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Websites for Artists

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Websites for Artists
What makes a Successful Artist's Website

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Websites for Artists
What makes a Successful Artist's Website
Who here has a website already?

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Intro
• Early interest in computers
• Working in IT industry for 15 years
• First stream of Multi media at Crows Nest TAFE...

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Websites for Artists

  1. 1. Websites for Artists What makes a Successful Artist's Website
  2. 2. Websites for Artists What makes a Successful Artist's Website Who here has a website already?
  3. 3. Intro • Early interest in computers • Working in IT industry for 15 years • First stream of Multi media at Crows Nest TAFE • From 1997 Graphic Designer for leading eLearning company globally • Studied massage in 2002 and joined 3 Minute Angels 2004 • SatyaMorrison.com Web Services based at Richmond Art Supplies • I have my team that I have working with me remotely • Currently manage over 70 domains, and 45 sites varying size • Publicity Officer for Macquarie Towns Arts Society • Love painting and supporting the arts of the Hawkesbury satyamorrison.com
  4. 4. 1. Domain Name 2. Hosting 3. Website Design & Development There are 3 main steps to consider for your site: satyamorrison.com Then… you need to Market and Measure! So… Let’s Build a Website!
  5. 5. 1. Your Domain Name www.yourwebsite.com.au $35 for 2 years Make your domain easy to remember and not too long satyamorrison.com www.yourwebsite.com
  6. 6. 2. Hosting • Space – suggest 50 GB minimum • How many domains can you host • How many email inboxes can you have • Database functionality • Enable you to have a Content Management System (CMS) Wordpress, Joomla, Drupal etc so you can manage your own pages • Stability, Security and Value • $7.95 per month - • Be wary of Free or very cheap hosting • Wix, Godaddy, Blogs etc TPP satyamorrison.com
  7. 7. • Static Site – very basic, like an online brochure • Dynamic Site – CMS such as Wordpress, Joomla, etc. • Responsive Site – site resizes depending on the device e.g mobile phone, ipad, laptop, desktop • Colours & layout – decide on your look and feel, logo • Content - Collect as much of your information as you can before you start e.g text, images, your direction • Watch for copyright • Decide on your pages – Standard: Home, About, Gallery, Contact • E-commerce – woocommerce, opencart, ipgs… - sell online! satyamorrison.com 3. Design and Development
  8. 8. Whois Lookup Is the domain address I want available? http://whois.domaintools.com Strong Password Generator http://strongpasswordgenerator.com How To Clear Your Browsers Cache It's really important to clear your cache often so that you don’t fill up your pc with temporary internet files. Read more about it here: http://www.wikihow.com/Clear-Your-Browser%27s-Cache To Optimise your images Use – Photoshop, Photoshop Elements, Paint, Fireworks, GIMP…. satyamorrison.com Tech Tips
  9. 9. 2013 Australian smartphone owners • 67% have used their smartphones every day in the past 7 days • 90% of smartphone users have looked for local information • 86% have taken action as a result • 56% Look for local information at least once a week Source: Ourmobileplanet.com You may read the full study on: http://think.withgoogle.com/mobileplanet/en/downloads/ (see Australia) (Some of the many reasons why you should have a responsive website.) satyamorrison.com
  10. 10. Some Do's and Don’ts • Navigation and content must be straightforward and user friendly • Keep your text short and sweet • Don't have too many plug-ins, flash presentation, buttons and other unecessary things that will slow down and crash your website. • Remember: the focus is on you and your artworks • Provide a short explanation or story behind your artworks • Avoid too many third-party advertisements, non-related goods (Google Adsense can be used to generate income but be careful to not make your site look too all over the place) • Provide sufficient contact information • Provide clear info on where and how buyers can purchase your pieces • Always optimise your images otherwise pages take a long time to load and you will lose your audience satyamorrison.com
