Uses and Gratification
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The document discusses the four main needs that audiences seek to fulfill through media consumption: diversion from everyday life through escapism, satisfying needs for companionship and relationships through media, exploring personal identity, and gaining information about surrounding events. Magazines like Q fulfill these needs by providing entertaining celebrity stories and new music for diversion, coverage of celebrity relationships for personal relationships, quizzes and games for personal identity exploration, and information on upcoming concerts and events for surveillance of one's environment.
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Uses and gratification theory
The document discusses four uses and gratifications of media consumption: diversion, where people escape from everyday life by immersing themselves in media like magazines; personal relationships, where people use media to connect with others who enjoy similar music and activities; personal identity, where people learn about themselves by relating to how others are portrayed in media; and surveillance, where people use media to learn about events and topics of interest like bands' personal lives and tours.
Audience Theory
The document outlines Uses and Gratifications Theory, which proposes that audiences use media to fulfill four basic needs: diversion from everyday life, forming personal relationships, exploring personal identity, and learning about surrounding events. Specifically, fans may purchase a music magazine for diversion, to learn about themselves through their favorite artist, to connect with others in the social group of fans, and to gain surveillance of events through information on the cover.
My pop genre magazine
I chose to create a pop music magazine because pop is the genre I listen to and know best, having grown up with artists like Taylor Swift, Selena Gomez, and Katy Perry. A pop magazine would be a good choice as pop stands for popular music, and mega stars in the genre like Justin Bieber and One Direction have huge fan bases that could support sales. As a young female myself, I would also have insight into what other young female readers would want to read about in a pop magazine.
Coursework interview questions
This document provides 5 interview questions for a media coursework project about starting a music magazine: it asks about favorite music artists, what content an interviewee would like to see about those artists in the magazine, how social media could help the magazine's success, how magazine pricing affects quality, and what a typical weekend is like.
Uses and gratifications theory- how it ties into music magazines
Uses and Gratifications Theory suggests that audiences use media to fulfill various needs. It identifies four main reasons for media use: diversion or escape from daily life through entertainment; social interaction by discussing media with others; personal identity through comparing one's self to media personalities; and surveillance or learning about the world through news media. Music magazines should consider this theory, as readers use them for diversion and relaxation after work, to feel connected to artists by learning about their lives, to discuss music with friends, to feel happiness for successful bands, and to stay informed about the music world.
Interview
The interviewee enjoys the rock pop genre because it is diverse and provides a lot of energy. They associate bands like Muse, Arctic Monkeys, and the 1975 with this genre, which are also their favorite bands. They would like the magazine to include exclusive interviews with these bands to get to know them better, as well as information on tour dates, gigs, and free posters.
QUESTION 2- EVALUATION
This magazine aims to represent all music lovers regardless of gender or age by using a simple, bold font and design that is universally accessible. The specific issue focuses on the artist Luke Brewster and is likely to attract his young female fans between ages 10 and up who have supported his career from the beginning, though both male and female fans can still find it entertaining.
Blumer and katz
Blumer and Katz's theory proposes that media use serves four functions: diversion from everyday life, fulfilling personal relationships, establishing personal identity, and surveillance of one's environment. The document discusses how a hypothetical music magazine aligns with these four categories by allowing readers to relax and learn about celebrity lives for diversion, connect with others online over shared interests for relationships, attract subscribers interested in indie music for identity, and provide updates on celebrities and music news for surveillance.
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Uses and gratification theory
The document discusses four uses and gratifications of media consumption: diversion, where people escape from everyday life by immersing themselves in media like magazines; personal relationships, where people use media to connect with others who enjoy similar music and activities; personal identity, where people learn about themselves by relating to how others are portrayed in media; and surveillance, where people use media to learn about events and topics of interest like bands' personal lives and tours.
Audience Theory
The document outlines Uses and Gratifications Theory, which proposes that audiences use media to fulfill four basic needs: diversion from everyday life, forming personal relationships, exploring personal identity, and learning about surrounding events. Specifically, fans may purchase a music magazine for diversion, to learn about themselves through their favorite artist, to connect with others in the social group of fans, and to gain surveillance of events through information on the cover.
My pop genre magazine
I chose to create a pop music magazine because pop is the genre I listen to and know best, having grown up with artists like Taylor Swift, Selena Gomez, and Katy Perry. A pop magazine would be a good choice as pop stands for popular music, and mega stars in the genre like Justin Bieber and One Direction have huge fan bases that could support sales. As a young female myself, I would also have insight into what other young female readers would want to read about in a pop magazine.
