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What are objectives?
• Well defined & clear direction to activities of an
organisation / firm
• Broad statements of values which orgn aims at
achieving
• Indicates destination towards which the business
unit desires to move
• It rational human activity
• Categorized differently
• Base for further planning
• Focal point
Definition of business objectives
• “Objectives are the ends towards which
activities of any enterprise or department
or project within it, are aimed.”
• “Objectives are the goals, aims or
purposes that organizations wish to
achieve over varying period of time.”
Characteristics/ features
• Combination of plural/ multiply objectives
• Lengthy & continuous process
• Must easy & clear to understand
• Challenging & creative
• Concrete & specific
• Measurable & flexible
• Relates to specific time frame
• Involves all management functions
• Subject to obstacles/ constraints
• Hierarchy of objectives- categorized or priority
basis
• Future oriented –result oriented- growth , profit,
expansion
Importance / role / need of
objectives in biz management
• Justify existence.
• Facilitates planning
• Define relationships with environment
• Motives to achieve mission
• Supports appropriate decision making
• Standard of performance
• Ensures participation & Build confidence of
employee
• Bring uniformity in operations
• Helps allocation of jobs
Organic / basic objective
• Survival
• Growth
• Recognition/ prestige/ Image
Economic Objectives
• Earn Profit
• Produce tangible wealth
• Identify customer- create customer
• Innovation
• Bring down cost
• Accelerate growth
• Ensure optimum utilization of resources
Social Objectives
• Offer satisfaction to consumers
• Steady supply of goods
• Reasonable returns on investment
• Fair compensation & Good working conditions
• Social responsibility-environment protection
• Support employment
• Ethical practices
• Be good corporate citizen
Human objectives
• Right compensation pattern
• Good working environment
• Build job satisfaction & retention policies
• Career development programs
• Training & development opportunities
• Encourage labour participation practices
National objectives
• Bring growth to nation
• Ethical practices
• Social welfare & justices
• Promote exports-earn foreign exch
• Support country in being self-sufficient
• Mass employment opportunity
• Bring new technology
• Encourage R&D
Steps in Formulating Business
objectives
Consider environment factors
↓
Consider resources of the enterprise
↓
Consider individual dominance
↓
Consider value system
↓
Consider past objectives
↓
Determine final objectives

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Buisness objectives

  • 1.
  • 2.
  • 3. What are objectives? • Well defined & clear direction to activities of an organisation / firm • Broad statements of values which orgn aims at achieving • Indicates destination towards which the business unit desires to move • It rational human activity • Categorized differently • Base for further planning • Focal point
  • 4.
  • 5. Definition of business objectives • “Objectives are the ends towards which activities of any enterprise or department or project within it, are aimed.” • “Objectives are the goals, aims or purposes that organizations wish to achieve over varying period of time.”
  • 6.
  • 7. Characteristics/ features • Combination of plural/ multiply objectives • Lengthy & continuous process • Must easy & clear to understand • Challenging & creative • Concrete & specific • Measurable & flexible • Relates to specific time frame • Involves all management functions • Subject to obstacles/ constraints • Hierarchy of objectives- categorized or priority basis • Future oriented –result oriented- growth , profit, expansion
  • 8. Importance / role / need of objectives in biz management • Justify existence. • Facilitates planning • Define relationships with environment • Motives to achieve mission • Supports appropriate decision making • Standard of performance • Ensures participation & Build confidence of employee • Bring uniformity in operations • Helps allocation of jobs
  • 9.
  • 10. Organic / basic objective • Survival • Growth • Recognition/ prestige/ Image
  • 11. Economic Objectives • Earn Profit • Produce tangible wealth • Identify customer- create customer • Innovation • Bring down cost • Accelerate growth • Ensure optimum utilization of resources
  • 12. Social Objectives • Offer satisfaction to consumers • Steady supply of goods • Reasonable returns on investment • Fair compensation & Good working conditions • Social responsibility-environment protection • Support employment • Ethical practices • Be good corporate citizen
  • 13. Human objectives • Right compensation pattern • Good working environment • Build job satisfaction & retention policies • Career development programs • Training & development opportunities • Encourage labour participation practices
  • 14. National objectives • Bring growth to nation • Ethical practices • Social welfare & justices • Promote exports-earn foreign exch • Support country in being self-sufficient • Mass employment opportunity • Bring new technology • Encourage R&D
  • 15. Steps in Formulating Business objectives Consider environment factors ↓ Consider resources of the enterprise ↓ Consider individual dominance ↓ Consider value system ↓ Consider past objectives ↓ Determine final objectives