10 Reasons Facebook Topic Data Will Change Your World
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Facebook represents by far the largest record of public opinion that has ever existed. With 1.55 billion monthly active users, that doesn’t come as a surprise. Facebook topic data is the only way to understand the entire Facebook audience engaging around the brands, products, events and competitors that businesses care about. Facebook topic data represents the start of a new era of social data. Join us for our webinar where you will learn: How Facebook topic data differs from anything you have ever seen before and the new types of insights you can now gain How you can build the most unique and innovative products and provide important insights to your customers About our recent updates to PYLON for Facebook Topic Data including the availability of Super Public Text Samples Spaces are limited, sign up to save your seat today!
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Boosting Your Brand Marketing with Facebook Topic Data Insights
You have a new market entrant. You would like to know how it’s impacting your brand. So the first thing you do is to find out your share of voice in the market. What now?
Indeed, knowing your brand’s share of voice is important for monitoring your brand health, but wouldn’t it be even better if you know how it varies among different demographic groups, how audiences are engaging with your brand and what features or products are driving your top engagements?
We believe so. It is in the details that makes the difference and can truly impact your brand marketing. The share of voice use case is but one of the many Facebook topic data insights that can help you turn a good first start into a full fledged brand marketing strategy.
Join us for our upcoming webinar and learn:
About the different ways your brand can apply Facebook topic data to achieve the brand marketing results you’ve always wanted
Explore the brand health use case and three other examples of how Facebook topic data insights can help you discover the undiscoverable
Have your questions about Facebook topic data answered
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Data is all around us and comes from many different sources. This data is generated by human behavior and it’s growing at an astonishing rate. Companies are collecting this data and using it in ways they could have never imagined.
This brings a sense of unease among people that their intimate information is no longer their own. Yet this data is central to companies ability to better serve customers, but it is necessary that companies find the balance and honor customers privacy. How can we strike the balance?
Join this webinar and you will learn:
About the current and future challenges in this data-rich world
How to be a good guy, and still achieve your business objectives while analyzing Human Data
About PYLON for Facebook Topic Data and how you can build insights from Facebook while protecting user privacy
Marketers, Rev Your Engines: Facebook Topic Data is Available Now
Marketers who want their message to stand out from the noise today are seriously challenged. To create truly compelling content that resonates with the right audience, you need a serious edge. Marketers have had great insights into paid Facebook content and corporate-owned pages, but never what people share and engage with directly in their news feeds. How should marketers today curate effective content for their relevant audience?
With insights from Facebook topic data you can get the edge you need
Topic data is what people share and engage with directly in their Facebook news feeds, and for the first time it is now available through a number of DataSift certified social companies and agencies listed on our partner portal. This is the first time that you as a marketer or agency can define a topic (your brand, competitors, events, etc.) and understand the audience around that topic.
Jason Rose, DataSift's SVP Marketing, will host our next live webinar where brand marketers and agencies will learn:
How Facebook topic data enables you to understand more about your target audience
About new strategies to reach targeted demographics that we revealed for a major automotive launch using analyzing topic data
How you can be one of the first to begin leveraging topic data from Facebook’s 1.44 Billion monthly active users
Spaces are limited, so sign up to save your seat today!
How to Build Innovative Products with Facebook Topic Data
From open communication to closed interaction, the ecosystem of social data is constantly changing and evolving. As a social analytics provider, how do you adapt and capture the new norms of social insights?
Facebook topic data is born in the wake of shifting consumer behaviors and growing privacy concerns. With its privacy first model, the new type of aggregated and anonymized data coupled with its multi-dimensionality allow for virtually unlimited number of ways to surface audience insights from the largest source of public opinion.
The good news is that we already handled the heavy lifting in processing the billions of daily interactions on Facebook. The rest lies in how you can leverage PYLON and the tools we created for you to innovate and differentiate your product in the new paradigm of audience insights.
Join us for our upcoming webinar and learn:
About the difference between public and non-public data sources and the philosophy behind our PYLON design
Explore the tools and techniques we developed to help you innovate and differentiate your product
Have your questions about Facebook topic data answered
What's New in Facebook Topic Data
With Facebook’s 1.49 billion million active users and just having taken over from Google as the traffic source for news sites, can you afford not to pay attention?
Facebook topic data is now available and it can benefit your business in ways you haven’t considered before. It’s a rare opportunity to set yourself apart from your peers and demonstrate a real competitive differentiation.
We’ve just added many great features to PYLON for Facebook Topic Data: new countries, additional languages and many more. Join us for our next live webinar where you will learn:
About our recent updates to PYLON for Facebook Topic Data and how these new features will make your life easier when analyzing Facebook topic data
How you can create training sets for classifiers and machine learning algorithms
See how Facebook topic data works in action and what use cases it supports
Spaces are limited, sign up to save your seat today!