Coursework interview questions
This document provides 5 interview questions for a media coursework project about starting a music magazine: it asks about favorite music artists, what content an interviewee would like to see about those artists in the magazine, how social media could help the magazine's success, how magazine pricing affects quality, and what a typical weekend is like.
Uses and gratifications theory- how it ties into music magazines
Uses and Gratifications Theory suggests that audiences use media to fulfill various needs. It identifies four main reasons for media use: diversion or escape from daily life through entertainment; social interaction by discussing media with others; personal identity through comparing one's self to media personalities; and surveillance or learning about the world through news media. Music magazines should consider this theory, as readers use them for diversion and relaxation after work, to feel connected to artists by learning about their lives, to discuss music with friends, to feel happiness for successful bands, and to stay informed about the music world.
Interview
The interviewee enjoys the rock pop genre because it is diverse and provides a lot of energy. They associate bands like Muse, Arctic Monkeys, and the 1975 with this genre, which are also their favorite bands. They would like the magazine to include exclusive interviews with these bands to get to know them better, as well as information on tour dates, gigs, and free posters.
QUESTION 2- EVALUATION
This magazine aims to represent all music lovers regardless of gender or age by using a simple, bold font and design that is universally accessible. The specific issue focuses on the artist Luke Brewster and is likely to attract his young female fans between ages 10 and up who have supported his career from the beginning, though both male and female fans can still find it entertaining.
Blumer and katz
Blumer and Katz's theory proposes that media use serves four functions: diversion from everyday life, fulfilling personal relationships, establishing personal identity, and surveillance of one's environment. The document discusses how a hypothetical music magazine aligns with these four categories by allowing readers to relax and learn about celebrity lives for diversion, connect with others online over shared interests for relationships, attract subscribers interested in indie music for identity, and provide updates on celebrities and music news for surveillance.
Bulmer and katz
Bulmer and Katz theory proposes four categories for understanding media consumption: diversion, personal relationships, personal identity, and surveillance. Diversion refers to using media to escape everyday life. Personal relationships involve using media for companionship and connecting with others who share interests. Personal identity explores how media reflects aspects of oneself. Surveillance means using media to learn about events happening around you.
Genre media
The document discusses the key components and conventions of an indie magazine genre. It notes that indie magazines typically focus on new and upcoming artists, with stock photographs taken at live music venues, urban areas, and household settings. Common props included in photographs are musical instruments like guitars. Generic conventions mentioned are a sense of rebellion through photography and informal language, as well as bold colors catching the eye. The author intends to apply these conventions to their own indie magazine, including fashion, focus on new music, urban settings, and potential use of a musical instrument prop.
Blumler and katz
The document discusses the uses and gratifications theory proposed by Blumler and Katz. They theorized that audiences consume media to fulfill four basic needs: diversion or escapism, developing personal relationships, exploring personal identity, and learning about events through surveillance. The document then provides an example of how these four needs can be seen in the content and features of a typical magazine aimed at teenagers, such as diversion through entertaining articles, developing relationships through shared interests, exploring identity through opportunities to get involved, and surveillance of celebrity lives.
Podcast Analysis
This podcast, called "I'll Name This Podcast Later", was created in 2015 by Joe Budden, a rapper from New Jersey. It has over 16,000 followers on SoundCloud and 55 published episodes. The target audience is ages 18-36. It draws this audience through interviews with notable hip hop artists and personalities. While covering similar topics as competitors, the chemistry between Budden and his co-hosts sets it apart. The podcast could expand its reach through more active use of social media platforms.
Who would be the audience for my magazine
The magazine targets an audience that enjoys indie rock music such as bands like Foo Fighters. The audience prefers laid-back, designer clothing from brands like Hollister and Fat Face. In their spare time, they enjoy listening to indie rock, playing musical instruments like guitar, and attending music festivals and concerts with friends. The document discusses how the magazine content and style have been tailored to match and attract this intended indie rock audience.
Bulmler and katz
Bulmer and Katz's theory proposes four categories for understanding media usage: diversion, personal relationships, personal identity, and surveillance. Diversion refers to using media to escape everyday life. Personal relationships involve using media for companionship and forming connections with others. Personal identity explores how media can help people learn about themselves. Surveillance means using media to learn about one's surrounding environment.
Q magazine-presentation
Q Magazine is considered one of the world's biggest music magazines with over 547,000 readers. It covers a wide variety of music genres and appeals to a younger demographic, mostly male readers. The magazine is seen as highly influential due to its expertise in music and ability to reach readers who act as influencers among their peers. It offers advertisers access to its large readership across its magazine and digital brand extensions.
