out certain media expecting it will fulfill those needs.
Blumler and katz
The document discusses Uses and Gratifications Theory, which focuses on what audiences do with media rather than what media does to people. It posits that audiences are active, interpreting media to meet their needs rather than being passive recipients. People may seek out media to fulfill needs like feeling informed in social situations. Motivations and expectations drive media exposure and ultimately gratification. The theory has been extended by Media Dependency Theory, which argues people rely more on media that meets many needs versus few. Dependency is influenced by available alternatives, with less dependency when more options exist. Uses and Gratifications rejects the hypodermic needle model that people are helpless victims of media's influence.
Blumler and katz (1974)
The Uses and Gratification Theory proposed by Blumler and Katz suggests that people use various media forms to satisfy four basic needs: 1) the need to escape from everyday life, 2) the need to gather information about people and events, 3) the need to form relationships with like-minded people, and 4) the need to develop a sense of personal identity. Magazines and other media can provide escapism from readers' daily lives by immersing them in celebrity stories. They also supply information about people and events readers are interested in. Forums allow readers to bond with others over shared interests and opinions. Identifying with particular artists or genres helps readers define their personality.
Uses and Gratification
The document discusses the four main needs that audiences seek to fulfill through media consumption: diversion from everyday life through escapism, satisfying needs for companionship and relationships through media, exploring personal identity, and gaining information about surrounding events. Magazines like Q fulfill these needs by providing entertaining celebrity stories and new music for diversion, coverage of celebrity relationships for personal relationships, quizzes and games for personal identity exploration, and information on upcoming concerts and events for surveillance of one's environment.
Theoretical research
The document discusses various media theories that are relevant to magazine production, including auteur theory, genre theory, and audience theories. It examines how these theories can be applied when creating an original magazine. The creator plans to include their own distinctive style through color palette and visual motifs to demonstrate their influence as an auteur. Genre conventions will be followed with some variations to make the magazine unique. Audience theories like uses and gratification will be used to attract readers through diversion, social solidarity, personal identity, and information gathering. Representation of diverse models will also help make the magazine distinctive.
Uses and gratifications theory
The uses and gratifications theory suggests that media users actively select media sources that satisfy specific needs. There are four main needs addressed: diversion, which involves escaping reality through media; personal relationships, which involves using media for companionship and socializing; personal identity, which involves using media to learn about oneself and identify with social groups; and surveillance, which involves using media to learn about events and other people. The document then provides examples of how magazines may satisfy these needs through content on celebrities, gossip, and discussion forums, in order to attract and engage readers.
Uses and gratifications theory 2
Uses and Gratifications Theory posits that audiences are active, choosing media to fulfill needs rather than media passively influencing people. Katz identified four needs media can meet: escape from daily life, surveillance or information gathering, personal relationships, and personal identity. Regarding music media, it can provide escape through artist stories, surveillance of music news, personal relationships via social media discussions, and ways to develop personal identity by relating to genres.
Uses and gratification theory
The uses and gratification theory suggests that consumers actively seek out media to fulfill certain needs. There are four main needs that drive media consumption: diversion or escape from everyday life, personal relationships to feel connected to others, personal identity to learn about oneself, and surveillance or staying informed about events. This document analyzes how a music magazine contents page could fulfill consumers' needs, particularly their need for personal identity, as the magazine presents a youthful and creative voice that readers may relate to.
Uses and gratifications theory
The uses and gratifications theory proposes that people seek out different media to fulfill specific needs. There are four main reasons for using media: social interaction, information, entertainment, and personal identity. Social interaction refers to using media as a way to socialize with others over shared interests. People also use media for information, such as watching the news or keeping up with celebrity gossip. Additionally, media provides entertainment and allows people to relax and unwind through comedy, drama, or other engaging content. Finally, media can help shape personal identity by presenting role models and allowing people to relate to characters' experiences.
2. Media audiences
This document discusses media audiences and how media products are targeted towards specific audiences. It explains that the target audience is the specific group a product is aimed at. Media companies research audience demographics and psychographics to better understand the behaviors and traits of potential audiences. The document also summarizes several theories of how audiences interact with media, including the hypodermic model which views audiences as passive, the two-step flow theory which proposes opinions spread from media to opinion leaders to the wider audience, and uses and gratification theory which sees audiences as active users selecting media to fulfill certain needs.
Audiencetheory ugt
Uses and Gratifications Theory suggests that audiences use media to fulfill various needs and motivations, including diversion through entertainment and relaxation, developing personal relationships and social interaction by observing relationships in media, exploring personal identity by identifying with media characters, and fulfilling informational needs through surveillance of world events. The theory was coined in the 1970s and proposes that audiences are active users of media as opposed to passive recipients of media effects or influence.
Audience and representation
The document discusses audience and representation theory. It explains that uses and gratifications theory focuses on understanding why audiences actively seek out certain media to fulfill their needs. The theory looks at what people do with media rather than what media does to people. It also notes that audiences are not passive, but play an active role in interpreting media. The document then provides an example of how this theory relates to selecting music to fulfill moods or social motives. It discusses how one student's music video project will help promote a new band by giving audiences a sense of their music. The document also briefly summarizes ideas from Henry Jenkins about fans actively constructing meanings, and from Clay Shirky about how the internet has changed audiences from passive consumers to active producers
Audience theory
The document discusses audience theory and uses and gratifications theory. It defines primary, secondary, and tertiary audiences. Primary audiences are the main target for a product. Secondary audiences are not the main target but still consumers. Tertiary audiences have little interest but may encounter the product. Uses and gratifications theory suggests audiences actively choose what to consume based on cultural and social contexts and personal needs. Gratifications are things that make people feel good, while uses are information people can apply. The document gives examples of how a festival magazine provides both gratifications and uses to its primary audience.