  11. 11. • If you are not represented by any gallery, provide a price for each piece on your site • Be able to justify as to why each piece is different from the other • Offer a variety of price ranges • Avoid showing too much "sold" art. This will make the buyers think that the best ones are already sold. Instead show it in a "Past Works" section • "Curate" your own artworks. You don't need to show everything you have ever done • Provide or offer return, exchange and approval policies, T&Cs • Check your site on many devices and browsers satyamorrison.com Some Do's and Don’ts
  12. 12. Marketing & Measuring Your Site Now you have your site – you need to let people know about it! Connect with other artists & your buyers
  13. 13. Marketing Your Site • SEO (Search Engine Optimisation) • Social Media • Selling sites and Directories • Google Adwords • Backlinking • E-newsletters • Crowdfunding • Offline – business cards, flyers, galleries, local shops & cafes etc satyamorrison.com
  14. 14. What is SEO? • The process of affecting the visibility of a website in a search engine's "natural or un-paid ("organic") search results • Optimising the visibility of your website • The higher the rank of your website is in the search results, the more visitors to your website Marketing is a numbers game satyamorrison.com
  15. 15. Some Tools of the Trade 1. Google Analytics 2. Google webmaster tools 3. Opensiteexplorer.org 4. Searchmetrics.com (paid) satyamorrison.com It’s always important to measure your progress What is another measure of your success? – Sales!
  16. 16. Social Media • Facebook • Twitter • LinkedIn • Pinterest • Google+ • Instagram • Youtube • Blogger... Tips: • Be engaging and as natural as you can • Tell a story behind your artwork through posts (and tweets) • What are the other things you can offer? A tip on how to be a better artist? Spotting a fake vs real artwork? Great Holiday Gift ideas? satyamorrison.com
  17. 17. Market your Artworks Online Join Networks of Artists •artfido.com •theartbox.com.au •australianartist.com.au - Australian Artist Magazine •many more… (promote your upcoming workshops & exhibits, get featured) Sell your Artworks: •etsy.com •redbubble.com •ebay.com •gumtree.com.au •foundmyself.com satyamorrison.com Build your back links!
  18. 18. Email Marketing • Mail chimp – free up to 2500 a month • CreateSend - (pay per email) • Interspire - (pay for product open source) Tips: • Build your lists • Have a double opt in • Make your campaigns short and sweet • Optimise your images • Regularity keeps you familiar to your audience satyamorrison.com Email marketing is one of the most cost effective online marketing tools I am aware of at the moment.. then FB & Google Adwords
  19. 19. Crowdfunding Crowd fund a project to build your profile • pozible.com • kickstarter.com • indiegogo.com • venturecrowd.com e.g exhibitions, events, albums Tips: • Build your audience • Choose a crowdfunding platform wisely • Always read the fine print • Have a clear campaign • How much do you need? Budget and plan • Usually funds are only transacted if you reach your target satyamorrison.com
  20. 20. Some of our locals • Joe Cartwright - www.joecartwright.com.au • Mellissa Read-Devine - www.readdevine.com • Julie Simmons - www.juliesimmonsfineart.com • Leanne Jones - www.mellowcrest.com • Mr Magic Metals www.mrmagicmetals.com.au • Taryn Malzard www.oldschoolhousepastels.com.au • Marcia Rea www.reaartgallery.com.au • John Wilson www.johnwilsongallery.com • Deidre Morrison www.deidremorrison.com • Piggery Lane Studios piggerylane.blogspot.com.au • Yvonne West www.yvonnewest.com.au satyamorrison.com
  21. 21. Some useful links www.australianartist.com.au www.ozartists.com www.combinedartsocieties.com www.haat.com.au www.mtas.com.au www.purplenoongallery.com.au www.art-search.com.au www.artgallery.nsw.gov.au www.mca.com.au www.artscene.com.au www.richmondartsupplies.com.au www.melbourneartfair.com.au www.artequity.com.au www.artwhatson.com.au www.artandaustralia.com www.nga.gov.au satyamorrison.com
  22. 22. Thank you Any Questions  This presentation is online if you would like to view it again @ www.satyamorrison.com

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