Magazine questionnaire
The document is a questionnaire about music magazine preferences. It asks respondents to choose their favorite magazine, desired magazine content like interviews and tour dates, concert attendance frequency, ideal price range, preferred front-page artist, top music genre, and reasons for reading music magazines. The questions gather input on how to design an appealing music magazine.
Magazine questionnaire
The document is a questionnaire about music magazine preferences. It asks respondents to choose their favorite magazine, desired magazine content like interviews and tour dates, concert attendance frequency, ideal price range, preferred front-page artist, top music genre, and reasons for reading music magazines. The questions gather input on how to design an appealing music magazine.
Evaluation question 3
The document discusses audience feedback from surveys conducted on a music video for an unsigned folk artist. Survey responses showed that while the video was intriguing and the setting fit with folk, the darker themes and violence did not align with folk conventions. However, the narrative format worked well for the song. The target audience appeared to be 20-30 year olds interested in new folk bands. While surveys provided useful feedback, focus groups may have provided more detailed reactions.
Magazine pitch
The document discusses the title, design, and target audience of a new music magazine. The author chose "Pulse" as the title because it is short and memorable, and implies the magazine is essential. The magazine will use black, blue, and white colors to seem sophisticated yet calm, matching the indie rock genre. The target audience is ages 15-21, for both genders, as indie rock appeals equally to both and survey respondents were evenly split between genders.
Questionnaire
The document is a questionnaire for a music magazine that asks respondents about their music preferences and habits. It asks what music genre they listen to, their favorite band and why, how music affects their life, how often they buy music magazines and how much they would pay, what is most appealing on magazine covers, how often they attend live music events, and what other content they would like to see in music magazines. The questionnaire uses multiple choice and short answer questions to gather feedback.
Evaluation question 4
The document discusses how a pop punk/rock music magazine represents particular social groups. It targets teenagers and young adults aged 15-21 who enjoy this genre of music. The magazine represents the "outcasts" and "people who escape day to day life through music." These social groups are described as independent, with a rough look including colored hair, heavy makeup, and visible body modifications. The magazine aims to appeal to fans of this genre through its imagery, focusing on elements like live performances, mosh pits, and bold colors associated with pop punk style. The photos show characters in a fun or dark way to represent the mix of emotions people feel in connection to this genre of music.
Question 2
The magazine is aimed at fans of dance music. It is titled "LOUDER" to represent the loud and energetic genre of music preferred by its target audience. The front cover features a young model holding a record to convey the dance music attitude, and uses bright colors and pictures relevant to dance fans to represent its social group. The magazine also includes an article about major dance music influence David Guetta to interest readers.
Blumler and katz (1974)
The Uses and Gratification Theory proposed by Blumler and Katz suggests that people use various media forms to satisfy four basic needs: 1) the need to escape from everyday life, 2) the need to gather information about people and events, 3) the need to form relationships with like-minded people, and 4) the need to develop a sense of personal identity. Magazines and other media can provide escapism from readers' daily lives by immersing them in celebrity stories. They also supply information about people and events readers are interested in. Forums allow readers to bond with others over shared interests and opinions. Identifying with particular artists or genres helps readers define their personality.
Photo analysis 3
The photograph shows a group of average workmen pouring an unknown substance from large bottles into a sewer. This has been interpreted as a protest against the substance, similar to the Boston Tea Party, and raises questions about what the substance is and why they are disposing of it collectively. Further information about the photo's context and subjects could provide clues to understand the message it aimed to convey.
Initial introductory task 1
A music magazine provides information about a specific music genre and entertainment for fans of that genre. It typically includes interviews, reviews of new releases and live performances, charts, and competition. Images would feature artists, album covers, concerts, merchandise, and instruments. Key elements of all music magazine covers include the masthead, main image, barcode, coverlines describing the content, and consistent color scheme. The example magazine cover is identified as a pop music magazine based on the featured artist, bright color palette, and mention of "Pop's big takeover." The target audience is said to be primarily teenage and adult females.
Research into media theory
The document discusses Uses and Gratifications Theory, which examines why people choose certain media and how media users actively seek out options that meet their needs. It provides examples from a magazine contents page of how it fulfills various user needs, such as providing reviews to help readers decide if they would enjoy albums or live performances, listing upcoming events to facilitate social interactions, including news sections for diversion, and advertising merchandise to inform readers of trends. Overall, the magazine enhances readers' knowledge about bands and artists through up-to-date information tailored to their interests.
