Introduction to DataSift's VEDO FOCUS

1. Output Examples
FOCUSVEDO FOCUS

2. Private and Confidential
Introducing VEDO FOCUS
450K categories based on >1B keywords
Applied at firehose level
Unprecedented filtering and analysis options

3. Private and Confidential
Filter on categories
// Use FOCUS to collect data from the entire industry
and focus.content.levels.level3 any "Automotive Vehicles"

4. Private and Confidential
Analyze the output
"focus": {
"content": {
"categories": [
{
"level1": "Vehicles",
"level2": "Automotive",
"level3": "Automotive Vehicles",
"last": "Honda"
},
{
"level1": "Vehicles",
"level2": "Automotive",
"level3": "Automotive Parts & _
Accessories",
"last": "Airbags"
}
]
},
}

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Combine FOCUS categories with demographic data

6. Private and Confidential
Showing brand across geo-location

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Combine with sentiment to map advocacy

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Map features across sex & audiences

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Understand what is shared…

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Categorize links

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