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Did you hear the one about a snack brand that made assumptions based on focus group data that turned out completely wrong?
According to Facebook topic data, we’re snacking with family not friends when watching big sports events. Who knew?!
With Facebook on its way to capture 65% of social network ad revenues in 2015, Facebook topic data is uniquely placed to deliver invaluable insights into the opinions of 1.49 billion of Facebook’s monthly users. Brands can now work with one of DataSift’s partners to gain access to this data and test their hypotheses.
Join us for our upcoming webinar where you will:
See real-life use case examples of how marketers and agencies are leveraging Facebook topic data
Learn about our recent updates to PYLON for Facebook topic data and how these new features will make your life easier when analyzing Facebook topic data
Have your questions about Facebook topic data answered
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How to Optimize Your Marketing Strategy using Facebook Topic Data
Have you ever wondered how global brands respond to market threats and adjust to new market conditions?
We have. A global personal care brand used Facebook topic data to determine how their audience was engaging with them and their new competitor and what product features resonated positively.
With Facebook topic data, brands can now get down to the nitty gritty and answer those difficult, big picture questions.
Join us for our upcoming webinar and learn:
About the different ways your brand can apply Facebook topic data to develop a better business strategy
See how other brands, including the personal care brand used Facebook topic data to discover the undiscoverable
Have your questions about Facebook topic data answered
Recommended
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You have a new market entrant. You would like to know how it’s impacting your brand. So the first thing you do is to find out your share of voice in the market. What now?
Indeed, knowing your brand’s share of voice is important for monitoring your brand health, but wouldn’t it be even better if you know how it varies among different demographic groups, how audiences are engaging with your brand and what features or products are driving your top engagements?
We believe so. It is in the details that makes the difference and can truly impact your brand marketing. The share of voice use case is but one of the many Facebook topic data insights that can help you turn a good first start into a full fledged brand marketing strategy.
Join us for our upcoming webinar and learn:
About the different ways your brand can apply Facebook topic data to achieve the brand marketing results you’ve always wanted
Explore the brand health use case and three other examples of how Facebook topic data insights can help you discover the undiscoverable
Have your questions about Facebook topic data answered
Sign up to save your seat today!
Staying on the Right Side of the Fence when Analyzing Human Data
Data is all around us and comes from many different sources. This data is generated by human behavior and it’s growing at an astonishing rate. Companies are collecting this data and using it in ways they could have never imagined.
This brings a sense of unease among people that their intimate information is no longer their own. Yet this data is central to companies ability to better serve customers, but it is necessary that companies find the balance and honor customers privacy. How can we strike the balance?
Join this webinar and you will learn:
About the current and future challenges in this data-rich world
How to be a good guy, and still achieve your business objectives while analyzing Human Data
About PYLON for Facebook Topic Data and how you can build insights from Facebook while protecting user privacy
Marketers, Rev Your Engines: Facebook Topic Data is Available Now
Marketers who want their message to stand out from the noise today are seriously challenged. To create truly compelling content that resonates with the right audience, you need a serious edge. Marketers have had great insights into paid Facebook content and corporate-owned pages, but never what people share and engage with directly in their news feeds. How should marketers today curate effective content for their relevant audience?
With insights from Facebook topic data you can get the edge you need
Topic data is what people share and engage with directly in their Facebook news feeds, and for the first time it is now available through a number of DataSift certified social companies and agencies listed on our partner portal. This is the first time that you as a marketer or agency can define a topic (your brand, competitors, events, etc.) and understand the audience around that topic.
Jason Rose, DataSift's SVP Marketing, will host our next live webinar where brand marketers and agencies will learn:
How Facebook topic data enables you to understand more about your target audience
About new strategies to reach targeted demographics that we revealed for a major automotive launch using analyzing topic data
How you can be one of the first to begin leveraging topic data from Facebook’s 1.44 Billion monthly active users
Spaces are limited, so sign up to save your seat today!
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From open communication to closed interaction, the ecosystem of social data is constantly changing and evolving. As a social analytics provider, how do you adapt and capture the new norms of social insights?
Facebook topic data is born in the wake of shifting consumer behaviors and growing privacy concerns. With its privacy first model, the new type of aggregated and anonymized data coupled with its multi-dimensionality allow for virtually unlimited number of ways to surface audience insights from the largest source of public opinion.
The good news is that we already handled the heavy lifting in processing the billions of daily interactions on Facebook. The rest lies in how you can leverage PYLON and the tools we created for you to innovate and differentiate your product in the new paradigm of audience insights.