G325 b 1_quotesummarycomment_articles-
Gauntlett implies that young people use media figures as role models to help construct their identities. Role models provide examples of how to live that young people can selectively borrow from as they figure out who they want to be. While role models don't need to be flawless, young fans are drawn to figures they see as like themselves in important ways. The increasing variety of media messages available provides more opportunities for young people to explore different identities and find role models that align with their personal tastes and values, especially if traditional sources of socialization do not match their views.
audience theory
The document discusses several audience theories:
- Uses and gratifications theory examines how audiences seek out media to fulfill needs like entertainment, information, social interaction, and identity.
- Reception theory by Stuart Hall looks at dominant, oppositional, and negotiated readings by audiences when decoding media.
- Cultivation theory suggests regular media exposure shapes attitudes and values over time.
- Two-step flow theory proposes opinion leaders influence public opinion after being influenced by mass media.
- Active audiences interact more deeply with media texts compared to passive audiences who simply accept content.
Audience Theory
The document outlines Uses and Gratifications Theory, which proposes that audiences use media to fulfill four basic needs: diversion from everyday life, forming personal relationships, exploring personal identity, and learning about surrounding events. Specifically, fans may purchase a music magazine for diversion, to learn about themselves through their favorite artist, to connect with others in the social group of fans, and to gain surveillance of events through information on the cover.
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留信网认证的作用:
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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Barbie Movie Review has gotten brilliant surveys for its fun and creative story. Coordinated by Greta Gerwig, it stars Margot Robbie as Barbie and Ryan Gosling as Insight. Critics adore its perky humor, dynamic visuals, and intelligent take on the notorious doll's world. It's lauded for being engaging for both kids and grown-ups. The Astras profoundly prescribes observing the Barbie Review for a delightful and colorful cinematic involvement.https://theastras.com/hca-member-gradebooks/hca-gradebook-barbie/
DIGIDEVTV A New area of OTT Distribution
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
Leonardo DiCaprio, a name synonymous with Hollywood stardom and acting excellence. has captivated audiences for decades with his talent and charisma. But, the Leonardo DiCaprio haircut is one aspect of his public persona that has garnered attention. From his early days as a teenage heartthrob to his current status as a seasoned actor and environmental activist. DiCaprio's hairstyles have evolved. reflecting both his personal growth and the changing trends in fashion. This article delves into the many phases of the Leonardo DiCaprio haircut. exploring its significance and impact on pop culture.
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
The Ultimate Guide to Setting Up Eternal IPTV on Your Devices.docx
Eternal IPTV distinguishes itself from other IPTV services through its extensive library of content and superior streaming quality.
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
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本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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The way we consume television has evolved dramatically over the past decade. Internet Protocol Television (IPTV) has emerged as a popular alternative to traditional cable and satellite TV, offering a wide range of channels and on-demand content via the internet. In Ireland, IPTV is rapidly gaining traction, with Xtreame HDTV being one of the prominent providers in the market. This comprehensive guide will delve into everything you need to know about IPTV Ireland, focusing on Xtreame HDTV, its features, benefits, and how it is revolutionizing TV viewing for Irish audiences.
240529_Teleprotection Global Market Report 2024.pdf
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
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Uses and gratifications
- 2. About Uses and Gratification Blulmer and Katz's uses and gratification theory suggests that media users play an important part in choosing and using the different aspects of media. This theory suggests that a media users seeks a source which meets both the wants and needs of the user.
- 3. T H E N E E D S T H A T H AV E T O BE MET There are 4 different needs that needs to be met: - Diversion - Personal Relationships - Surveillance - Personal Identity
- 4. DIVERSION Diversion is where a user feels the need to escape from everyday life and relax. It is important as it provides society and culture with unique and inspirational perspectives. Diversity can create new ideas and changes that can be beneficial to a society, or even the world.
- 5. PERSONAL RELATIONS HIPS People use the media to fulfil their need for companionship and to form a relationship with others ( to be part of a social group within society).
- 6. SURVEILLANCE This is where the media is used to find out what is happening in society around us. For example, a music magazine can be used to find out the latest charts and about the social life of different celebrities.
- 7. PERSONAL IDENTITY Sometimes members of society can use the media to find out about themselves. Sometimes the way people are presented can reflect ourselves.
- 8. Surveillance Lets readers keep up to date with celebrity lives. For example in this issue, readers are able to find out about Adele. Personal Identity Q magazine includes lots of opportunities for readers to get involved and sometimes the people who they present also reflect members of society. Teenagers and young adults tend to show a certain amount of interest in music magazines. Diversion Q uses diversion as it allows people to purchase the magazine and read about the latest songs coming out. Personal Relationships By including all the latest news, it allows groups of friends to interact with each other about the news.