This document contains information about Sheldon Nesdale and his interests which include learning, creating unique content, and his hometown of Tauranga. It discusses his interests in technology, entertainment, and making money through small business. It provides tips on how to become an expert in a subject, build an online presence before graduating, and how websites can be used successfully for marketing.

1. Sheldon Nesdale
Marketing + Business + Internet + Niche = Win

2. I’m interested in...
• Learning, Being Inspired, Exploring the web
 Business Books + TED videos + Kahn Academy +
Googling
• Creating
 Unique content + Online communities
• Tauranga + The Mount
 I love where I live
Sheldon Nesdale :: www.MarketingFirst.co.nz

3. I’m interested in...
• Technology
 How it connects us & improves our lives
 iPad + Robots + Games + Facebook
• Being Entertained
 Videos: Comedy + Movie Cartoons + Sci-Fi + TED
• Making Money
 Small Business + Micro-Business, Start-Up
Businesses
Sheldon Nesdale :: www.MarketingFirst.co.nz

4. I get paid for...
1. Ideas
2. Action
 Prescribing action for clients
 Taking action for clients
 Taking action on my own projects
“Great ideas are worth nothing without action”
- Helen Keller
Sheldon Nesdale :: www.MarketingFirst.co.nz

5. Where Do Ideas Come From?
1. Reading
2. Asking Questions
3. Listening
4. Writing (email + content + articles)
5. Talking about ideas
6. Creating
Sheldon Nesdale :: www.MarketingFirst.co.nz

6. What Are You An “Expert” In?
• Do you know more about a subject than the
person sitting next to you?
 (only needs to be a little bit more)
 [Activity]
Sheldon Nesdale :: www.MarketingFirst.co.nz

7. 4 Steps To Being An Expert
1. Choose a subject
2. Read the top 10 books
3. Write 5 articles
 Make sense of what you’ve read
4. Congratulations you’re an expert!
 You’ll never be without work
Sheldon Nesdale :: www.MarketingFirst.co.nz

8. What Can You Build Before You
Graduate?
You’ve got 3 years:
• Build an online presence
 For when people search your name
• Do a little bit of everything
• Only if it’s free
• Go deeper with platforms you love
 Blogging?
 Facebook?
 Pinterest?
 Flickr?
 Twitter?
Sheldon Nesdale :: www.MarketingFirst.co.nz

9. Selling Widgets/Services for a Boss?
• 95% of bosses are running a small business
• They hate wasting dollars on advertising
• What’s a waste of money?
 Yellow Pages
 TV
 Daily Newspapers
 Radio
• Any time you are paying to shout at non-
customers
Sheldon Nesdale :: www.MarketingFirst.co.nz

10. What Does Work?
• Don’t push what you’re selling
• Create art and pull people in
• Build a “Permission Asset”
 Download White Paper
 Email Newsletter
 Phone Number
 First Purchase
 Next Purchase
Sheldon Nesdale :: www.MarketingFirst.co.nz

11. Websites Work
• Components of a successful website
 Passion. Take a stand
 Plain-speak (no jargon)
 Valuable (but free) Content/Articles
 Testimonials
 Prices
 Call-to-action
 Search Engine Optimisation
Sheldon Nesdale :: www.MarketingFirst.co.nz

12. Want To Build Your Own Website?
• Find a topic you are passionate about
 This gives you energy to keep going
 Eg an author, a type of movie, a hobby, a sport, game
• Provide content that is valuable & interesting to
certain people (not everybody)
 Eg reading order list, ranking list of movies & indepth
character details, how-to videos
• Have an attitude. Take a stand.
• Once you have an audience, making money is
easy
Sheldon Nesdale :: www.MarketingFirst.co.nz

13. Why I Love Building Websites
1. Websites are cheap
 $84.73/year (or free)
2. Websites are public
 no barriers between you and the world
3. Websites attract an audience for free
 thanks to Google
4. Websites are valuable
 so people will pay you to build them
Sheldon Nesdale :: www.MarketingFirst.co.nz

14. My Web Work
• 20 client websites
 Scuba Diving, Management Course, Airport
Shuttle, Winery, Fences & Gates, Charity
• 17 of my own websites (66% of my income)
 LoveOneDaySales.co.nz
 NZHotPools.co.nz
 WhyIHateDogs.com
 1000AwesomeKiwiThings.co.nz
Sheldon Nesdale :: www.MarketingFirst.co.nz

15. Sheldon Nesdale :: www.MarketingFirst.co.nz

16. LoveOneDaySales.co.nz
• Started as blog article (stolen idea)
• Created something useful to people
• Asked for their input
• Traffic grew
• Launched new domain
• Rang up all the daily deal owners
 Gave them something for free
 Sold advertising
• $65k/annum @ 4h/week = $325/hour
Sheldon Nesdale :: www.MarketingFirst.co.nz

17. Sheldon Nesdale :: www.MarketingFirst.co.nz

18. NZHotPools.co.nz
• Stole a list from a book and put it online
• Asked for input
• Rang newspapers & got free exposure
• Traffic grew
• Rang all the owners & sold advertising
• $8k/annum @ 0.5h/week = $307/hour
Sheldon Nesdale :: www.MarketingFirst.co.nz

20. ChickenCoops.co.nz
• Sold $55k worth of Chicken Coops
• For $2,500 commission
• $8/hour
Sheldon Nesdale :: www.MarketingFirst.co.nz

21. Sheldon Nesdale :: www.MarketingFirst.co.nz

22. WhyIHateDogs.com
• Started as a blog article
• Got a little bit of traffic
• Launched new domain
• Attracted passionate people
• Asked for input
• Stepped out of their way
• Earnings: $5/month
Sheldon Nesdale :: www.MarketingFirst.co.nz

26. 4 Reasons To Join Me
1. Start building your online profile
 It will speak louder than your CV when you start
looking for work
2. Learn how to get free media exposure
 Paying for advertising is for chumps
3. Learn how to write in a way that glues
peoples eyes to your writing
4. Generate ideas for passive income of your
own
Sheldon Nesdale :: www.MarketingFirst.co.nz