The document discusses the four main needs that audiences seek to fulfill through media consumption: diversion from everyday life through escapism, satisfying needs for companionship and relationships through media, exploring personal identity, and gaining information about surrounding events. Magazines like Q fulfill these needs by providing entertaining celebrity stories and new music for diversion, coverage of celebrity relationships for personal relationships, quizzes and games for personal identity exploration, and information on upcoming concerts and events for surveillance of one's environment.

1. Uses and Gratifications
The audience consumes the media to achieve one of four basic needs;
and the media meets these needs.
Diversion- The need for escapism; to escape boring everyday life.
Personal relationships- Using the media to satisfy the need for
companionship. Or using the media to arrange relationships with
others; to be part of a social group.
Personal identity- Using the media to find out about ourselves
Surveillance- Using the media to find out about events going on around
us

2. Q magazine creates
Diversion readers get
involved with stories from
celebrities and learn new
things. Personal
Relationships of celebrities
are shown in magazines also
you can see readers
comments and question
within magazines so you can
contact other people.
Personal Identity is in the
magazine as it can tell you
about yourself, quizzes and
games are included. New
song releases will be
contained and you can see
what new music you like. In
every magazine you’ll find up
coming gigs, concerts and
festivals, known as
surveillance.