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10 Reasons Facebook Topic Data Will Change Your World
The document discusses the transformative potential of Facebook topic data for marketers, highlighting insights from the largest social platform and its application across various public data sources. It emphasizes the benefits of unique demographic insights, real-time topic detection, and the ability to leverage 'big' data for targeted marketing strategies. Additionally, it notes the growing market readiness and various use cases for topic data in developing innovative products.
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10 Reasons Facebook Topic Data Will Change Your World
- 1. 10 Reasons Facebook TopicData Will Change Your World
- 2. Kester Ford Director ofProduct Marketing
- 4. Reason 1: Insightsfrom the world’s largest social platform WITHOUT FACEBOOK TOPIC DATA + FACEBOOK TOPIC DATA Analysis across public social data sources Example: Analysis of automotive brand 6xAnalysis includes Twitter, Tumblr, blogs, forums.
- 5. 5 Reason 2: Uniquedemographic insights Use demographics to develop insight around audience segments Audience segments that over/under -index in engaging with a brand. CALIFORNIA 18-24 KENTUCKY 25-34 Insights enable marketers to build and target creative and campaigns to specific segments Creative A Creative B
- 6. Reason 3: Real-timecategory and topic detection 6 CONTEN T TOPICS Ford (Company) Automotive (Category) Going to test drive a new Ford!
- 7. Reason 4: Truly“big” data needs a different approach 7
- 8. Reason 5: “Super-public”text samples 8 Going for a drive in my Ford Love my Ford Can’t wait to see Harrison Ford I am very grateful for my Honda Accord!!! She gets me many places, this past summer to she took us all the way to Phoenix, AZ!!! I know there are many great cars out there but I will always be a Honda Girl! #GratitudeAdventure #WrapstoRiches
- 9. 52% 21% 13% 4% 10% 9 Source: 2015 SocialMedia Marketing Industry Report, May 2015 OTHERS “THE MOST IMPORTANT SOCIAL PLATFORM FOR MARKETERS IS…” Reason 6: The market is ready
- 10. Reason 7: Awide variety of use cases 10
- 11. Reason 8: Theopportunity to build unique products 11 Topic data Metadata added, ready for analysis OFF-THE-SHELF CLASSIFIERS VEDO CUSTOM RULES-BASED CLASSIFIERS MACHINE-LEARNING CLASSIFIERS
- 12. Reason 9: Weare here to help 12
- 13. Reason 10: It’sthe future 13
- 14. SME BUSINESSES WITH ACTIVE FACEBOOKPAGES 40M+ Source: Facebook Q3 2015 Earnings Report (1) Facebook, Messenger, Instagram. 2M+ $4.3B Q315 AD REVENUES GROWING 45% YoY ACTIVE ADVERTISERSDAILY ACTIVE USERS 1 BILLION PEOPLE SPEND 46 MINS/DAY ON FACEBOOK1 Marketers Are Making Big Investments in Facebook
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Editor's Notes
- #15 And Facebook’s own numbers are showing the results. Facebook continues to out grow the competition off of an already massive base. The numbers here speak for themselves in terms of both the audience on Facebook as well as the breadth of sharing and spending taking place. According to a recent eMarketer report Facebook is now making up 65% of total social ad spend and is out growing the competition. If you are not taking Facebook into account you are missing the majority of how and what people are engaging with on social. There literally is no other place on the planet that is growing as quickly and is as high a priority for your customers.