Pic analysis
The document asks a series of questions about an unspecified photograph, inquiring about the identities and situation of the people depicted, the photographer's intended message, the photo's historical importance, questions it raises, and potential captions and inferences that can be made based on observing it.
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Bulmer and katz
Bulmer and Katz theory proposes four categories for understanding media consumption: diversion, personal relationships, personal identity, and surveillance. Diversion refers to using media to escape everyday life. Personal relationships involve using media for companionship and connecting with others who share interests. Personal identity explores how media reflects aspects of oneself. Surveillance means using media to learn about events happening around you.
Genre media
The document discusses the key components and conventions of an indie magazine genre. It notes that indie magazines typically focus on new and upcoming artists, with stock photographs taken at live music venues, urban areas, and household settings. Common props included in photographs are musical instruments like guitars. Generic conventions mentioned are a sense of rebellion through photography and informal language, as well as bold colors catching the eye. The author intends to apply these conventions to their own indie magazine, including fashion, focus on new music, urban settings, and potential use of a musical instrument prop.
Blumler and katz
The document discusses the uses and gratifications theory proposed by Blumler and Katz. They theorized that audiences consume media to fulfill four basic needs: diversion or escapism, developing personal relationships, exploring personal identity, and learning about events through surveillance. The document then provides an example of how these four needs can be seen in the content and features of a typical magazine aimed at teenagers, such as diversion through entertaining articles, developing relationships through shared interests, exploring identity through opportunities to get involved, and surveillance of celebrity lives.
Podcast Analysis
This podcast, called "I'll Name This Podcast Later", was created in 2015 by Joe Budden, a rapper from New Jersey. It has over 16,000 followers on SoundCloud and 55 published episodes. The target audience is ages 18-36. It draws this audience through interviews with notable hip hop artists and personalities. While covering similar topics as competitors, the chemistry between Budden and his co-hosts sets it apart. The podcast could expand its reach through more active use of social media platforms.
Who would be the audience for my magazine
The magazine targets an audience that enjoys indie rock music such as bands like Foo Fighters. The audience prefers laid-back, designer clothing from brands like Hollister and Fat Face. In their spare time, they enjoy listening to indie rock, playing musical instruments like guitar, and attending music festivals and concerts with friends. The document discusses how the magazine content and style have been tailored to match and attract this intended indie rock audience.
Bulmler and katz
Bulmer and Katz's theory proposes four categories for understanding media usage: diversion, personal relationships, personal identity, and surveillance. Diversion refers to using media to escape everyday life. Personal relationships involve using media for companionship and forming connections with others. Personal identity explores how media can help people learn about themselves. Surveillance means using media to learn about one's surrounding environment.
Q magazine-presentation
Q Magazine is considered one of the world's biggest music magazines with over 547,000 readers. It covers a wide variety of music genres and appeals to a younger demographic, mostly male readers. The magazine is seen as highly influential due to its expertise in music and ability to reach readers who act as influencers among their peers. It offers advertisers access to its large readership across its magazine and digital brand extensions.
Magazine questionnaire
The document is a questionnaire about music magazine preferences. It asks respondents to choose their favorite magazine, desired magazine content like interviews and tour dates, concert attendance frequency, ideal price range, preferred front-page artist, top music genre, and reasons for reading music magazines. The questions gather input on how to design an appealing music magazine.
Magazine questionnaire
The document is a questionnaire about music magazine preferences. It asks respondents to choose their favorite magazine, desired magazine content like interviews and tour dates, concert attendance frequency, ideal price range, preferred front-page artist, top music genre, and reasons for reading music magazines. The questions gather input on how to design an appealing music magazine.
Evaluation question 3
The document discusses audience feedback from surveys conducted on a music video for an unsigned folk artist. Survey responses showed that while the video was intriguing and the setting fit with folk, the darker themes and violence did not align with folk conventions. However, the narrative format worked well for the song. The target audience appeared to be 20-30 year olds interested in new folk bands. While surveys provided useful feedback, focus groups may have provided more detailed reactions.
Magazine pitch
The document discusses the title, design, and target audience of a new music magazine. The author chose "Pulse" as the title because it is short and memorable, and implies the magazine is essential. The magazine will use black, blue, and white colors to seem sophisticated yet calm, matching the indie rock genre. The target audience is ages 15-21, for both genders, as indie rock appeals equally to both and survey respondents were evenly split between genders.