Join us for our upcoming webinar and learn:
About the difference between public and non-public data sources and the philosophy behind our PYLON design
Explore the tools and techniques we developed to help you innovate and differentiate your product
Have your questions about Facebook topic data answered
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With Facebook’s 1.49 billion million active users and just having taken over from Google as the traffic source for news sites, can you afford not to pay attention?
Facebook topic data is now available and it can benefit your business in ways you haven’t considered before. It’s a rare opportunity to set yourself apart from your peers and demonstrate a real competitive differentiation.
We’ve just added many great features to PYLON for Facebook Topic Data: new countries, additional languages and many more. Join us for our next live webinar where you will learn:
About our recent updates to PYLON for Facebook Topic Data and how these new features will make your life easier when analyzing Facebook topic data
How you can create training sets for classifiers and machine learning algorithms
See how Facebook topic data works in action and what use cases it supports
Spaces are limited, sign up to save your seat today!
Get a Clearer Picture of Your Target Audience with Facebook Topic Data
Did you hear the one about a snack brand that made assumptions based on focus group data that turned out completely wrong?
According to Facebook topic data, we’re snacking with family not friends when watching big sports events. Who knew?!
With Facebook on its way to capture 65% of social network ad revenues in 2015, Facebook topic data is uniquely placed to deliver invaluable insights into the opinions of 1.49 billion of Facebook’s monthly users. Brands can now work with one of DataSift’s partners to gain access to this data and test their hypotheses.
Join us for our upcoming webinar where you will:
See real-life use case examples of how marketers and agencies are leveraging Facebook topic data
Learn about our recent updates to PYLON for Facebook topic data and how these new features will make your life easier when analyzing Facebook topic data
Have your questions about Facebook topic data answered
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Klarity is a robust and comprehensive dashboard-styled platform providing metrics and analytics extracted from social media "big data" for marketers and entreprises. The proprietary engine developed by Social Media Broadcasts crawls influencer networks such as Facebook, Google+, Instagram, Pinterest, Twitter, Youtube, Sina Weibo and Tencent Weibo, collecting granular data and translating the information into meaningful insights allowing users to monitor social activity, measure performance and gather social intelligence.
How to Optimize Your Marketing Strategy using Facebook Topic Data
Have you ever wondered how global brands respond to market threats and adjust to new market conditions?
We have. A global personal care brand used Facebook topic data to determine how their audience was engaging with them and their new competitor and what product features resonated positively.
With Facebook topic data, brands can now get down to the nitty gritty and answer those difficult, big picture questions.
Join us for our upcoming webinar and learn:
About the different ways your brand can apply Facebook topic data to develop a better business strategy
See how other brands, including the personal care brand used Facebook topic data to discover the undiscoverable
Have your questions about Facebook topic data answered
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With Facebook’s 1.49 billion active users and just having taken over from Google as the traffic source for news sites, can you afford not to pay attention?
Because of Facebook’s strict privacy standards raw data has not been available to analyze, and businesses have never had access to what may be the world’s largest record of human thought… Until now!
Topic data is what people share and engage with directly in their Facebook news feeds, and for the first time it is now available through a number of DataSift certified social companies, like Insightpool. This is the first time that you as a marketer or agency can define a topic (your brand, competitors, events, etc.) and understand the audience around that topic. It’s a rare opportunity to set yourself apart from your peers and demonstrate a real competitive differentiation.
Join Tim Barker, Chief Product Officer at Data Sift and Devon Wijesinghe, CEO at Insightpool, where you will learn:
• How Facebook topic data enables you to understand more about your target audience
• How you can be one of the first to begin leveraging topic data from Facebook’s 1.44 Billion monthly active users
• What’s included in topic data, such as Status Updates, Page Posts, Comments and more
• How Facebook Topic Data will add to Insightpool’s offerings
Facebook Topic Data in 2016: The Update
With 2016 just round the corner, we’re kicking off our New Year efforts to keep you up to date on all things Facebook topic data. We’ll begin with an update session on Wednesday, December 16 which will cover:
What you can expect from DataSift’s marketing team in terms of support
What’s new in the Facebook topic data guidelines for partners
Facebook topic data use cases: what type of insight use cases get most traction
Facebook topic data collateral at your disposal
We plan to hold these session every other month. Please register today for the webinar on Wednesday December 16 and, if you can’t attend, we’ll send you a recorded webcast.
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Facebook topic data, valuable information that marketers and businesses can use to support their social strategies, has long been unrealistic. The ability to gain actionable insights from the entirety of the world’s largest social network has eluded companies due to limited openness of public data feeds. However, with the recent release of Facebook topic data – an aggregated and anonymous Facebook data feed – this is all changing.
Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
In this presentation we’ll take you through five practical use cases on how you can easily use Scout to analyze Facebook topic data to help you support your social strategies with deep and meaningful insights.
We'll cover Scout use cases on:
- Product development
- Market research
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- Content marketing
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These slides focus on the mechanics of Facebook marketing. The meat of these slides is based on the components of Facebook providing a look at what can be collected, analyzed, etc.
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Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
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-How to use quantitative data to improve your Audience.
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-How to use quantitative data to improve your engagement.
-How to get valuable insights from your Competitors Analytics.
-How to get valuable insights from your Campaign Analytics.
People interest analysis on Facebook.
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Slides extraídos de apresentações elaboradas para Sabesp SiiS (2016)
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https://www.facebook.com/tuscoBR
https://www.youtube.com/channel/UCXUSaK5JrN-Hk9bNbpqnsKw
https://vimeo.com/user51997065
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Higher drop heights during unilateral landing result in greater ground reaction forces acting on the foot. As drop height increased from 10cm to 30cm, peak vertical ground reaction force increased proportionally from 2.5 bodyweights to 5 bodyweights. Higher drop heights also produced faster rates of force production and larger posterior and anterior ground reaction forces. Therefore, increased landing height augments the impact forces experienced during unilateral landings.
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2. Humanizing and credibility
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Main news related to the CCS TSI 2023 (2023/1695)
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Dandelion Hashtable: beyond billion requests per second on a commodity server
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Skybuffer SAM4U tool for SAP license adoption
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Leveraging the Graph for Clinical Trials and Standards
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10 Reasons Facebook Topic Data Will Change Your World
- 1. 10 Reasons Facebook Topic Data Will Change Your World
- 2. Kester Ford Director of Product Marketing
- 4. Reason 1: Insights from the world’s largest social platform WITHOUT FACEBOOK TOPIC DATA + FACEBOOK TOPIC DATA Analysis across public social data sources Example: Analysis of automotive brand 6xAnalysis includes Twitter, Tumblr, blogs, forums.
- 5. 5 Reason 2: Unique demographic insights Use demographics to develop insight around audience segments Audience segments that over/under -index in engaging with a brand. CALIFORNIA 18-24 KENTUCKY 25-34 Insights enable marketers to build and target creative and campaigns to specific segments Creative A Creative B
- 6. Reason 3: Real-time category and topic detection 6 CONTEN T TOPICS Ford (Company) Automotive (Category) Going to test drive a new Ford!
- 7. Reason 4: Truly “big” data needs a different approach 7
- 8. Reason 5: “Super-public” text samples 8 Going for a drive in my Ford Love my Ford Can’t wait to see Harrison Ford I am very grateful for my Honda Accord!!! She gets me many places, this past summer to she took us all the way to Phoenix, AZ!!! I know there are many great cars out there but I will always be a Honda Girl! #GratitudeAdventure #WrapstoRiches
- 9. 52% 21% 13% 4% 10% 9 Source: 2015 Social Media Marketing Industry Report, May 2015 OTHERS “THE MOST IMPORTANT SOCIAL PLATFORM FOR MARKETERS IS…” Reason 6: The market is ready
- 10. Reason 7: A wide variety of use cases 10
- 11. Reason 8: The opportunity to build unique products 11 Topic data Metadata added, ready for analysis OFF-THE-SHELF CLASSIFIERS VEDO CUSTOM RULES-BASED CLASSIFIERS MACHINE-LEARNING CLASSIFIERS
- 12. Reason 9: We are here to help 12
- 13. Reason 10: It’s the future 13
- 14. SME BUSINESSES WITH ACTIVE FACEBOOK PAGES 40M+ Source: Facebook Q3 2015 Earnings Report (1) Facebook, Messenger, Instagram. 2M+ $4.3B Q315 AD REVENUES GROWING 45% YoY ACTIVE ADVERTISERSDAILY ACTIVE USERS 1 BILLION PEOPLE SPEND 46 MINS/DAY ON FACEBOOK1 Marketers Are Making Big Investments in Facebook
- 15. Q&A
- 16. THANK YOU
Editor's Notes
- And Facebook’s own numbers are showing the results. Facebook continues to out grow the competition off of an already massive base. The numbers here speak for themselves in terms of both the audience on Facebook as well as the breadth of sharing and spending taking place. According to a recent eMarketer report Facebook is now making up 65% of total social ad spend and is out growing the competition. If you are not taking Facebook into account you are missing the majority of how and what people are engaging with on social. There literally is no other place on the planet that is growing as quickly and is as high a priority for your customers.