Questionnaire
The document is a questionnaire for a music magazine that asks respondents about their music preferences and habits. It asks what music genre they listen to, their favorite band and why, how music affects their life, how often they buy music magazines and how much they would pay, what is most appealing on magazine covers, how often they attend live music events, and what other content they would like to see in music magazines. The questionnaire uses multiple choice and short answer questions to gather feedback.
Evaluation question 4
The document discusses how a pop punk/rock music magazine represents particular social groups. It targets teenagers and young adults aged 15-21 who enjoy this genre of music. The magazine represents the "outcasts" and "people who escape day to day life through music." These social groups are described as independent, with a rough look including colored hair, heavy makeup, and visible body modifications. The magazine aims to appeal to fans of this genre through its imagery, focusing on elements like live performances, mosh pits, and bold colors associated with pop punk style. The photos show characters in a fun or dark way to represent the mix of emotions people feel in connection to this genre of music.
Question 2
The magazine is aimed at fans of dance music. It is titled "LOUDER" to represent the loud and energetic genre of music preferred by its target audience. The front cover features a young model holding a record to convey the dance music attitude, and uses bright colors and pictures relevant to dance fans to represent its social group. The magazine also includes an article about major dance music influence David Guetta to interest readers.
Blumler and katz (1974)
The Uses and Gratification Theory proposed by Blumler and Katz suggests that people use various media forms to satisfy four basic needs: 1) the need to escape from everyday life, 2) the need to gather information about people and events, 3) the need to form relationships with like-minded people, and 4) the need to develop a sense of personal identity. Magazines and other media can provide escapism from readers' daily lives by immersing them in celebrity stories. They also supply information about people and events readers are interested in. Forums allow readers to bond with others over shared interests and opinions. Identifying with particular artists or genres helps readers define their personality.
Photo analysis 3
The photograph shows a group of average workmen pouring an unknown substance from large bottles into a sewer. This has been interpreted as a protest against the substance, similar to the Boston Tea Party, and raises questions about what the substance is and why they are disposing of it collectively. Further information about the photo's context and subjects could provide clues to understand the message it aimed to convey.
Initial introductory task 1
A music magazine provides information about a specific music genre and entertainment for fans of that genre. It typically includes interviews, reviews of new releases and live performances, charts, and competition. Images would feature artists, album covers, concerts, merchandise, and instruments. Key elements of all music magazine covers include the masthead, main image, barcode, coverlines describing the content, and consistent color scheme. The example magazine cover is identified as a pop music magazine based on the featured artist, bright color palette, and mention of "Pop's big takeover." The target audience is said to be primarily teenage and adult females.
Research into media theory
The document discusses Uses and Gratifications Theory, which examines why people choose certain media and how media users actively seek out options that meet their needs. It provides examples from a magazine contents page of how it fulfills various user needs, such as providing reviews to help readers decide if they would enjoy albums or live performances, listing upcoming events to facilitate social interactions, including news sections for diversion, and advertising merchandise to inform readers of trends. Overall, the magazine enhances readers' knowledge about bands and artists through up-to-date information tailored to their interests.
Pic analysis
The document asks a series of questions about an unspecified photograph, inquiring about the identities and situation of the people depicted, the photographer's intended message, the photo's historical importance, questions it raises, and potential captions and inferences that can be made based on observing it.
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Uses and gratification
The uses and gratification theory suggests that media users actively select media to fulfill certain needs. There are four basic needs: diversion, personal relationships, personal identity, and surveillance. Diversion fulfills the need to relax and escape daily life. Personal relationships involve using media for companionship and social groups. Personal identity relates to learning about oneself through media portrayals. Surveillance satisfies the need to stay informed about events and celebrities. Magazines like Q can fulfill these needs for teenagers - diversion through celebrity gossip, personal relationships by staying up-to-date with friends, personal identity through featured opportunities, and surveillance of latest celebrity news.
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Audience theory
The document discusses audience theory and uses and gratifications theory. It defines primary, secondary, and tertiary audiences. Primary audiences are the main target for a product. Secondary audiences are not the main target but still consumers. Tertiary audiences have little interest but may encounter the product. Uses and gratifications theory suggests audiences actively choose what to consume based on cultural and social contexts and personal needs. Gratifications are things that make people feel good, while uses are information people can apply. The document gives examples of how a festival magazine provides both gratifications and uses to its primary audience.
Evaluation Question 5
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This document discusses the uses and gratification theory as it relates to music magazines and their audiences. It identifies four key areas that audiences seek from music magazines: 1) personal identity through finding models of behavior or people to identify with; 2) information about music events, new albums/songs, and a sense of security in the knowledge gained; 3) entertainment through escaping problems, relaxation, and enjoyment; and 4) social interaction by providing topics for conversation and a sense of belonging through identifying with artists.
Uses and gratification theory
The uses and gratification theory suggests that consumers actively seek out media to fulfill certain needs. There are four main needs that drive media consumption: diversion or escape from everyday life, personal relationships to feel connected to others, personal identity to learn about oneself, and surveillance or staying informed about events. This document analyzes how a music magazine contents page could fulfill consumers' needs, particularly their need for personal identity, as the magazine presents a youthful and creative voice that readers may relate to.
Audience – uses and gratifications
Music magazines provide information to satisfy readers' curiosity about the music industry through articles on new music, events, artists, and gossip. They allow readers to feel personally connected to artists and develop their own identity. Readers also use magazines to socially interact and discuss content with others, helping to spread the magazine's name through word-of-mouth recommendations. Magazines further entertain audiences as an escape from everyday life, whether through sexually gratifying content or tips and advice related to music and fashion passions.
Music Magazine Evaluation
My magazine uses, develops, and challenges conventions of real media products. It uses conventions like:
- Consistent color schemes and layouts seen in magazines like NME and Q
- Page numbers, subheadings, and editors letters located on contents pages
It develops conventions by:
- Having a purple color scheme to appeal to women rather than typical indie magazine red/black
- Altering layouts of pages like the contents page
It challenges conventions by:
- Specifically targeting women aged 18-25 for an indie music magazine rather than a mixed or male audience
- Not including advertisements on pages like the contents page
In summary, my magazine borrows proven conventions but makes them unique by adapting colors
The uses and gratification theory
Blumler and Katz suggested that media users play a role in selecting media to meet their needs. They identified several reasons why people use media, including:
Information - People use media like magazines and newspapers to gain knowledge. Music magazines provide information about music events, songs, artists and albums.
Entertainment - Media can relieve stress and problems. Magazines entertain depending on their audience, through quizzes, horoscopes or images of women.
Social Interaction - Magazines connect readers to share opinions and spread popularity. People may read magazines to socially interact with friends discussing that media.
Uses and gratifications theory
The uses and gratifications theory suggests that media users actively select media sources that satisfy specific needs. There are four main needs addressed: diversion, which involves escaping reality through media; personal relationships, which involves using media for companionship and socializing; personal identity, which involves using media to learn about oneself and identify with social groups; and surveillance, which involves using media to learn about events and other people. The document then provides examples of how magazines may satisfy these needs through content on celebrities, gossip, and discussion forums, in order to attract and engage readers.
Q5 how did you address your audience
This document discusses using the "GAPS" framework and uses and gratifications theory to develop a magazine targeted towards mid-adolescents to young adults with an interest in dance music. It analyzes how the magazine can fulfill information, personal identity, social interaction, and entertainment needs through providing news, profiles on artists, forums for discussion, and competitions with prizes. Social media would also be used to engage this audience and stay up to date on trends. The magazine would be advertised through radio spots, posters, merchandise, and having a sponsored stage at music festivals.
Evaluation q 4
The target audience for the media product is indie people, both male and female, who listen to indie and alternative music. This audience likely shares similar interests in music, clothing, and fashion that have an alternative or edgy style. Research showed that less mainstream individuals would be interested in a magazine focused on indie themes over purely mainstream tastes. The magazine's design, colors, angles, and shots aim to appeal to and represent this target audience.
Media pack advertisement
Q magazine is a highly influential music magazine in the UK. It has over 547,000 readers, making it one of the best selling magazines. The majority (68%) of readers are male. Q magazine gains exclusive access to interview and photograph iconic music stars. It helps launch new artists and influences readers' opinions on music. Advertising in Q provides an opportunity to reach its loyal, affluent, and opinion-leading readership. Similarly, Kerrang magazine primarily targets loyal, dedicated male music fans aged 22 on average. With over 87% of readers purchasing every issue, Kerrang readers are highly engaged with music and help drive album sales, making its readership attractive to advertisers.
Uses and gratifications
The uses and gratifications theory suggests that audiences actively seek out media to fulfill certain needs, including personal relationships, diversion, personal identity, and surveillance. It proposes that media are produced to satisfy these audience needs. Specifically, personal relationships refer to using media as a way to connect with others, diversion is using media for escapism and relaxation, personal identity is finding media that reflects oneself, and surveillance is keeping up with topics of interest. An example given is that people may read music magazines both to learn about their favorite bands (identity) and to have conversations with friends who also read it (relationships).
Q5 attracting an audience
The document summarizes the research and design process for creating an indie music magazine targeted at 18-25 year olds. The creator researched different music magazine genres and conventions to choose an indie focus. Research found this age group spends money on music downloads, concerts, and magazines. The front cover features an artist from a working class background to connect with that audience. The contents and additional pages feature stories, reviews, and artists that provide escapism, allow relationship building, share information, and foster audience identity in line with uses and gratifications theory. Attractive female artists are featured to attract both male and female readers as per Naomi Wolf's beauty myth theory.
Introduction to Audiences
Media producers target specific audiences that can be defined by demographics, psychographics, and market research. They also exploit new media technologies to reach these audiences. Audiences use media for entertainment, surveillance and information, personal relationships, and exploring their personal identity, according to Blumler and Katz's Uses and Gratifications theory. This document discusses how media producers identify and target audiences, and why audiences consume media according to four needs or uses.
Evaluation
The magazine represents young adults aged 17-24 who enjoy indie and alternative music. It features young adult artists around age 18 to appeal to that demographic. While aiming to appeal to both males and females, the dominance of female images may draw more female readers. The casual costumes and topics like concerts and festivals reflect the laid-back lifestyle of the target audience. The magazine would be well suited to distribution by IPC Media, which publishes NME, a similar genre magazine that would understand this publication's style.
Theoretical research
The document discusses various media theories that are relevant to magazine production, including auteur theory, genre theory, and audience theories. It examines how these theories can be applied when creating an original magazine. The creator plans to include their own distinctive style through color palette and visual motifs to demonstrate their influence as an auteur. Genre conventions will be followed with some variations to make the magazine unique. Audience theories like uses and gratification will be used to attract readers through diversion, social solidarity, personal identity, and information gathering. Representation of diverse models will also help make the magazine distinctive.
Sam hancock
This document contains information about a media studies student's media product portfolio for a magazine aimed at teenagers aged 14-20 who enjoy pop music and fashion. It includes details about the target audience, how the magazine represents particular social groups through its cover star and features, and why the magazine would be distributed by Prometheus Global Media publishing company. The student explains how their magazine uses conventions from real magazines like Billboard, We <3 Pop, and Top of the Pops in its design, including bright colors, posed cover stars, and column text layouts.
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Uses and gratifications explanation and application
Uses and gratifications explanation and application
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Original images
This document contains images for a school project including a front cover, contents page, and images for a feature length section. It provides visual materials across 3 pages or sections for a student assignment.
Evaluation
My media product uses conventions of real newspapers such as layout, content types, and news values. On the front cover, I included immediacy, familiarity, and surprise to engage audiences. Throughout my research of other newspapers, I identified common traits like prominent headlines, pictures describing articles, and continuing main stories onto second pages. I sought audience feedback to learn they prefer newspapers for local news and find my layout and color scheme effective. I used various media technologies at different stages, from online research of other papers to software for designing my newspaper, poster, and functioning website.
Compare A Local Newspaper With Its Website
The document describes the layout and design of a local newspaper called the Gazette and its website. The masthead is at the top center of the newspaper page with the location "Islington" in bold red text. The newspaper has a tabloid style layout. The website has the same tabloid style and masthead as the newspaper. It uses icons to direct readers to different sections and social media to encourage participation. Both the newspaper and website aim to attract different types of readers through a variety of stories and images while maintaining a consistent color palette.
Annotations of a Newspaper Poster
The document analyzes three newspaper posters. The first poster uses the caption "woman killed in lakes tragedy" to grab readers' attention with its negative and exciting story. The second poster features a famous icon reading the newspaper to interest viewers, with the prominent image against a black background. It also uses the word "FREE" and a reference to the World Cup to attract readers interested in football. The third poster shows an ex-England football manager reading the newspaper, implying it contains high-quality sports information.
Results of questionnaire
A questionnaire was completed by 12 respondents. The majority (66.7%) were aged 16-18, with the remainder being 19-29 (25%) or 41+ (8.3%). Respondents were split evenly between male and female. When asked about ethnicity, responses included British, Black, British/Indian, Arab/White European, Mixed other, Colombian, Nigerian, Black Caribbean, White other and Indian. Most read newspapers extremely often or very often. The majority would spend £0-£1 on newspapers. Popular newspaper sections included stories, sports, horoscopes and crossword puzzles. Hobbies listed included football, painting, music, films, art, photography, games and sports. Most
Local newspaper values
This document outlines several news values that determine what types of stories are deemed newsworthy:
- Familiarity refers to stories that are local to the area readers live in or have a personal connection to.
- Surprise involves rare or unexpected events that intrigue readers.
- Amplitude means stories that impact many people or are considered "big" events.
- Immediacy refers to how recently an event occurred, with the latest stories being prioritized.
- Frequency relates to annually recurring events.
- Negativity suggests readers are drawn to "bad news" stories.
- Visual impact means a story has a compelling image that draws readers in.
Mock Up of Newspaper Front And Inside Page
This document contains a newspaper layout with sections for advertisements, headlines, images, articles and contact information. The main sections include a page lead, main article and images at the top, with side stories and additional articles throughout. Advertisements are placed throughout the layout.
Annotations of Two local websites
This document compares the homepage layouts of two news websites, the Greenwich Observer and Islington Gazette. Both sites feature banner ads, links, images/thumbnails and hyperlinks prominently displayed. The Greenwich Observer homepage places these elements in a more structured grid-like format while the Islington Gazette layout is less structured with varying element sizes and placements.
Annotations of Two Local Newspapers Front And Second Page
This document discusses the layout and design elements of newspapers. It notes that mastheads typically contain the newspaper name and location. Common design elements include headlines, bylines, photos or images, and sections for local news, business, advertisements, and contact information. Color schemes usually involve bold primary colors like red, white, and black to appear straightforward and appeal to all genders.
Uses and Gratifications
Newspapers provide education and information through current news, editorials, and features articles alongside local business advertisements. They are a source of social interaction and help readers identify with their community by reporting on local stories. Additionally, newspapers entertain readers with horoscopes, crosswords, and advice columns, and allow escape from daily life by informing readers about other people and events.
Uses and Gratifications of Newspapers
Newspapers provide education and information through current news, editorials, and features articles alongside local business advertisements. They are a source of social interaction and help readers identify with their community by relating to local stories. Additionally, newspapers entertain readers with horoscopes, crosswords, and advice columns, and allow escape from daily life by informing readers about other people and events.
Evaluation Module one
My media product uses and develops forms and conventions of real rock music magazines in several ways:
1) The layout, with bold titles, frequent images, and consistent colors, resembles magazines like Kerrang.
2) Elements like guitars, skateboards, and black clothing on the cover visually represent rock music culture.
3) Written content about bands and concerts would interest the target audience of teenagers and rock fans.
4) The magazine aims to be inclusive of all gender and age groups, challenging the convention of primarily male readerships in similar magazines.
Proposal for my music magazine
The magazine will be called "Mosher" and will focus on rock music culture. It will use a mix of black, white, and red colors with vibrant imagery on the cover to appeal to both male and female readers. The layout will be neat and original with the fonts "dark half btn" for the body and "youngsook" for the masthead. The logo will link to the masthead saying "Mosh it loud". The magazine will include interviews, reviews, and concert news along with tips on moshing safely. It will be distributed through newsstands and have an introductory free subscription period before a £2.20 cover price.
My style sheet
The document promotes moshing loudly at a concert or event through a stylized font and slogan. It encourages self-expression and enthusiasm through moshing to loud music in a colorful, energetic way. The main text will use the stylized font shown to continue sharing about moshing.
Kerrang style sheet
This document explores potential fonts for a magazine article heading and text. It shows "KERRANG!" in all caps as a candidate heading font and "Kerrang!" in a script font as another option. The main text font shown is a serif font intended to be easy to read for the article body.
Analyse some student magazines
This document summarizes two contents pages from the university magazine "Brunel Link". The first page features an image of the Alumni office and lists upcoming news, notices, a message from the vice chancellor, and congratulations. The layout is neat with balanced colors and all information at the bottom. The second page has a two-page spread with the main image on the left and a detailed contents listing on the right, achieving the goal of providing useful information to readers.
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Uses and Gratification
- 1. Uses and Gratifications The audience consumes the media to achieve one of four basic needs; and the media meets these needs. Diversion- The need for escapism; to escape boring everyday life. Personal relationships- Using the media to satisfy the need for companionship. Or using the media to arrange relationships with others; to be part of a social group. Personal identity- Using the media to find out about ourselves Surveillance- Using the media to find out about events going on around us
- 2. Q magazine creates Diversion readers get involved with stories from celebrities and learn new things. Personal Relationships of celebrities are shown in magazines also you can see readers comments and question within magazines so you can contact other people. Personal Identity is in the magazine as it can tell you about yourself, quizzes and games are included. New song releases will be contained and you can see what new music you like. In every magazine you’ll find up coming gigs, concerts and festivals, known as surveillance.